{"id":958,"date":"2015-07-21T13:17:02","date_gmt":"2015-07-21T13:17:02","guid":{"rendered":"http:\/\/klbtrblgdb01.cloudapp.net\/blog\/?p=958"},"modified":"2022-09-13T12:00:58","modified_gmt":"2022-09-13T12:00:58","slug":"business-data-analytics","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/business-data-analytics\/","title":{"rendered":"\u4f01\u696d\u304c\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u6ce8\u76ee\u3059\u3079\u304d2\u3064\u306e\u7406\u7531"},"content":{"rendered":"

\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u3044\u3046\u8a00\u8449\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e16\u754c\u3067\u306f\u5927\u304d\u306a\u610f\u5473\u3092\u6301\u3064\u8a00\u8449\u3067\u3059\u3002\u4eba\u6c17\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u300c#BigData\u300d\u3092\u898b\u308c\u3070\u3001\u305d\u306e\u4fe1\u6191\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u3001\u307e\u305f\u30c7\u30fc\u30bf\u5206\u6790\u304c\u3069\u306e\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u63a8\u9032\u3057\u3001\u597d\u8ee2\u3055\u305b\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u8b70\u8ad6\u304c\u306a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u4eba\u3005\u3084\u4f01\u696d\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4f55\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u3001\u307e\u3060\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u6570\u5e74\u524d\u3001\u5927\u624b\u9774\u5e97\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u306b\u8db3\u3092\u904b\u3093\u3060\u3053\u3068\u3092\u601d\u3044\u51fa\u3057\u307e\u3059\u3002\u9a5a\u3044\u305f\u3053\u3068\u306b\u3001\u5e97\u5185\u306b\u306f\u307b\u3068\u3093\u3069\u4eba\u304c\u3044\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u63a2\u3057\u3066\u3044\u308b\u3082\u306e\u304c\u3042\u308b\u3068\u3001\u5468\u308a\u3092\u898b\u6e21\u3057\u3066\u4eba\u3092\u547c\u3070\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002\u305d\u306e\u5e97\u9577\u3082\u3001\u81ea\u5206\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u305d\u306e\u8db3\u3092\u6301\u3064\u5b9f\u969b\u306e\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u6271\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u5b9f\u969b\u306b\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u305f\u3081\u306b\u3001\u8db3\u8de1\u306e\u5206\u6790\u306b\u5fd9\u6bba\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u30c7\u30fc\u30bf\u5206\u6790\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5f79\u7acb\u3064\u3068\u3044\u3046\u8a71\u306f\u3001\u8003\u3048\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u3068\u611f\u3058\u307e\u3057\u305f\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u305d\u308c\u306f\u6570\u5e74\u524d\u306e\u8a71\u3067\u3059\u3002\u73fe\u5728\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u5287\u7684\u306b\u5909\u5316\u3057\u305f\u306e\u306f\u3001\u60f3\u50cf\u3057\u3046\u308b\u3042\u3089\u3086\u308b\u30bd\u30fc\u30b9\u304b\u3089\u3042\u3089\u3086\u308b\u30ec\u30d9\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u30c7\u30b8\u30bf\u30eb\u3067\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3001\u30c8\u30ec\u30f3\u30c9\u3001\u305d\u306e\u4ed6\u3055\u307e\u3056\u307e\u306a\u5074\u9762\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u5927\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u6271\u3046\u5fc5\u8981\u304c\u51fa\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u305f\u3081\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u51fa\u73fe\u306b\u3088\u308a\u3001\u5358\u306b\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u81a8\u5927\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u3092\u5b9f\u969b\u306b\u5206\u6790\u3057\u3001\u610f\u5473\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u8ab2\u984c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\"Big_Data\"<\/a><\/p>\n

