{"id":5078,"date":"2019-01-04T15:38:12","date_gmt":"2019-01-04T15:38:12","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=5078"},"modified":"2019-05-16T16:32:47","modified_gmt":"2019-05-16T16:32:47","slug":"how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/","title":{"rendered":"\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u304c\u30e1\u30c7\u30a3\u30c3\u30af\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304b\u3089\u56de\u5fa9\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f45b327d0b4\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f45b327d0b4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/#What_is_the_Medic_update_all_about\" title=\"\u30e1\u30c7\u30a3\u30c3\u30af\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u304b\uff1f\">\u30e1\u30c7\u30a3\u30c3\u30af\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/#How_does_it_affect_healthcare_companies\" title=\"\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u3078\u306e\u5f71\u97ff\u306f\uff1f\">\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u3078\u306e\u5f71\u97ff\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/#What_is_E-A-T_and_why_is_it_important\" title=\"E-A-T\u3068\u306f\u4f55\u304b\u3001\u306a\u305c\u305d\u308c\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f\">E-A-T\u3068\u306f\u4f55\u304b\u3001\u306a\u305c\u305d\u308c\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/#How_can_healthcare_companies_recover_from_the_Medic_update\" title=\"\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u306fMedic\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304b\u3089\u3069\u306e\u3088\u3046\u306b\u56de\u5fa9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f\">\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u306fMedic\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304b\u3089\u3069\u306e\u3088\u3046\u306b\u56de\u5fa9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/#1_Know_Googles_Quality_Rater_guidelines\" title=\"1.Google\u306eQuality Rater\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u77e5\u308b\">1.Google\u306eQuality Rater\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u77e5\u308b<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/#2_E-A-T_well\" title=\"2.E-A-T \u30a6\u30a7\u30eb\">2.E-A-T \u30a6\u30a7\u30eb<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/#3_Publish_only_verified_information_or_nothing_at_all\" title=\"3.\u691c\u8a3c\u3055\u308c\u305f\u60c5\u5831\u306e\u307f\u3092\u63b2\u8f09\u3059\u308b\u3001\u307e\u305f\u306f\u5168\u304f\u63b2\u8f09\u3057\u306a\u3044\">3.\u691c\u8a3c\u3055\u308c\u305f\u60c5\u5831\u306e\u307f\u3092\u63b2\u8f09\u3059\u308b\u3001\u307e\u305f\u306f\u5168\u304f\u63b2\u8f09\u3057\u306a\u3044<\/a><\/li><\/ul><\/nav><\/div>\n<p><em><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u30d8\u30eb\u30b9\u30b1\u30a2<\/a> companies&#8217; SEO rankings have been affected badly by Google&#8217;s Medic update of August 2018. Here are some tips on how to recover from it. If you&#8217;re looking to get your content verified or fact-checked, consult a <a href=\"https:\/\/www.kolabtree.com\/services\/medical-writing\/?utm_source=Blog_Medic\">\u535a\u58eb\u53f7\u3092\u53d6\u5f97\u3057\u305fKolabtree\u306e\u5c02\u9580\u5bb6<\/a> \u3092\u53c2\u8003\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u00a0<\/em><\/p>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30da\u30fc\u30b8\u7d50\u679c\uff08SERP\uff09\u3067\u4e0a\u4f4d\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u591a\u304f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002\u9ad8\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u4f01\u696d\u306b\u6c42\u3081\u3089\u308c\u3066\u304a\u308a\u3001\u65b0\u8208\u4f01\u696d\u304c\u7af6\u5408\u4ed6\u793e\u3068\u540c\u3058\u571f\u4ff5\u306b\u7acb\u3064\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9ad8\u54c1\u8cea\u3067\u3042\u308b\u304b\u3092\u6c7a\u3081\u308b\u306e\u306f\u3001\u3082\u306f\u3084\u4e3b\u89b3\u7684\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