{"id":7398,"date":"2020-04-20T13:36:29","date_gmt":"2020-04-20T13:36:29","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=7398"},"modified":"2023-03-02T11:15:46","modified_gmt":"2023-03-02T11:15:46","slug":"7-expert-tips-for-successful-medical-device-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/","title":{"rendered":"\u533b\u7642\u6a5f\u5668\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e7\u3064\u306e\u30a2\u30c9\u30d0\u30a4\u30b9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f6b17a60d8d\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f6b17a60d8d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/#1_Decide_and_target_your_ideal_customer\" title=\"1.\u7406\u60f3\u306e\u304a\u5ba2\u69d8\u3092\u6c7a\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u00a0\">1.\u7406\u60f3\u306e\u304a\u5ba2\u69d8\u3092\u6c7a\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/#2_Outsource_content_creation\" title=\"2.\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u5916\u90e8\u59d4\u8a17\">2.\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u5916\u90e8\u59d4\u8a17<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/#3_Set_up_a_company_website\" title=\"3.\u4f1a\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u958b\u8a2d\u00a0\">3.\u4f1a\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u958b\u8a2d\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/#4_Educational_marketing\" title=\"4.\u6559\u80b2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\">4.\u6559\u80b2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/#5_Email_marketing\" title=\"5.\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\">5.\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/#6_Social_media_marketing\" title=\"6.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\">6.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\n<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/#7_Event_promotion_and_networking_with_key_stakeholders\" title=\"7.\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u4e3b\u8981\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u00a0\">7.\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u4e3b\u8981\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong><em><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/christopher-oseh\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u30af\u30ea\u30b9\u30c8\u30d5\u30a1\u30fc\u30fb\u30aa\u30bc\u30fc<\/a>, <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-content-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u533b\u7642\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc<\/a> \u306eKolabtree\u3067\u306f\u3001\u533b\u7642\u6a5f\u5668\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u7c21\u5358\u306b\u884c\u3046\u305f\u3081\u306e\u5b9f\u8a3c\u6e08\u307f\u306e\u30d2\u30f3\u30c8\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-device-marketing\">Medical device marketing<\/a> is often a herculean task for small and medium sized medical devices companies. Marketing is the process of finding and identifying your ideal customers and is critical to the success of any business. Proper marketing involves several activities which are targeted to attract the clients\u2019 attention, incite their interest in your product and to take actions leading to product sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u60c5\u5831\u306f\u30cd\u30c3\u30c8\u4e0a\u306b\u6ea2\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u5185\u5bb9\u306f\u975e\u5e38\u306b\u5206\u304b\u308a\u306b\u304f\u3044\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u793e\u306b\u9069\u3057\u305f\u533b\u7642\u6a5f\u5668\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6c7a\u3081\u65b9\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f <\/span><span style=\"font-weight: 400;\">Are you overwhelmed by the different marketing options and budget required to run a successful medical device marketing campaign? How do you go about running brand campaigns to position your product to the ideal audience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u533b\u7642\u6a5f\u5668\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3001\u76ee\u6a19\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306b\u5fdc\u3058\u3066\u3069\u306e\u6226\u7565\u3092\u63a1\u7528\u3059\u3079\u304d\u304b\u3092\u6c7a\u3081\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Decide_and_target_your_ideal_customer\"><\/span><b>1.