{"id":9920,"date":"2022-02-01T20:12:46","date_gmt":"2022-02-01T20:12:46","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9920"},"modified":"2022-02-01T20:16:20","modified_gmt":"2022-02-01T20:16:20","slug":"5-great-ideas-for-life-science-content-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/5-great-ideas-for-life-science-content-marketing\/","title":{"rendered":"\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b5\u3064\u306e\u7d20\u6674\u3089\u3057\u3044\u30a2\u30a4\u30c7\u30a2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f4b1b3e3df6\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f4b1b3e3df6\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-great-ideas-for-life-science-content-marketing\/#Life_science_content_marketing_channels\" title=\"\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30f3\u30cd\u30eb\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30f3\u30cd\u30eb<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-great-ideas-for-life-science-content-marketing\/#Free_checklist_to_build_a_robust_content_marketing_strategy\" title=\"\u5f37\u529b\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u7121\u6599\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\">\u5f37\u529b\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u7121\u6599\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/a><\/li><\/ul><\/nav><\/div>\n<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u30ea\u30b5\u30fc\u30c1<\/a>, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other industries, as Google&#8217;s guidelines are stricter for medical and scientific websites. Content published in the life sciences space has to be fact-checked and reviewed by qualified experts, so that is it credible and authoritative. The need for <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=CMChecklist\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30e9\u30a4\u30bf\u30fc<\/a> \u306f\u3001\u3053\u30532\u30013\u5e74\u306e\u9593\u306b\u6025\u6fc0\u306b\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u3055\u3089\u306b <a href=\"https:\/\/www.clinicaltrialsarena.com\/contractors\/consultancy_services\/kolabtree-2\/pressreleases\/spike-freelance-medical-writers\/\">\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u305f\u3081<\/a> \u3084\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306b\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_content_marketing_channels\"><\/span>\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30f3\u30cd\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u4f7f\u7528\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u4e00\u822c\u7684\u306b<\/p>\n<ul>\n<li>\u30d6\u30ed\u30b0\u30d6\u30ed\u30b0\u306f\u4fe1\u983c\u6027\u306e\u78ba\u7acb\u306b\u5f79\u7acb\u3061\u3001\u3059\u3079\u3066\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u306f\u3001\u4f01\u696d\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u63d0\u6848\u3092\u4f1d\u3048\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<li>\u96fb\u5b50\u30e1\u30fc\u30eb\u3002\u5b9a\u671f\u7684\u306b\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u306f\u3001\u304a\u5ba2\u69d8\u306e\u8a18\u61b6\u306b\u6b8b\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u306e\u4f5c\u6210\u3084\u30c9\u30ea\u30c3\u30d7\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u8ca9\u58f2\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306b\u6cbf\u3063\u3066\u80b2\u6210\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\u3057\u304b\u3057\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u304c\u4ed6\u793e\u306b\u5dee\u3092\u3064\u3051\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5de5\u592b\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u7121\u6599\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u306f\u3001\u305d\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3066\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u65b9\u6cd5\u30925\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u3001\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u4f7f\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u78ba\u7acb\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6709\u6a5f\u7684\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_checklist_to_build_a_robust_content_marketing_strategy\"><\/span>\u5f37\u529b\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u7121\u6599\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class='mailmunch-forms-short-code mailmunch-forms-widget-977266' style='display: none !important;'><\/div>","protected":false},"excerpt":{"rendered":"<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, research, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other industries, as Google&#8217;s guidelines are stricter for medical and scientific websites. Content published in the life sciences space has to be fact-checked and reviewed by qualified experts, so that is it credible and authoritative. The need for freelance science content writers has been growing exponentially in the last couple of years, and has increased even<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-great-ideas-for-life-science-content-marketing\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":12,"featured_media":9919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,654,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 great ideas for life science content marketing - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 great ideas for life science content marketing\" \/>\n<meta property=\"og:description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T20:12:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-01T20:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2022\/02\/Persona-1-Lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 great ideas for life science content marketing - 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