{"id":9348,"date":"2021-08-05T10:21:17","date_gmt":"2021-08-05T10:21:17","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9348"},"modified":"2024-06-07T20:04:22","modified_gmt":"2024-06-07T20:04:22","slug":"the-ultimate-guide-to-digital-marketing-for-life-sciences","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/","title":{"rendered":"\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u305f\u3081\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7a76\u6975\u30ac\u30a4\u30c9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" 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type=\"checkbox\" id=\"item-69f308f359742\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Why_Do_Life_Science_Companies_Need_Digital_Marketing\" title=\"\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u306b\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u306b\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#The_Benefits_of_Implementing_a_Digital_Marketing_Strategy\" title=\"\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Improving_Brand_Visibility_PR\" title=\"\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068PR\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068PR<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Increased_Brand_Loyalty\" title=\"\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u306e\u5411\u4e0a\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u306e\u5411\u4e0a<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Generating_Leads\" title=\"\u30ea\u30fc\u30c9\u306e\u751f\u6210\">\u30ea\u30fc\u30c9\u306e\u751f\u6210<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Generating_Sales\" title=\"\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\">\u58f2\u4e0a\u3092\u4e0a\u3052\u308b<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Automation\" title=\"\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\">\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Targeting\" title=\"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Segmentation\" title=\"\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Personalization\" 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href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#What_Expertise_Can_I_Find_on_Kolabtree\" title=\"Kolabtree\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u5c02\u9580\u77e5\u8b58\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f\">Kolabtree\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u5c02\u9580\u77e5\u8b58\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/#Time_to_Get_Started_With_Your_Scientific_Digital_Marketing_Strategy\" title=\"\u305d\u308d\u305d\u308d\u79d1\u5b66\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f\">\u305d\u308d\u305d\u308d\u79d1\u5b66\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<p><em><span style=\"font-weight: 400;\">\u3053\u306e\u7a76\u6975\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5411\u3051\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ac\u30a4\u30c9\u306f\u3001\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3042\u308a\u3001Kolabtree\u3067\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc\u3092\u52d9\u3081\u308bPatrick Wareing\u6c0f\u306b\u3088\u308b\u30b2\u30b9\u30c8\u30a8\u30f3\u30c8\u30ea\u30fc\u3067\u3059\u3002<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u7d0410\u5e74\u524d\u306b\u5316\u5b66\u306e\u4fee\u58eb\u53f7\u3092\u53d6\u5f97\u3057\u3066\u4ee5\u6765\u3001\u79c1\u306f\u3001\u5206\u6790\u30fb\u7814\u7a76\u8005\u3068\u3057\u3066\u50cd\u3044\u3066\u304d\u307e\u3057\u305f\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/formulation-chemistry\">\u88fd\u5264\u5316\u5b66\u8005<\/a>\u307e\u305f\u3001\u6700\u8fd1\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u3082\u6d3b\u8e8d\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u3001\u79c1\u306f\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u3068\u3057\u3066 <a href=\"https:\/\/seo.london\/seo-consultant-london\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/a> \u3068\u4eba\u751f <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-science-content-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\">\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc<\/a> \u3067<a href=\"https:\/\/www.kolabtree.com\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"> \u30b3\u30e9\u30d6\u30c4\u30ea\u30fc\u3002<\/a> \u306f\u3001\u4f01\u696d\u304c\u691c\u8a0e\u3057\u3066\u3044\u308b\u3055\u307e\u3056\u307e\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8a08\u753b\u3068\u5b9f\u884c\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u7684\u306f\u3055\u307e\u3056\u307e\u3067\u3059\u304c\u3001\u3060\u304b\u3089\u3053\u305d\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u308b\u5074\u9762\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u8981\u306a\u306e\u306f\u3001Kolabtree\u3067\u52a9\u3051\u3092\u6c42\u3081\u3066\u3044\u308b\u591a\u304f\u306e\u4f01\u696d\u304c\u3001\u79d1\u5b66\u696d\u754c\u3067\u306e\u5b9f\u969b\u306e\u7d4c\u9a13\u3068\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3064\u30d5\u30ea\u30fc\u30e9\u30f3\u30