{"id":8569,"date":"2020-11-20T15:08:31","date_gmt":"2020-11-20T15:08:31","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=8569"},"modified":"2020-12-01T12:08:00","modified_gmt":"2020-12-01T12:08:00","slug":"content-marketing-for-biotech-pharma-the-ultimate-guide","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/","title":{"rendered":"\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u533b\u85ac\u54c1\u306e\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u7a76\u6975\u306e\u30ac\u30a4\u30c9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f6801ea9e71\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f6801ea9e71\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#What_is_an_effective_life_science_content_marketing_strategy_for_biotech_pharma_companies\" title=\"\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u30fb\u88fd\u85ac\u4f1a\u793e\u306b\u3068\u3063\u3066\u52b9\u679c\u7684\u306a\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u00a0\">\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u30fb\u88fd\u85ac\u4f1a\u793e\u306b\u3068\u3063\u3066\u52b9\u679c\u7684\u306a\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#Life_science_content_marketing_for_biotech_pharma_Types_of_content\" title=\"\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u88fd\u85ac\u4f1a\u793e\u306e\u305f\u3081\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u00a0\">\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u88fd\u85ac\u4f1a\u793e\u306e\u305f\u3081\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#Case_studies\" title=\"\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u00a0\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#White_papers\" title=\"\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#Press_releases_and_blog_posts\" title=\"\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\">\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#Social_Media_Posts\" title=\"\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#Why_biotech_companies_should_outsource_content_marketing\" title=\"\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5916\u6ce8\u3059\u3079\u304d\u7406\u7531\">\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5916\u6ce8\u3059\u3079\u304d\u7406\u7531<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#Conclusion\" title=\"\u7d50\u8ad6\u00a0\">\u7d50\u8ad6\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30e9\u30a4\u30bf\u30fc\u3001\u30af\u30ea\u30b9\u30c8\u30d5\u30a1\u30fc\u30fb\u30aa\u30bc\u30fc\u304c\u3001\u4ee5\u4e0b\u306e\u30ac\u30a4\u30c9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-science-content-writing?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LifeScienceContent\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a> \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3001SEO\u5bfe\u7b56\u306a\u3069\u3001\u30d0\u30a4\u30aa\u30fb\u88fd\u85ac\u4f01\u696d\u306e\u305f\u3081\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/em><\/p>\n<p>\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u76ee\u7684\u3092\u898b\u6975\u3081\u306a\u304c\u3089\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u9593\u306b\u4fe1\u983c\u6027\u3068\u4fe1\u7528\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5b9a\u671f\u7684\u306b\u5229\u7528\u3059\u308b\u9867\u5ba2\u306f\u3001\u305d\u306e\u4f01\u696d\u3092\u696d\u754c\u306e\u5c02\u9580\u5bb6\u3068\u3057\u3066\u8a8d\u8b58\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002  \u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002 <a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">80%<\/a> of prospects prefer to learn about a company by engaging with their content. Also, most prospects may not have adequate information about the benefits and how biotechnology companies use technological advances such as gene editing technology called Clustered Regularly Interspaced Short Palindromic Repeats (CRISPR) and <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u4eba\u5de5\u77e5\u80fd<\/a> in the production of biotechnological products. The creation and distribution of quality content coupled with multi-media case studies created by freelance medical writers about these technological advances in biotechnology industry will bridge this knowledge gap.