{"id":5026,"date":"2018-11-22T14:22:36","date_gmt":"2018-11-22T14:22:36","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=5026"},"modified":"2020-11-06T08:13:12","modified_gmt":"2020-11-06T08:13:12","slug":"9-powerful-data-science-and-analytics-tools-for-small-business","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/","title":{"rendered":"\u4e2d\u5c0f\u4f01\u696d\u306e\u305f\u3081\u306e9\u3064\u306e\u5f37\u529b\u306a\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u3068\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f2230e22569\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f2230e22569\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#1_Web_Analytics_Google_Analytics\" title=\"1.\u30a6\u30a7\u30d6\u30fb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\">1.\u30a6\u30a7\u30d6\u30fb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30b0\u30fc\u30b0\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#2_Online_User_Behavior_MixPanel\" title=\"2.\u30aa\u30f3\u30e9\u30a4\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5MixPanel\">2.\u30aa\u30f3\u30e9\u30a4\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5MixPanel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#3_Heat_Maps_Crazy_Egg\" title=\"3.\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3002\u30af\u30ec\u30a4\u30b8\u30fc\u30a8\u30c3\u30b0\">3.\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3002\u30af\u30ec\u30a4\u30b8\u30fc\u30a8\u30c3\u30b0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#4_Real-Time_Idea_Testing_Optimizely\" title=\"4.\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a2\u30a4\u30c7\u30a2\u30c6\u30b9\u30c8Optimizely\">4.\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a2\u30a4\u30c7\u30a2\u30c6\u30b9\u30c8Optimizely<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#5_Audience_Feedback_UserTesting\" title=\"5.\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\">5.\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#6_Machine-Powered_Metrics_IBM_Cognos_Analytics\" title=\"6.\u30de\u30b7\u30f3\u30fb\u30d1\u30ef\u30fc\u30c9\u30fb\u30e1\u30c8\u30ea\u30af\u30b9IBM Cognos \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\">6.\u30de\u30b7\u30f3\u30fb\u30d1\u30ef\u30fc\u30c9\u30fb\u30e1\u30c8\u30ea\u30af\u30b9IBM Cognos \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#7_Breaking_Down_Audiences_Kissmetrics\" title=\"7.\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5206\u89e3\u3059\u308bKissmetrics\">7.\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5206\u89e3\u3059\u308bKissmetrics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#8_When_Privacy_Matters_Matomo\" title=\"8.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u91cd\u8981\u306a\u3068\u304d\u3002Matomo\">8.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u91cd\u8981\u306a\u3068\u304d\u3002Matomo<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#9_App_Monitoring_Flurry\" title=\"9.\u30a2\u30d7\u30ea\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0Flurry\">9.\u30a2\u30d7\u30ea\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0Flurry<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/#More_Recommendations\" title=\"\u305d\u306e\u4ed6\u306e\u63a8\u5968\u4e8b\u9805\">\u305d\u306e\u4ed6\u306e\u63a8\u5968\u4e8b\u9805<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u30fb\u5206\u6790\u30c4\u30fc\u30eb\u306f\u3001\u4f01\u696d\u304c\u5927\u304d\u306a\u6c7a\u65ad\u3092\u4e0b\u3059\u305f\u3081\u306e\u7d20\u65e9\u3044\u6d1e\u5bdf\u529b\u3092\u5f97\u308b\u305f\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u5206\u6790\u304c\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u3001\u6700\u3082\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u306e\u30ea\u30b9\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u00a0<\/em><\/p>\n<p>\u540c\u3058\u571f\u4ff5\u306b\u7acb\u3063\u305f\u3068\u304d\u3001\u4e2d\u5c0f\u4f01\u696d\u306f\u5927\u624b\u4f01\u696d\u3068\u7af6\u4e89\u3059\u308b\u3053\u3068\u306f\u304a\u308d\u304b\u3001\u8ffd\u3044\u3064\u304f\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002\u3042\u3089\u3086\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6295\u5165\u3067\u304d\u308b\u3060\u3051\u306e\u30ea\u30bd\u30fc\u30b9\u3001\u8cc7\u672c\u3001\u30de\u30f3\u30d1\u30ef\u30fc\u304c\u306a\u3044\u306e\u3067\u3059\u3002\u6b8b\u5ff5\u306a\u3053\u3068\u3067\u3059\u304c\u3001\u4e16\u306e\u4e2d\u306b\u306f\u305f\u304f\u3055\u3093\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308a\u307e\u3059\u3002 <strong>\u30a2\u30e1\u30ea\u30ab\u306e\u4e2d\u5c0f\u4f01\u696d\u304c\u5360\u3081\u308b\u5272\u5408\u306f <a