{"id":9601,"date":"2021-10-14T12:18:32","date_gmt":"2021-10-14T12:18:32","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9601"},"modified":"2023-04-10T12:16:45","modified_gmt":"2023-04-10T12:16:45","slug":"science-communication-strategy-for-biotech-companies-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/","title":{"rendered":"\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u4f01\u696d\u306e\u305f\u3081\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3002\u7a76\u6975\u306e\u30ac\u30a4\u30c9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f535e6d76fc\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f535e6d76fc\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#What_does_science_communication_for_the_biotech_and_pharma_sector_entail\" title=\"\u30d0\u30a4\u30aa\u30fb\u88fd\u85ac\u5206\u91ce\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\">\u30d0\u30a4\u30aa\u30fb\u88fd\u85ac\u5206\u91ce\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#How_to_set-up_a_science_communication_strategy_for_your_organization\" title=\"\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u7acb\u3066\u65b9\u00a0\">\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u7acb\u3066\u65b9\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#Step_1_Knowledge_is_Power_Start_with_Research\" title=\"\u30b9\u30c6\u30c3\u30d71\uff1a\u77e5\u8b58\u306f\u529b\u306a\u308a\uff1a\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u59cb\u3081\u3088\u3046\">\u30b9\u30c6\u30c3\u30d71\uff1a\u77e5\u8b58\u306f\u529b\u306a\u308a\uff1a\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u59cb\u3081\u3088\u3046<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#Step_2_How_do_you_want_to_be_known_Creating_your_Brand_Identity\" title=\"\u30b9\u30c6\u30c3\u30d72\uff1a \u3069\u306e\u3088\u3046\u306b\u77e5\u3089\u308c\u305f\u3044\u3067\u3059\u304b\uff1f\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9\">\u30b9\u30c6\u30c3\u30d72\uff1a \u3069\u306e\u3088\u3046\u306b\u77e5\u3089\u308c\u305f\u3044\u3067\u3059\u304b\uff1f\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#Why_create_a_brand_identity\" title=\"\u306a\u305c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4f5c\u308b\u306e\u304b \u00a0\">\u306a\u305c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4f5c\u308b\u306e\u304b \u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#How_to_create_a_brand_identity\" title=\"\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u3064\u304f\u308a\u65b9\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u3064\u304f\u308a\u65b9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#Step_3_Implementing_your_science_communication_strategy_The_different_mediums_of_communication\" title=\"\u30b9\u30c6\u30c3\u30d73\uff1a \u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u5b9f\u884c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u3055\u307e\u3056\u307e\u306a\u5a92\u4f53\u00a0\">\u30b9\u30c6\u30c3\u30d73\uff1a \u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u5b9f\u884c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u3055\u307e\u3056\u307e\u306a\u5a92\u4f53\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#1_Website\" title=\"1.\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\">1.\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#2_Email_newsletters_and_press_releases\" title=\"2.\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 \">2.\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9 <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#3_Social_Media\" title=\"3.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\">3.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#Step_4_Evaluating_your_science_communication_strategy\" title=\"\u30b9\u30c6\u30c3\u30d74: \u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u8a55\u4fa1\">\u30b9\u30c6\u30c3\u30d74: \u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u8a55\u4fa1<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#1_Why_is_it_important_to_evaluate_your_science_communication_strategy\" title=\"1.\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f\">1.\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#2_How_to_go_about_evaluating_your_science_communication_strategy\" title=\"2.\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f\">2.\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#Step_5_When_bad_things_happen_Putting_crisis_communication_in_place_for_just_in_case\" title=\"\u30b9\u30c6\u30c3\u30d75\uff1a \u60aa\u3044\u3053\u3068\u304c\u8d77\u304d\u305f\u3068\u304d\u4e07\u304c\u4e00\u306b\u5099\u3048\u3066\u3001\u30af\u30e9\u30a4\u30b7\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b\">\u30b9\u30c6\u30c3\u30d75\uff1a \u60aa\u3044\u3053\u3068\u304c\u8d77\u304d\u305f\u3068\u304d\u4e07\u304c\u4e00\u306b\u5099\u3048\u3066\u3001\u30af\u30e9\u30a4\u30b7\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#1_What_can_go_wrong\" title=\"1.\u4f55\u304c\u554f\u984c\u306b\u306a\u308b\u306e\u304b\uff1f\u00a0\">1.\u4f55\u304c\u554f\u984c\u306b\u306a\u308b\u306e\u304b\uff1f\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#2_What_to_do_in_such_a_situation\" title=\"2.\u3053\u3093\u306a\u3068\u304d\u306f\u3069\u3046\u3059\u308b\uff1f\">2.\u3053\u3093\u306a\u3068\u304d\u306f\u3069\u3046\u3059\u308b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/#The_Ins_and_Outs_of_Outsourcing\" title=\"\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u306e\u88cf\u3068\u8868\">\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u306e\u88cf\u3068\u8868<\/a><\/li><\/ul><\/nav><\/div>\n<p><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/megha-kalra\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=scicomm-strategy\">Megha Kalra<\/a>\u7d4c\u9a13\u8c4a\u5bcc\u306a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-communication\" target=\"_blank\" rel=\"noopener\">science communication expert<\/a>, provides a comprehensive overview on how to build