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_effective_life_science_content_marketing_strategy_for_biotech_pharma_companies\"><\/span><strong>\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u30fb\u88fd\u85ac\u4f1a\u793e\u306b\u3068\u3063\u3066\u52b9\u679c\u7684\u306a\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u30d0\u30a4\u30aa\u4f01\u696d\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u3001\u5f7c\u3089\u3068\u306e\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u8ca9\u58f2\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30ed\u30bb\u30b9\u304c\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u8cbb\u3084\u3057\u3066\u3082\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u6b20\u304b\u305b\u306a\u30447\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u76ee\u6a19<\/strong>:\u516c\u958b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\u3068\u3001\u305d\u306e\u76ee\u6a19\u3092\u3044\u3064\u9054\u6210\u3059\u308b\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u6c7a\u3081\u307e\u3059\u3002\u76ee\u6a19\u306e\u305f\u3081\u306e\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u6d3b\u52d5\u3092\u8ffd\u8de1\u3059\u308b\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u3002<\/li>\n<li><strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5b9a\u7fa9<\/strong>:\u75db\u70b9\u3001\u8ab2\u984c\u3001\u554f\u984c\u3001\u30cb\u30fc\u30ba\u306a\u3069\u3001\u8074\u8846\u306b\u30de\u30c3\u30c1\u3057\u305f\u5177\u4f53\u7684\u306a\u7279\u5fb4\u3092\u8aac\u660e\u3059\u308b\u3002\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u304c\u62b1\u3048\u3066\u3044\u308b\u4e00\u822c\u7684\u306a\u75c5\u72b6\u3084\u3001\u65e2\u5b58\u9867\u5ba2\u304c\u81ea\u793e\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u9069\u306a\u5f62\u3067\u95a2\u4e0e\u3067\u304d\u308b\u3088\u3046\u3001\u4f5c\u6210\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30bf\u30a4\u30d7\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u306f\u3001\u6700\u521d\u306b\u57f9\u3063\u305f\u4fe1\u983c\u6027\u3092\u3082\u3068\u306b\u3001\u6f5c\u5728\u7684\u306a\u65b0\u898f\u9867\u5ba2\u306b\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8abf\u67fb\u30fb\u4f01\u753b<\/strong>:\u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u30ea\u30b5\u30fc\u30c1\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u7406\u60f3\u7684\u306a\u8996\u8074\u8005\u304c\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u8996\u8074\u8005\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30c8\u30d4\u30c3\u30af\u306e\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u305f\u5f8c\u3001\u5404\u30c8\u30d4\u30c3\u30af\u3092\u30ab\u30ec\u30f3\u30c0\u30fc\u306b\u5165\u529b\u3057\u3066\u3001\u5404\u30c8\u30d4\u30c3\u30af\u306e\u516c\u958b\u65e5\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u610f\u56f3\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c<\/strong>:\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u3059\u3079\u3066\u306e\u6bb5\u968e\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3068\u308c\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u6297\u751f\u7269\u8cea\u3084\u30ef\u30af\u30c1\u30f3\u306b\u3064\u3044\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3084\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u5f62\u3067\u3001\u6297\u751f\u7269\u8cea\u3084\u30ef\u30af\u30c1\u30f3\u306b\u95a2\u3059\u308b\u57fa\u790e\u7684\u306a\u3053\u3068\u304b\u3089\u6280\u8853\u7684\u306a\u3053\u3068\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u6bb5\u968e\u306e\u898b\u8fbc\u307f\u5ba2\u304c\u8208\u5473\u3092\u6301\u3066\u308b\u3088\u3046\u306b\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u77ed\u3044\u30d3\u30c7\u30aa\u3084\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1<\/strong>:\u7406\u60f3\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3084\u3059\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u3084\u3059\u3044\u7279\u5b9a\u306e\u5834\u6240\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Instagram\u3084Pinterest\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u30d3\u30b8\u30e5\u30a2\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3088\u308a\u9b45\u529b\u7684\u306b\u6620\u308a\u3001LinkedIn\u3067\u306f\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u597d\u307e\u308c\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4ee5\u5916\u306b\u3082\u3001\u30b9\u30dd\u30f3\u30b5\u30fc\u5e83\u544a\u3084\u51fa\u7248\u7269\u306a\u3069\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u76ee\u306b\u3059\u308b\u5834\u6240\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5206\u6790<\/strong>:\u5b9a\u7fa9\u3055\u308c\u305f\u671f\u9593\u5185\u306b\u516c\u958b\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u660e\u78ba\u306b\u7279\u5b9a\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u307f\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8996\u8074\u8005\u304c\u95a2\u5fc3\u3092\u793a\u3055\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306b\u8cbb\u3084\u3059\u6642\u9593\u3084\u305d\u306e\u4ed6\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u524a\u6e1b\u3067\u304d\u307e\u3059\u3002 <strong>\u30e6\u30cb\u30fc\u30af\u30d3\u30b8\u30bf\u30fc\u6570\u3001\u300c\u3044\u3044\u306d\uff01\u300d\u6570\u3001\u30b7\u30a7\u30a2\u6570\u3001\u30b3\u30e1\u30f3\u30c8\u6570\u3001\u30ea\u30fc\u30c9\u6570\u306a\u3069\u3001\u4e00\u822c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6307\u6a19\u3092\u6e2c\u5b9a<\/strong>.