\u7406\u60f3\u306e\u304a\u5ba2\u69d8\u3092\u6c7a\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The success of any marketing campaign is hinged on defining your ideal customers and focusing all your resources on defined customers\u2019 traits. This process requires brainstorming certain features your ideal client must have so that your medical device marketing is aimed at these characteristics. This saves lots of time and efforts that would have been used to reach a wide target audience in the medical device market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u8cea\u554f\u306b\u7b54\u3048\u3066\u3001\u7406\u60f3\u306e\u9867\u5ba2\u306e\u67b6\u7a7a\u306e\u7279\u5fb4\u3092\u4f5c\u6210\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u79c1\u306e\u9867\u5ba2\u306f\u8ab0\u3067\u3059\u304b\uff1f\u30ad\u30e3\u30ea\u30a2\u3001\u8208\u5473\u3001\u5730\u7406\u7684\u306a\u4f4d\u7f6e\u3001\u53ce\u5165\u30ec\u30d9\u30eb\u3001\u6027\u5225\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u597d\u307f\uff08\u96fb\u5b50\u30e1\u30fc\u30eb\u307e\u305f\u306f\u96fb\u8a71\u756a\u53f7\uff09\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u79c1\u306e\u304a\u5ba2\u69d8\u306e\u7b2c\u4e00\u3001\u7b2c\u4e8c\u306e\u30ad\u30e3\u30ea\u30a2\u30b4\u30fc\u30eb\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u4ed5\u4e8b\u3067\u62b1\u3048\u3066\u3044\u308b\u8ab2\u984c\u3084\u4e0d\u6e80\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u901a\u904e\u3059\u308b\u554f\u984c\u3092\u3001\u3042\u306a\u305f\u306e\u533b\u7642\u6a5f\u5668\u304c\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3059\u308b\u306e\u304b\uff1f<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5bfe\u8c61\u3068\u3057\u306a\u3044\u30bf\u30a4\u30d7\u306e\u304a\u5ba2\u69d8\u306e\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306f\u3001\u3053\u308c\u3089\u306e\u56de\u7b54\u3092\u6226\u7565\u7684\u30ac\u30a4\u30c9\u3068\u3057\u3066\u6d3b\u7528\u3057\u3001\u533b\u7642\u6a5f\u5668\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u3092\u7acb\u6848\u3057\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Outsource_content_creation\"><\/span><b>2.\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306e\u5916\u90e8\u59d4\u8a17<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content is simply a piece of information used to educate a targeted audience for the purpose of building trust and credibility. Quality content can help you create touchpoints that communicate the value of your product to your target audience. Elaborating on the pain points of your potential audience, and weaving a narrative around how your product can address these concerns, will help you achieve the dual objective of position your product to the right audience and generate interest that subsequently leads to revenue streams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content can be in form of blog posts, articles, white paper, case studies and infographics. A good number of clients for medical device companies are health professionals that expect professionalism when communicating with them. Thus, there is a need to use only skilled and experienced medical copywriters and content marketers from credible freelance platforms. For instance, a small and medium sized medical device company with a cardiac medical device should hire a technical writer with <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u30ea\u30b5\u30fc\u30c1<\/a> experience in cardiology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u69d8\u306b <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc<\/a> \u795e\u7d4c\u5b66\u3092\u5c02\u9580\u3068\u3059\u308b\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u306f\u3001\u795e\u7d4c\u5b66\u7684\u306a\u533b\u7642\u6a5f\u5668\u3092\u6271\u3046\u4f01\u696d\u306e\u305f\u3081\u306b\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f8\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u5c02\u9580\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u306f\u3001\u5c02\u9580\u5bb6\u3067\u3042\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u8208\u5473\u3092\u5f15\u304f\u3088\u3046\u306a\u533b\u7642\u7528\u8a9e\u3092\u4f7f\u3063\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<blockquote><p><b>\u00a0<\/b><span style=\"font-weight: 400;\">Content Marketing Institute\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u300150%\u306e\u4f01\u696d\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30d7\u30ed\u30bb\u30b9\u306e\u5916\u6ce8\u3092\u5e0c\u671b\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u7406\u7531\u306f\uff1f<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u306a\u305c\u306a\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u5916\u6ce8\u3059\u308b\u3053\u3068\u306f\u3001\u533b\u7642\u6a5f\u5668\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4ed6\u306e\u5074\u9762\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308a\u3001\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3059\u308b\u305f\u3081\u306e\u6642\u9593\u3092\u78ba\u4fdd\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002B2B\u4f01\u696d\u306f\u3001\u793e\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u8005\u306e\u4eba\u4ef6\u8cbb\u3092\u7bc0\u7d04\u3057\u3001\u3088\u308a\u9ad8\u3044\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b9\u6cd5\u3092\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\"> <span style=\"font-weight: 