{"id":5734,"date":"2019-07-22T09:37:10","date_gmt":"2019-07-22T09:37:10","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=5734"},"modified":"2019-07-25T15:03:13","modified_gmt":"2019-07-25T15:03:13","slug":"how-to-conduct-market-research-for-a-new-product","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/","title":{"rendered":"\u65b0\u88fd\u54c1\u306e\u305f\u3081\u306e\u5e02\u5834\u8abf\u67fb\u306e\u65b9\u6cd5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f365b918c07\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f365b918c07\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Types_of_Market_Research\" title=\"\u5e02\u5834\u8abf\u67fb\u306e\u7a2e\u985e\">\u5e02\u5834\u8abf\u67fb\u306e\u7a2e\u985e<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Primary_Market_Research\" title=\"\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\">\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Defining_a_Target_Market\" title=\"\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u5b9a\u7fa9\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u5b9a\u7fa9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Measuring_Product_Appeal\" title=\"\u88fd\u54c1\u306e\u9b45\u529b\u3092\u6e2c\u308b\">\u88fd\u54c1\u306e\u9b45\u529b\u3092\u6e2c\u308b<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Measuring_Willingness_to_Pay\" title=\"\u610f\u6b32\u7684\u306a\u652f\u6255\u3044\u306e\u6e2c\u5b9a\">\u610f\u6b32\u7684\u306a\u652f\u6255\u3044\u306e\u6e2c\u5b9a<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Secondary_Market_Research\" title=\"\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\">\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Publicly_Available_Tools_Data_for_Market_Research\" title=\"\u5e02\u5834\u8abf\u67fb\u306e\u305f\u3081\u306e\u516c\u958b\u3055\u308c\u305f\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf\">\u5e02\u5834\u8abf\u67fb\u306e\u305f\u3081\u306e\u516c\u958b\u3055\u308c\u305f\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Tools_for_Defining_Market_Size\" title=\"\u5e02\u5834\u898f\u6a21\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\">\u5e02\u5834\u898f\u6a21\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Tools_for_Customer_Segmentation\" title=\"\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/#Tools_for_Competitive_Analysis\" title=\"\u7af6\u5408\u5206\u6790\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\">\u7af6\u5408\u5206\u6790\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>\u30af\u30ea\u30b9\u30c8\u30d5\u30a1\u30fc\u30fb\u30d5\u30e9\u30a4 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert?search=market%20research&amp;utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Conduct-Market-Research\">\u5e02\u5834\u8abf\u67fb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/a> and Kolabtree freelancer, shares his expert advice on how to conduct market <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u30ea\u30b5\u30fc\u30c1<\/a> for a new product.\u00a0<\/em><\/p>\n<p>\u8d77\u696d\u5bb6\u3084\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u8005\u306e\u591a\u304f\u306f\u3001\u300c\u88fd\u54c1\u306e\u30a2\u30a4\u30c7\u30a2\u306f\u3042\u308b\u304c\u3001\u305d\u308c\u3092\u4f7f\u3046\u306e\u306f\u8ab0\u306a\u306e\u304b\u3001\u306a\u305c\u4f7f\u3046\u306e\u304b\u3001\u3044\u304f\u3089\u6255\u3046\u306e\u304b\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306f\u4f55\u4eba\u3044\u308b\u306e\u304b\u304c\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u554f\u984c\u306b\u983b\u7e41\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5834\u5408\u3001\u9069\u5207\u306a\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u304c\u3001\u88fd\u54c1\u306e\u767a\u58f2\u3092\u5931\u6557\u306b\u7d42\u308f\u3089\u305b\u308b\u304b\u3001\u9577\u671f\u7684\u306b\u6210\u529f\u3055\u305b\u308b\u304b\u306e\u5206\u304b\u308c\u76ee\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3001\u5546\u54c1\u6226\u7565\u306b\u6d3b\u7528\u3067\u304d\u308b\u3055\u307e\u3056\u307e\u306a\u30bf\u30a4\u30d7\u306e\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066\u306e\u57fa\u672c\u7684\u306a\u60c5\u5831\u3068\u3001\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u305f\u3081\u306b\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3084\u30c4\u30fc\u30eb\u306e\u4e00\u90e8\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