<strong>\u4f75\u305b\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002 <a href=\"http:\/\/www.kolabtree.com\/blog\/how-to-outsource-your-medical-and-scientific-writing\/\">H<\/a><a href=\"http:\/\/www.kolabtree.com\/blog\/how-to-outsource-your-medical-and-scientific-writing\/\">\u30e1\u30c7\u30a3\u30ab\u30eb\uff06\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30d5\u30a3\u30c3\u30af\u30fb\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30a6\u30c8\u30bd\u30fc\u30b9\u306b\u3064\u3044\u3066\u00a0<\/a><\/strong><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_content_marketing_for_biotech_pharma_Types_of_content\"><\/span><strong>\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u88fd\u85ac\u4f1a\u793e\u306e\u305f\u3081\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_studies\"><\/span><strong>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u304a\u5ba2\u69d8\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u3067\u3059\u3002\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33282\/the-ultimate-guide-to-creating-compelling-case-studies.aspx\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/a> \u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3068\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u542b\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u6b63\u3057\u3044\u8cea\u554f\u3092\u3059\u308b<\/strong>:\u304a\u5ba2\u69d8\u304c\u88fd\u54c1\u3092\u898b\u3064\u3051\u3066\u304b\u3089\u3001\u88fd\u54c1\u3092\u4f7f\u7528\u3057\u3066\u5f97\u305f\u5177\u4f53\u7684\u306a\u7d50\u679c\u307e\u3067\u3092\u8a9e\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306a\u8cea\u554f\u3092\u3059\u308b\u3002<\/li>\n<li><strong>\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528<\/strong>:\u305d\u306e\u305f\u3081\u3001\u5e45\u5e83\u3044\u5c64\u306e\u304a\u5ba2\u69d8\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u30ea\u30bd\u30fc\u30b9\u30da\u30fc\u30b8\u306e\u4f5c\u6210<\/strong>:\u88fd\u54c1\u306e\u3055\u307e\u3056\u307e\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u63b2\u8f09\u3057\u305f\u30ea\u30bd\u30fc\u30b9\u30da\u30fc\u30b8\u306f\u3001\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u793e\u4f1a\u7684\u8a3c\u660e\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"White_papers\"><\/span><strong>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u4f7f\u7528\u3059\u308b\u6700\u3082\u4e00\u822c\u7684\u306a\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u3064\u3067\u3059\u3002\u3042\u308b\u8abf\u67fb\u306b\u3088\u308b\u3068\u300156%\u306e\u9867\u5ba2\u304c\u96fb\u5b50\u66f8\u7c4d\u306e\u5f62\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u306a\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u8aad\u307f\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3068\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u8aad\u8005\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u554f\u984c\u306e\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u66f8\u304b\u308c\u305f\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u7279\u5225\u306a\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u3001\u305d\u306e\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u304c\u66f8\u304f\u3053\u3068\u3082\u3042\u308c\u3070\u3001\u5c02\u9580\u5bb6\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u3057\u3066\u66f8\u304f\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u65b0\u7a2e\u306e\u30ef\u30af\u30c1\u30f3\u3084\u533b\u85ac\u54c1\u306a\u3069\u306e\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u88fd\u54c1\u3092\u4f7f\u7528\u3059\u308b\u9867\u5ba2\u306f\u3001\u65b0\u88fd\u54c1\u306e\u5b89\u5168\u6027\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3084\u305d\u306e\u4ed6\u306e\u60c5\u5831\u3092\u6c17\u306b\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u5c02\u9580\u5bb6\u306f\u3001\u95a2\u9023\u3059\u308b\u7814\u7a76\u7d50\u679c\u3084\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u3001\u4f01\u696d\u306e\u88fd\u54c1\u306b\u3064\u3044\u3066\u9867\u5ba2\u3092\u8aac\u5f97\u3059\u308b\u305f\u3081\u306b\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u7279\u5b9a\u306e\u75c5\u72b6\u306b\u5bfe\u3059\u308b\u53ef\u80fd\u306a\u89e3\u6c7a\u7b56\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u73fe\u5728\u3001\u307b\u3068\u3093\u3069\u306e\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u4f01\u696d\u3084\u88fd\u85ac\u4f01\u696d\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u4f5c\u6210\u3092\u7d4c\u9a13\u8c4a\u5bcc\u306a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/white-paper-writing?