400;\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u306e\u63a1\u7528<\/span><\/a><span style=\"font-weight: 400;\"> \u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u307f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u3067\u306f\u3001\u5916\u6ce8\u3059\u3079\u304d\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li><b>\u4f1a\u793e\u306eWeb\u30da\u30fc\u30b8\u3067\u3059\u3002<\/b><span style=\"font-weight: 400;\"> \u4f1a\u793e\u306eWeb\u30da\u30fc\u30b8\u3092\u958b\u8a2d\u3059\u308b\u969b\u306b\u306f\u3001\u88fd\u54c1\u3084\u4f1a\u793e\u306b\u3064\u3044\u3066\u81ea\u4fe1\u3092\u6301\u3063\u3066\u66f8\u3051\u308b\u5c02\u9580\u5bb6\u304c\u5fc5\u8981\u3067\u3059\u3002\u7406\u60f3\u7684\u306a\u5019\u88dc\u8005\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u7d4c\u9a13\u3082\u3042\u308a\u3001\u6280\u8853\u7684\u30fb\u79d1\u5b66\u7684\u306a\u77e5\u8b58\u3082\u3042\u308b\u4eba\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u8cfc\u8aad\u3084\u88fd\u54c1\u306e\u8cfc\u5165\u306a\u3069\u306e\u884c\u52d5\u3092\u8d77\u3053\u3059\u3088\u3046\u306b\u8aac\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li><b>\u30d6\u30ed\u30b0\u306e\u30da\u30fc\u30b8\u3067\u3059\u3002 <\/b><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-content-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u30e1\u30c7\u30a3\u30ab\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30e9\u30a4\u30bf\u30fc<\/a> \u306f\u3001\u7406\u60f3\u7684\u306a\u898b\u8fbc\u307f\u5ba2\u306b\u5408\u3063\u305f\u8a00\u8a9e\u3067\u8cea\u306e\u9ad8\u3044\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u533b\u7642\u6a5f\u5668\u30d6\u30ed\u30b0\u3067\u306f\u4e00\u822c\u7684\u306b\u3001\u6a29\u5a01\u6027\u3092\u793a\u3057\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u6df1\u3044\u6280\u8853\u7684\u5c02\u9580\u6027\u3084\u77e5\u8b58\u3092\u6301\u3064\u57f7\u7b46\u8005\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u00a0<\/span><\/li>\n<li><b>\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3067\u3059\u3002 <\/b><span style=\"font-weight: 400;\">\u00a0\u30c6\u30af\u30cb\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u306f\u3001\u65b0\u88fd\u54c1\u3084\u767a\u8868\u306b\u95a2\u3059\u308b\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3092\u66f8\u304f\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u533b\u7642\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3092\u5e02\u5834\u306b\u5e83\u3081\u308b\u305f\u3081\u306b\u3001\u5c02\u9580\u306ePR\u4f1a\u793e\u3084\u8cc7\u683c\u3092\u6301\u3063\u305f\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u5c02\u9580\u5bb6\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u00a0<\/span><\/li>\n<li><b>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/b><span style=\"font-weight: 400;\"> \u307e\u305f\u306f\u533b\u7642\u5f93\u4e8b\u8005\u3067\u3042\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5411\u3051\u306e\u7279\u5b9a\u306e\u696d\u754c\u95a2\u9023\u60c5\u5831\u3092\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306f\u5c02\u9580\u5bb6\u304c\u57f7\u7b46\u3059\u308b\u305f\u3081\u3001\u78ba\u304b\u306a\u6280\u8853\u7684\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u51fa\u7248\u524d\u306b\u306f\u614e\u91cd\u306a\u7de8\u96c6\u3068\u4e8b\u5b9f\u78ba\u8a8d\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u00a0<\/span><\/li>\n<li><b>\u30e1\u30fc\u30eb\u306e\u30b3\u30d4\u30fc <\/b><span style=\"font-weight: 400;\">A<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\"> \u30e1\u30c7\u30a3\u30ab\u30eb\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc<\/a> \u306f\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u30e1\u30fc\u30eb\u30b3\u30d4\u30fc\u3092\u66f8\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B2B\u4f01\u696d\u306f\u3001\u30c6\u30af\u30cb\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u3092\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u7c21\u5358\u306b\u96c7\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u30b3\u30e9\u30d6\u30c4\u30ea\u30fc<\/a> \u306f\u3001\u719f\u7df4\u3057\u305f\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30bf\u30fc\u3092\u6570\u591a\u304f\u62b1\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><strong>\u3082\u8aad\u3093\u3067\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/www.kolabtree.com\/blog\/medical-device-consulting-services-why-hire-freelancers\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u533b\u7642\u6a5f\u5668\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3002\u30d5\u30ea\u30fc\u30e9\u30f3\u30b5\u30fc\u3092\u96c7\u3046\u7406\u7531<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Set_up_a_company_website\"><\/span><b>3.