Types_of_Market_Research\"><\/span>\u5e02\u5834\u8abf\u67fb\u306e\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u88fd\u54c1\u958b\u767a\u306e\u305f\u3081\u306b\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u306f\u3001\u975e\u5e38\u306b\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306e\u4e3b\u306a\u6210\u679c\u306f\u3001\u88fd\u54c1\u306e\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3084\u5e02\u5834\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3068\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u7af6\u4e89\u3059\u308b\u305f\u3081\u306b\u88fd\u54c1\u3092\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3059\u308b\u304b\u3068\u3044\u30462\u3064\u306e\u70b9\u3067\u3059\uff08\u4ed6\u306b\u3082\u3044\u308d\u3044\u308d\u3042\u308a\u307e\u3059\uff09\u3002<\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/market-research\">\u8d77\u696d\u5bb6<\/a> \u306b\u306f\u3001\u5e02\u5834\u8abf\u67fb\u306e\u5b9a\u7fa9\u304c\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u5e02\u5834\u306b\u95a2\u3059\u308b\u60c5\u5831\u3001\u305d\u306e\u5e02\u5834\u3067\u8ca9\u58f2\u3055\u308c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3001\u305d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u904e\u53bb\u30fb\u73fe\u5728\u30fb\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3057\u3001\u89e3\u91c8\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u5bfe\u8c61\u3068\u306a\u308b\u5e02\u5834\u3001\u696d\u754c\u5168\u4f53\u3001\u76f4\u9762\u3059\u308b\u7279\u5b9a\u306e\u7af6\u5408\u4ed6\u793e\u306e\u7279\u5fb4\u3001\u6d88\u8cbb\u7fd2\u6163\u3001\u5834\u6240\u3001\u30cb\u30fc\u30ba\u306a\u3069\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3002<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Primary_Market_Research\"><\/span>\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\u306e\u4e2d\u3067\u3082\u6700\u3082\u4f1d\u7d71\u7684\u306a\u3082\u306e\u3067\u3001\u9867\u5ba2\u8abf\u67fb\u3084\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3001\u304a\u5ba2\u69d8\u3084\u6f5c\u5728\u7684\u306a\u304a\u5ba2\u69d8\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u6d3b\u52d5\u3068\u6700\u3082\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7279\u5b9a\u306e\u5e02\u5834\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u5b9a\u91cf\u7684\u306a\u3082\u306e\u3068\u3001\u88fd\u54c1\u8cfc\u5165\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3092\u63a2\u308b\u305f\u3081\u306e\u5b9a\u6027\u7684\u306a\u3082\u306e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u540c\u3058\u610f\u5473\u3067\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u88fd\u54c1\u3092\u5e02\u5834\u306b\u6295\u5165\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4eba\u306b\u3068\u3063\u3066\u3001\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\u306f3\u3064\u306e\u4e3b\u8981\u306a\u8cea\u554f\u306b\u7b54\u3048\u308b\u3088\u3046\u306b\u52aa\u3081\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<ul>\n<li>\u79c1\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u5e02\u5834\u306b\u3044\u308b\u4eba\u3002<\/li>\n<li>\u81ea\u5206\u306e\u88fd\u54c1\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e02\u5834\u306b\u9b45\u529b\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3001\u305d\u3057\u3066<\/li>\n<li>\u81ea\u5206\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u5e02\u5834\u304c\u3001\u81ea\u5206\u306e\u88fd\u54c1\u306b\u3044\u304f\u3089\u6255\u3063\u3066\u304f\u308c\u308b\u304b\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Defining_a_Target_Market\"><\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u5b9a\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u5229\u7528\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u9069\u5207\u306a\u4eba\u3005\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u88fd\u54c1\u306b\u8208\u5473\u3092\u6301\u3064\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u4eba\u3005\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u304c\u3059\u3079\u3066\u306e\u4eba\u3067\u3042\u308b\u3053\u3068\u3092\u671b\u3080\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u3084\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u3088\u308a\u5177\u4f53\u7684\u306b\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u5f7c\u3089\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u5b9a\u7fa9\u306f\u3001\u5e74\u9f62\u3001\u6027\u5225\u3001\u4eba\u7a2e\u3001\u53ce\u5165\u3001\u5730\u57df\u3001\u30e9\u30a4\u30d5\u30b9\u30c6\u30fc\u30b8\u3001\u4e16\u5e2f\u69cb\u6210\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u7279\u6027\u306b\u52a0\u3048\u3066\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<a href=\"https:\/\/extension.psu.edu\/understanding-your-customers-how-demographics-and-psychographics-can-help\">\u500b\u4eba\u3092\u5b9a\u7fa9\u3059\u308b\u307b\u307c\u3059\u3079\u3066\u306e\u7279\u6027<\/a>.