b5\u30fc\u306e\u610f\u898b\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u305d\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9<\/a> \u4f01\u696d\u306f\u3001\u3053\u306e\u6226\u7565\u306e\u5229\u70b9\u3068\u3001Kolabtree\u3067\u5c02\u9580\u5bb6\u306e\u30d5\u30ea\u30fc\u30e9\u30f3\u30b5\u30fc\u3068\u306e\u5951\u7d04\u3092\u958b\u59cb\u3059\u308b\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Life_Science_Companies_Need_Digital_Marketing\"><\/span><strong>\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u306b\u306a\u305c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u696d\u754c\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u4ed6\u306e\u696d\u754c\u3068\u3055\u307b\u3069\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u8aac\u660e\u3059\u308b\u3088\u3046\u306a\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u304c\u59cb\u307e\u3063\u3066\u304b\u3089\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e0d\u53ef\u6b20\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u305f\u308a\u3001\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u305f\u308a\u3059\u308b\u305f\u3081\u306b\u3001\u76f4\u63a5\u4f1a\u3063\u3066\u8a71\u3092\u3059\u308b\u3053\u3068\u3084\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u983c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u306a\u5074\u9762\u306e\u3072\u3068\u3064\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b <\/span><a href=\"https:\/\/www.hubspot.com\/state-of-marketing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8\u306e\u898b\u7a4d\u3082\u308a<\/span><\/a><span style=\"font-weight: 400;\"> 70%\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u3053\u3068\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u79d1\u5b66\u7684\u306a\u5c02\u9580\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306e\u4e00\u822c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc\u3084\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/biotechnology\/\">\u30d0\u30a4\u30aa\u30c6\u30c3\u30af<\/a> \u3084\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u306a\u3069\u3001\u69d8\u3005\u306a\u5206\u91ce\u3067\u6d3b\u8e8d\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5358\u306a\u308b\u79d1\u5b66\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u306a\u304f\u3001\u307e\u3060\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Benefits_of_Implementing_a_Digital_Marketing_Strategy\"><\/span><strong>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6301\u3064\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u3001\u305d\u306e\u307b\u3068\u3093\u3069\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u5927\u304d\u306a\u597d\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improving_Brand_Visibility_PR\"><\/span><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068PR<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7a2e\u985e\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30c7\u30b8\u30bf\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u52d5\u753b\u3084\u97f3\u58f0\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3092\u4ecb\u3057\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u306b\u30d6\u30e9\u30f3\u30c9\u540d\u3084\u4e8b\u696d\u5185\u5bb9\u3092\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u8996\u8074\u8005\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-07\/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e81%<\/span><\/a><span style=\"font-weight: 400;\"> \u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3057\u3066\u304b\u3089\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f7c\u3089\u306f\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u306f\u95a2\u308f\u308a\u304c\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c <\/span><a href=\"https:\/\/www.researchgate.net\/publication\/256047325_How_Brand_Awareness_Relates_to_Market_Outcome_Brand_Equity_and_the_Marketing_Mix?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30a8\u30af\u30a4\u30c6\u30a3\u3084\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Brand_Loyalty\"><\/span><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30fc\u306e\u5411\u4e0a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u89b3\u5ba2\u3084\u8ca9\u58f2\u898b\u8fbc\u307f\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u969b\u306b\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u7af6\u5408\u4ed6\u793e\u304c\u3044\u306a\u3044\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30d3\u30b8\u30cd\u30b9\u306f\u7a00\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u53ef\u8996\u6027\u3068\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u91cd\u8981\u306a\u8996\u8074\u8005\u304c\u6700\u3082\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3068\u304d\u306b\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6700\u524d\u9762\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u3059\u3050\u306b\u306f\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5b58\u5728\u611f\u3092\u793a\u3057\u3001\u7a4d\u6975\u7684\u306b\u6d3b\u52d5\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u304c\u5fc5\u8981\u3068\u3059\u308b\u3068\u304d\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\u3092\u3055\u308a\u3052\u306a\u304f\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30b7\u30a2\u30f3\u5316\u7269\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3042\u308bCyanoguard\u306e\u6295\u7a3f\u306e\u5b8c\u74a7\u306a\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u57cb\u3081\u8fbc\u307f\u8a18\u4e8b\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:6788430291477262336\" width=\"504\" height=\"805\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91cd\u8981\u6027\u306f\u8efd\u8996\u3067\u304d\u307e\u305b\u3093\u3002\u5b9f\u969b\u306b <\/span><a href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u30d9\u30a4\u30f3\u30fb\u30a2\u30f3\u30c9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc<\/span><\/a><span style=\"font-weight: 400;\"> \u9867\u5ba2\u7dad\u6301\u7387\u304c5%\u5897\u52a0\u3059\u308b\u3068\u3001\u5229\u76ca\u304c25%\u5897\u52a0\u3059\u308b\u3068\u3044\u3046\u76f8\u95a2\u95a2\u4fc2\u304c\u3042\u308b\u3053\u3068\u3092\u8ff0\u3079\u308b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generating_Leads\"><\/span><span style=\"font-weight: 400;\">\u30ea\u30fc\u30c9\u306e\u751f\u6210<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u306e\u95a2\u5fc3\u3084\u6700\u521d\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3092\u7372\u5f97\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3068\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3067\u306f\u3001\u6f5c\u5728\u7684\u306a\u304a\u5ba2\u69d8\u304c\u6700\u521d\u306e\u554f\u984c\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3092\u6c42\u3081\u3001\u500b\u4eba\u60c5\u5831\u3068\u5f15\u304d\u63db\u3048\u306b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u8981\u6c42\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u300c\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u300d\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u3068\u306f\u3001\u96fb\u5b50\u66f8\u7c4d\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u305d\u306e\u4ed6\u306e\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u306a\u8cc7\u7523\u306a\u3069\u306e\u30ea\u30bd\u30fc\u30b9\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9023\u7d61\u5148\u60c5\u5831\uff08\u901a\u5e38\u306f\u96fb\u5b50\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\uff09\u3092\u6b8b\u3059\u3068\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u591a\u304f\u306e\u4f01\u696d\u306f\u3001\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u5fc5\u305a\u3057\u3082\u6b63\u3057\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u306a\u304f\u3001\u96c6\u4e2d\u7684\u306a\u6226\u7565\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306b\u30ea\u30fc\u30c9\u3092\u751f\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ec\u30bc\u30f3\u30b9\u304c\u3001\u3044\u3064\u3067\u3082\u53d7\u52d5\u7684\u306b\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generating_Sales\"><\/span><span style=\"font-weight: 400;\">\u58f2\u4e0a\u3092\u4e0a\u3052\u308b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u6700\u7d42\u7684\u306a\u76ee\u7684\u306f\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4e8b\u696d\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3059\u4e00\u6b69\u5148\u306b\u306f\u3001\u58f2\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u304c\u58f2\u4e0a\u306b\u7d50\u3073\u3064\u304f\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u304c\u73fe\u5b9f\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u308c\u3089\u306e\u30ea\u30fc\u30c9\u3092\u5c06\u6765\u306b\u5411\u3051\u3066\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001\u30e1\u30fc\u30eb\u306b\u3088\u308b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u3092\u898b\u5931\u308f\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08CRM\uff09\u30c4\u30fc\u30eb\u306e\u5229\u7528\u3092\u691c\u8a0e\u3059\u308b\u306e\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hubspot\u3084Dubsado\u306a\u3069\u306eCRM\u30c4\u30fc\u30eb\u3067\u306f\u3001MQL\uff08Marketing Qualified Lead\uff09\u3068SQL\uff08Sales Qualified Lead\uff09\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Automation\"><\/span><span style=\"font-weight: 400;\">\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CRM\u30c4\u30fc\u30eb\u306f\u3001\u30ea\u30fc\u30c9\u7ba1\u7406\u306e\u65e5\u5e38\u696d\u52d9\u3092\u81ea\u52d5\u5316\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u8a2d\u5b9a\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u81ea\u52d5\u5316\u306a\u3069\u3001CRM\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u3092\u7bc0\u7d04\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Targeting\"><\/span><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">CRM\u30c4\u30fc\u30eb\u306f\u3001\u30ea\u30fc\u30c9\u3084\u9867\u5ba2\u3092\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u5316\u3057\u3001\u8907\u6570\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u3092\u7c21\u5358\u306b\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u6709\u6599\u9867\u5ba2\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u308f\u304b\u3063\u3066\u3044\