\u4f1a\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u958b\u8a2d\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u5b58\u5728\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u8cb4\u793e\u3092\u898b\u3064\u3051\u3001\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u5f97\u3066\u3001\u8cb4\u793e\u3092\u3088\u308a\u6df1\u304f\u77e5\u308a\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u60c5\u5831\u3084\u30da\u30fc\u30b8\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f5c\u6210\u3057\u305f\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u4f1d\u3048\u307e\u3057\u3087\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u30df\u30c3\u30b7\u30e7\u30f3\u3001\u30d0\u30ea\u30e5\u30fc\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u3001\u4e8c\u4eba\u79f0\u306e\u8a00\u8449\u3084\u611f\u60c5\u3092\u8fbc\u3081\u305f\u8a00\u8449\u3092\u4f7f\u3063\u3066\u3001\u660e\u78ba\u304b\u3064\u7c21\u6f54\u306b\u4f1d\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u3001\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\"> <span style=\"font-weight: 400;\">bounce rate\u3067\u3059\u3002 <\/span><\/a><span style=\"font-weight: 400;\">\u898b\u8fbc\u307f\u5ba2\u304c\u4ed6\u306e\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u305b\u305a\u306b\u30b5\u30a4\u30c8\u3092\u53bb\u3063\u3066\u3057\u307e\u3046\u7387\u3002\u00a0<\/span><\/p>\n<ul>\n<li><b>\u30b7\u30f3\u30d7\u30eb\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3<\/b><span style=\"font-weight: 400;\">: The website layout should promote easy navigation through your webpages to enable your website visitors find relevant contents quickly.<\/span><\/li>\n<li><a href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\"><span style=\"font-weight: 400;\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316<\/span><\/a><span style=\"font-weight: 400;\">:\u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3057\u3001\u88fd\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u691c\u7d22\u3055\u308c\u305f\u3068\u304d\u306b\u7406\u60f3\u7684\u306a\u9867\u5ba2\u304c\u7c21\u5358\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u7121\u6599\u307e\u305f\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8a98\u5c0e\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u304c\u901f\u304f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/li>\n<li><b>\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u69cb\u6210\u3002 <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3001\u5fc5\u8981\u306a\u30da\u30fc\u30b8\u3092\u6574\u7406\u3057\u3066\u8868\u793a\u3059\u308b\u3002\u4ee5\u4e0b\u306e\u533b\u7642\u6a5f\u5668\u30e1\u30fc\u30ab\u30fcMedtronic\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u3053\u306e\u539f\u5247\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7416 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1.png\" alt=\"\" width=\"628\" height=\"311\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-300x149.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-164x82.png 164w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-300x149@2x.png 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_1-164x82@2x.png 328w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/span><\/span><\/li>\n<li><strong>\u88fd\u54c1\u30da\u30fc\u30b8\u3067\u3059\u3002<\/strong> \u30e1\u30c7\u30a3\u30ab\u30eb\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3092\u63a1\u7528\u3057 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u30e1\u30c7\u30a3\u30ab\u30ebSEO\u30e9\u30a4\u30bf\u30fc<\/a> \u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u9b45\u529b\u7684\u306a\u5546\u54c1\u8aac\u660e\u3092\u66f8\u304f\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/li>\n<li><span style=\"font-weight: 400;\"><strong>\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3002<\/strong> \u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u304a\u5ba2\u69d8\u304c\u643a\u5e2f\u96fb\u8a71\u3092\u4f7f\u3063\u3066\u30a2\u30af\u30bb\u30b9\u3059\u308b\u306e\u3067\u3001\u30e2\u30d0\u30a4\u30eb\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3068\u8cfc\u8aad\u30d5\u30a9\u30fc\u30e0<\/strong> \u304a\u5ba2\u69d8\u306e\u304a\u540d\u524d\u3068\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306f\u3001\u304a\u5ba2\u69d8\u306eE\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Educational_marketing\"><\/span><b>4.\u6559\u80b2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4eba\u306f\u4f55\u304b\u3092\u58f2\u308a\u8fbc\u307e\u308c\u308b\u306e\u304c\u5acc\u3044\u3067\u3001\u4fe1\u983c\u3067\u304d\u308b\u4f01\u696d\u304b\u3089\u3057\u304b\u8cb7\u308f\u306a\u3044\u306e\u3067\u3001\u58f2\u308a\u8fbc\u3080\u524d\u306b\u307e\u305a\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3092\u6559\u80b2\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you build trust? Here&#8217;s where great branding takes precedence over conversion-oriented marketing. Educating your audience on what value your brand can offer them can help you nudge them slowly down the pipeline to eventually becoming a paying