{"id":2043,"date":"2017-04-12T13:58:25","date_gmt":"2017-04-12T13:58:25","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2043"},"modified":"2020-11-10T11:04:55","modified_gmt":"2020-11-10T11:04:55","slug":"nonprofit-data-science","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/nonprofit-data-science\/","title":{"rendered":"Organiza\u00e7\u00f5es sem fins lucrativos: Elas podem se beneficiar da ci\u00eancia dos dados?"},"content":{"rendered":"

As organiza\u00e7\u00f5es sem fins lucrativos podem se beneficiar de ci\u00eancia dos dados<\/a>? Uma pesquisa realizada por Cada a\u00e7\u00e3o<\/a>\u00a0finds that 90% of nonprofits indicate that they’re collecting data, but “almost half say they aren\u2019t fully aware of the ways data can (and does) impact their work”.\u00a0This is not surprising, given the fact that most nonprofit bodies do not have a dedicated data analytics team. However, the wave of big data is now reaching NGOs and government bodies as well, who can use ci\u00eancia dos dados<\/a> to make a bigger impact. Data analytics can help these organizations make sure that they’re putting their time, effort, money and energy into the right channels. Nonprofit organizations need\u00a0 funds to fulfill their missions but also need to prove the results of their work in order to attract donors. Data science has immense potential in optimizing this cycle, and also helps organizations make well-informed, sound decisions. While not every organization can afford to hire full-time data analysts, some fill the resource gap by contrata\u00e7\u00e3o de especialistas freelance<\/a>. Aqui est\u00e3o alguns exemplos de como organiza\u00e7\u00f5es sem fins lucrativos e de caridade podem fazer uso da ci\u00eancia de dados.<\/p>\n

1. Marketing e capta\u00e7\u00e3o de recursos<\/strong><\/p>\n

As organiza\u00e7\u00f5es sem fins lucrativos t\u00eam enormes conjuntos de dados que podem explorar para desenvolver modelos estat\u00edsticos que podem ajud\u00e1-las a otimizar a capta\u00e7\u00e3o de recursos. Anistia Internacional<\/a> est\u00e1 usando segmenta\u00e7\u00e3o e modelagem preditiva para ajud\u00e1-los a identificar e atingir os grupos certos, para que eles possam desenvolver uma estrat\u00e9gia de marketing mais refinada. Os dados ajudam as ONGs a identificar e segregar os doadores com base em v\u00e1rios fatores, utilizando os quais elas podem conduzir seus esfor\u00e7os de marketing e capta\u00e7\u00e3o de recursos de forma mais eficaz. A an\u00e1lise de dados tamb\u00e9m ajuda as organiza\u00e7\u00f5es de caridade a descobrir relacionamentos, que podem ajud\u00e1-las a desenvolver incentivos espec\u00edficos. Depois de estudar seus dados e descobrir que poderiam fornecer algo para seus doadores, em vez do contr\u00e1rio, o Macmillan's Cancer Support introduziu a iniciativa \"World's Biggest Coffee\", que viu um salto na renda gerada a partir 15 a 20 milh\u00f5es de libras esterlinas<\/a>.<\/p>\n

2. Monitoramento e implementa\u00e7\u00e3o de atividades espec\u00edficas <\/strong><\/p>\n

A ci\u00eancia dos dados pode ajudar as organiza\u00e7\u00f5es sem fins lucrativos a medir com precis\u00e3o o desempenho de suas atividades, e ajud\u00e1-las a adaptar seus processos para obter melhores resultados. A an\u00e1lise e visualiza\u00e7\u00e3o de dados tamb\u00e9m pode desempenhar um papel enorme no rastreamento em tempo real durante crises e na otimiza\u00e7\u00e3o dos esfor\u00e7os de al\u00edvio. Qlik, uma empresa de software sediada nos EUA, fornece ferramentas de ci\u00eancia de dados que as organiza\u00e7\u00f5es podem utilizar para descobrir percep\u00e7\u00f5es, padr\u00f5es e poder processos decis\u00f3rios cruciais. No passado, elas se ataram a organiza\u00e7\u00f5es sem fins lucrativos para ajudar a alavancar o poder dos dados para causas sociais: facilitando esfor\u00e7os de socorro<\/a> durante o terremoto no Nepal e para impedir a propaga\u00e7\u00e3o do \u00c9bola<\/a>\u00a0na \u00c1frica Ocidental.<\/p>\n