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u3001\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Segmentation\"><\/span><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30ea\u30fc\u30c9\u306f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3001\u3042\u308b\u3044\u306f\u8208\u5473\u306e\u3042\u308b\u7570\u306a\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u901a\u3058\u3066\u751f\u6210\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306b\u767b\u9332\u3057\u305f\u3059\u3079\u3066\u306e\u30ea\u30fc\u30c9\u306b1\u3064\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9001\u4fe1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30bf\u30b0\u4ed8\u3051\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ea\u30fc\u30c9\u304c\u767b\u9332\u3057\u305f\u7406\u7531\u306b\u57fa\u3065\u3044\u3066\u4eca\u5f8c\u306e\u9023\u7d61\u3092\u53d7\u3051\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Personalization\"><\/span><span style=\"font-weight: 400;\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u3055\u3089\u306b\u4e00\u6b69\u9032\u3081\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u9069\u5207\u306b\u7ba1\u7406\u3055\u308c\u305fCRM\u306f\u3001\u904e\u53bb\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u60c5\u5831\u3084\u3001\u8a2a\u554f\u3057\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u3001\u305d\u306e\u4ed6\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308c\u3070\u3001\u58f2\u4e0a\u306b\u8ca2\u732e\u3057\u3001\u3055\u3089\u306b\u306f\u81ea\u52d5\u5316\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Low_Investment\"><\/span><span style=\"font-weight: 400;\">\u4f4e\u3044\u6295\u8cc7\u984d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f93\u6765\u306e\u5e83\u544a\u3084\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6bd4\u3079\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6bd4\u8f03\u7684\u4f4e\u30b3\u30b9\u30c8\u3067\u306e\u6295\u8cc7\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3068\u3044\u3046\u306e\u3082\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306b\u4f5c\u6210\u3059\u308b\u30a2\u30bb\u30c3\u30c8\u306e\u591a\u304f\u306f\u3001\u30d6\u30ed\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u306a\u3069\u3001\u4eba\u306e\u6642\u9593\u306e\u30b3\u30b9\u30c8\u3060\u3051\u3067\u5236\u4f5c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8907\u6570\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u518d\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u30011\u3064\u306e\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8907\u6570\u56de\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u30c4\u30fc\u30eb\u306e\u4fa1\u683c\u3092\u691c\u8a0e\u3057\u59cb\u3081\u305f\u3068\u3057\u3066\u3082\u3001\u5e02\u5834\u306b\u306f\u591a\u304f\u306e\u9078\u629e\u80a2\u304c\u3042\u308b\u305f\u3081\u3001\u81ea\u5206\u306b\u5408\u3063\u305f\u4fa1\u683c\u5e2f\u306e\u30c4\u30fc\u30eb\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u3067\u3059\u3002\u4ee5\u4e0b\u306b\u3044\u304f\u3064\u304b\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span><span style=\"font-weight: 400;\">Google Search Console<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Google Search Console\uff08GSC\uff09\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3084SEO\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u63a5\u7d9a\u3057\u3066\u3001\u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u63a2\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3067\u6700\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044URL\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Canva\"><\/span><span style=\"font-weight: 400;\">Canva<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Canva\u306f\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u4f7f\u3044\u3084\u3059\u304f\u3001\u4f1a\u793e\u306e\u30ed\u30b4\u304b\u3089\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30b9\u30e9\u30a4\u30c9\u3001\u30dd\u30b9\u30bf\u30fc\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u6c4e\u7528\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Buffer\"><\/span><span style=\"font-weight: 400;\">\u30d0\u30c3\u30d5\u30a1<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Buffer\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u6295\u7a3f\u3092\u524d\u3082\u3063\u3066\u8a08\u753b\u3057\u3001\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c4\u30fc\u30eb\u3067\u3059\u3002Buffer\u306f\u5c06\u6765\u306e\u8a08\u753b\u3092\u7acb\u3066\u308b\u306e\u306b\u975e\u5e38\u306b\u4fbf\u5229\u306a\u3060\u3051\u3067\u306a\u304f\u3001\u69d8\u3005\u306a\u5206\u6790\u7d50\u679c\u3084\u660e\u78ba\u306a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u3066\u4f55\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Mailchimp\"><\/span><span style=\"font-weight: 400;\">Mailchimp<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Mailchimp\u306f\u3001\u4e00\u9023\u306e\u30c4\u30fc\u30eb\u3092\u5099\u3048\u305f\u4ee3\u8868\u7684\u306a\u30e1\u30fc\u30eb\u30fb\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3072\u3068\u3064\u3067\u3059\u3002Mailchimp\u306f\u5f53\u521d\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3057\u305f\u304c\u3001\u73fe\u5728\u3067\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u7ba1\u7406\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c4\u30fc\u30eb\u306a\u3069\u306e\u8ffd\u52a0\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy_to_Measure_Success\"><\/span><span