consumer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4fe1\u983c\u306f\u3001\u7406\u60f3\u7684\u306a\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6559\u80b2\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u958b\u50ac\u3057\u305f\u308a\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u5f79\u7acb\u3064\u7121\u6599\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599\u3092\u9001\u308b\u3053\u3068\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u7279\u306b\u533b\u7642\u7cfb\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u5bb6\u304c\u66f8\u3044\u305f\u6a29\u5a01\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\uff08Medic update\u3092\u53c2\u7167\uff09\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u307e\u305f\u3001\u5bfe\u9762\u5f0f\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u4f01\u753b\u3057\u3066\u3001\u304a\u5ba2\u69d8\u3068\u4f1a\u3044\u3001\u3064\u306a\u304c\u308a\u3092\u6301\u3061\u3001\u304a\u5ba2\u69d8\u306e\u771f\u306e\u30cb\u30fc\u30ba\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u304a\u5ba2\u69d8\u304c\u3042\u306a\u305f\u306e\u533b\u7642\u6a5f\u5668\u306e\u4fa1\u5024\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u308c\u3070\u3001\u88fd\u54c1\u3092\u58f2\u308b\u3053\u3068\u306f\u7c21\u5358\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Email_marketing\"><\/span><b>5.\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u304a\u5ba2\u69d8\u306b\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3067\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306a\u305c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u306e\u304b\uff1f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u306b\u3088\u308b\u3068<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-guide\"> <span style=\"font-weight: 400;\">\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8<\/span><\/a><span style=\"font-weight: 400;\">86%\u306e\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304c\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066E\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u300160%\u306e\u9867\u5ba2\u304cE\u30e1\u30fc\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30b3\u30d4\u30fc\u3092\u53d7\u3051\u53d6\u3063\u305f\u5f8c\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u305f\u300d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5fc5\u52dd\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u96fb\u5b50\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3068\u5f15\u304d\u63db\u3048\u306b\u3001\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u7121\u6599\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30c6\u30af\u30cb\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u304c\u4f5c\u6210\u3057\u305f\u77ed\u3044\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306a\u3069\u306e\u5f62\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u4e00\u822c\u7684\u306b\u300c\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u300d\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3067\u3001\u30ea\u30fc\u30c9\u3092\u751f\u307f\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3064\u9ad8\u54c1\u8cea\u306a\u60c5\u5831\u3067\u3059\u3002\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u8cfc\u8aad\u8005\u3092\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u8208\u5473\u3001\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u5c02\u9580\u5206\u91ce\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u30ea\u30b9\u30c8\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6c7a\u3081\u3089\u308c\u305f\u9593\u9694\uff08\u6bce\u9031\u307e\u305f\u306f\u9694\u9031\uff09\u3067\u3001\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u8cfc\u8aad\u8005\u306b\u63d0\u4f9b\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u3068\u306e\u95a2\u4fc2\u3001\u4fe1\u983c\u3001\u4fe1\u7528\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3001\u533b\u7642\u6a5f\u5668\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30d4\u30fc\u3092\u3088\u304f\u7df4\u3089\u308c\u305f\u30e1\u30fc\u30eb\u3067\u81ea\u52d5\u9001\u4fe1\u3059\u308b\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u4ef6\u540d\u3001\u898b\u51fa\u3057\u3001\u5546\u54c1\u753b\u50cf\u3001\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\u306a\u3069\u3001\u30e1\u30fc\u30eb\u306e\u30b3\u30d4\u30fc\u306e\u91cd\u8981\u306a\u90e8\u5206\u3092\u5909\u66f4\u3057\u3066\u3001\u4fee\u6b63\u3057\u305f\u30e1\u30fc\u30eb\u30bb\u30fc\u30eb\u30b9\u30b3\u30d4\u30fc\u3092\u6700\u4f4e2\u56de\u9001\u4fe1\u3059\u308b\u3002\u3053\u308c\u3092 <strong>A\/B\u30c6\u30b9\u30c8<\/strong> \u307e\u305f\u306f <\/span><b>\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u3002<\/b><\/li>\n<li><span style=\"font-weight: 400;\">\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30bb\u30fc\u30eb\u30b9\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Social_media_marketing\"><\/span><b>6.