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LifeScienceContent\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30e9\u30a4\u30bf\u30fc<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8577 size-large\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/AMGEN-WHITE-PAPER-1024x474.png\" alt=\"\" width=\"702\" height=\"325\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/AMGEN-WHITE-PAPER-1024x474.png 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/AMGEN-WHITE-PAPER-300x139.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/AMGEN-WHITE-PAPER-768x355.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/AMGEN-WHITE-PAPER-1080x500.png 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/AMGEN-WHITE-PAPER.png 1286w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/AMGEN-WHITE-PAPER-300x139@2x.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><em>\u4e0a\u306e\u753b\u50cf\u306f\u3001Amgen Biotechnology Company\u306e\u88fd\u54c1\u30da\u30fc\u30b8\u306b\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u306a\u88fd\u54c1\u5225\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u96c6\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Press_releases_and_blog_posts\"><\/span><strong>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306b\u5f79\u7acb\u3064\u65b0\u88fd\u54c1\u3092\u5e38\u306b\u7814\u7a76\u3001\u9769\u65b0\u3001\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u88fd\u54c1\u306e\u767a\u8868\u3001\u4f1a\u793e\u306e\u30cb\u30e5\u30fc\u30b9\u3001\u696d\u754c\u95a2\u9023\u306e\u767a\u898b\u306a\u3069\u3092\u4e00\u822c\u306e\u4eba\u3005\u306b\u4f1d\u3048\u308b\u306e\u306b\u6700\u9069\u306a\u65b9\u6cd5\u3067\u3059\u3002\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30cb\u30e5\u30fc\u30b9\u306e\u30d5\u30c3\u30af\u3068\u306a\u308b\u5f37\u304f\u3066\u9b45\u529b\u7684\u306a\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3002<\/li>\n<li>\u8aad\u8005\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u793a\u3059\u5c0f\u898b\u51fa\u3057\u3002<\/li>\n<li>\u4e8b\u5b9f\u3001\u5f15\u7528\u3001\u6570\u5024\u3092\u753b\u50cf\u3067\u660e\u78ba\u306b\u4f1d\u3048\u305f\u30dc\u30c7\u30a3\u3002<\/li>\n<li>\u4f1a\u793e\u60c5\u5831\u3067\u3059\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8574 size-large\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/pfizer-press-release-page-1024x456.png\" alt=\"\" width=\"702\" height=\"313\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/pfizer-press-release-page-1024x456.png 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/pfizer-press-release-page-300x134.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/pfizer-press-release-page-768x342.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/pfizer-press-release-page-1080x481.png 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/pfizer-press-release-page.png 1326w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/pfizer-press-release-page-300x134@2x.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<p><em>\u4e0a\u306e\u753b\u50cf\u306f\u30d5\u30a1\u30a4\u30b6\u30fc\u306e\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u30da\u30fc\u30b8\u3067\u3059\u3002<\/em><\/p>\n<p>\u30d6\u30ed\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u304c\u4f01\u696d\u3092\u4fe1\u983c\u3057\u3001\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u3068\u3057\u3066\u8a8d\u8b58\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002SEMrush\u306e\u6700\u8fd1\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068 <a href=\"http:\/\/www.hubspot.com\/marketing-statistics\">86%<\/a> \u306e\u4f01\u696d\u306f\u3001\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u3068\u306f\u7570\u306a\u308a\u3001\u30d6\u30ed\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3092\u597d\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u30d6\u30ed\u30b0\u3092\u52b9\u679c\u7684\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300cHow To\u300d\u3068\u300cLists Headlines\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9577\u6587\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u304c\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306b\u8a2d\u5b9a\u3055\u308c\u305f\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media_Posts\"><\/span><strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5927\u624b\u30d0\u30a4\u30aa\u4f01\u696d\u306f\u3001Facebook\u3001Twitter\u3001Instagram\u3001LinkedIn\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3059\u308b\u305f\u3081\u306e\u72ec\u81ea\u306e\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Twitter\u3067\u306f\u30011\u56de\u306e\u30c4\u30a4\u30fc\u30c8\u306b280\u6587\u5b57\u3057\u304b\u5165\u529b\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u306f\u4ea4\u6d41\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u3001\u30c7\u30b6\u30a4\u30f3\u6027\u306e\u9ad8\u3044\u753b\u50cf\u3084\u77ed\u3044\u52d5\u753b\u3092\u4f7f\u3063\u