{"id":2813,"date":"2018-01-18T11:39:16","date_gmt":"2018-01-18T11:39:16","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=2813"},"modified":"2020-11-10T11:11:12","modified_gmt":"2020-11-10T11:11:12","slug":"7-steps-taking-food-product-to-market","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/","title":{"rendered":"7 Passos para levar rapidamente seu produto alimentar ao mercado"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Tabela de Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f614f711a57\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f614f711a57\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/#1_Understand_your_market\" title=\"1. Entenda seu mercado\">1. Entenda seu mercado<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/#2_Meet_food_safety_standards_and_regulations\" title=\"2. Cumprir as normas e regulamentos de seguran\u00e7a alimentar\u00a0\">2. Cumprir as normas e regulamentos de seguran\u00e7a alimentar\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/#3_Ability_to_scale_up\" title=\"3. Capacidade de aumentar a escala\">3. Capacidade de aumentar a escala<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/#4_Stable_shelf_life\" title=\"4. Prazo de validade est\u00e1vel\u00a0\">4. Prazo de validade est\u00e1vel\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/#5_Packaging\" title=\"5. Embalagem \">5. Embalagem <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/#6_Design_and_branding\" title=\"6. Design e marca\">6. Design e marca\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/#7_Labelling\" title=\"7. Rotulagem\u00a0\">7. Rotulagem\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>Assar, assar, brindar ou vapor: a cria\u00e7\u00e3o de um produto alimentar pode ser um processo glorioso e que satisfaz a alma.  Saber como levar um produto alimentar ao mercado \u00e9 bastante essencial. Entretanto, esse \u00e9 apenas o primeiro passo de uma s\u00e9rie de etapas envolvidas na convers\u00e3o de uma id\u00e9ia de produto alimentar em uma embalagem que pode ficar bonita nas prateleiras dos supermercados. Levar um produto ao mercado pode ser uma etapa desafiadora para muitos startups, chefs e empres\u00e1rios de alimentos, e muitas vezes requer a experi\u00eancia de um <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">consultor de alimentos<\/a> ou cientista da alimenta\u00e7\u00e3o. Esta \u00e9 a forma de comercializar um produto alimentar em 7 etapas r\u00e1pidas:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Understand_your_market\"><\/span><strong style=\"color: #19232d; font-size: 16px;\">1. Entenda seu mercado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To be able to build any sustainable business, there should be a sufficient demand for it. What is the gap you are trying to fill? Are you making organic food more accessible and affordable? Have you come up with a new idea for a nutritious snack bar? What makes it different from the snack bars already available in the market? Is your business aimed at a local audience or can it be expanded to other regions? Does the market trend show that your food product has long-term potential? Doing your market <a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">pesquisa<\/a> right and understanding the competition helps you position your product better. It also helps you understand what kind of supermarket or distribution chain you want to approach.<\/p>\n<div id=\"attachment_2836\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2836\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2836\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/pexels-photo-271458.jpeg\" alt=\"\" width=\"450\" height=\"300\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-271458.jpeg 640w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-271458-300x200.jpeg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/pexels-photo-271458-300x200@2x.jpeg 600w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-2836\" class=\"wp-caption-text\">Criar seu produto alimentar \u00e9 f\u00e1cil. A expans\u00e3o e a comercializa\u00e7\u00e3o \u00e9 a parte mais dif\u00edcil.<\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"2_Meet_food_safety_standards_and_regulations\"><\/span><strong>2. Cumprir as normas e regulamentos de seguran\u00e7a alimentar\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A produ\u00e7\u00e3o comercial de alimentos \u00e9 regida por leis e regulamentos, que garantem a sa\u00fade p\u00fablica e seguran\u00e7a, higiene alimentar, prote\u00e7\u00e3o ao consumidor e com\u00e9rcio justo. Antes de levar seu produto ao mercado, \u00e9 essencial que voc\u00ea cumpra as normas estabelecidas pela FDA (EUA) ou pela EFSA (Europa). Existem tamb\u00e9m v\u00e1rios \u00f3rg\u00e3os certificadores e reguladores para categorias espec\u00edficas de produtos. Por exemplo, no Reino Unido, a National Farmers' Retail and Markets Association (FARMA) ajuda a estabelecer padr\u00f5es para os mercados e lojas agr\u00edcolas, atrav\u00e9s dos quais os agricultores podem vender diretamente seus produtos aos consumidores. Nos EUA, a USDA trabalha com agentes que verificam se as fazendas e empresas cumprem com os regulamentos do USDA para alimentos org\u00e2nicos. Nos EUA Austr\u00e1lia, um sistema de gerenciamento chamado HACCP \u00e9 implementado para garantir a seguran\u00e7a alimentar desde a produ\u00e7\u00e3o at\u00e9 o consumo.