001Google\u304c\u4e3b\u8981\u306a\u6c7a\u5b9a\u6a29\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u9806\u3092\u6c7a\u5b9a\u3057\u3001\u4f01\u696d\u306e\u8a8d\u77e5\u5ea6\u3084\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002Google\u306f\u7d99\u7d9a\u7684\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u66f4\u65b0\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u66f4\u65b0\u306f\u691c\u7d22\u7d50\u679c\u306e\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Medic_update_all_about\"><\/span>\u30e1\u30c7\u30a3\u30c3\u30af\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>2018\u5e748\u6708\u3001Google\u306fWeb\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002  \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u767a\u8868\u3057\u305fTwitter\u306e\u30b9\u30ec\u30c3\u30c9\u3067\u3001Google\u306f\u3001\u305d\u306e\u5909\u66f4\u5185\u5bb9\u304c\u30ef\u30fc<span style=\"font-family: 'Open Sans', Arial, sans-serif; font-size: 14px;\">e<\/span><span style=\"font-size: 14px;\">\u00a0\u3053\u308c\u307e\u3067\u3042\u307e\u308a\u8a55\u4fa1\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u30da\u30fc\u30b8\u306b\u6069\u6075\u3092\u4e0e\u3048\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3001\u30da\u30fc\u30b8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u552f\u4e00\u306e\u65b9\u6cd5\u306f\u3001\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u69cb\u7bc9\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3068\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u30da\u30fc\u30b8\u306f\u3001\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u306b\u96c6\u4e2d\u3059\u308b\u4ee5\u5916\u306b\u300c\u4fee\u6b63\u300d\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6642\u9593\u304c\u7d4c\u3066\u3070\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u306b\u6bd4\u3079\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u5411\u4e0a\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>- Google SearchLiaison\uff08@searchliaison\uff09\u3055\u3093 <a href=\"https:\/\/twitter.com\/searchliaison\/status\/973241543636148225?ref_src=twsrc%5Etfw\">2018\u5e743\u670812\u65e5<\/a><\/p><\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u30e8\u30cf\u30cd\u30b9\u30fb\u30d9\u30a6\u30b9\u304c\u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5f71\u97ff\u3092\u3055\u3089\u306b\u8abf\u67fb\u3057\u305f\u3068\u3053\u308d\u3001\u6700\u3082\u5f71\u97ff\u3092\u53d7\u3051\u305f\u306e\u306f\u30d8\u30eb\u30b9\u30b1\u30a2\u5206\u91ce\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002Google\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001e\u30b3\u30de\u30fc\u30b9\/\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u3001\u91d1\u878d\u30a2\u30c9\u30d0\u30a4\u30b9\u30da\u30fc\u30b8\u3001\u5065\u5eb7\u60c5\u5831\u30b5\u30a4\u30c8\u306a\u3069\u3001\u30c7\u30ea\u30b1\u30fc\u30c8\u306a\u8a71\u984c\u3092\u6271\u3046\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3088\u3046\u3067\u3059\u3002<strong>Your Money, Your Life<\/strong>\"\u30da\u30fc\u30b8\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_does_it_affect_healthcare_companies\"><\/span>\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u3078\u306e\u5f71\u97ff\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After Barry Schwartz <a href=\"https:\/\/www.seroundtable.com\/google-medic-update-26177.html\">\u66f8\u304d\u307e\u3057\u305f<\/a>\u00a0\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u5f71\u97ff\u3092\u53d7\u3051\u305f300\u306eWeb\u30b5\u30a4\u30c8\u306e\u3046\u3061\u300141%\u4ee5\u4e0a\u304c\u5065\u5eb7\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u3001\u533b\u7642\u95a2\u9023\u306e\u30da\u30fc\u30b8\u3067\u3042\u3063\u305f\u3053\u3068\u304b\u3089\u3001\u300cMedic