A Universidade de Chicago tem um programa, Ci\u00eancia dos dados para o bem social<\/a>, in which they train Fellows to work on data science projects that specifically focus on social impact. The Fellows work with government bodies and nonprofits to tackle issues related to education, sa\u00fade<\/a>, public safety and the environment. One of their projects, in partnership with the Chicago Department of Public Health, uses predictive analytics to help prevenir o envenenamento por chumbo<\/a> em crian\u00e7as. A tinta \u00e0 base de chumbo era usada antes da proibi\u00e7\u00e3o em 1978, e as crian\u00e7as que vivem em lares mais velhos ainda s\u00e3o suscept\u00edveis de serem expostas a ela. Os modelos identificam as casas que provavelmente ter\u00e3o tinta \u00e0 base de chumbo, levando em conta v\u00e1rios fatores, o que ent\u00e3o permite atenuar os perigos da exposi\u00e7\u00e3o.<\/p>\n

3. Racionalizar os fundos<\/strong><\/p>\n

A funda\u00e7\u00e3o Akshaya Patra, sediada na \u00cdndia voltado para grandes dados<\/a> para ajud\u00e1-los a encontrar uma maneira econ\u00f4mica de entregar seu esquema de refei\u00e7\u00f5es ao meio-dia \u00e0s escolas governamentais de todo o pa\u00eds. A otimiza\u00e7\u00e3o das rotas pelas quais eles entregaram este esquema ajudou-os a ter certeza de que estavam usando seus recursos monet\u00e1rios de forma eficaz. A aloca\u00e7\u00e3o de fundos com base em insights da an\u00e1lise de dados ajuda as ONGs a fazer o melhor uso de seus recursos, o que \u00e9 fundamental para seu bom funcionamento.<\/p>\n

Que a ci\u00eancia dos dados tem um enorme potencial para organiza\u00e7\u00f5es governamentais e sem fins lucrativos, grandes e pequenos, \u00e9 bastante claro. Mas o acesso a especialistas \u00e9 um problema comum que essas organiza\u00e7\u00f5es enfrentam. Os processos s\u00e3o freq\u00fcentemente burocr\u00e1ticos e os fundos podem ser inadequados para empregar uma equipe completa. E muitas organiza\u00e7\u00f5es n\u00e3o v\u00eaem o poder da ci\u00eancia dos dados se manifestar. Organiza\u00e7\u00f5es como a Datakind ajudam a conectar cientistas de dados a organiza\u00e7\u00f5es sociais, no entanto, os cientistas oferecem seus servi\u00e7os de forma volunt\u00e1ria. Uma solu\u00e7\u00e3o para as organiza\u00e7\u00f5es \u00e9 contratar especialistas sob demanda<\/a> para projetos de curto prazo. Isto os ajuda a ter acesso \u00e0 experi\u00eancia dos analistas de dados, mantendo o processo econ\u00f4mico. Esta \u00e9 definitivamente uma forma de o terceiro setor colher os benef\u00edcios da ci\u00eancia dos dados e permanecer fortalecido, de modo que possam capacitar outros.<\/p>","protected":false},"excerpt":{"rendered":"

Can nonprofit organizations benefit from data science? A survey carried out by Every Action\u00a0finds that 90% of nonprofits indicate that they’re collecting data, but “almost half say they aren\u2019t fully aware of the ways data can (and does) impact their work”.\u00a0This is not surprising, given the fact that most nonprofit bodies do not have a<\/p>\n

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