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn\u3084Instagram\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u533b\u7642\u6a5f\u5668\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u65b9\u6cd5\u3092\u5909\u3048\u307e\u3057\u305f\u3002\u8cb4\u793e\u306e\u898b\u8fbc\u307f\u5ba2\u306e\u5927\u534a\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u5bfe\u8a71\u306b\u5341\u5206\u306a\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u304a\u308a\u3001\u8cb4\u793e\u306e\u7af6\u5408\u4ed6\u793e\u306e\u307b\u3068\u3093\u3069\u304c\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u4f01\u696d\u30da\u30fc\u30b8\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keap\u793e\u306e2019\u5e74\u306e\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u4e2d\u5c0f\u4f01\u696d\u304c\u63a1\u7528\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u306e\u7b2c1\u4f4d\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u305d\u3046\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7417 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2.png\" alt=\"\" width=\"628\" height=\"449\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-300x214.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-269x192.png 269w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-300x214@2x.png 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_2-269x192@2x.png 538w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u3001\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u3001\u6700\u3082\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e1\u3064\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002A<\/span><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/success\/brand-awareness\"> <span style=\"font-weight: 400;\">LinkedIn\u30d3\u30b8\u30cd\u30b9\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8<\/span><\/a><span style=\"font-weight: 400;\"> \u306b\u3088\u308b\u3068\u3001B2B\u30de\u30fc\u30b1\u30bf\u30fc\u306e94%\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3067LinkedIn\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u533b\u7642\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306b\u4f01\u696d\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3001\u9023\u7d61\u5148\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u4f01\u696d\u30da\u30fc\u30b8\u306f\u3001\u3088\u304f\u7814\u7a76\u3055\u308c\u305f\u8a18\u4e8b\u3001\u6700\u65b0\u306e\u696d\u754c\u52d5\u5411\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u3092\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u306b\u304a\u3051\u308b\u9078\u629e\u3057\u305f\u5c02\u9580\u5206\u91ce\u306e\u77e5\u8b58\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><strong>\u00a0\u3057\u3070\u3089\u304f\u3059\u308b\u3068\u3001\u591a\u304f\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u751f\u307e\u308c\u3001\u5f7c\u3089\u306e\u8208\u5473\u3084\u884c\u52d5\u3092\u8abf\u67fb\u3057\u305f\u4e0a\u3067\u7279\u5b9a\u306e\u30bb\u30fc\u30eb\u30b9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u6709\u6599\u9867\u5ba2\u306b\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u6709\u6599\u5e83\u544a\u306f\u3001\u7406\u60f3\u7684\u306a\u898b\u8fbc\u307f\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u5897\u3084\u3057\u305f\u308a\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092\u60f9\u304d\u3064\u3051\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u306e\u753b\u50cf\u306f\u3001\u30e1\u30c9\u30c8\u30ed\u30cb\u30c3\u30af\u793e\u306eLinkedIn\u30da\u30fc\u30b8\u3068\u305d\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7418 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3.png\" alt=\"\" width=\"628\" height=\"277\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3-300x132.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_3-300x132@2x.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u533b\u7642\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u306f\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u6295\u7a3f\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7d75\u7684\u6027\u8cea\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u533b\u7642\u6a5f\u5668\u306e\u5199\u771f\u3001\u4f01\u696d\u30c1\u30fc\u30e0\u306e\u5199\u771f\u3001\u60a3\u8005\u306e\u4f53\u9a13\u8ac7\u3084\u8a3c\u8a00\u306a\u3069\u3092\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u4e0b\u306e\u753b\u50cf\u306f\u533b\u7642\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u300c\u30d5\u30ec\u30bc\u30cb\u30a6\u30b9\u300d\u306e\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u30da\u30fc\u30b8\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7419 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4.png\" alt=\"\" width=\"628\" height=\"285\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4.png 628w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4-300x136.