a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=scicomm-strategy\">\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565<\/a> \u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u3084\u88fd\u85ac\u4f1a\u793e\u306e\u305f\u3081\u306e<\/p>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u88fd\u85ac\u4f1a\u793e\u3092\u652f\u3048\u308b\u4e2d\u5fc3\u7684\u306a\u67f1\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u4e00\u304b\u3089\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u30fb\u6226\u8853\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u3044\u304b\u306b\u4f1a\u793e\u3092\u5de6\u53f3\u3059\u308b\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u5206\u91ce\u306e\u591a\u304f\u306e\u4f01\u696d\u306f\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3078\u306e\u60c5\u5831\u63d0\u4f9b\u306e\u7fa9\u52d9\u3092\u679c\u305f\u3059\u305f\u3081\u306b\u3001\u307e\u305a\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7acb\u3066\u305a\u306b\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u500b\u5225\u306b\u7121\u9020\u4f5c\u306b\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002 <\/span><span style=\"font-weight: 400;\">shooting arrows at a target with your eyes closed. Creating stand-alone communication material and trying to see whatever sticks with your customers and investors will not lead you far ahead in the business. Only with a purposeful and targeted strategy, driven by <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u30ea\u30b5\u30fc\u30c1<\/a> and data will you be on your path to success in our ever-evolving and increasingly challenging industry.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_science_communication_for_the_biotech_and_pharma_sector_entail\"><\/span><b>\u30d0\u30a4\u30aa\u30fb\u88fd\u85ac\u5206\u91ce\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u793e\u5185\u306e\u5c02\u9580\u5bb6\u3084\u5916\u6ce8\u696d\u8005\u304c\u884c\u3046\u69d8\u3005\u306a\u5f79\u5272\u304b\u3089\u306a\u308b\u5e45\u5e83\u3044\u5206\u91ce\u3067\u3059\u3002\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30bf\u30fc\u306f\u3001\u30e1\u30c7\u30a3\u30ab\u30eb\u30fb\u30c6\u30af\u30cb\u30ab\u30eb\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3001\u30d1\u30d6\u30ea\u30c3\u30af\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3001\u305d\u3057\u3066\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u6d3b\u52d5\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u00a0\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30e1\u30c7\u30a3\u30ab\u30eb\uff06\u30c6\u30af\u30cb\u30ab\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3002<\/strong> \u85ac\u4e8b\u3001\u81e8\u5e8a\u8a66\u9a13\u3001\u5b9f\u9a13\u30d7\u30ed\u30c8\u30b3\u30eb\u306b\u95a2\u3059\u308b\u8cc7\u6599\u306e\u4f5c\u6210<\/span><span style=\"font-weight: 400;\">.\u30e1\u30c7\u30a3\u30ab\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30bf\u30fc\u306f\u3001\u539f\u8457\u8ad6\u6587\u3084\u7dcf\u8aac\u306a\u3069\u306e\u539f\u7a3f\u3092\u66f8\u3044\u305f\u308a\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30dd\u30b9\u30bf\u30fc\u306a\u3069\u306e\u5b66\u4f1a\u8cc7\u6599\u3092\u4f5c\u6210\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u5927\u534a\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u306e\u55b6\u696d\u62c5\u5f53\u8005\u304c\u4f7f\u7528\u3059\u308b\u60c5\u5831\u3092\u4f5c\u6210\u3057\u305f\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3057\u305f\u308a\u3001\u60a3\u8005\u3055\u3093\u306b\u85ac\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30ab\u30eb\u30fb\u30c6\u30af\u30cb\u30ab\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u643a\u308f\u308b\u4eba\u306f\u3001\u8907\u96d1\u3067\u5c02\u9580\u7684\u306a\u6982\u5ff5\u3092\u3001\u8aad\u8005\u304c\u7406\u89e3\u3057\u3001\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306a\u308f\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u306b\u5909\u63db\u3059\u308b\u80fd\u529b\u306b\u9577\u3051\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u79d1\u5b66\u30b8\u30e3\u30fc\u30ca\u30ea\u30ba\u30e0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/strong> \u306f\u3001\u79d1\u5b66\u7684\u306a\u30c8\u30d4\u30c3\u30af\u3084\u6700\u65b0\u306e\u7814\u7a76\u6210\u679c\u3092\u8aad\u8005\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u76ee\u6a19\u306f<\/span><span style=\"font-weight: 400;\">\u533b\u5b66\u3001\u79d1\u5b66\u3001\u6280\u8853\u306e\u5206\u91ce\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u30c8\u30d4\u30c3\u30af\u3084\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u8aad\u8005\u306b\u4f1d\u3048\u308b\u3053\u3068\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u8aad\u8005\u3092\u5f15\u304d\u5bc4\u305b\u308b\u306e\u306b\u6700\u9069\u306a\u65b9\u6cd5\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u304c\u8208\u5473\u3092\u6301\u3061\u305d\u3046\u306a\u3055\u307e\u3056\u307e\u306a\u30c6\u30fc\u30de\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u5358\u306b\u88fd\u54c1\u3092\u58f2\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5e02\u5834\u306e\u30ea\u30fc\u30c0\u30fc\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30d1\u30d6\u30ea\u30c3\u30af\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u6d3b\u52d5<\/strong> \u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30c7\u30a3\u30a2\u3084\u4e00\u822c\u306e\u4eba\u3005\u3068\u76f4\u63a5\u5354\u529b\u3057\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">.\u88fd\u85ac\u696d\u754c\u3067\u306f\u3001\u65b0\u88fd\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u304c\u5931\u6557\u3059\u308b\u304b\u6210\u529f\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u4e0a\u3067\u3001\u60a3\u8005\u652f\u63f4\u56e3\u4f53\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u306f\u3001\u88fd\u54c1\u304c\u6cbb\u7642\u3084\u6cbb\u7652\u3092\u76ee\u6307\u3057\u3066\u3044\u308b\u75c5\u6c17\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u30d1\u30d6\u30ea\u30c3\u30af\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6a5f\u4f1a\u3092\u5341\u5206\u306b\u6d3b\u7528\u3057\u305f\u4f01\u696d\u306f\u3001\u5e02\u5834\u3078\u306e\u6d78\u900f\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5c4a\u304f\u3055\u307e\u3056\u307e\u306a\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u3001\u5927\u898f\u6a21\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002  \u79d1\u5b66\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306f\u3001\u8aad\u8005\u304c\u8208\u5473\u3092\u6301\u3064\u3088\u3046\u306a\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u4f01\u696d\u306e\u7814\u7a76\u3092\u53d6\u308a\u4e0a\u3052\u305f\u308a\u3001\u88fd\u85ac\u4f01\u696d\u306e\u6700\u65b0\u88fd\u54c1\u3092\u53d6\u308a\u4e0a\u3052\u305f\u308a\u3057\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5e83\u544a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong> \u306f\u3001\u88fd\u54c1\u306e\u512a\u308c\u305f\u7279\u5fb4\u3084\u5229\u70b9\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u3067\u306f\u3001\u884c\u52d5\u5909\u5bb9\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u5bc6\u63a5\u306b\u9023\u643a\u3057\u3066\u3001\u5370\u5237\u7269\u3084\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u6d88\u8cbb\u8005\u5411\u3051\u5e83\u544a\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u5b66\u4f1a\u3067\u306e\u5c55\u793a\u7528\u8cc7\u6599\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306e\u3088\u3046\u306a\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u4ed5\u4e8b\u306e\u5206\u985e\u306f\u3001\u30ed\u30b8\u30b9\u30c6\u30a3\u30c3\u30af\u306a\u76ee\u7684\u306e\u305f\u3081\u306b\u306e\u307f\u9069\u7528\u3055\u308c\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u5b9f\u969b\u306b\u306f\u3001\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30bf\u30fc\u306f\u4e92\u3044\u306b\u91cd\u306a\u308a\u5408\u3046\u9818\u57df\u3067\u4ed5\u4e8b\u3092\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u304b\u3089\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u6d88\u8cbb\u8005\u3001\u4f01\u696d\u3001\u60a3\u8005\u3001\u6295\u8cc7\u5bb6\u3001\u898f\u5236\u6a5f\u95a2\u3001\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u591a\u304f\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u3001\u30d3\u30c7\u30aa\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_set-up_a_science_communication_strategy_for_your_organization\"><\/span><b>\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u7acb\u3066\u65b9<\/b><b>\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Knowledge_is_Power_Start_with_Research\"><\/span><b>\u30b9\u30c6\u30c3\u30d71\uff1a\u77e5\u8b58\u306f\u529b\u306a\u308a\uff1a\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u59cb\u3081\u3088\u3046<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306e\u7279\u5b9a<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u3068\u30de\u30fc\u30b1\u30c3\u30c8\u30cb\u30c3\u30c1\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u8abf\u67fb\u3068\u5206\u6790\u306b\u3088\u308a\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u3068\u306f\u3001\u3042\u306a\u305f\u304c\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u983c\u308a\u306b\u3057\u3066\u3044\u308b\u3059\u3079\u3066\u306e\u4eba\u3005\u3084\u7d44\u7e54\u306e\u3053\u3068\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u306f <\/span><span style=\"font-weight: 400;\">\u9867\u5ba2\u3001\u6295\u8cc7\u5bb6\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u898f\u5236\u6a5f\u95a2\u3001\u6c42\u4eba\u60c5\u5831\u8a8c\u306a\u3069\u3002\u3053\u308c\u3089\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306e\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u3001\u5165\u624b\u53ef\u80fd\u306a\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u308f\u305b\u3066\u69cb\u7bc9<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u307b\u3068\u3093\u3069\u306e\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u30fb\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4ed6\u306e\u4f01\u696d\u306b\u8ca9\u58f2\u3059\u308bB2B\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u88fd\u85ac\u4f1a\u793e\u306e\u591a\u304f\u306f\u3001\u500b\u4eba\u6d88\u8cbb\u8005\u306b\u76f4\u63a5\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308bB2C\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e2\u3064\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u3001\u898f\u6a21\u3001\u4e88\u7b97\u3001\u7269\u6d41\u306a\u3069\u304c\u7570\u306a\u308b2\u3064\u306e\u7570\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u3053\u308c\u3089\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u5fdc\u3058\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u5171\u901a\u306e\u7279\u5fb4\u3001\u30cb\u30fc\u30ba\u3001\u4eba\u53e3\u7d71\u8a08\u3092\u8abf\u3079\u3066\u3001\u304a\u5ba2\u69d8\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u88fd\u85ac\u4f1a\u793e\u306e\u5834\u5408\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30cb\u30c3\u30c1\u306f\u3001\u7279\u5b9a\u306e\u60a3\u8005\u5c64\u3001\u30d9\u30f3\u30c1\u30e3\u30fc\u30ad\u30e3\u30d4\u30bf\u30eb\u3001\u3042\u308b\u3044\u306f\u7279\u5b9a\u306e\u4eba\u6750\u5e02\u5834\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u96c6\u307e\u308b\u5834\u6240\u3092\u77e5\u308b<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u3092\u7279\u5b9a\u30fb\u5206\u6790\u3057\u305f\u3089\u3001\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306a\u624b\u6bb5\u3067\u60c5\u5831\u3092\u5f97\u3066\u3044\u308b\u304b\u3092\u8abf\u3079\u307e\u3059\u3002\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u5b66\u4f1a\u306a\u3069\u3001\u3053\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>\u5e02\u5834\u60c5\u5831\u306e\u53ce\u96c6<br \/>\n<\/strong>\u6b21\u306b\u3001\u5e02\u5834\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u5e02\u5834\u306e\u30cb\u30c3\u30c1\u3092\u7406\u89e3\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3069\u306e\u3088\u3046\u306a\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002 <span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u6069\u6075\u3092\u53d7\u3051\u308b\u4eba\u305f\u3061\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u6226\u7565\u306e\u521d\u671f\u6bb5\u968e\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30cb\u30c3\u30c1\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002  \u88fd\u54c1\u306b\u306f\u5fc5\u305a\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u304c\u3042\u308a\u3001\u305d\u306e\u30cb\u30c3\u30c1\u3092\u5236\u8987\u3057\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u30cb\u30c3\u30c1\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001\u88fd\u54c1\u306e\u30cb\u30c3\u30c1\u3092\u7406\u89e3\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u95a2\u9023\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u5e83\u544a\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u306e\u5f62\u3067\u3001\u3088\u308a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u8005\u3092\u8cfc\u8cb7\u8005\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_How_do_you_want_to_be_known_Creating_your_Brand_Identity\"><\/span><b>\u30b9\u30c6\u30c3\u30d72\uff1a \u3069\u306e\u3088\u3046\u306b\u77e5\u3089\u308c\u305f\u3044\u3067\u3059\u304b\uff1f\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_create_a_brand_identity\"><\/span><strong>\u306a\u305c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4f5c\u308b\u306e\u304b \u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306f\u3001\u77e5\u899a\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u304c\u624b\u5143\u306b\u3042\u308c\u3070\u3001\u4e88\u898b\u3067\u304d\u308b\u672a\u6765\u3082\u4e88\u898b\u3067\u304d\u306a\u3044\u672a\u6765\u3082\u4e57\u308a\u5207\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9577\u671f\u7684\u306b\u306f\u3088\u308a\u78ba\u5b9f\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001\u5371\u6a5f\u7684\u72b6\u6cc1\uff08\u30b9\u30c6\u30c3\u30d75\uff09\u3092\u4e57\u308a\u5207\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u88fd\u85ac\u4f1a\u793e\u3084\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u4ed6\u306e\u3069\u306e\u696d\u754c\u3088\u308a\u3082\u3001\u500b\u3005\u306e\u88fd\u54c1\u306b\u307e\u3064\u308f\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3088\u308a\u3082\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u6226\u7565\u306b\u6ce8\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u307e\u305a\u3001\u3044\u304f\u3064\u304b\u306e\u56fd\u3067\u306f\u653f\u5e9c\u304c\u3053\u308c\u3089\u306e\u88fd\u54c1\u306e\u5e83\u544a\u306b\u5236\u9650\u3092\u8a2d\u3051\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/li>\n<li>2\u3064\u76ee\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3001\u3059\u3067\u306b\u5e02\u5834\u306b\u51fa\u56de\u3063\u3066\u3044\u308b\u4ed6\u306e\u88fd\u54c1\u3068\u306e\u9055\u3044\u3092\u898b\u5206\u3051\u308b\u306e\u304c\u96e3\u3057\u3044\u304b\u3089\u3067\u3059\u3002<\/li>\n<li>\u305d\u3057\u30663\u3064\u76ee\u306f\u3001\u3053\u308c\u3089\u306e\u88fd\u54c1\u304c\u81ea\u5206\u306e\u5065\u5eb7\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u304c\u611f\u60c5\u7684\u306b\u7d50\u3073\u3064\u304d\u3084\u3059\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u500b\u3005\u306e\u88fd\u54c1\u3088\u308a\u3082\u30d6\u30e9\u30f3\u30c9\u306e\u65b9\u304c\u611f\u60c5\u79fb\u5165\u3057\u3084\u3059\u3044\u306e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6226\u7565\u7684\u306b\u884c\u3046\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\u73fe\u5728\u3001\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3001\u5973\u6027\u306e\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8\u3001\u591a\u69d8\u6027\u306e\u5c0a\u91cd\u306a\u3069\u306e\u554f\u984c\u3092\u4e2d\u5fc3\u306b\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4f8b\u3068\u3057\u3066\u306f<a href=\"https:\/\/www.jnj.com\/personal-stories\/how-johnson-johnson-re-ignite-program-helps-people-return-to-stem-careers\"> J&amp;J\u306eRe-ignite\u30d7\u30ed\u30b0\u30e9\u30e0<\/a> \u305d\u3057\u3066 <a href=\"https:\/\/www.gsk.com\/en-gb\/media\/press-releases\/gsk-sets-new-environmental-goals-of-net-zero-impact-on-climate-and-net-positive-impact-on-nature-by-2030\/\">GSK\u306e\u74b0\u5883\u76ee\u6a19<\/a>.\u30d6\u30e9\u30f3\u30c9\u3068\u306f\u3001\u3042\u306a\u305f\u304c\u793e\u4f1a\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u767a\u63ee\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u308c\u306f\u88fd\u54c1\u306b\u7559\u307e\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_create_a_brand_identity\"><\/span><strong>\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u3064\u304f\u308a\u65b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u91cd\u8981\u6027\u304c\u308f\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u69cb\u7bc9\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u7279\u306b\u3001\u3059\u3079\u3066\u306e\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u4f01\u696d\u3084\u88fd\u85ac\u4f01\u696d\u304c\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u30cf\u30a4\u30b5\u30a4\u30a8\u30f3\u30b9\u3001\u30a2\u30f3\u30e1\u30c3\u30c8\u30cb\u30fc\u30ba\u3068\u3044\u3046\u30da\u30eb\u30bd\u30ca\u3092\u5171\u6709\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u5834\u5408\u306f\uff1f<\/span><span style=\"font-weight: 400;\"> \u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3042\u306a\u305f\u304c\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u5f7c\u3089\u304c\u3042\u306a\u305f\u306b\u3064\u3044\u3066\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3002\u3042\u306a\u305f\u304c\u9054\u6210\u3057\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u7cbe\u901a\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u5b9f\u9a13\u7684\u306a\u306e\u304b\u3001\u63a8\u9032\u529b\u304c\u3042\u308b\u306e\u304b\u3001\u6025\u9032\u7684\u306a\u306e\u304b\u3001\u601d\u3044\u3084\u308a\u304c\u3042\u308b\u306e\u304b\u3001\u900f\u660e\u611f\u304c\u3042\u308b\u306e\u304b\u3001\u76ee\u7684\u610f\u8b58\u304c\u9ad8\u3044\u306e\u304b\u3001\u611b\u3089\u3057\u3044\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u5225\u306e\u3082\u306e\u306a\u306e\u304b\u3002\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u76ee\u7684\u304c\u5b9a\u307e\u3063\u305f\u3089\u3001\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u304cSMART\u306e\u7279\u5fb4\u3092\u5099\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3059\u306a\u308f\u3061\u3001\u5177\u4f53\u7684\u3067\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u3001\u9054\u6210\u53ef\u80fd\u3067\u3001\u95a2\u9023\u6027\u304c\u3042\u308a\u3001\u6642\u9593\u30d9\u30fc\u30b9\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30ed\u30b4\u3001\u30ab\u30e9\u30fc\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u30a4\u30e9\u30b9\u30c8\u3001\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u3001\u30c7\u30fc\u30bf\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8003\u3048\u308b\u3002\u3055\u307e\u3056\u307e\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u5bfe\u3057\u3066\u3001\u8ab0\u304c\u3044\u3064\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8003\u3048\u307e\u3059\u3002\u6700\u5927\u9650\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3068\u4fe1\u983c\u6027\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u8074\u8846\u306b\u81ea\u793e\u306e\u4fa1\u5024\u63d0\u6848\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u81ea\u793e\u304c\u63d0\u4f9b\u3059\u308b\u3082\u306e\u306f\u4f55\u3067\u3001\u305d\u308c\u304c\u8074\u8846\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u826f\u3044\u306e\u304b\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u306e\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u306b\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7528\u610f\u3057\u3001\u305d\u308c\u3092\u57fa\u306b\u3057\u3066\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 <\/span><span style=\"font-size: 14px;\">\u00a0\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Implementing_your_science_communication_strategy_The_different_mediums_of_communication\"><\/span><b>\u30b9\u30c6\u30c3\u30d73\uff1a \u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u5b9f\u884c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u3055\u307e\u3056\u307e\u306a\u5a92\u4f53<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Website\"><\/span><strong>1.\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u304c\u5236\u4f5c\u3059\u308b\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3001\u3042\u306a\u305f\u3084\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u60c5\u5831\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5c0e\u304f\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u3082\u6c17\u3092\u914d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30bf\u30fc\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u958b\u767a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30d3\u30b8\u30cd\u30b9\u95a2\u4fc2\u306a\u3069\u306e\u5c02\u9580\u5bb6\u3068\u5354\u529b\u3057\u3066\u3001\u4f01\u696d\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4f01\u696d\u306f\u305d\u306e\u56fd\u306e\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u3066\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u60c5\u5831\u3092\u63b2\u8f09\u3057\u305f\u30ca\u30b7\u30e7\u30ca\u30eb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u7acb\u3061\u4e0a\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5404\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6587\u7ae0\u306b\u542b\u3081\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002SEO\u6700\u9069\u5316\u306e\u5c02\u9580\u5bb6\u3068\u5354\u529b\u3057\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u305d\u306e\u591a\u304f\u306e\u30da\u30fc\u30b8\u306b\u671b\u3080\u3088\u3046\u306a\u53ef\u8996\u6027\u3092\u751f\u307f\u51fa\u3059\u3088\u3046\u306b\u3059\u308b\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3057\u3001\u6280\u8853\u60c5\u5831\u306e\u305f\u3081\u306e\u5c02\u7528\u30da\u30fc\u30b8\u3092\u4f5c\u308b\u3002\u307e\u305f\u3001\u62bd\u8c61\u7684\u306a\u60c5\u5831\u306f\u6975\u529b\u6392\u9664\u3057\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u3084\u4e8b\u4f8b\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u4f1d\u3048\u308b\u3053\u3068\u306b\u6ce8\u529b\u3057\u307e\u3057\u3087\u3046\u3002\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u304c\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u304c\u591a\u3044\u4f01\u696d\u306f\u3001\u58f2\u4e0a\u9ad8\u304c\u591a\u3044\u4f01\u696d\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Email_newsletters_and_press_releases\"><\/span><span style=\"font-weight: 400;\"><strong>2.\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/strong> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u78ba\u7acb\u3059\u308b\u306b\u306f\u3001\u4e00\u8cab\u3057\u305f\u5b58\u5728\u611f\u3092\u793a\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u7d44\u7e54\u306e\u6700\u65b0\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306f\u3001\u5168\u4f53\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305f\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Social_Media\"><\/span><strong>3.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u4fc3\u9032\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u3082\u512a\u4f4d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u975e\u5e38\u306b\u6709\u76ca\u306a\u3082\u306e\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u30c4\u30a4\u30c3\u30bf\u30fc\u306b\u306f\u3001\u91d1\u878d\u3084\u6295\u8cc7\u306e\u5c02\u9580\u5bb6\u3001\u79d1\u5b66\u8005\u3001\u60a3\u8005\u56e3\u4f53\u306a\u3069\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u4eba\u3005\u304c\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u306a\u304f\u8da3\u5473\u3067\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u3057\u304b\u8208\u5473\u304c\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u3093\u306a\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u5f79\u7acb\u3064\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u898b\u843d\u3068\u3059\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u533b\u85ac\u54c1\u306e\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306f\u3001\u3042\u3089\u3086\u308b\u30ec\u30d9\u30eb\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3068\u5229\u5bb3\u95a2\u4fc2\u8005\u3092\u5bfe\u8c61\u3068\u3057\u3001\u5f7c\u3089\u306e\u95a2\u4e0e\u306b\u5fc5\u8981\u306a\u80fd\u529b\u3092\u958b\u767a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u3068\u3042\u306a\u305f\u306e\u4ed5\u4e8b\u306b\u3064\u3044\u3066\u306e\u9b45\u529b\u7684\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5171\u6709\u3059\u308b\u80fd\u529b\u306f\u3001\u3042\u306a\u305f\u306e\u5e02\u5834\u3067\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u5927\u3044\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Evaluating_your_science_communication_strategy\"><\/span><b>\u30b9\u30c6\u30c3\u30d74: \u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u8a55\u4fa1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Why_is_it_important_to_evaluate_your_science_communication_strategy\"><\/span><strong>1.