305f\u77ed\u3044\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u6295\u7a3f\u306b\u306f\u3001\u5c02\u9580\u5206\u91ce\u306b\u95a2\u9023\u3057\u305f\u7279\u5b9a\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u3084\u8a00\u53ca\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u9732\u51fa\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u629c\u7c8b\u3084\u30cb\u30e5\u30fc\u30b9\u3092\u542b\u3080\u753b\u50cf\u306b\u3001\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066\u516c\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8a2a\u554f\u8005\u306f\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4ea4\u6d41\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u7d42\u7684\u306b\u8ca9\u58f2\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u6709\u6a5f\u7684\u306a\u6226\u7565\u3067\u3001\u4e0b\u56f3\u306e\u3088\u3046\u306b\u63cf\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><em style=\"font-size: 14px;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8576 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/TWITTER-1.png\" alt=\"\" width=\"926\" height=\"540\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/TWITTER-1.png 926w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/TWITTER-1-300x175.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/TWITTER-1-768x448.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/TWITTER-1-300x175@2x.png 600w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>\u4e0a\u306e\u753b\u50cf\u306f\u3001Gilead Life Sciences\u306eTwitter\u30cf\u30f3\u30c9\u30eb\u3067\u3059\u3002 <\/em><em>\u30c4\u30a4\u30c3\u30bf\u30fc\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u4f7f\u3044\u65b9\u3084\u3001\u30c4\u30a4\u30c3\u30bf\u30fc\u306e\u6295\u7a3f\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u3082\u6ce8\u76ee\u3067\u3059\u3002<\/em><\/p>\n<p><strong>\u4f75\u305b\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/www.kolabtree.com\/blog\/how-to-hire-freelance-content-writers-in-biotech-pharma-organizations\/\">\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u3084\u88fd\u85ac\u4f1a\u793e\u3067\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc\u3092\u63a1\u7528\u3059\u308b\u65b9\u6cd5<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_biotech_companies_should_outsource_content_marketing\"><\/span><strong>\u30d0\u30a4\u30aa\u30c6\u30c3\u30af\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5916\u6ce8\u3059\u3079\u304d\u7406\u7531<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306b\u306f\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u306b\u3088\u308b\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306b\u59d4\u8a17\u3059\u308b\u3053\u3068\u306f\u3001\u96c7\u7528\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3068\u6bd4\u8f03\u3057\u3066\u3001\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u304f\u3001\u540c\u3058\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Kolabtree\u306e\u3088\u3046\u306a\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u69d8\u306a\u7d4c\u9a13\u3092\u6301\u3064\u30e9\u30a4\u30bf\u30fc\u306e\u4e2d\u304b\u3089\u8cea\u306e\u9ad8\u3044\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<strong>\u00a0<\/strong><\/p>\n<p><strong>\u4f75\u305b\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/www.kolabtree.com\/blog\/5-benefits-of-hiring-life-science-consultants-biotech-pharma\/\">\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\uff08\u30d0\u30a4\u30aa\u30fb\u30d5\u30a1\u30fc\u30de\uff09\u3092\u63a1\u7528\u3059\u308b5\u3064\u306e\u30e1\u30ea\u30c3\u30c8<\/a><br \/>\n<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u7d50\u8ad6\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3001\u660e\u78ba\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u305f\u3081\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u6295\u7a3f\u306a\u3069\u304c\u3001\u5927\u624b\u30d0\u30a4\u30aa\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u4f7f\u7528\u3059\u308b\u6700\u3082\u4e00\u822c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3067\u3059\u3002<\/p>\n<p>\u6700\u9ad8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u7387\u7684\u304b\u3064\u751f\u7523\u7684\u306b\u4f5c\u6210\u3059\u308b\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u5b9f\u7e3e\u3092\u6301\u3064\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><strong>\u306e\u52a9\u3051\u304c\u5fc5\u8981\u3067\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-science-content-writing?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LifeScienceContent\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30a8\u30f3\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc<\/a>?Kolabtree\u3067\u306f\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u696d\u754c\u306e\u5c02\u9580\u5bb6\u3084\u535a\u58eb\u53f7\u3092\u6301\u3064\u30e9\u30a4\u30bf\u30fc\u306b\u59d4\u8a17\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/create-project?