update\u300d\u3068\u3044\u3046\u30cb\u30c3\u30af\u30cd\u30fc\u30e0\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002\u75c5\u9662\u3001\u8001\u4eba\u30db\u30fc\u30e0\u3001\u88fd\u85ac\u4f1a\u793e\u3001\u533b\u7642\u95a2\u9023\u306e\u60c5\u5831\u30b5\u30a4\u30c8\u3001\u5065\u5eb7\u30fb\u533b\u7642\u95a2\u9023\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u30b5\u30a4\u30c8\u306a\u3069\u3067\u306f\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5f8c\u306b\u9806\u4f4d\u304c\u4e0a\u6607\u307e\u305f\u306f\u4e0b\u964d\u3057\u307e\u3057\u305f\u3002E-A-T\u30b9\u30b3\u30a2\u304c\u4f4e\u3044\u4f01\u696d\u306f\u9806\u4f4d\u304c\u4e0b\u304c\u308a\u3001\u691c\u8a3c\u30fb\u5be9\u67fb\u6e08\u307f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306f\u9806\u4f4d\u304c\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_E-A-T_and_why_is_it_important\"><\/span>E-A-T\u3068\u306f\u4f55\u304b\u3001\u306a\u305c\u305d\u308c\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-A-T\u306f\u4ee5\u4e0b\u306e\u610f\u5473\u3067\u3059\u3002<strong> \u5c02\u9580\u6027\u3001\u6a29\u5a01\u3001\u4fe1\u983c\u6027<\/strong>\u306f\u3001Google\u304c\u8457\u8005\u306b\u63d0\u4f9b\u3059\u3079\u304d\u6700\u3082\u95a2\u9023\u6027\u304c\u9ad8\u304f\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u308b3\u3064\u306e\u8981\u7d20\u3067\u3059\u3002  \u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u305d\u306e\u5206\u91ce\u306e\u6a29\u5a01\u3067\u3042\u308bExpert\u304c\u57f7\u7b46\u30fb\u5236\u4f5c\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u4fe1\u983c\u5ea6\u304c\u9ad8\u3044\u3053\u3068\uff08\u30ec\u30d3\u30e5\u30a2\u30fc\u3084\u30b3\u30e1\u30f3\u30c8\u306e\u8cea\u306a\u3069\u3067\u5224\u65ad\uff09\u3002<\/p>\n<p>E-A-T\u306eE\u304c\u533b\u7642\u95a2\u4fc2\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u5f53\u7136\u306e\u3053\u3068\u3067\u3059\u3002\u30a6\u30b3\u30f3\u306e\u52b9\u80fd\u306b\u95a2\u3059\u308b\u8b70\u8ad6\u304b\u3089\u5fc3\u81d3\u767a\u4f5c\u306e\u75c7\u72b6\u307e\u3067\u3001\u533b\u5b66\u7684\u306a\u610f\u5473\u5408\u3044\u3092\u6301\u3064\u8a18\u4e8b\u306f\u3001\u8cc7\u683c\u3068\u7d4c\u9a13\u3092\u6301\u3064\u5c02\u9580\u5bb6\u304c\u57f7\u7b46\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u8a3c\u660e\u3067\u304d\u308b\u5c02\u9580\u5bb6\u306b\u3088\u3063\u3066\u5236\u4f5c\u3055\u308c\u308b\u3079\u304d\u3067\u3059\u3002 <strong>\u66f8\u304d\u8fbc\u307e\u308c\u305f\u5185\u5bb9\u306f\u3001\u5c02\u9580\u5bb6\u306b\u3088\u3063\u3066\u30ec\u30d3\u30e5\u30fc\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/strong> \u653f\u5e9c\u6a5f\u95a2\u3084\u516c\u8a8d\u56e3\u4f53\u306a\u3069\u3001\u6a29\u5a01\u3042\u308b\u6a5f\u95a2\u306b\u3088\u3063\u3066\u627f\u8a8d\u3055\u308c\u305f\u3082\u306e\u3002\u6700\u5f8c\u306b\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u8a3c\u660e\u66f8\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u8a3c\u8a00\u306a\u3069\u306b\u57fa\u3065\u3044\u3066\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u3069\u308c\u3060\u3051\u4fe1\u983c\u3067\u304d\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<p><em><strong>\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f8\u304d\u63db\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5fc5\u8981\u306a\u306e\u306f\u3001\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c <a href=\"https:\/\/www.kolabtree.com\/services\/medical-writing\/?utm_source=Blog_Medic\">\u5c02\u9580\u5bb6\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc<\/a>.<\/strong> <\/em><\/p>\n<p>\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067 <a href=\"https:\/\/exposureninja.com\/blog\/what-is-medic-algorithm-update\/\">ExposureNinja<\/a> \u306b\u3088\u308b\u3068\u3001\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u306f\u3001Mayo Clinic\u3084Medline