\u3053\u306e\u9023\u8f09\u3092\u901a\u3057\u3066\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u304c\u3082\u305f\u3089\u3059\u30d3\u30b8\u30cd\u30b9\u306e\u69d8\u3005\u306a\u5074\u9762\u3068 \u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a> \u3092\u89e3\u304d\u307b\u3050\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eca\u56de\u306f\u3001\u8d77\u696d\u5bb6\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u7d4c\u55b6\u8005\u306b\u5f79\u7acb\u3064\u3001\u30b7\u30f3\u30d7\u30eb\u306a2\u3064\u306e\u5074\u9762\u3092\u53d6\u308a\u4e0a\u3052\u308b\u3064\u3082\u308a\u3067\u3059\u3002<\/p>\n

1.\u5f53\u3066\u305a\u3063\u307d\u3046\u3092\u306a\u304f\u3059\u3002\u3053\u308c\u306f\u5206\u304b\u308a\u3084\u3059\u304f\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306e\u5927\u304d\u306a\u539f\u52d5\u529b\u306e1\u3064\u306f\u3001\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u8d77\u696d\u5bb6\u3084\u4f01\u696d\u306e\u90e8\u9580\u9577\u304c\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002\u5f53\u3066\u305a\u3063\u307d\u3046\u306e\u5224\u65ad\u306f\u3082\u3046\u53e4\u3044\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c4\u30fc\u30eb\u304c\u53d6\u5f15\u306e\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u63a1\u7528\u3055\u308c\u3001\u9a5a\u7570\u7684\u306a\u9032\u6b69\u3092\u9042\u3052\u305f\u4eca\u3001\u8d77\u696d\u5bb6\u306e\u76f4\u611f\u3067\u30c7\u30fc\u30bf\u3092\u88dc\u3046\u3053\u3068\u306f\u3001\u304a\u305d\u3089\u304f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u96e3\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30a8\u30ea\u30c3\u30af\u30fb\u30e9\u30a4\u30ba\u6c0f\u306f\u3001\u305d\u306e\u9769\u65b0\u7684\u306a\u8457\u66f8\u300e\u30ea\u30fc\u30f3\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300f\u306e\u4e2d\u3067\u3001\u691c\u8a3c\u3055\u308c\u305f\u5b66\u7fd2\uff08validated learning\uff09\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002\u5f7c\u306f\u3001\u691c\u8a3c\u3055\u308c\u305f\u5b66\u7fd2\u3068\u306f\u3001\u30c1\u30fc\u30e0\u304c\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u73fe\u5728\u3068\u5c06\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u5c55\u671b\u306b\u3064\u3044\u3066\u4fa1\u5024\u3042\u308b\u771f\u5b9f\u3092\u767a\u898b\u3057\u305f\u3053\u3068\u3092\u7d4c\u9a13\u7684\u306b\u5b9f\u8a3c\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u3001\u30c7\u30fc\u30bf\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u3067\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u7b2c\u4e00\u306b\u3001\u8cb4\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u529f\u3092\u8a3c\u660e\u3059\u308b\u7b4b\u91d1\u5165\u308a\u306e\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u65b0\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u3042\u308b\u3044\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u52a0\u3048\u305f\u5909\u66f4\u306f\u3001\u305d\u308c\u304c\u30e6\u30cb\u30fc\u30af\u3067\u3042\u308b\u3001\u3042\u308b\u3044\u306f\u7269\u4e8b\u306b\u5bfe\u3059\u308b\u65b0\u3057\u3044\u898b\u65b9\u3084\u3084\u308a\u65b9\u3092\u63d0\u793a\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u3001\u4eca\u5f8c\u3082\u6ce2\u53ca\u3057\u7d9a\u3051\u308b\u3068\u3044\u3046\u4eee\u8aac\u3092\u7acb\u3066\u308b\u306e\u306f\u7c21\u5358\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u3042\u306a\u305f\u304c\u3046\u307e\u304f\u3044\u304f\u3068\u5f37\u304f\u611f\u3058\u305f\u304b\u3089\u3046\u307e\u304f\u3044\u304f\u306e\u3067\u3059\u3002\u30c7\u30fc\u30bf\u89e3\u6790\u3084\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u611f\u899a\u3092\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5206\u6790\u3057\u3001\u76f4\u611f\u3092\u5b9f\u8a3c\u3057\u305f\u308a\u5426\u5b9a\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