style=\"font-weight: 400;\">\u6210\u529f\u3092\u7c21\u5358\u306b\u6e2c\u5b9a\u3067\u304d\u308b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u304c\u5229\u7528\u3067\u304d\u308b\u8c4a\u5bcc\u306a\u30c4\u30fc\u30eb\u306e\u304a\u304b\u3052\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u9a5a\u304f\u307b\u3069\u7c21\u5358\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Google Analytics\u3084Bing Webmaster Tools\u306a\u3069\u306e\u7121\u6599\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u4f55\u4eba\u306e\u4eba\u304c\u3069\u3053\u304b\u3089\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u3044\u308b\u304b\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u6570\u3001\u30ea\u30fc\u30c9\u3001CPA\uff08Cost Per Acquisition\uff09\u306a\u3069\u306e\u6307\u6a19\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u9069\u5207\u306b\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u8ffd\u8de1\u30fb\u30e2\u30cb\u30bf\u30fc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4eca\u5f8c\u306e\u6d3b\u52d5\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"High_ROI\"><\/span><span style=\"font-weight: 400;\">\u9ad8\u3044ROI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5c0e\u5165\u30b3\u30b9\u30c8\u3082\u4f4e\u3044\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306eROI\u304c\u9ad8\u304f\u306a\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u305d\u3046\u5358\u7d14\u306a\u8a71\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 <\/span><a href=\"https:\/\/www.statista.com\/statistics\/736848\/roi-digital-marketing-channels\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u3042\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306eROI\u306f\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b<\/span><\/a><span style=\"font-weight: 400;\">.\u3080\u3057\u308d\u3001\u3053\u308c\u306f\u30d3\u30b8\u30cd\u30b9\u3054\u3068\u306b\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u91cd\u8981\u306a\u306e\u306f\u3001\u8907\u6570\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3001\u81ea\u5206\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Different_Content_Marketing_Strategies\"><\/span><strong>\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4f8b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u307e\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u5229\u70b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3053\u3053\u304b\u3089\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u3001\u5168\u4f53\u7684\u306a\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u76ee\u6a19\u3084\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u4f7f\u3044\u5206\u3051\u3001\u5c0e\u5165\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u67d4\u8edf\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7d20\u65e9\u304f\u53d6\u308a\u5165\u308c\u3001\u52b9\u679c\u7684\u3067\u306a\u3044\u6226\u7565\u306f\u7834\u68c4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306b\u3001\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u3079\u304d\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Blog_Content\"><\/span><span style=\"font-weight: 400;\">\u30d6\u30ed\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3068\u3001\u591a\u304f\u306e\u4eba\u304c\u30d6\u30ed\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u601d\u3044\u6d6e\u304b\u3079\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u3053\u306e\u8a18\u4e8b\u306f\u3001\u30d6\u30ed\u30b0\u306e\u5b9f\u4f8b\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30ed\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u3069\u3093\u306a\u8074\u8846\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u308b\u6c4e\u7528\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3068\u3057\u3066\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30ed\u30b0\u306f\u3001SEO\u306e\u305f\u3081\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a2d\u5b9a\u3057\u305f\u308a\uff08\u8a73\u3057\u304f\u306f\u5f8c\u8ff0\u3057\u307e\u3059\uff09\u3001\u60c5\u5831\u63d0\u4f9b\u3001\u5546\u696d\u3001\u53d6\u5f15\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8996\u8074\u8005\u306e\u610f\u56f3\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u9069\u3057\u305f\u65b9\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video\"><\/span><span style=\"font-weight: 