Plus\u306a\u3069\u3001\u516c\u7684\u306a\u533b\u7642\u6a5f\u95a2\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4e0a\u4f4d\u306b\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4e21\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u304c\u9ad8\u3044E-A-T\u3092\u793a\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u3001\u5f53\u7136\u306e\u3053\u3068\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0b\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u306f\u3001Healthline.com\u306e\u8a18\u4e8b\u304c\u3001\u535a\u58eb\u53f7\u307e\u305f\u306f\u533b\u5b66\u535a\u58eb\u3092\u6301\u3064\u5c02\u9580\u5bb6\u306b\u3088\u3063\u3066\u533b\u5b66\u7684\u306b\u30ec\u30d3\u30e5\u30fc\u3055\u308c\u3066\u3044\u308b\u69d8\u5b50\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u67fb\u8aad\u8005\u306e\u540d\u524d\u306f\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u30ea\u30f3\u30af\u3055\u308c\u3066\u304a\u308a\u3001\u7d4c\u9a13\u3084\u8cc7\u683c\u3092\u3055\u3089\u306b\u8a73\u3057\u304f\u8aac\u660e\u3057\u3066\u3044\u308b\u307b\u304b\u3001LinkedIn\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u3082\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u307e\u3059\u3002Google\u306f\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u3059\u3079\u3066\u53ce\u96c6\u3057\u3001\u305d\u306e\u30da\u30fc\u30b8\u306b\u9ad8\u3044E-A-T\u30b9\u30b3\u30a2\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-5089 size-large\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2019\/01\/healthline-screenshot-1024x354.png\" alt=\"\" width=\"702\" height=\"243\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/01\/healthline-screenshot-1024x354.png 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/01\/healthline-screenshot-300x104.png 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/01\/healthline-screenshot-768x265.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/01\/healthline-screenshot-1536x530.png 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/01\/healthline-screenshot-1080x373.png 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/01\/healthline-screenshot.png 1610w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/01\/healthline-screenshot-300x104@2x.png 600w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/p>\n<h1><span class=\"ez-toc-section\" id=\"How_can_healthcare_companies_recover_from_the_Medic_update\"><\/span>\u30d8\u30eb\u30b9\u30b1\u30a2\u4f01\u696d\u306fMedic\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304b\u3089\u3069\u306e\u3088\u3046\u306b\u56de\u5fa9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>\u30e1\u30c7\u30a3\u30c3\u30af\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5f8c\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u5065\u5eb7\u7cfb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3084\u4f01\u696d\u304c\u53d6\u308b\u3079\u304d3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Know_Googles_Quality_Rater_guidelines\"><\/span><strong>1.<\/strong>\u00a0Google\u306eQuality Rater\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u77e5\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u3067\u306f\u3001\u69d8\u3005\u306a\u8981\u7d20\u3092\u8003\u616e\u3057\u3066\u3001\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u30b9\u30b3\u30a2\u3092\u5ba2\u89b3\u7684\u306b\u6c7a\u5b9a\u3059\u308b\u54c1\u8cea\u8a55\u4fa1\u8005\u306e\u30c1\u30fc\u30e0\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002264\u30da\u30fc\u30b8\u306b\u53ca\u3076 <a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/insidesearch\/howsearchworks\/assets\/searchqualityevaluatorguidelines.pdf\">\u54c1\u8cea\u8a55\u4fa1\u8005\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>, Google\u306f\u3001\u30da\u30fc\u30b8\u306e\u54c1\u8cea\u304c\u3069\u306e\u3088\u3046\u306b\u6c7a\u5b9a\u3055\u308c\u308b\u304b\u3092\u8a73\u7d30\u306b\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u30022018\u5e748\u6708\u3001Google\u306f\u3053\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u3044\u304f\u3064\u304b\u306e\u4fee\u6b63\u3092\u52a0\u3048\u3001\u5177\u4f53\u7684\u306b\u306fYMYL\u30da\u30fc\u30b8\u306b\u3064\u3044\u3066\u8a00\u53ca\u3057\u3064\u3064<\/p>\n<p>\"\u4f4e\u54c1\u8cea\u306eYMYL\u30da\u30fc\u30b8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5e78\u798f\u3001\u5065\u5eb7\u3001\u7d4c\u6e08\u7684\u5b89\u5b9a\u3001\u5b89\u5168\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001YMYL\u30da\u30fc\u30b8\u306b\u306f\u975e\u5e38\u306b\u9ad8\u3044\u30da\u30fc\u30b8\u54c1\u8cea\u8a55\u4fa1\u57fa\u6e96\u3092\u8a2d\u3051\u3066\u3044\u307e\u3059\u3002\"<\/p>\n<p>\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u30e1\u30c7\u30a3\u30c3\u30af\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5f71\u97ff\u3092\u53d7\u3051\u305f\u5834\u5408\u3001Google\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u57fa\u3065\u3044\u3066\u3067\u304d\u308b\u3044\u304f\u3064\u304b\u306e\u5bfe\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002 <strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u00a0<\/strong><\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u6709\u76ca\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u64cd\u4f5c\u3057\u305f\u308a\u9a19\u3057\u305f\u308a\u3059\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u306f\u306a\u3044\u3053\u3068<\/li>\n<li>\u904e\u5270\u306a\u5e83\u544a\u3092\u524a\u9664\u3057\u3001\u30b5\u30a4\u30c8\u306e\u901f\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<li>\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u518d\u691c\u8a0e\u3057\u3001\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u306e\u4f4e\u3044\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3092\u524a\u9664\u3057\u3001\u9ad8\u54c1\u8cea\u306e\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30ea\u30f3\u30af\u3092\u542b\u3081\u308b\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_E-A-T_well\"><\/span><strong>2.E-A-T \u30a6\u30a7\u30eb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quality Rater\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001E-A-T\u306b\u3064\u3044\u3066\u3053\u3046\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\"High E-A-T \"\u306e\u533b\u5b66\u7684\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u3001\u4ee5\u4e0b\u306e\u4eba\u304c\u66f8\u3044\u305f\u308a\u4f5c\u3063\u305f\u308a\u3059\u308b\u3079\u304d\u3067\u3059\u3002\u00a0<strong class=\"markup--strong markup--blockquote-strong\">\u9069\u5207\u306a\u533b\u7642\u5c02\u9580\u5bb6\u3084\u8a8d\u5b9a\u3092\u53d7\u3051\u305f\u4eba\u3084\u7d44\u7e54<\/strong>.High E-A-T\u306e\u533b\u7642\u4e0a\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u3084\u60c5\u5831\u306f\u3001\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3067\u66f8\u304b\u308c\u305f\u308a\u4f5c\u6210\u3055\u308c\u305f\u308a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<strong class=\"markup--strong markup--blockquote-strong\">\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30b9\u30bf\u30a4\u30eb<\/strong>\u00a0\u3068\u3059\u3079\u304d\u3060\u3068\u601d\u3044\u307e\u3059\u3002 <strong>\u5b9a\u671f\u7684\u306a\u7de8\u96c6\u3001\u898b\u76f4\u3057\u3001\u66f4\u65b0<\/strong>.&#8221;<\/p>\n<p>\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u9ad8\u3044\u533b\u7642\u60c5\u5831\u30b5\u30a4\u30c8\u3067\u306f\u3001\u901a\u5e38\u3001\u8cc7\u683c\u3092\u6301\u3063\u305f\u30e9\u30a4\u30bf\u30fc\u3001\u30a8\u30c7\u30a3\u30bf\u30fc\u3001\u30ec\u30d3\u30e5\u30a2\u30fc\u3068\u5354\u529b\u3057\u3066\u3001\u6b63\u78ba\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3057\u3042\u306a\u305f\u304c\u3001\u30ec\u30d3\u30e5\u30fc\u3092\u53d7\u3051\u3066\u3044\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u5c02\u9580\u5bb6\u306b\u3088\u3063\u3066\u66f8\u304b\u308c\u3066\u3044\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u4eca\u3053\u305d\u305d\u308c\u3092\u59cb\u3081\u308b\u6642\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001E-A-T\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u3044\u304f\u3064\u304b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u305f\u3081\u306e\u5341\u5206\u306b\u8abf\u67fb\u3055\u308c\u305f\u3001\u4fe1\u983c\u3067\u304d\u308b\u3001\u6b63\u78ba\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u958b\u767a\u3059\u308b\u8cc7\u683c\u306e\u3042\u308b\u5c02\u9580\u5bb6\u3092\u898b\u3064\u3051\u308b<\/li>\n<li>\u5c02\u9580\u5bb6\u3067\u306f\u306a\u3044\u4eba\u304c\u66f8\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070 <strong>\u8cc7\u683c\u3092\u6301\u3063\u305f\u5c02\u9580\u5bb6\u306b\u3088\u308b\u30ec\u30d3\u30e5\u30fc\u3092\u53d7\u3051\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b - \u3053\u308c\u306f\u3001Google\u304c\u4fe1\u983c\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u6271\u3046\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002\u00a0<\/strong><\/li>\n<li>\u793e\u5185\u306b\u5c02\u9580\u5bb6\u304c\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u535a\u58eb\u53f7\u3092\u53d6\u5f97\u3057\u305f\u79d1\u5b66\u8005\u3084\u30e9\u30a4\u30bf\u30fc\u3092<a href=\"https:\/\/www.kolabtree.com\/services\/medical-writing\/?utm_source=Blog_Medic\"> \u30b3\u30e9\u30d6\u30c4\u30ea\u30fc<\/a>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ec\u30d3\u30e5\u30fc\u3068\u305d\u306e\u6b63\u78ba\u6027\u306e\u78ba\u8a8d\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u308b\u4eba<\/li>\n<li>\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u8457\u8005\u306e\u8cc7\u683c\u60c5\u5831\u3092\u52a0\u3048\u308b\u3053\u3068\u3092\u5fd8\u308c\u305a\u306b\u3001\u8cc7\u683c\u60c5\u5831\u3084\u51fa\u7248\u7269\u304c\u8a18\u8f09\u3055\u308c\u305f\u3088\u308a\u8a73\u7d30\u306a\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306b\u3082\u30ea\u30f3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<li>\u8a18\u4e8b\u306e\u4e2d\u3067\u4fe1\u983c\u3067\u304d\u308b\u30bd\u30fc\u30b9\u3084\u30ea\u30f3\u30af\u3092\u5f15\u7528\u3059\u308b<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30ec\u30d3\u30e5\u30fc\u3092\u63b2\u8f09\u3059\u308b<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Publish_only_verified_information_or_nothing_at_all\"><\/span><strong>3.\u691c\u8a3c\u3055\u308c\u305f\u60c5\u5831\u306e\u307f\u3092\u63b2\u8f09\u3059\u308b\u3001\u307e\u305f\u306f\u5168\u304f\u63b2\u8f09\u3057\u306a\u3044<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u7af6\u4e89\u306e\u4e2d\u3067 <strong>\u91cf\u3088\u308a\u8cea\u304c\u52dd\u308b<\/strong>.\u5341\u5206\u306a\u30ea\u30bd\u30fc\u30b9\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6570\u3092\u6e1b\u3089\u3057\u307e\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5c02\u9580\u5bb6\u306b\u3088\u3063\u3066\u691c\u8a3c\u3055\u308c\u3066\u304a\u308a\u3001\u8aa4\u89e3\u3092\u62db\u3044\u305f\u308a\u4e0d\u6b63\u78ba\u3067\u3042\u3063\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u304c\u306a\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u691c\u8a3c\u3055\u308c\u3066\u3044\u306a\u3044\u8a18\u4e8b\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30ab\u30ec\u30f3\u30c0\u30fc\u3092\u57cb\u3081\u5c3d\u304f\u3055\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u30d5\u30a7\u30a4\u30af\u30cb\u30e5\u30fc\u30b9\u306f\u3059\u3050\u306b\u5e83\u307e\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3001\u81ea\u5206\u304c\u305d\u306e\u60c5\u5831\u6e90\u306b\u306a\u308a\u305f\u304f\u306a\u3044\u306e\u3067\u3059\u3002Google\u306b\u6c17\u306b\u5165\u3089\u308c\u305f\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u5c11\u3005\u306e\u3053\u3068\u3092\u8a00\u3046\u306e\u306f\u69cb\u3044\u307e\u305b\u3093\u304c\u3001\u305d\u306e\u5185\u5bb9\u304c\u6b63\u3057\u3044\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001Google\u306f\u95a2\u9023\u6027\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u7121\u95a2\u4fc2\u306a\u30da\u30fc\u30b8\u3084\u8a18\u4e8b\u304c\u8907\u6570\u3042\u3063\u3066\u3082\u30e1\u30ea\u30c3\u30c8\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>A <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/26849779\">\u7814\u7a76<\/a> 2016\u5e74\u306b\u767a\u8868\u3055\u308c\u305f\u8ad6\u6587\u306b\u3088\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u300c\u7279\u767a\u6027\u80ba\u7dda\u7dad\u75c7\u300d\u3068\u691c\u7d22\u3057\u3066\u6700\u521d\u306b\u30d2\u30c3\u30c8\u3057\u305f200\u4ef6\u306f\u3001\u4e0d\u6b63\u78ba\u306a\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u5371\u967a\u306a\u6cbb\u7642\u65b9\u6cd5\u3092\u63b2\u8f09\u3057\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u5225\u306e\u00a0<a