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Ability_to_scale_up\"><\/span><strong>3. Capacidade de aumentar a escala<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Voc\u00ea tem acesso a um grande espa\u00e7o comercial de cozinha onde voc\u00ea pode produzir seu produto em grandes quantidades? Seus fornecedores t\u00eam a capacidade de escalar para atender \u00e0s suas necessidades?  A capacidade de escalar conforme e quando necess\u00e1rio d\u00e1 flexibilidade ao seu neg\u00f3cio e aumenta a lucratividade. Ela tamb\u00e9m assegura aos distribuidores que voc\u00ea tem a capacidade de atender a um pico na demanda. Muitas pequenas empresas lutam para encontrar uma cozinha comercial onde possam fabricar em grandes quantidades.<a href=\"https:\/\/blog.kolabtree.com\/top-10-food-business-incubators-help-launch-food-startup\/\"> Aceleradores e incubadoras de empresas aliment\u00edcias<\/a> est\u00e3o come\u00e7ando a ajudar com isso em grande parte, especialmente nos EUA e no Reino Unido.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Stable_shelf_life\"><\/span><strong>4. Prazo de validade est\u00e1vel\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Imagine o horror de descobrir que seus preciosos biscoitos sem gl\u00faten foram estragados antes da data de validade nas prateleiras das mercearias. Isto n\u00e3o \u00e9 apenas um desperd\u00edcio de dinheiro e esfor\u00e7o, mas tamb\u00e9m um grande risco para sua reputa\u00e7\u00e3o. Certifique-se de testar o prazo de validade de seus produtos sob diferentes condi\u00e7\u00f5es. Que tipo de conservante voc\u00ea deve usar? Como voc\u00ea pode controlar a umidade? Voc\u00ea pode usar ingredientes alternativos para uma vida \u00fatil mais longa? Obter apoio para otimizar o prazo de validade de um profissional experiente fornece respostas r\u00e1pidas e eficazes a estas perguntas.<\/p>\n<div id=\"attachment_2831\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2831\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2831 size-full\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/shopping-2411667_640.jpg\" alt=\"\" width=\"640\" height=\"423\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640.jpg 640w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-300x198.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-214x140.jpg 214w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-300x198@2x.jpg 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/shopping-2411667_640-214x140@2x.jpg 428w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><p id=\"caption-attachment-2831\" class=\"wp-caption-text\">Teste e otimize a vida \u00fatil de seus produtos antes que eles fiquem nas prateleiras<\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"5_Packaging\"><\/span><strong>5. Embalagem <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Se voc\u00ea estiver procurando aumentar a escala, talvez queira fazer uma parceria com um fabricante ou co-packer contratado. Os co-embaladores n\u00e3o s\u00f3 lidam com embalagens e etiquetas, mas alguns tamb\u00e9m gerenciam invent\u00e1rios e realizam o controle de qualidade. Eles normalmente fornecem espa\u00e7o de armazenamento e cuidam da expedi\u00e7\u00e3o. Uma das coisas a ter em mente ao contratar um empacotador \u00e9 entender como os custos s\u00e3o sustent\u00e1veis para seu neg\u00f3cio - especialmente quando voc\u00ea requer pequenas quantidades de produtos ou um servi\u00e7o de \"produto sob demanda\". Tamb\u00e9m \u00e9 \u00fatil encontrar um co-packer que esteja localizado perto de sua empresa, para que seja mais f\u00e1cil coordenar e se comunicar.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Design_and_branding\"><\/span><strong>6. Design e marca<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>H\u00e1 milhares de marcas lutando por espa\u00e7o na prateleira e na geladeira. Como voc\u00ea faz com que a sua se destaque? Muitas empresas de pequeno porte relutam em gastar dinheiro com design e marca profissional, mas vale a pena a longo prazo. O apelo visual do produto, seu nome de marca, posicionamento e c\u00f3pia desempenham um grande papel para tirar seu produto das prateleiras e coloc\u00e1-lo no carrinho de compras de um cliente. Um grande exemplo de marca estelar \u00e9 o gigante brit\u00e2nico do suco Innocent, com seu slogan atraente, visuais coloridos e at\u00e9 <a href=\"https:\/\/www.innocentdrinks.co.uk\/blog\/2012\/january\/bottoms-up\">mensagens peculiares em suas garrafas<\/a>.<\/p>\n<div id=\"attachment_2834\" style=\"width: 590px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2834\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2834\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1024x1024.jpg\" alt=\"\" width=\"580\" height=\"580\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1024x1024.jpg 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-150x150@2x.