2. Waking up to new realities: There is this aspect of discovery by virtue of studying data. I vividly recall one of our social media team reviews wherein I was stressing that we should continue to focus on Twitter rather than Facebook. My argument was that we were attracting many more followers and interactions on Twitter as compared to Facebook. Almost everyone across the table seemed to agree till our SEO expert<\/a> interrupted with data from our Google Analytics account. We\u2019d gotten almost three times more conversions from \u30d5\u30a7\u30a4\u30b9\u30d6\u30c3\u30af<\/a> \u306e\u3082\u306e\u3068\u6bd4\u8f03\u3057\u3066 \u30c4\u30a4\u30c3\u30bf\u30fc<\/a> \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5927\u5e45\u306b\u6e1b\u5c11\u3057\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7d20\u65e9\u304f\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u3053\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u304b\u3068\u3044\u3046\u5224\u65ad\u304c\u4e0b\u3055\u308c\u305f\u306e\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306e\u9b54\u6cd5\u3092\u793a\u3059\u7c21\u5358\u306a\u4f8b\u3067\u3059\u3002<\/p>\n

\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u5275\u696d\u8005\u3084\u7d4c\u55b6\u8005\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u65b9\u3005\u306b\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u3063\u3066\u76f4\u611f\u3092\u691c\u8a3c\uff0f\u5426\u5b9a\u3057\u3001\u65b0\u305f\u306a\u73fe\u5b9f\u3092\u767a\u898b\u3057\u305f\u4e8b\u4f8b\u3092\u3082\u3063\u3068\u7d39\u4ecb\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"

Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. There\u2019s a lot of talk about Big Data and how data analytics can help drive and turn around businesses. However, many people and companies are yet to come to terms with what exactly can Big Data deliver for their business. I remember walking to a major shoe store brand outlet a few years ago. To my surprise, I had to look around and call for someone to help me with what I was looking for despite the store being practically empty. It turned out that<\/p>\n

\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":4,"featured_media":1981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[21,18,176,175,72,174,177],"acf":[],"yoast_head":"\nBig Data: Two reasons why it's important for businesses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/business-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two reasons why businesses need to pay heed to data analytics\" \/>\n<meta property=\"og:description\" content=\"Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. There\u2019s a lot of talk about Big Data and how data analytics can help drive and turn around businesses. However, many people and companies are yet to come to terms with what exactly can Big Data deliver for their business. I remember walking to a major shoe store brand outlet a few years ago. To my surprise, I had to look around and call for someone to help me with what I was looking for despite the store being practically empty. It turned out thatRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/business-data-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-21T13:17:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-13T12:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2015\/07\/business-1836990_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Minhaj Rais\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Minhaj Rais\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Big Data: Two reasons why it's important for businesses","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/ja\/business-data-analytics\/","og_locale":"ja_JP","og_type":"article","og_title":"Two reasons why businesses need to pay heed to data analytics","og_description":"Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. There\u2019s a lot of talk about Big Data and how data analytics can help drive and turn around businesses. However, many people and companies are yet to come to terms with what exactly can Big Data deliver for their business. I remember walking to a major shoe store brand outlet a few years ago. To my surprise, I had to look around and call for someone to help me with what I was looking for despite the store being practically empty. It turned out thatRead More","og_url":"https:\/\/www.kolabtree.com\/blog\/ja\/business-data-analytics\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2015-07-21T13:17:02+00:00","article_modified_time":"2022-09-13T12:00:58+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2015\/07\/business-1836990_1920.jpg","type":"image\/jpeg"}],"author":"Minhaj Rais","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"\u57f7\u7b46\u8005":"Minhaj Rais","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"4\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/business-data-analytics\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/business-data-analytics\/"},"author":{"name":"Minhaj 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