400;\">\u30d3\u30c7\u30aa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30d6\u30ed\u30b0\u306f\u6587\u5b57\u3060\u3051\u306e\u3082\u306e\u3068\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30ed\u30b0\u306e\u4e2d\u3067\u52d5\u753b\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u5358\u72ec\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\uff08Vlog\uff09\u3068\u3057\u3066\u4f7f\u7528\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u6587\u7ae0\u3067\u306f\u3067\u304d\u306a\u3044\u65b9\u6cd5\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u60f9\u304d\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001YouTube\u3084Vimeo\u306a\u3069\u306e\u4ed6\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3082\u5171\u6709\u3067\u304d\u308b\u67d4\u8edf\u6027\u3082\u5099\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u751f\u307e\u308c\u3066\u306f\u6d88\u3048\u3066\u3044\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u306e\u6210\u529f\uff08\u307e\u305f\u306f\u5931\u6557\uff09\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3044\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u3001\u65e2\u5b58\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u671b\u3080\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u898b\u3064\u3051\u3001\u30ea\u30fc\u30c1\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002\u307e\u305f\u3001\u8996\u8074\u8005\u306b\u5411\u3051\u3066\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8996\u8074\u8005\u3068\u306e\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_Copy\"><\/span><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6301\u3064\u3053\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u4e0a\u306e\u5e97\u8217\u306e\u3088\u3046\u306a\u3082\u306e\u3060\u3068\u8003\u3048\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30fb\u30da\u30eb\u30bd\u30ca\u3092\u793a\u3057\u3001\u8a2a\u554f\u8005\u306b\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u898b\u6804\u3048\u306e\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4f5c\u3063\u3066\u3082\u3001\u8996\u8074\u8005\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u8208\u5473\u3092\u6301\u305f\u305b\u3001\u8aac\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30d4\u30fc\u304c\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u304c\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u4f01\u696d\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u63a5\u89e6\u3059\u308b\u6642\u9593\u304c\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9577\u304f\u306a\u3063\u3066\u3044\u308b\u73fe\u5728\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5145\u5b9f\u3055\u305b\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good website copy is not only good for users, but also for search engines, and can have a drastic impact on your <a href=\"https:\/\/seo.london\/\">SEO<\/a> and how well your website ranks for keywords related to your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimisation_SEO\"><\/span><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306b\u3064\u3044\u3066<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO\u3068\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u91cf\u3068\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e00\u5f62\u614b\u3067\u3059\u3002SEO\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u300c\u8cfc\u5165\u300d\u3059\u308b\u6709\u6599\u5e83\u544a\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001\u300c\u7121\u6599\u300d\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4eba\u6c17\u306e\u3042\u308b\u6226\u7565\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u6210\u529f\u306b\u5bc4\u4e0e\u3059\u308b\u6700\u5927\u306e\u8981\u56e0\u306e\u4e00\u3064\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u5b58\u5728\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5148\u306b\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc\u304c\u304d\u3061\u3093\u3068\u66f8\u304b\u308c\u3001\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc\u306b\u52a0\u3048\u3066\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306a\u3069\u306e\u8ffd\u52a0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u547c\u3073\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paid_Advertising\"><\/span><span style=\"font-weight: 400;\">\u6709\u6599\u5e83\u544a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SEO\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u306e\u304c\u96e3\u70b9\u306e\u4e00\u3064\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3092\u6253\u958b\u3059\u308b\u305f\u3081\u306b\u306f\u3001PPC\u3068\u547c\u3070\u308c\u308b\u6709\u6599\u5e83\u544a\u3092\u5229\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u6599\u5e83\u544a\u3067\u306f\u3001\u6709\u6599\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u306b\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u304c\u9867\u5ba2\u306eLTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3088\u308a\u3082\u4f4e\u304f\u306a\u308b\u3088\u3046\u306b\u6709\u6599\u5e83\u544a\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u6709\u6599\u5e83\u544a\u306eROI\u3092\u78ba\u5b9f\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Webinars\"><\/span><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001\u305d\u306e\u591a\u69d8\u6027\u3068\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u5916\u89b3\u304b\u3089\u3001\u4f01\u696d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3068\u3057\u3066\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002\u30d3\u30c7\u30aa\u306b\u3064\u3044\u3066\u306f\u3059\u3067\u306b\u8ff0\u3079\u307e\u3057\u305f\u304c\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001\u901a\u5e38\u3001\u3042\u306a\u305f\u306e\u30c1\u30fc\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u4e3b\u50ac\u3059\u308b\u304b\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u64ae\u5f71\u3055\u308c\u308b\u3068\u3044\u3046\u70b9\u3067\u3001\u5c11\u3057\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u5229\u7528\u3057\u305f\u308a\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3001\u3055\u3089\u306b\u306f\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306a\u3069\u3001\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u306b\u5909\u63db\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u3067\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Podcasts\"><\/span><span