{"id":1297,"date":"2016-01-06T11:59:21","date_gmt":"2016-01-06T11:59:21","guid":{"rendered":"http:\/\/localhost\/blog\/?p=1297"},"modified":"2019-03-15T15:23:01","modified_gmt":"2019-03-15T15:23:01","slug":"machine-learning-small-businesses","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/pt\/machine-learning-small-businesses\/","title":{"rendered":"Especialistas em aprendizagem de m\u00e1quinas: Como eles podem ajudar as pequenas empresas?"},"content":{"rendered":"

\"As m\u00e1quinas podem pensar?\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - Alan Turing<\/em><\/p>\n

O aprendizado de m\u00e1quinas, um ramo da ci\u00eancia da computa\u00e7\u00e3o, concentra-se no desenvolvimento de algoritmos que podem \"aprender\" ou se adaptar aos dados e fazer previs\u00f5es. Como um pequeno empres\u00e1rio, que n\u00e3o tem produtos digitais ou tem uma presen\u00e7a m\u00ednima na web, voc\u00ea pode n\u00e3o estar muito interessado nos avan\u00e7os feitos no campo da aprendizagem de m\u00e1quinas. Entretanto, recentemente empresas n\u00e3o digitais, grandes e pequenas tamb\u00e9m, est\u00e3o usando a abordagem de aprendizagem de m\u00e1quinas para avan\u00e7ar seus neg\u00f3cios.<\/p>\n

O aprendizado de m\u00e1quinas tem uma ampla gama de aplicabilidades, desde aplica\u00e7\u00f5es digitais como o desenvolvimento de videogames at\u00e9 fun\u00e7\u00f5es relacionadas a neg\u00f3cios como o marketing. Algoritmos de aprendizagem de m\u00e1quinas<\/a> n\u00e3o precisam estar limitadas a grandes empresas ou empresas baseadas na web, como a Amazon. Como um pequeno empres\u00e1rio pode se beneficiar dos especialistas em aprendizagem de m\u00e1quinas de consultoria? Aqui discutimos as tr\u00eas principais possibilidades:<\/p>\n

An\u00e1lise preditiva:<\/strong> \u00a0Cada dia mais e mais dados est\u00e3o se tornando dispon\u00edveis \u00e0 medida que integramos tecnologia em nossas vidas; por exemplo, dados do uso de dispositivos vest\u00edveis ou do uso de m\u00eddias sociais. Com a aprendizagem da m\u00e1quina, estes dados podem fornecer previs\u00f5es poderosas, que podem ajudar as empresas a planejar de acordo. A an\u00e1lise preditiva n\u00e3o se limita aos dados dispon\u00edveis de fontes externas. Os propriet\u00e1rios de pequenas empresas podem usar seus dados internos e sua abordagem de aprendizagem de m\u00e1quinas para fazer previs\u00f5es de vendas e, al\u00e9m disso, identificar clientes que possam estar em risco.<\/p>\n

Entender as rela\u00e7\u00f5es sutis entre as vari\u00e1veis:<\/strong> Grandes dados s\u00e3o din\u00e2micos, significa mudan\u00e7as frequentes ao longo do tempo. Os m\u00e9todos tradicionais de computa\u00e7\u00e3o levar\u00e3o mais tempo para descobrir como um fator pode estar relacionado a outro. Algoritmos de aprendizagem de m\u00e1quinas podem rapidamente esclarecer as rela\u00e7\u00f5es de interesse. Por exemplo, a Airbnb , uma empresa que lista casas de f\u00e9rias, apartamentos, etc., estava interessada em oferecer uma dica de pre\u00e7o para os propriet\u00e1rios de im\u00f3veis alugados (tamb\u00e9m conhecidos como anfitri\u00f5es). Usando seus dados de listagem de aluguel, a Airbnb desenvolveu um pacote de aprendizado de m\u00e1quina chamado Aerosolve para entender a rela\u00e7\u00e3o entre as listagens de aluguel e os pre\u00e7os que eles comandam. Os anfitri\u00f5es da Airbnb agora se beneficiam da dica de pre\u00e7o oferecida pelo algoritmo de aprendizagem de m\u00e1quinas da Airbnb.<\/p>\n

Desenvolver novas aplica\u00e7\u00f5es: <\/strong>Os algoritmos de aprendizagem de m\u00e1quinas podem fornecer novas solu\u00e7\u00f5es interessantes para perguntas que n\u00e3o puderam ser respondidas antes. Clarifi, uma empresa iniciante que utiliza algoritmos de aprendizagem de m\u00e1quinas como a 't\u00e9cnica de aprendizagem profunda', desenvolveu um servi\u00e7o de software que permite aos computadores compreender v\u00eddeos. Este servi\u00e7o pode avan\u00e7ar ainda mais as habilidades comerciais, por exemplo, para anunciar um determinado produto em um determinado momento.<\/p>\n

Embora discutamos aqui apenas tr\u00eas \u00e1reas, as possibilidades s\u00e3o infinitas. O aprendizado de m\u00e1quinas \u00e9 um campo que est\u00e1 evoluindo e se expandindo. Seu uso n\u00e3o est\u00e1 mais limitado \u00e0s grandes empresas e os propriet\u00e1rios de pequenas empresas certamente podem se beneficiar com isso. Contrata\u00e7\u00e3o de um especialista em aprendizagem de m\u00e1quinas<\/a> pode ser a pr\u00f3xima decis\u00e3o comercial inteligente que voc\u00ea tomar\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"

\"As m\u00e1quinas podem pensar?\" - Alan Turing Machine Learning, um ramo da ci\u00eancia da computa\u00e7\u00e3o, concentra-se no desenvolvimento de algoritmos que podem \"aprender\" ou se adaptar aos dados e fazer previs\u00f5es. Como um pequeno empres\u00e1rio, que n\u00e3o tem produtos digitais ou tem uma presen\u00e7a m\u00ednima na web, voc\u00ea pode n\u00e3o estar muito interessado nos avan\u00e7os feitos em<\/p>\n

Leia mais<\/a><\/div>","protected":false},"author":9,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317],"tags":[101,81,325,195,190,193,191,55,192,194],"acf":[],"yoast_head":"\nMachine Learning Specialists: How can they help small businesses?<\/title>\n<meta name=\"description\" content=\"Machine learning specialists can help small businesses, SMEs and startups by drawing meaningful patterns and using the power of predictive analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/pt\/machine-learning-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machine Learning Specialists: How can they help small businesses?\" \/>\n<meta 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