\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u7279\u6027\u306b\u52a0\u3048\u3066\u3001\u884c\u52d5\u3001\u614b\u5ea6\u3001\u4fa1\u5024\u89b3\u3001\u52d5\u6a5f\u4ed8\u3051\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u8981\u56e0\u306b\u95a2\u9023\u3059\u308b\u7279\u6027\u3082\u91cd\u8981\u306a\u5206\u91ce\u3067\u3059\u3002 <a href=\"https:\/\/www.hotjar.com\/blog\/psychographics-in-marketing\">\u305d\u306e\u4ed6\u306e\u5fc3\u7406\u7684\u7279\u6027<\/a>.\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u7279\u6027\u306f\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3057\u3001\u5fc3\u7406\u5b66\u7684\u7279\u6027\u306f\u8cfc\u8cb7\u6c7a\u5b9a\u306e\u80cc\u666f\u306b\u3042\u308b\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3059\u3079\u304d\u304b\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u3064\u3044\u3066\u306f\u3053\u306e\u8a18\u4e8b\u3067\u306f\u8aac\u660e\u3057\u307e\u305b\u3093\u304c\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u57fa\u790e\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u306a\u3001\u73fe\u5728\u7d4c\u9a13\u3055\u308c\u3066\u3044\u308b\u30cb\u30fc\u30ba\u3084\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u306f\u4f55\u304b\uff1f\u88fd\u54c1\u306e\u7279\u5fb4\u3068\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u3092\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u4eba\u304c\u305d\u306e\u88fd\u54c1\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u60f3\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u307e\u305f\u306f\u5fc3\u7406\u5b66\u7684\u7279\u5fb4\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308a\u3001\u6700\u9069\u306a\u4ea4\u5dee\u70b9\u3068\u7406\u60f3\u7684\u306a\u9867\u5ba2\u5c64\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u306e\u306f\u3069\u306e\u3088\u3046\u306a\u5834\u5408\u3067\u3057\u3087\u3046\u304b\uff1f\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u306f\u3042\u306a\u305f\u306e\u88fd\u54c1\u306b\u7279\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/li>\n<li>\u79c1\u306e\u88fd\u54c1\u304c\u652f\u6301\u3059\u308b\u6700\u3082\u660e\u78ba\u306a\u30e6\u30cb\u30fc\u30af\u30bb\u30ea\u30f3\u30b0\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u306f\u4f55\u304b\uff1f\u3053\u308c\u306f\u3001\u6700\u521d\u306e\u9805\u76ee\u3068\u3042\u308b\u7a0b\u5ea6\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u6a5f\u80fd\u3068\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u6027\u3092\u3055\u3089\u306b\u30de\u30c3\u30c1\u30f3\u30b0\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Measuring_Product_Appeal\"><\/span>\u88fd\u54c1\u306e\u9b45\u529b\u3092\u6e2c\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u5b9a\u7fa9\u306b\u5230\u9054\u3057\u305f\u3089\u3001\u6b8b\u308a\u306e2\u3064\u306e\u60c5\u5831\u306f\u3001\u88fd\u54c1\uff08\u73fe\u5728\u306e\u5f62\uff09\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u304b\u3069\u3046\u304b\u3001\u305d\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u304c\u3044\u304f\u3089\u652f\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5546\u54c1\u306e\u9b45\u529b\u306f\u3001\u300c\u3053\u306e\u5546\u54c1\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8003\u3048\u305f\u3068\u304d\u3001\u3042\u306a\u305f\u306f\u3069\u306e\u304f\u3089\u3044\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304b\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u7c21\u5358\u306a\u65b9\u6cd5\u304b\u3089\u3001\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u306e\u3088\u3046\u306a\u8907\u96d1\u306a\u65b9\u6cd5\u3067\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <a href=\"https:\/\/www.qresearchsoftware.com\/main-applications-of-conjoint-analysis\">\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790<\/a> \u306f\u3001\u5546\u54c1\u306e\u30b7\u30ca\u30ea\u30aa\uff08\u5c5e\u6027\uff09\u3092\u56de\u7b54\u8005\u306b\u63d0\u793a\u3057\u3001\u56de\u7b54\u8005\u306b\u3069\u3061\u3089\u304b\u3092\u9078\u3093\u3067\u3082\u3089\u3046\uff08\u3042\u308b\u3044\u306f\u3069\u3061\u3089\u3082\u9078\u3070\u306a\u3044\uff09\u3053\u3068\u3067\u8a34\u6c42\u529b\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u30b3\u30f3\u30bb\u30d7\u30c8\u30c6\u30b9\u30c8\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f <a href=\"https:\/\/www.surveymonkey.com\/mp\/concept-testing-guide\/\">SurveyMonkey\u304c\u63d0\u4f9b\u3059\u308b\u3053\u306e\u5305\u62ec\u7684\u306a\u30ac\u30a4\u30c9<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Measuring_Willingness_to_Pay\"><\/span>\u610f\u6b32\u7684\u306a\u652f\u6255\u3044\u306e\u6e2c\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u8cfc\u8cb7\u610f\u6b32\u306f\u3001\u5b9f\u969b\u306e\u5e02\u5834\u30c7\u30fc\u30bf\uff08\u9867\u5ba2\u304c\u73fe\u5728\u3001\u985e\u4f3c\u88fd\u54c1\u306b\u3069\u306e\u3088\u3046\u306a\u4fa1\u683c\u3092\u652f\u6255\u3063\u3066\u3044\u308b\u304b\uff09\u3001\u5b9f\u9a13\u3001\u9593\u63a5\u7684\uff08\u30b3\u30f3\u30b8\u30e7\u30a4\u30f3\u30c8\u5206\u6790\u306e\u3088\u3046\u306b\u3001\u88fd\u54c1\u306e\u5c5e\u6027\u306e\u4e2d\u306b\u4fa1\u683c\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5834\u5408\uff09\u3001\u307e\u305f\u306f\u76f4\u63a5\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u76f4\u63a5\u6cd5\u306b\u306f\u3001\u3044\u308f\u3086\u308b <a href=\"https:\/\/conjoint.online\/products\/van-westendorp\/\">\u30f4\u30a1\u30f3 \u30a6\u30a7\u30b9\u30c6\u30f3\u30c9\u30fc\u30eb\u30d7<\/a> \u3053\u308c\u306f\u3001\u9ad8\u4fa1\u306a\u3082\u306e\u304b\u3089\u5b89\u4fa1\u306a\u3082\u306e\u307e\u3067\u306e\u7bc4\u56f2\u3092\u7279\u5b9a\u3057\u3001\u6700\u9069\u306a\u4fa1\u683c\u5e2f\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u4e00\u9023\u306e\u8cea\u554f\u3092\u884c\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u3082\u3046\u4e00\u3064\u306e\u65b9\u6cd5\u306f\u3001\u3044\u308f\u3086\u308b <a href=\"https:\/\/conjoint.online\/products\/gabor-granger\/\">\u30ac\u30dc\u30fc\u30eb\u30fb\u30b0\u30ec\u30f3\u30b8\u30e3\u30fc<\/a> \u306e\u65b9\u6cd5\u3067\u306f\u3001\u56de\u7b54\u8005\u306f\u7121\u4f5c\u70ba\u306b\u4fa1\u683c\u5e2f\u3092\u5272\u308a\u5f53\u3066\u3089\u308c\u3001\u305d\u306e\u5f8c\u306e\u8cea\u554f\u3067\u306f\u3001\uff08\u6700\u521d\u306e\u4fa1\u683c\u3092\u652f\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u5834\u5408\uff09\u5897\u52a0\u3059\u308b\u304b\u3001\uff08\u6700\u521d\u306e\u4fa1\u683c\u3092\u652f\u6255\u3046\u610f\u601d\u304c\u306a\u3044\u5834\u5408\uff09\u6e1b\u5c11\u3059\u308b\u304b\u306e\u3044\u305a\u308c\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u56de\u7b54\u8005\u304c\u652f\u6255\u3063\u3066\u3082\u3088\u3044\u3068\u601d\u3046\u6700\u9ad8\u306e\u4fa1\u683c\u304c\u898b\u3064\u304b\u308b\u307e\u3067\u7e70\u308a\u8fd4\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e3\u3064\u306e\u30b3\u30a2\u9818\u57df\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u5b9a\u7fa9\u3001\u8a34\u6c42\u529b\u306e\u6e2c\u5b9a\u3001\u8cfc\u8cb7\u610f\u6b32\u306e\u6e2c\u5b9a\uff09\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u60c5\u5831\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3001Go-to-Market\u6226\u7565\u306e\u57fa\u790e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Secondary_Market_Research\"><\/span>\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e8c\u6b21\u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001\u3059\u3067\u306b\u5b9f\u65bd\u3055\u308c\u305f\u5e02\u5834\u8abf\u67fb\u3084\u3001\u5e02\u5834\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u4e00\u6b21\u8cc7\u6599\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5927\u624b\u306e\u5e02\u5834\u8abf\u67fb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u4f1a\u793e\u3001\u696d\u754c\u56e3\u4f53\u3001\u653f\u5e9c\u6a5f\u95a2\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u30ec\u30dd\u30fc\u30c8\u3084\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u67fb\u8aad\u4ed8\u304d\u306e\u96d1\u8a8c\u8a18\u4e8b\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u306f\u3001\u4e00\u822c\u7684\u306b\u6b21\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u00a0<em>\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u00a0<\/em>\u88fd\u54c1\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u6226\u7565\u306f\u3001\