style=\"font-weight: 400;\">\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u6570\u5e74\u3067 <\/span><a href=\"https:\/\/www.buzzsprout.com\/blog\/podcast-statistics?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=FreelancerPW\"><span style=\"font-weight: 400;\">\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306e\u4eba\u6c17\u304c\u5fa9\u6d3b\u3057\u305f<\/span><\/a><span style=\"font-weight: 400;\">.\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u3092\u3001\u5916\u51fa\u5148\u3084\u4f55\u304b\u306b\u8ffd\u308f\u308c\u3066\u3044\u308b\u3068\u304d\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8996\u8074\u3059\u308b\u305f\u3081\u306e\u7406\u60f3\u7684\u306a\u6a5f\u4f1a\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306f\u3001\u696d\u754c\u306e\u30b2\u30b9\u30c8\u3084\u9867\u5ba2\u3001\u305d\u306e\u4ed6\u306e\u652f\u6301\u8005\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u65b9\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whitepapers\"><\/span><span style=\"font-weight: 400;\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u3067\u4eba\u6c17\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002\u7279\u306b\u3001\u79d1\u5b66\u8ad6\u6587\u3084\u51fa\u7248\u7269\u3068\u540c\u3058\u3088\u3046\u306a\u65b9\u6cd5\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u4f01\u696d\u306b\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3082\u512a\u308c\u3066\u3044\u307e\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306ePDF\u7248\u3092\u53d7\u3051\u53d6\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5165\u529b\u3092\u6c42\u3081\u3089\u308c\u305f\u3053\u3068\u304c\u4f55\u5ea6\u3042\u3063\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306e\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u3053\u306e\u8a18\u4e8b\u3067\u3082\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001CRM\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u65b0\u3057\u3044\u30ea\u30fc\u30c9\u3092\u9078\u5225\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u6a5f\u4f1a\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b63\u3057\u3044\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u3070\u3001\u305d\u306e\u9867\u5ba2\u5c64\u306b\u5408\u308f\u305b\u305f\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u76f4\u63a5\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6700\u3082\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001\u8cea\u306e\u9ad8\u3044\u79d1\u5b66\u7684\u60c5\u5831\u3092\u6b63\u3057\u304f\u4f1d\u3048\u308b\u3068\u540c\u6642\u306b\u3001\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Newsletters\"><\/span><span style=\"font-weight: 400;\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306f\u3001\u904e\u53bb\u306e\u9867\u5ba2\u3084\u65b0\u3057\u3044\u30ea\u30fc\u30c9\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3057\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u524d\u9762\u306b\u62bc\u3057\u51fa\u3059\u306e\u306b\u6700\u9069\u306a\u65b9\u6cd5\u3067\u3059\u3002\u307e\u305f\u3001\u5bfe\u8c61\u8005\u306b\u5408\u308f\u305b\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u95a2\u9023\u6027\u306e\u3042\u308b\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u78ba\u5b9f\u306b\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306f\u6c4e\u7528\u6027\u304c\u9ad8\u3044\u305f\u3081\u3001\u60c5\u5831\u63d0\u4f9b\u3001\u5ba3\u4f1d\u3001\u5546\u7528\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3042\u3089\u3086\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Expertise_Can_I_Find_on_Kolabtree\"><\/span><strong>Kolabtree\u3067\u306f\u3069\u306e\u3088\u3046\u306a\u5c02\u9580\u77e5\u8b58\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u4e00\u822c\u7684\u306a\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u696d\u754c\u3084\u5c02\u9580\u5bb6\u306e\u7d4c\u9a13\u3092\u6301\u3064\u30d5\u30ea\u30fc\u30e9\u30f3\u30b5\u30fc\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u79d1\u5b66\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u6b63\u78ba\u3067\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kolabtree\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30c6\u30fc\u30de\u3084\u30b9\u30ad\u30eb\u3092\u6301\u3064\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u79d1\u5b66\u8005\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u30b5\u30a4\u30a8\u30f3\u30b9\u30e9\u30a4\u30bf\u30fc<\/span><\/a><span style=\"font-weight: 400;\"> \u3092\u4f7f\u3063\u3066\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc\u3084\u30d6\u30ed\u30b0\u306e\u8a18\u4e8b\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/marketing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9<\/span><\/a><span style=\"font-weight: 400;\"> \u3092\u5229\u7528\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u7b56\u5b9a\u3084\u3001SEO\u3084\u6709\u6599\u5e83\u544a\u306e\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5c02\u9580\u7684\u306a\u79d1\u5b66\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u306f\u3001G.O.S.A.