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2020\/04\/Medical_Device_Marketing_4-300x136@2x.png 600w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u306e\u898b\u8fbc\u307f\u5ba2\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u306b\u4ea4\u6d41\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u3068\u306e\u5951\u7d04\u3092\u6210\u7acb\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Event_promotion_and_networking_with_key_stakeholders\"><\/span><b>7.\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u4e3b\u8981\u306a\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u88fd\u54c1\u767a\u8868\u4f1a\u306f\u533b\u7642\u6a5f\u5668\u30e1\u30fc\u30ab\u30fc\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3067\u3042\u308a\u3001\u6226\u7565\u7684\u306b\u63a8\u9032\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u4f01\u696d\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u306f\u3042\u306a\u305f\u306e\u6295\u7a3f\u3092\u898b\u3066\u3001\u4ee5\u524d\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5f97\u3066\u3044\u308c\u3070\u3001\u88fd\u54c1\u767a\u8868\u30a4\u30d9\u30f3\u30c8\u306b\u76f4\u63a5\u6765\u3066\u304f\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B\u30de\u30fc\u30b1\u30c3\u30bf\u30fc\u306f\u3001\u75c5\u9662\u306e\u533b\u5e2b\u3084\u5916\u79d1\u533b\u306e\u3088\u3046\u306a\u76f4\u63a5\u306e\u9867\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u75c5\u9662\u306e\u7ba1\u7406\u8005\u306e\u3088\u3046\u306a\u5229\u5bb3\u95a2\u4fc2\u8005\u3068\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u306f\u3001\u8cb4\u793e\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u5f7c\u3089\u3068\u4ea4\u6d41\u3057\u305f\u308a\u3001\u5f7c\u3089\u306e\u75c5\u9662\u306b\u5f79\u7acb\u3064\u7121\u6599\u306e\u5f93\u696d\u54e1\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u4f01\u753b\u3057\u305f\u308a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7d50\u8ad6\u3068\u3057\u3066\u3001\u533b\u7642\u6a5f\u5668\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u65b9\u306e\u6d3b\u52d5\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f4e\u4e88\u7b97\u306eB2B\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u4e00\u8cab\u3057\u305f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u3001\u4e0a\u8a18\u3067\u7d39\u4ecb\u3057\u305f\u305d\u306e\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u306e\u4e2d\u304b\u3089\u81ea\u5206\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<blockquote><p><strong>Kolabtree\u3067\u306f\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30c6\u30af\u30cb\u30ab\u30eb\u30e9\u30a4\u30bf\u30fc\u3084\u30e1\u30c7\u30a3\u30ab\u30eb\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3092\u63c3\u3048\u3001\u304a\u5ba2\u69d8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3092\u898b\u308b<\/strong><\/p>\n<p><span style=\"font-size: 14px; background-color: #ffffff;\">\u00a0<\/span><a style=\"font-size: 14px; background-color: #ffffff;\" href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Med-Device-Marketing\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30e1\u30c7\u30a3\u30ab\u30eb\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc<\/a><span style=\"font-size: 14px; background-color: #ffffff;\">\u00a0| <\/span><a style=\"font-size: 14px; background-color: #ffffff;\" href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-device-marketing\">Hire medical device marketing experts<\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Christopher Oseh, freelance medical content writer on Kolabtree, lists quick proven tips to help you market your medical device easily.\u00a0 Medical device marketing is often a herculean task for small and medium sized medical devices companies. Marketing is the process of finding and identifying your ideal customers and is critical to the success of any business. Proper marketing involves several activities which are targeted to attract the clients\u2019 attention, incite their interest in your product and to take actions leading to product sales. With the plethora of information online about marketing, the subject can be quite confusing. Do you know how to decide on the medical device marketing strategy suitable<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":12,"featured_media":10389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[540],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Expert Tips for Successful Medical Device Marketing<\/title>\n<meta name=\"description\" content=\"7 expert-sourced, proven tips for effective medical device marketing: how to target your ideal customers and build your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Expert Tips for Successful Medical Device Marketing\" \/>\n<meta property=\"og:description\" content=\"7 expert-sourced, proven tips for effective medical device marketing: how to target your ideal customers and build your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/7-expert-tips-for-successful-medical-device-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-20T13:36:29+00:00\" \/>\n<meta property=\"article:modified_time\" 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