\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u3067\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6642\u9593\u3068\u52b4\u529b\u3092\u304b\u3051\u3066\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7df4\u308a\u4e0a\u3052\u3001\u305d\u308c\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u3001\u3044\u3088\u3044\u3088\u771f\u5b9f\u3092\u77e5\u308b\u65e5\u304c\u3084\u3063\u3066\u304d\u307e\u3059\u3002\u679c\u305f\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3067\u3057\u3087\u3046\u304b\uff1f\u6226\u7565\u5168\u4f53\u3084\u5404\u69cb\u6210\u8981\u7d20\u306e\u9032\u6357\u72b6\u6cc1\u3092\u3001\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3089\u308c\u305f\u671f\u9593\u306b\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5f53\u521d\u306e\u76ee\u7684\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u7d50\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3059\u3079\u304d\u91cd\u8981\u306a\u5206\u91ce\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_How_to_go_about_evaluating_your_science_communication_strategy\"><\/span><strong>2.\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u65b0\u3057\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5\u3084\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u72b6\u6cc1\u304c\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u4e2d\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a55\u4fa1\u3059\u308b\u306b\u306f\u3001\u3053\u308c\u307e\u3067\u7b54\u3048\u306e\u306a\u304b\u3063\u305f\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4eba\u3005\u306b\u597d\u307e\u308c\u3066\u3044\u308b\u304b\uff1f\u591a\u304f\u306e\u6642\u9593\u3068\u8cbb\u7528\u3092\u304b\u3051\u3066\u4f5c\u6210\u3057\u305f\u30d6\u30ed\u30b0\u8a18\u4e8b\u306f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u304b\uff1f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6295\u7a3f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3069\u3046\u304b\uff1f\u3042\u306a\u305f\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5c4a\u3044\u3066\u3044\u307e\u3059\u304b\uff1f\u3053\u308c\u3089\u306b\u7b54\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001E\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5e73\u5747\u8a2a\u554f\u6642\u9593\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u6e2c\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3002<\/strong> \u4f55\u4eba\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3001\u88fd\u54c1\u3092\u95b2\u89a7\u3057\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u3042\u306a\u305f\u306e\u6d3b\u52d5\u306b\u53c2\u52a0\u3057\u3066\u3044\u308b\u304b\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u5f7c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u611f\u52d5\u3092\u4e0e\u3048\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u305f\u3081\u3001\u3053\u308c\u306f\u6ce8\u76ee\u3059\u3079\u304d\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u7406\u60f3\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u6700\u7d42\u7684\u306b\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u30c7\u30b8\u30bf\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3001\u8a2a\u554f\u8005\u3092\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 <\/span>\u6708\u9593\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\u304c\u591a\u3044\u4e0a\u4f4d\u306e\u4f01\u696d\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\nJohnson &amp; Jonhson with <a style=\"font-size: 14px;\" href=\"https:\/\/www.similarweb.com\/website\/jnj.com\/\">\u6708\u9593\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570268\u4e07\u4eba\uff082021\u5e748\u6708<\/a><span style=\"font-weight: 400;\"> \u305d\u3057\u3066 <\/span><a style=\"font-size: 14px;\" href=\"https:\/\/johnsonandjohnson.gcs-web.com\/static-files\/8ce934ea-ab5c-4ba0-9ca7-16ce975a7bc6\">2021\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u58f2\u4e0a\u9ad822.3\u5104\u5186<\/a><span style=\"font-weight: 400;\">.<br \/>\n<\/span>\u30ed\u30b7\u30e5\u3068<a style=\"font-size: 14px;\" href=\"https:\/\/www.similarweb.com\/website\/roche.com\/#overview\"> \u6708\u984d117\u4e07\u5186\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff082021\u5e748\u6708<\/a><span style=\"font-weight: 400;\"> \u306e\u8a2a\u554f\u3068 <\/span><a style=\"font-size: 14px;\" href=\"https:\/\/www.pharmaceutical-technology.com\/news\/roche-sales-h1-2021\/\">2021\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u58f2\u4e0a\u9ad833.46\u5104\u5186<\/a><span style=\"font-weight: 400;\">.<br \/>\n<\/span>\u30d5\u30a1\u30a4\u30b6\u30fc\u3068 <a style=\"font-size: 14px;\" href=\"https:\/\/www.similarweb.com\/website\/pfizer.com\/\">\u6708\u9593\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570282\u4e07\u4eba\uff082021\u5e748\u6708<\/a><span style=\"font-weight: 400;\"> \u305d\u3057\u3066<\/span><a style=\"font-size: 14px;\" href=\"https:\/\/investors.pfizer.com\/financials\/quarterly-reports\/default.aspx\"> 2021\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u58f2\u4e0a\u9ad814.6\u5104\u5186<\/a><span style=\"font-weight: 400;\">.<br \/>\n<\/span>\u30b5\u30fc\u30e2\u30d5\u30a3\u30c3\u30b7\u30e3\u30fcwith<a style=\"font-size: 14px;\" href=\"https:\/\/www.similarweb.com\/website\/thermofisher.com\/#overview\"> \u6708\u9593600\u4e07\u4eba\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u6570\uff082021\u5e748\u6708<\/a><span style=\"font-weight: 400;\"> \u305d\u3057\u3066 <\/span><a style=\"font-size: 14px;\" href=\"https:\/\/ir.thermofisher.com\/investors\/news-events\/news\/news-details\/2021\/Thermo-Fisher-Scientific-Reports-First-Quarter-2021-Results\/default.aspx\">2021\u5e74\u7b2c1\u56db\u534a\u671f\u306e\u58f2\u4e0a\u9ad8\u306f99\u5104\u5186\u3002<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong> Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6570\u304c\u591a\u3044\u3053\u3068\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u304c\u3001\u3042\u306a\u305f\u306eWeb\u30b5\u30a4\u30c8\u306b\u306f\u9069\u5207\u306a\u4eba\u304c\u6765\u3066\u3044\u307e\u3059\u304b\uff1f\u8a2a\u554f\u8005\u306e\u671f\u5f85\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9593\u306b\u30df\u30b9\u30de\u30c3\u30c1\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u3053\u308c\u3089\u306e\u8cea\u554f\u3078\u306e\u7b54\u3048\u306f\u3001\u8a2a\u554f\u6642\u9593\u3001\u8a2a\u554f\u3042\u305f\u308a\u306e\u30da\u30fc\u30b8\u6570\u3001\u76f4\u5e30