\u3092\u63a2\u3057\u3066\u63a1\u7528\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002 <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/content-writing-biotech-and-pharma?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u30fb\u88fd\u85ac\u30e9\u30a4\u30bf\u30fc<\/span><\/a><span style=\"font-weight: 400;\">\u307e\u305f\u306f <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=LifeScienceGuidePW\"><span style=\"font-weight: 400;\">\u30e1\u30c7\u30a3\u30ab\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc<\/span><\/a><span style=\"font-weight: 400;\"> if you are in the <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u30d8\u30eb\u30b9\u30b1\u30a2<\/a> industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u958b\u304f\u3060\u3051\u3067\u3001Kolabtree\u306e\u5c02\u9580\u5bb6\u3092\u62db\u5f85\u3057\u3066\u3001\u6b21\u306e\u79d1\u5b66\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u958b\u59cb\u3057\u3001\u5b8c\u6210\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Time_to_Get_Started_With_Your_Scientific_Digital_Marketing_Strategy\"><\/span><strong>\u305d\u308d\u305d\u308d\u79d1\u5b66\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u65b9\u306b\u3068\u3063\u3066\u3001\u4eca\u304c\u7d76\u597d\u306e\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u3068\u793e\u4f1a\u306e\u95a2\u308f\u308a\u65b9\u306b\u95a2\u3059\u308b\u6700\u8fd1\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u306f\u3001\u79d1\u5b66\u754c\u3067\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u95a2\u9023\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6301\u3064\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u5229\u70b9\u304c\u3042\u308a\u3001\u305d\u306e\u3059\u3079\u3066\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u3088\u308a\u826f\u3044\u65b9\u5411\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u3002\u3069\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u6709\u52b9\u3067\u3001\u3069\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u304c\u7121\u52b9\u306a\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u306e\u306f\u96e3\u3057\u304f\u3001\u6b63\u3057\u304f\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u9069\u5207\u306a\u8a08\u753b\u3068\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7cbe\u901a\u3057\u305f\u5c02\u9580\u5bb6\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6b63\u793e\u54e1\u306e\u3088\u3046\u306a\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u3001\u8cea\u306e\u9ad8\u3044\u6226\u7565\u3092\u8fc5\u901f\u306b\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u5206\u91ce\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u3092\u81ea\u5206\u306e\u76ee\u3067\u78ba\u304b\u3081\u308c\u3070\u3001\u3082\u3063\u3068\u65e9\u304f\u59cb\u3081\u308c\u3070\u3088\u304b\u3063\u305f\u3068\u601d\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>This ultimate guide to digital marketing for life sciences is a guest entry by Patrick Wareing, a freelance marketing consultant and life science content writer on Kolabtree. Since graduating with a masters degree in chemistry almost a decade ago, I have spent time working as an analytical and formulation chemist, but most recently, have also spent time working in the digital marketing industry. Currently, I am a freelance marketing consultant and life science content writer on Kolabtree, helping businesses plan and implement the different digital marketing strategies they are considering. Different businesses have different goals, which is why it is important to help explain the benefits and drawbacks of certain<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":605,"featured_media":8764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[305,304,247,319,516],"tags":[664,213,254],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Digital Marketing for Life Sciences<\/title>\n<meta name=\"description\" content=\"Here&#039;s Kolabtree&#039;s ultimate guide on digital marketing for life sciences, and the various strategies and techniques involved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Digital Marketing for Life Sciences\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s Kolabtree&#039;s ultimate guide on digital marketing for life sciences, and the various strategies and techniques involved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/the-ultimate-guide-to-digital-marketing-for-life-sciences\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" 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