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=LifeScienceContent\">\u4eca\u3059\u3050\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u6295\u7a3f\u3059\u308b<\/a>\u00a0<\/strong><\/p>\n<p><strong>\u53c2\u8003\u6587\u732e<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.convinceandconvert.com\/content-marketing\/how-to-create-a-white-paper\/\">https:\/\/www.convinceandconvert.com\/content-marketing\/how-to-create-a-white-paper\/<\/a><\/li>\n<li><a href=\"https:\/\/coschedule.com\/blog\/how-to-write-white-papers-templates-examples\/\">https:\/\/coschedule.com\/blog\/how-to-write-white-papers-templates-examples\/<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33282\/the-ultimate-guide-to-creating-compelling-case-studies.aspx\">https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33282\/the-ultimate-guide-to-creating-compelling-case-studies.aspx<\/a><\/li>\n<li><a href=\"https:\/\/neilpatel.com\/blog\/creating-a-great-case-study\/\">https:\/\/neilpatel.com\/blog\/creating-a-great-case-study\/<\/a><\/li>\n<li><a href=\"http:\/\/www.convinceandconvert.com\/content-marketing\/b2b-content-marketing-statistics\/\">www.convinceandconvert.com\/content-marketing\/b2b-content-marketing-statistics\/<\/a><\/li>\n<li>www.hubspot.com\/marketing-statistics<\/li>\n<li>https:\/\/www.demandmetric.com\/content\/content-marketing-infographic<\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Experienced science content writer Christopher Oseh provides a guide to life science content marketing for biotech &amp; pharma companies, including content types, SEO guidance and more. An effective content marketing strategy promotes consistent brand communication with a target audience, builds credibility and trust with these audience while keeping in view the goal of the content. Customers that regularly engage with content from a biotechnology company are more likely to perceive the company as experts in their industry.\u00a0 According to a study, it was discovered that 80% of prospects prefer to learn about a company by engaging with their content. Also, most prospects may not have adequate information about the benefits<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":12,"featured_media":8580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,653],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing for Biotech &amp; Pharma: The Ultimate Guide<\/title>\n<meta name=\"description\" content=\"From developing cases studies to white papers: 6 tips on life science content marketing for biotech &amp; pharma companies of all sizes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing for Biotech &amp; Pharma: The Ultimate Guide\" \/>\n<meta property=\"og:description\" content=\"From developing cases studies to white papers: 6 tips on life science content marketing for biotech &amp; pharma companies of all sizes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T15:08:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-01T12:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/biotech-content-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"7\u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content Marketing for Biotech & Pharma: The Ultimate Guide","description":"From developing cases studies to white papers: 6 tips on life science content marketing for biotech & pharma companies of all sizes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/","og_locale":"ja_JP","og_type":"article","og_title":"Content Marketing for Biotech & Pharma: The Ultimate Guide","og_description":"From developing cases studies to white papers: 6 tips on life science content marketing for biotech & pharma companies of all sizes.","og_url":"https:\/\/www.kolabtree.com\/blog\/ja\/content-marketing-for-biotech-pharma-the-ultimate-guide\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2020-11-20T15:08:31+00:00","article_modified_time":"2020-12-01T12:08:00+00:00","og_image":[{"width":626,"height":417,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/11\/biotech-content-marketing.jpg","type":"image\/jpeg"}],"author":"Ramya Sriram","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"\u57f7\u7b46\u8005":"Ramya Sriram","\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"7\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/content-marketing-for-biotech-pharma-the-ultimate-guide\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/content-marketing-for-biotech-pharma-the-ultimate-guide\/"},"author":{"name":"Ramya Sriram","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/81992f5863a1b06d132a47822e7b4400"},"headline":"Content Marketing for Biotech &#038; 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