\u7387\u306a\u3069\u306e\u3044\u304f\u3064\u304b\u306e\u6307\u6a19\u3092\u4f7f\u3063\u3066\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong> \u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d6\u30ed\u30fc\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u624b\u6bb5\u3067\u3042\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30b0\u30eb\u30fc\u30d7\u306b\u76f4\u63a5\u50cd\u304d\u304b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u624b\u6bb5\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u6700\u3082\u6210\u529f\u3057\u3066\u3044\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u3042\u306a\u305f\u306e\u696d\u754c\u304c\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u3001\u8996\u8074\u8005\u306e\u9593\u3067\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u4f55\u4eba\u306e\u4eba\u304c\u3042\u306a\u305f\u306e\u6295\u7a3f\u3092\u898b\u3066\u3001\u305d\u306e\u4e2d\u304b\u3089\u4f55\u4eba\u304c\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3055\u308c\u305f\u304b\u3092\u8abf\u3079\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Step_5_When_bad_things_happen_Putting_crisis_communication_in_place_for_just_in_case\"><\/span><b>\u30b9\u30c6\u30c3\u30d75\uff1a \u60aa\u3044\u3053\u3068\u304c\u8d77\u304d\u305f\u3068\u304d\u4e07\u304c\u4e00\u306b\u5099\u3048\u3066\u3001\u30af\u30e9\u30a4\u30b7\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_What_can_go_wrong\"><\/span><strong>1.\u4f55\u304c\u554f\u984c\u306b\u306a\u308b\u306e\u304b\uff1f\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f37\u529b\u306a\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8a08\u753b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u30c1\u30a7\u30c3\u30af\u30a2\u30f3\u30c9\u30d0\u30e9\u30f3\u30b9\u306b\u3088\u308a\u3001\u6b63\u3057\u3044\u60c5\u5831\u3060\u3051\u304c\u660e\u78ba\u3067\u9996\u5c3e\u4e00\u8cab\u3057\u305f\u65b9\u6cd5\u3067\u4f1d\u9054\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u6642\u306b\u306f\u3001\u8ab0\u304c\u4f55\u306b\u8cac\u4efb\u3092\u6301\u3064\u306e\u304b\u304c\u660e\u78ba\u3067\u306a\u3044\u72b6\u6cc1\u304c\u767a\u751f\u3057\u3001\u4f01\u696d\u5185\u306e\u4e3b\u8981\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u627f\u8a8d\u3092\u5f97\u305a\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4f1d\u9054\u3055\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c7\u30a3\u30b6\u30b9\u30bf\u30fc\u306b\u9665\u308a\u3084\u3059\u3044\u8981\u56e0\u306e\u4e00\u3064\u306f\u3001\u4f01\u696d\u306e\u5185\u90e8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306b\u3044\u304f\u3064\u304b\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308a\u3001\u53e4\u3044\u60c5\u5831\u304c\u4f1d\u9054\u3055\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002<\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_What_to_do_in_such_a_situation\"><\/span><strong>2.\u3053\u3093\u306a\u3068\u304d\u306f\u3069\u3046\u3059\u308b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u533b\u85ac\u54c1\u306e\u5206\u91ce\u3067\u306f\u3001\u5e38\u306b\u65b0\u3057\u3044\u77e5\u8b58\u304c\u53ce\u96c6\u3055\u308c\u308b\u305f\u3081\u3001\u73fe\u5728\u306e\u60c5\u5831\u304c\u7121\u610f\u5473\u306b\u306a\u3063\u305f\u308a\u3001\u8aa4\u89e3\u3092\u62db\u3044\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u3001\u5371\u6a5f\u7684\u72b6\u6cc1\u306b\u9665\u308b\u3053\u3068\u304c\u6bd4\u8f03\u7684\u591a\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002  \u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3067\u6700\u521d\u306b\u3059\u3079\u304d\u3053\u3068\u306f\u3001\u30c1\u30fc\u30e0\u5185\u306e\u5404\u4eba\u306e\u8cac\u4efb\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u305f\u3001\u660e\u78ba\u306a\u5185\u90e8\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30e9\u30a4\u30f3\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5371\u6a5f\u7684\u72b6\u6cc1\u4e0b\u3067\u3059\u3079\u3066\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u8cac\u4efb\u8005\u3067\u3042\u308b\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30bf\u30fc\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u4e0b\u3067\u306f\u3001\u4f01\u696d\u306e\u4e3b\u8981\u306a\u610f\u601d\u6c7a\u5b9a\u8005\u3068\u76f4\u63a5\u4ed5\u4e8b\u3092\u3059\u308b\u3079\u304d\u3067\u3059\u3002 <strong>\u3053\u306e\u6642\u671f\u306b\u983c\u308a\u306b\u3057\u3001\u3055\u3089\u306b\u6620\u3057\u51fa\u3059\u3079\u304d2\u3064\u306e\u8981\u7d20\u306f\u3001\u300c\u900f\u660e\u6027\u300d\u3068\u300c\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u300d\u3067\u3059\u3002\u00a0<\/strong><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Ins_and_Outs_of_Outsourcing\"><\/span><b>\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u306e\u88cf\u3068\u8868<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5206\u91ce\u3067\u6d3b\u8e8d\u3059\u308b\u4ee3\u7406\u5e97\u306e\u6570\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f1a\u793e\u306e\u591a\u304f\u306f\u3001\u3059\u3079\u3066\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u62ec\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304c\u3001PR\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u7279\u5b9a\u306e\u5206\u91ce\u306b\u7279\u5316\u3057\u305f\u4f1a\u793e\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u96c7\u3046\u3053\u3068\u306e\u3067\u304d\u308b\u30d5\u30ea\u30fc\u30e9\u30f3\u30b5\u30fc\u3082\u3044\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u8fd1\u306f <\/span><span style=\"font-weight: 400;\">\u30e1\u30c7\u30a3\u30ab\u30eb\u30fb\u30c6\u30af\u30cb\u30ab\u30eb\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u4ed5\u4e8b\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u30e1\u30c7\u30a3\u30b3\u30e0\u30ba\u30fb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u79d1\u5b66\u96d1\u8a8c\u3078\u306e\u81e8\u5e8a\u30c7\u30fc\u30bf\u306e\u63b2\u8f09\u3092\u542b\u3080\u69d8\u3005\u306a\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u533b\u85ac\u54c1\u3084\u6cbb\u7642\u6cd5\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u958b\u767a\u3082\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002  \u5f7c\u3089\u306f\u3001\u6f5c\u5728\u7684\u306a\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3068\u30ea\u30b9\u30af\u306b\u3064\u3044\u3066\u69d8\u3005\u306a\u5229\u5bb3\u95a2\u4fc2\u8005\u3092\u6559\u80b2\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u52a9\u8a00\u3057\u307e\u3059\u3002\u30d5\u30ea\u30fc\u30e9\u30f3\u30b5\u30fc\u306f\u3001\u696d\u754c\u306b\u95a2\u9023\u3059\u308b\u30c8\u30d4\u30c3\u30af\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092\u652f\u63f4\u3057\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f8\u304f\u305f\u3081\u306b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3054\u3068\u306b\u96c7\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><b>\u7d50\u8ad6<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u306e\u3067\u3059\u3002 <\/span><span style=\"font-weight: 400;\">\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u88fd\u85ac\u696d\u754c\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30cb\u30fc\u30ba\u306f\u3001\u4ed6\u306e\u696d\u754c\u3068\u6bd4\u3079\u3066\u72ec\u7279\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u7684\u306f\u3001\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u308b\u30d0\u30a4\u30aa\u30c6\u30af\u4f01\u696d\u3084\u88fd\u85ac\u4f01\u696d\u304c\u30c7\u30b8\u30bf\u30eb\u7a7a\u9593\u3067\u4f55\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u591a\u304f\u306e\u6a5f\u4f1a\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u7d44\u7e54\u306b\u52b9\u679c\u7684\u306a\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u3092\u793a\u3059\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6226\u7565\u3092\u78ba\u7acb\u3057\u3001\u3059\u3079\u3066\u306e\u6b6f\u8eca\u3092\u914d\u7f6e\u3057\u305f\u3089\u3001\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u8a55\u4fa1\u3057\u3001\u66f4\u65b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3082\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002 <strong>\u305d\u3057\u3066\u6700\u5f8c\u306b\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u79d1\u5b66\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u79d1\u5b66\u7684\u767a\u898b\u3084\u305d\u308c\u3092\u901a\u3058\u305f\u79c1\u305f\u3061\u306e\u4f4f\u3080\u4e16\u754c\u3078\u306e\u9a5a\u304d\u306e\u611f\u899a\u3092\u9ad8\u3081\u308b\u3053\u3068\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u00a0<\/strong><\/span><\/p>\n<blockquote><p>\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u69cb\u7bc9\u306b\u304a\u56f0\u308a\u3067\u3059\u304b\uff1f\u30b5\u30a4\u30a8\u30f3\u30b9\u30e9\u30a4\u30bf\u30fc\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1fKolabtree\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30e9\u30a4\u30bf\u30fc\u3092\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=scicomm-strategy\"><strong>\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3092\u8868\u793a\u3057\u3066\u3001\u76f4\u63a5\u9023\u7d61\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059&gt;&gt;\u3002\u00a0<\/strong><\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308bMegha Kalra\u304c\u3001\u30d0\u30a4\u30aa\u30fb\u88fd\u85ac\u4f01\u696d\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u69cb\u7bc9\u65b9\u6cd5\u306b\u3064\u3044\u3066\u5305\u62ec\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u88fd\u85ac\u4f1a\u793e\u3092\u652f\u3048\u308b\u4e2d\u5fc3\u7684\u306a\u67f1\u3067\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u4e00\u304b\u3089\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u30fb\u6226\u8853\u7684\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30a8\u30f3\u30b9\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u3044\u304b\u306b\u4f1a\u793e\u3092\u6210\u529f\u3055\u305b\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u5931\u6557\u3055\u305b\u308b\u304b\u306b\u3064\u3044\u3066\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u306e\u5206\u91ce\u306e\u591a\u304f\u306e\u4f01\u696d\u306f\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3078\u306e\u60c5\u5831\u63d0\u4f9b\u306e\u7fa9\u52d9\u3092\u679c\u305f\u3059\u305f\u3081\u306b\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3092\u500b\u5225\u306b\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u969b\u306b\u3001\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":12,"featured_media":9620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,317,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Science Communication Strategy for Biotech Companies: The Ultimate Guide - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Science Communication Strategy for Biotech Companies: The Ultimate Guide\" \/>\n<meta property=\"og:description\" content=\"Megha Kalra, experienced science communication expert, provides a comprehensive overview on how to build a science communication strategy for biotech and pharma companies. Science communication is the central pillar holding any biotechnology and pharmaceutical company together. This article will provide you with strategic and tactical advice on building your science communication strategy from ground up, while showing you along the way how your science story has the power to make or break your company. Many companies in this sector attempt to meet their obligation for delivering information to their stakeholders by haphazardly creating individual pieces of press releases, email newsletters, and social media content without first devising a science communicationRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T12:18:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-10T12:16:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2021\/10\/young-team-leader-big-corporation-briefing-coworkers-pointing-graph-meeting-corporate-staff.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"13\u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Science Communication Strategy for Biotech Companies: The Ultimate Guide - The Kolabtree Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/ja\/science-communication-strategy-for-biotech-companies-the-ultimate-guide\/","og_locale":"ja_JP","og_type":"article","og_title":"Science Communication Strategy for Biotech Companies: The Ultimate Guide","og_description":"Megha Kalra, experienced science communication expert, provides a comprehensive overview on how to build a science communication strategy for biotech and pharma companies. 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