href=\"https:\/\/news.ku.edu\/2018\/04\/09\/study-shows-youths-depend-dangerous-inaccurate-information-when-searching-health-info\">\u7814\u7a76<\/a> \u30ab\u30f3\u30b6\u30b9\u5927\u5b66\u30672018\u5e744\u6708\u306b\u5b9f\u65bd\u3055\u308c\u305f\u8abf\u67fb\u3067\u3001\u82e5\u8005\u304c\u30cd\u30c3\u30c8\u4e0a\u306e\u60c5\u5831\u3092\u307b\u3068\u3093\u3069\u78ba\u8a8d\u30fb\u691c\u8a3c\u305b\u305a\u3001\u6642\u306b\u306f\u5371\u967a\u306a\u8aa4\u89e3\u3092\u62db\u304f\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002\u7814\u7a76\u3092\u5b9f\u65bd\u3057\u305f\u30b9\u30fc\u30b6\u30f3\u30fb\u30cf\u30fc\u30d9\u30a4\u306f\u3001\u5b66\u751f\u305f\u3061\u304c\u5065\u5eb7\u95a2\u9023\u306e\u8cea\u554f\u306e\u7b54\u3048\u3092Google\u306b\u6c42\u3081\u3001\"<strong>\u305d\u306e\u307b\u3068\u3093\u3069\u304c\u3001\u30da\u30fc\u30b8\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u6700\u521d\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/strong>.&#8221;<\/p>\n<p>\u30e1\u30c7\u30a3\u30c3\u30af\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u80cc\u666f\u306b\u306f\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u3059\u308b\u3068\u3044\u3046\u3001\u307e\u3055\u306b\u305d\u306e\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002  \u591a\u304f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u3001SEO\u306e\u9806\u4f4d\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002\u7af6\u4e89\u306f\u71be\u70c8\u3092\u6975\u3081\u307e\u3059\u3002Google\u306f\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0a\u3052\u308b\u306b\u306f\u305d\u308c\u3057\u304b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Medic\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u5927\u5c0f\u306e\u4f01\u696d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u5f71\u97ff\u3092\u53d7\u3051\u305f\u5834\u5408\u306f\u3001\u4e0a\u8a18\u306e\u624b\u9806\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u691c\u8a3c\u3084\u30ec\u30d3\u30e5\u30fc\u304c\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u304b\uff1f\u3042\u306a\u305f\u306e\u4ed5\u4e8b\u3092\u7121\u6599\u3067<a href=\"https:\/\/www.kolabtree.com\/services\/medical-writing\/?utm_source=Blog_Medic\"> \u30b3\u30e9\u30d6\u30c4\u30ea\u30fc<\/a> \u3068\u3001\u5c02\u9580\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u958b\u767a\u30fb\u691c\u8a0e\u3067\u304d\u308b\u8cc7\u683c\u3092\u6301\u3063\u305f\u4e3b\u984c\u5206\u91ce\u306e\u5c02\u9580\u5bb6\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Healthcare companies&#8217; SEO rankings have been affected badly by Google&#8217;s Medic update of August 2018. Here are some tips on how to recover from it. If you&#8217;re looking to get your content verified or fact-checked, consult a PhD-qualified Kolabtree expert for help.\u00a0 In the race to bag the top positions on Search Engine Page Results (SERPs), businesses are churning out more content than ever before. High-quality content is sought after by businesses of all sizes and is helping startups get on a level playing field with their competitors. Deciding what content can be considered high quality is no longer subjective though &#8212; Google is the major decision maker here. Its<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":12,"featured_media":5098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[443,433],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Healthcare Companies Can Recover From The Medic Update in 3 Steps - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Google&#039;s Medic update has affected several healthcare and medical websites. Here&#039;s how to recover from it and get your SEO rankings back on track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Healthcare Companies Can Recover From The Medic Update in 3 Steps\" \/>\n<meta property=\"og:description\" content=\"Google&#039;s Medic update has affected several healthcare and medical websites. 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