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-150x150.jpg 150w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-768x768.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1536x1536.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-2048x2048.jpg 2048w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-1080x1080.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-24x24.jpg 24w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-48x48.jpg 48w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-96x96.jpg 96w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/alexandra-gorn-301302-300x300@2x.jpg 600w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><p id=\"caption-attachment-2834\" class=\"wp-caption-text\">Design e marca \u00e9 um passo fundamental para tornar seus produtos atraentes para o cliente<\/p><\/div>\n<h4><span class=\"ez-toc-section\" id=\"7_Labelling\"><\/span><strong>7. Rotulagem\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A rotulagem nutricional no exterior de cada produto alimentar \u00e9 um dos aspectos mais importantes da produ\u00e7\u00e3o de alimentos. A lei exige que a maioria dos produtos aliment\u00edcios embalados exibam uma separa\u00e7\u00e3o dos ingredientes e nutrientes, o que informa os consumidores sobre o tamanho da por\u00e7\u00e3o e a quantidade de calorias em que a por\u00e7\u00e3o consiste. Ela tamb\u00e9m declara poss\u00edveis alerg\u00eanicos, como soja, nozes e gl\u00faten. R\u00f3tulos como kosher ou halal ajudam a atender \u00e0s prefer\u00eancias espec\u00edficas do consumidor. Algumas categorias de alimentos (por exemplo, alimentos vendidos a granel como vegetais e frutas cruas) est\u00e3o isentos desta regra. Como muitos startups de alimentos n\u00e3o possuem uma equipe dedicada ou pessoal para an\u00e1lise nutricional e rotulagem, eles consultam <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">cientistas alimentares freelance<\/a> para obter ajuda.<\/p>\n<div id=\"attachment_2830\" style=\"width: 460px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-2830\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2830\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/01\/foodlabel-300x169.jpg\" alt=\"\" width=\"450\" height=\"253\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-300x169.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-1024x576.jpg 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-768x432.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-1536x864.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-1080x608.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel.jpg 2000w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/01\/foodlabel-300x169@2x.jpg 600w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><p id=\"caption-attachment-2830\" class=\"wp-caption-text\">A rotulagem nutricional para a maioria dos alimentos pr\u00e9-embalados \u00e9 obrigat\u00f3ria por lei. Para preparar seu produto para o mercado e entender o que acontece na frente\/traseira\/lado da embalagem, leia as diretrizes da FDA e da UE.<\/p><\/div>\n<p>Colocar seu produto alimentar no mercado n\u00e3o \u00e9 um trabalho f\u00e1cil. Nos Estados Unidos, acredita-se que<a href=\"https:\/\/www.usatoday.com\/story\/money\/business\/small-business-central\/2017\/05\/21\/what-percentage-of-businesses-fail-in-their-first-year\/101260716\/\"> apenas 1\/3 de<\/a> de novos neg\u00f3cios v\u00eaem seu d\u00e9cimo anivers\u00e1rio. Acesso a especialistas do setor, mentores e freelancers <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">especialistas em ci\u00eancia alimentar<\/a> ir\u00e1 equip\u00e1-lo com o conhecimento e a experi\u00eancia necess\u00e1rios para superar os desafios de criar um produto alimentar de sucesso.<br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br \/>\nPrecisa de ajuda na formula\u00e7\u00e3o de receitas ou no desenvolvimento de produtos aliment\u00edcios? Consulte um <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_7StepsFood\">cientista alimentar freelance<\/a> em Kolabtree.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bake, roast, brew or steam: creating a food product can be glorious and soul-satisfying process.\u00a0 Knowing How to bring a food product to market is quite essential. However, that&#8217;s only the first step in a series of steps involved in converting a food product idea into a package that can sit pretty on the supermarket<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/pt\/7-steps-taking-food-product-to-market\/\" title=\"Leia mais\">Leia mais<\/a><\/div>","protected":false},"author":12,"featured_media":2820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,397,304],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Steps for How to Bring a Food Product to Market Quickly<\/title>\n<meta name=\"description\" content=\"Food entrepreneurs face various challenges while taking products to market, here are 7 steps on how to bring a food product to market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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