u30d7\u30e9\u30a4\u30de\u30ea\u30fc\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\u306b\u52a0\u3048\u3066\u3001\u307e\u305a\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30fb\u30ea\u30b5\u30fc\u30c1\u306b\u3088\u3063\u3066\u60c5\u5831\u3092\u5f97\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong> \u5229\u7528\u53ef\u80fd\u306a\u4e8c\u6b21\u8abf\u67fb\u3092\u9069\u5207\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4e8c\u6b21\u8abf\u67fb\u3067\u306f\u7b54\u3048\u3089\u308c\u306a\u3044\u7814\u7a76\u76ee\u7684\u3084\u3001\u4e00\u6b21\u8abf\u67fb\u304c\u5fc5\u8981\u306a\u5834\u6240\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5c0f\u898f\u6a21\u306a\u4f01\u696d\u3067\u306f\u3001\u672c\u683c\u7684\u306a\u4e8c\u6b21\u8abf\u67fb\u3092\u884c\u3046\u305f\u3081\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044\u5834\u5408\u304c\u591a\u304f\u3001\u305d\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u306f\u8abf\u67fb\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/services\/Secondary-Research\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Conduct-Market-Research\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u30fb\u30ea\u30b5\u30fc\u30c1\u30e3\u30fc<\/a> \u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e <a href=\"https:\/\/productcoalition.com\/the-entrepreneurs-ultimate-guide-to-market-research-6519bf1aab13\">\u30ea\u30bd\u30fc\u30b9<\/a> \u306f\u3001\u3053\u306e2\u3064\u306e\u91cd\u8981\u306a\u5e02\u5834\u8abf\u67fb\u306e\u9055\u3044\u3068\u305d\u308c\u305e\u308c\u306e\u5185\u5bb9\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u9069\u3057\u305f\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/1000\/1*QE0BRhkYfwi2ZPX6EPs76w.jpeg\" \/><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Publicly_Available_Tools_Data_for_Market_Research\"><\/span>\u5e02\u5834\u8abf\u67fb\u306e\u305f\u3081\u306e\u516c\u958b\u3055\u308c\u305f\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u4e00\u822c\u306b\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\uff08\u591a\u304f\u306e\u5834\u5408\u3001\u7121\u6599\uff09\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u7279\u5b9a\u306e\u5e02\u5834\u3092\u3088\u308a\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u60c5\u5831\u306b\u306f\u3001\u5e02\u5834\u898f\u6a21\u3001\u9867\u5ba2\u306e\u5b9a\u7fa9\u3001\u81ea\u793e\u88fd\u54c1\u3068\u985e\u4f3c\u88fd\u54c1\u3068\u306e\u7af6\u5408\u95a2\u4fc2\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u30013\u3064\u306e\u30c6\u30fc\u30de\u3054\u3068\u306b\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30c4\u30fc\u30eb\u3084\u30c7\u30fc\u30bf\u306e\u4e00\u90e8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_for_Defining_Market_Size\"><\/span>\u5e02\u5834\u898f\u6a21\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7279\u5b9a\u306e\u88fd\u54c1\u306e\u5e02\u5834\u898f\u6a21\u3092\u7b97\u51fa\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<ol>\n<li><a href=\"https:\/\/factfinder.census.gov\/faces\/nav\/jsf\/pages\/index.xhtml\">\u30a2\u30e1\u30ea\u30ab\u30f3\u30fb\u30d5\u30a1\u30af\u30c8\u30fb\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc<\/a>:\u7c73\u56fd\u306e\u500b\u4eba\u3001\u4e16\u5e2f\u3001\u5bb6\u65cf\u3001\u4f01\u696d\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u3001\u7c73\u56fd\u56fd\u52e2\u8abf\u67fb\u5c40\u306e\u4e3b\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.census.gov\/ces\/dataproducts\/bds\/\">\u30d3\u30b8\u30cd\u30b9\u30fb\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u7d71\u8a08<\/a>:\u3053\u308c\u306f\u3001\u7c73\u56fd\u56fd\u52e2\u8abf\u67fb\u5c40\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306e\u4e2d\u306e\u30b5\u30d6\u30b5\u30a4\u30c8\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306b\u95a2\u3059\u308b\u3088\u308a\u30de\u30af\u30ed\u306a\u30ec\u30d9\u30eb\u306e\u60c5\u5831\uff08\u4e8b\u696d\u6240\u306e\u8a95\u751f\u3068\u6b7b\u4ea1\u3001\u4e8b\u696d\u6240\u306e\u6570\u306a\u3069\uff09\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u5e02\u5834\u306e\u6982\u8981\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.usa.gov\/statistics\">USA.Gov\u306e\u7d71\u8a08<\/a>:\u4ee5\u524d\u306fFedstats\u3068\u547c\u3070\u308c\u3001\u305d\u306e\u5f8c2018\u5e742\u6708\u306b\u524a\u9664\u3055\u308c\u305f\u3053\u306e\u30b5\u30a4\u30c8\u306f\u3001Bureau of Economic