{"id":2163,"date":"2017-05-19T13:53:21","date_gmt":"2017-05-19T13:53:21","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2163"},"modified":"2021-09-27T08:57:02","modified_gmt":"2021-09-27T08:57:02","slug":"secondary-market-research","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/","title":{"rendered":"Pesquisa de mercado secund\u00e1ria: Como voc\u00ea pode torn\u00e1-la mais eficaz?"},"content":{"rendered":"

Secondary market pesquisa<\/a> is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions, as well as news articles, books, peer-reviewed research papers and encyclopedias constitute secondary research sources.\u00a0Secondary research is cost-effective, easy-to-use and offers precious insights, when obtained from validated and reliable sources. \u00a0While primary research refers to new data obtained directly by the researcher through experiments, surveys, etc., secondary market research refers to information that’s already been researched for another purpose and is publicly available.<\/p>\n

A principal desvantagem dos relat\u00f3rios de pesquisa secund\u00e1ria \u00e9 que eles podem ser de qualidade duvidosa, se n\u00e3o forem publicados por uma fonte validada. Aqui est\u00e3o alguns dos desafios que se pode enfrentar ao utilizar fontes de pesquisa secund\u00e1ria, e como eles podem ser resolvidos atrav\u00e9s do trabalho com especialistas.<\/p>\n

A pesquisa secund\u00e1ria pode ser desatualizada, imprecisa ou tendenciosa.
\n<\/strong>Os dados secund\u00e1rios podem nem sempre ser confi\u00e1veis - a qualidade dos dados depende da editora, da data de publica\u00e7\u00e3o, dos par\u00e2metros do estudo de pesquisa prim\u00e1ria e suas defini\u00e7\u00f5es, etc. Algumas fontes secund\u00e1rias podem abordar apenas aspectos espec\u00edficos de um produto ou estudo, a fim de promover um produto espec\u00edfico. A vantagem de trabalhar com\u00a0especialistas em pesquisa de mercado freelance<\/a> que s\u00e3o os pr\u00f3prios cientistas \u00e9 isso:
\na) \u00e9 prov\u00e1vel que eles pr\u00f3prios sejam atualizados sobre os \u00faltimos desenvolvimentos, j\u00e1 que a pesquisa constitui uma parte central de seu trabalho
\nb) eles n\u00e3o s\u00e3o afiliados a uma empresa ou organiza\u00e7\u00e3o em particular, ent\u00e3o as chances de obter um relat\u00f3rio imparcial \u00e9 muito maior<\/p>\n

Por exemplo, uma empresa que precisa entender como otimizar seus processos de tratamento de \u00e1guas residuais pode contratar um engenheiro ambiental qualificado com doutorado para compilar um relat\u00f3rio com as pr\u00e1ticas mais recentes e as pesquisas em andamento.<\/p>\n

A pesquisa cient\u00edfica de mercado n\u00e3o est\u00e1 facilmente dispon\u00edvel.
\n<\/strong>Embora seja relativamente mais f\u00e1cil para as empresas obter relat\u00f3rios padr\u00e3o de pesquisa de mercado que abordem as tend\u00eancias comerciais, os relat\u00f3rios de pesquisa cient\u00edfica s\u00e3o muito mais dif\u00edceis de serem acessados. Uma empresa como a Unilever pode precisar de um especialista para avaliar as \u00faltimas inova\u00e7\u00f5es ou protocolos de processo. Da mesma forma, um empres\u00e1rio pode precisar de um especialista para compilar e analisar um produto n\u00e3o apenas do lado comercial das coisas, mas tamb\u00e9m de uma perspectiva cient\u00edfica\/t\u00e9cnica. A contrata\u00e7\u00e3o de um especialista freelance ou especialista no assunto pode ajudar em acesso a relat\u00f3rios de alta qualidade<\/a> dos pr\u00f3prios cientistas e especialistas no assunto.<\/p>\n

Os relat\u00f3rios de pesquisa secund\u00e1ria n\u00e3o s\u00e3o personalizados.
\n<\/strong>Os relat\u00f3rios de pesquisa de mercado nem sempre s\u00e3o feitos sob medida para atender \u00e0s exig\u00eancias individuais. Entretanto, trabalhar com um especialista lhe d\u00e1 a flexibilidade de obter relat\u00f3rios adaptados \u00e0s suas necessidades e formatos. O pool global de cientistas da Kolabtree trabalha com os clientes para responder perguntas espec\u00edficas relativas \u00e0s suas pesquisas e garantir que o modo de entrega esteja de acordo com as expectativas do cliente.<\/p>\n

A pesquisa secund\u00e1ria pode formar a base de decis\u00f5es chave. Uma pesquisa de mercado minuciosa forma a base sobre a qual novas id\u00e9ias podem ser constru\u00eddas. Ficar a par dos \u00faltimos acontecimentos da ind\u00fastria, as pesquisas mais recentes e compilar toda a literatura relacionada ao assunto de interesse ajuda a orientar as organiza\u00e7\u00f5es na dire\u00e7\u00e3o certa. Quem pode lhe dar uma id\u00e9ia melhor sobre as \u00faltimas pesquisas em um assunto do que os pr\u00f3prios cientistas?<\/p>","protected":false},"excerpt":{"rendered":"

Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions,<\/p>\n

Leia mais<\/a><\/div>","protected":false},"author":12,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[435],"tags":[],"acf":[],"yoast_head":"\nSecondary market research: How can you make it more effective? - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secondary market research: How can you make it more effective?\" \/>\n<meta property=\"og:description\" content=\"Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. 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