Analysis\u3001Bureau of Labor Statistics\u306a\u3069\u3001\u516c\u5f0f\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u8907\u6570\u306e\u6a5f\u95a2\u3078\u306e\u30ea\u30f3\u30af\u3092\u96c6\u3081\u305f\u30da\u30fc\u30b8\u3067\u3059\u3002<\/li>\n<\/ol>\n<p>\u4f8b\u3048\u3070\u3001\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306e\u958b\u767a\u306b\u57fa\u3065\u3044\u3066\u300125\u6b73\u304b\u308939\u6b73\u3001\u53ce\u5165\u304c$75,000\u4ee5\u4e0a\u306e\u5973\u6027\u306b\u8a34\u6c42\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u88fd\u54c1\u3092\u3001\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3057\u3066\u8a55\u4fa1\u3057\u3001\u5e02\u5834\u5168\u4f53\u306e\u30b5\u30a4\u30ba\u3092\u63a8\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u63a8\u5b9a\u5024\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u306f\u3001TAM\u3001SAM\u3001SOM\u3068\u547c\u3070\u308c\u308b\u3053\u306e\u5206\u91ce\u3067\u306f\u4e00\u822c\u7684\u306a\u7565\u8a9e\u304c\u5171\u901a\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><strong>TAM = Total Addressable Market<\/strong><\/p>\n<p><strong>SAM = Serviceable Available Market<\/strong><\/p>\n<p><strong>SOM = Serviceable Obtainable Market<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5812\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2019\/07\/total-addressable-market.png\" alt=\"\" width=\"400\" height=\"365\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/07\/total-addressable-market.png 822w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/07\/total-addressable-market-300x274.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/07\/total-addressable-market-768x701.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><br \/>\n<em>\u30bd\u30fc\u30b9<\/em>: <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/strategy\/total-addressable-market-tam\/\">\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30fb\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9\u7814\u7a76\u4f1a<\/a> (2019\/7\/16\u30a2\u30af\u30bb\u30b9)<\/p>\n<p>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7dcf\u9700\u8981\u3092\u8868\u3059\u300c\u7dcf\u5bfe\u51e6\u53ef\u80fd\u5e02\u5834\u300d\u304c\u6700\u5927\u306e\u69cb\u6210\u8981\u7d20\u3067\u3042\u308a\u3001\u305d\u306e\u30b5\u30d6\u30bb\u30c3\u30c8\u3068\u3057\u3066\u300c\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u53ef\u80fd\u5e02\u5834\u300d\u3068\u300c\u30b5\u30fc\u30d3\u30b9\u5165\u624b\u53ef\u80fd\u5e02\u5834\u300d\u304c\u3042\u308b\u3002SAM\u306f\u3001\u4f01\u696d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u308b\u5e02\u5834\u3092\u8868\u3057\u3001SOM\u306fSAM\u306e\u3046\u3061\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u3089\u308c\u308b\u90e8\u5206\u3092\u8868\u3057\u307e\u3059\u3002\u00a0<em>\u5b9f\u73fe<\/em>\u306f\u3001\u5e02\u5834\u306e\u5236\u7d04\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/strategy\/total-addressable-market-tam\/\">\u30d7\u30e9\u30a4\u30de\u30fc<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_for_Customer_Segmentation\"><\/span>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u8cc7\u6599\u304c\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u8d77\u696d\u5bb6\u3084\u30d3\u30b8\u30cd\u30b9\u30aa\u30fc\u30ca\u30fc\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306e\u5c5e\u6027\u3001\u614b\u5ea6\u3001\u884c\u52d5\u3001\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u3001\u3088\u308a\u8a73\u7d30\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u306b\u306f\u3001\u4eba\u53e3\u7d71\u8a08\u3068\u884c\u52d5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5927\u307e\u304b\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u3059\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u3001\u3088\u308a\u8a73\u7d30\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u542b\u3080\u3082\u306e\u307e\u3067\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.customer.com\/blog\/retail-marketing\/customer-segmentation-techniques\/\">\u9ad8\u5ea6\u306a\u7d71\u8a08\u6280\u8853<\/a>.<\/p>\n<ol>\n<li><a href=\"https:\/\/claritas360.claritas.com\/mybestsegments\/\">\u30af\u30e9\u30ea\u30bf\u30b9\u306eMyBestSegments<\/a>:\u30af\u30e9\u30ea\u30bf\u30b9\u793e\uff082016\u5e74\u307e\u3067\u30cb\u30fc\u30eb\u30bb\u30f3\u793e\u304c\u6240\u6709\u3057\u3066\u3044\u305f\uff09\u304c\u904b\u55b6\u3059\u308b\u3053\u306e\u30b5\u30a4\u30c8\u3067\u306f\u3001\u540c\u793e\u72ec\u81ea\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3084\u8907\u6570\u306e\u30af\u30e9\u30b9\u30bf\u30fc\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u307b\u304b\u3001\u90f5\u4fbf\u756a\u53f7\u30ec\u30d9\u30eb\u3067\u306e\u4e3b\u8981\u306a\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308bZIP\u30b3\u30fc\u30c9\u30eb\u30c3\u30af\u30a2\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.hubspot.com\/make-my-persona\">MakeMyPersona<\/a>:\u30da\u30eb\u30bd\u30ca\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u7406\u60f3\u306e\u304a\u5ba2\u69d8\u3084\u8907\u6570\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8868\u73fe\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002MakeMyPersona\u306f\u7121\u6599\u306e\u30b5\u30a4\u30c8\u3067\u3001\u304a\u5ba2\u69d8\u306b\u95a2\u3059\u308b\u4e00\u9023\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u3067\u30da\u30eb\u30bd\u30ca\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.pewresearch.org\/\">Pew Research Center<\/a>:\u4e00\u898b\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u95a2\u4fc2\u306a\u3044\u3088\u3046\u306b\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001Pew Research Center\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u4e16\u754c\u306b\u767a\u4fe1\u3057\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5206\u6790\u7d50\u679c\u3092\u307e\u3068\u3081\u305f\u30ec\u30dd\u30fc\u30c8\u3082\u6642\u3005\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Tools_for_Competitive_Analysis\"><\/span>\u7af6\u5408\u5206\u6790\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u88fd\u54c1\u958b\u767a\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u304c\u5e02\u5834\u306e\u4e2d\u3067\u3069\u306e\u3088\u3046\u306a\u4f4d\u7f6e\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u4ed6\u306e\u88fd\u54c1\u3068\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\u3092\u5341\u5206\u306b\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u5206\u6790\u306f\u3001\u88fd\u54c1\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u3068\u306a\u308a\u3001\u985e\u4f3c\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4ed6\u793e\u3092\u8abf\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u30c4\u30fc\u30eb\u306f\u3001\u3053\u306e\u5206\u91ce\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30ea\u30bd\u30fc\u30b9\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<ol>\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a>:\u3053\u306e\u30ea\u30bd\u30fc\u30b9\u306f\u3001\u300c\u4e16\u754c\u304c\u691c\u7d22\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u7af6\u5408\u5206\u6790\u306e\u89b3\u70b9\u304b\u3089\u3001\u81ea\u793e\u306e\u7279\u5b9a\u306e\u696d\u754c\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6d88\u8cbb\u8005\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u691c\u7d22\u884c\u52d5\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.similarweb.com\/\">\u30b7\u30df\u30e9\u30fc\u30a6\u30a7\u30d6<\/a>:SimilarWeb\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u4e21\u65b9\u306e\u89b3\u70b9\u304b\u3089\u7af6\u5408\u4ed6\u793e\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u53c2\u7167\u5143\u30b5\u30a4\u30c8\u3068\u76ee\u7684\u5730\u30b5\u30a4\u30c8\u3092\u542b\u3080\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u8a2a\u554f\u8005\u304c\u4f55\u3092\u691c\u7d22\u3057\u3001\u4ed6\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"http:\/\/buzzsumo.com\/\">BuzzSumo<\/a>:\u3053\u308c\u3082\u6709\u6599\u306e\u30b5\u30a4\u30c8\u3067\u3059\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4eba\u306b\u3068\u3063\u3066\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u304c\u4eba\u6c17\u306a\u306e\u304b\u3001\u3069\u306e\u30b5\u30a4\u30c8\u304c\u300c\u30d0\u30ba\u300d\u3092\u751f\u3093\u3067\u3044\u308b\u306e\u304b\u3092\u77e5\u308b\u306e\u306b\u9069\u3057\u305f\u30b5\u30a4\u30c8\u306e\u4e00\u3064\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3082\u7c21\u5358\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306e\u591a\u304f\u306f\u7121\u6599\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7af6\u5408\u4ed6\u793e\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u305d\u306e\u4ed6\u306e\u7121\u6599\u30c4\u30fc\u30eb\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.owler.com\/\">\u30d5\u30af\u30ed\u30a6<\/a>\u3068\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/www.crunchbase.com\/\">\u30af\u30e9\u30f3\u30c1\u30d9\u30fc\u30b9<\/a>\u3053\u308c\u3089\u306e\u88fd\u54c1\u306f\u3044\u305a\u308c\u3082\u3001\u4f01\u696d\u306b\u95a2\u3059\u308b\u3042\u308b\u7a0b\u5ea6\u306e\u8a73\u7d30\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\uff08\u7121\u6599\u7248\u306e\u5834\u5408\uff09\u3002\u305d\u306e\u4ed6\u306e\u4f73\u4f5c\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 <a href=\"https:\/\/www.alexa.com\/?utm_expid=.gLtugKkDRLep84LhGhmilQ.0&amp;utm_referrer=https%3A%2F%2Fwww.alexa.com%2Fplans\">\u30a2\u30ec\u30af\u30b5<\/a>, <a href=\"https:\/\/www.semrush.com\/\">SEMRush<\/a>, <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>\u3068\u3057\u3066\u3044\u307e\u3059\u3002 <a href=\"https:\/\/serpstat.com\/\">\u30bb\u30eb\u30d7\u30b9\u30bf\u30c3\u30c8<\/a>.<\/p>\n<p>\u3053\u308c\u3089\u306e\u30ea\u30bd\u30fc\u30b9\u306f\u6c7a\u3057\u3066\u7db2\u7f85\u7684\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u305f\u3044\u3068\u601d\u3046\u4eba\u306b\u306f\u3001\u3055\u3089\u306b\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\uff08\u7279\u306b\u7af6\u5408\u4ed6\u793e\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u8a55\u4fa1\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u4e8b\u696d\u8a08\u753b\u3068\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001\u88fd\u54c1\u63d0\u4f9b\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u5341\u5206\u306a\u57fa\u76e4\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p><strong>&#8212;&#8212;&#8211;<br \/>\n\u88fd\u54c1\u306e\u5e02\u5834\u8abf\u67fb\u306e\u305f\u3081\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1f <a href=\"https:\/\/www.kolabtree.com\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=Conduct-Market-Research\">Kolabtree\u306b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u6295\u7a3f\u3059\u308b<\/a> \u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u5c02\u9580\u5bb6\u304b\u3089\u7121\u6599\u3067\u898b\u7a4d\u3082\u308a\u3092\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30af\u30ea\u30b9\u30c8\u30d5\u30a1\u30fc\u30fb\u30d5\u30e9\u30a4\u306b\u76f4\u63a5\u76f8\u8ac7\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/christopher-frye\/\">\u3053\u308c<\/a>.\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Christopher Frye, market research consultant and Kolabtree freelancer, shares his expert advice on how to conduct market research for a new product.\u00a0 Many entrepreneurs and owners of small businesses contend with a frequent problem: I have a product idea but I have no idea who might use it, why they would use it, how much they would pay, or how many potential customers there are. This is where conducting proper market research can be the difference between a failed launch and a successful product over the long term. This blog post seeks to provide some basic information on the different types of market research that can be used to inform<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":62,"featured_media":5802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,247,435],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to conduct market research for a new product - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Market research consultant Christopher Frye shares useful tools and resources for small businesses looking to conduct market research for a new product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to conduct market research for a new product\" \/>\n<meta property=\"og:description\" content=\"Market research consultant Christopher Frye shares useful tools and resources for small businesses looking to conduct market research for a new product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-conduct-market-research-for-a-new-product\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T09:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-25T15:03:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/07\/market-research-new-product.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Frye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Frye\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"10\u5206\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to conduct market research for a new product - 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