href=\"https:\/\/www.bluecorona.com\/blog\/29-small-business-digital-marketing-statistics\">\u5168\u4f01\u696d\u306e99\uff05\u304c<\/a> \u3068\u3001\u7dcf\u58f2\u4e0a\u306e54\uff05\u3068\u3044\u3046\u9a5a\u7570\u7684\u306a\u6570\u5b57\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n<p>\u4e2d\u5c0f\u4f01\u696d\u304c\u9593\u9055\u3063\u305f\u6295\u8cc7\u3092\u3059\u308b\u3068\u3001\u5931\u6557\u306b\u4e00\u6b69\u8fd1\u3065\u304f\u3053\u3068\u306b\u306a\u308a\u3001\u305d\u308c\u304c\u5e02\u5834\u5168\u4f53\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u8a66\u884c\u932f\u8aa4\u306e\u30c4\u30fc\u30eb\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002\u305d\u308c\u304c\u3001\u307e\u3055\u306b <a href=\"https:\/\/blog.kolabtree.com\/seven-data-analysis-benefits-for-small-business\/\">\u30d3\u30b8\u30cd\u30b9\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3068\u30c7\u30fc\u30bf\u30fb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u3082\u306e<\/a>.\u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u30ae\u30b0\u30fb\u30a8\u30b3\u30ce\u30df\u30fc\u306e\u304a\u304b\u3052\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u9078\u629e\u80a2\u3082\u3042\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/data-science?utm_source=Blog_9DataScienceTools\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u3092\u63a1\u7528<\/a> \u8907\u96d1\u306a\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6b63\u3057\u3044\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u4eba\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5b58\u5728\u611f\u304c\u5b9f\u5e97\u8217\u3067\u306e\u5b58\u5728\u611f\u306b\u8ca0\u3051\u3066\u3044\u306a\u3044\u304b\u3069\u3046\u304b\u3092\u3069\u3046\u3084\u3063\u3066\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u3069\u3046\u8003\u3048\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u308c\u3089\u306e\u7591\u554f\u306f\u3059\u3079\u3066\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u5206\u6790\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u89e3\u6c7a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u60aa\u540d\u9ad8\u3044\u30c4\u30fc\u30eb\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u8005\u304c\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u6700\u3082\u5f37\u529b\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Web_Analytics_Google_Analytics\"><\/span>1.\u30a6\u30a7\u30d6\u89e3\u6790\u3002 <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30ec\u30bc\u30f3\u30b9\u306b\u95a2\u3059\u308b\u4e00\u822c\u7684\u306a\u30a6\u30a7\u30d6\u7d71\u8a08\u306b\u95a2\u3057\u3066\u306f\u3001Google\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u52dd\u308b\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a2\u30c9\u30bb\u30f3\u30b9\u3082\u542b\u3081\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3059\u3079\u3066\u540c\u671f\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6b63\u78ba\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u3082\u91cd\u8981\u306a\u7d71\u8a08\u306fROI\u3067\u3059\u3002Google\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4e00\u822c\u7684\u306a\u30a6\u30a7\u30d6\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3042\u308a\u3001\u5927\u4f01\u696d\u3084\u7d44\u7e54\u306b\u3082\u975e\u5e38\u306b\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30c4\u30fc\u30eb\u306f\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u6700\u521d\u306f\u7121\u6599\u3067\u3059\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3057\u3066\u304f\u308b\u3068\u3001\u4e0a\u4f4d\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u6642\u70b9\u306b\u306a\u308c\u3070\u3001\u6295\u8cc7\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u5b89\u5fc3\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Online_User_Behavior_MixPanel\"><\/span>2.\u30aa\u30f3\u30e9\u30a4\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5 <a href=\"https:\/\/mixpanel.com\/\">MixPanel<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3048\u3070\u3001\u5168\u4f53\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u3055\u307e\u3056\u307e\u306a\u30d1\u30bf\u30fc\u30f3\u3001\u52d5\u304d\u3001\u305d\u3057\u3066\u57fa\u672c\u7684\u306a\u30ec\u30d9\u30eb\u306e\u9867\u5ba2\u611f\u60c5\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3082\u3046\u5c11\u3057\u6398\u308a\u4e0b\u3052\u305f\u3044\u3068\u601d\u3063\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\uff1f\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u4eba\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u305f\u3044\u3068\u3057\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\uff1f\u306a\u305c\u96e2\u8131\u3059\u308b\u306e\u304b\uff1f\u3069\u306e\u5546\u54c1\u3084\u30da\u30fc\u30b8\u3092\u3088\u304f\u898b\u3066\u3044\u308b\u306e\u304b\u3001\u30da\u30fc\u30b8\u306e\u3069\u3053\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b\u306e\u304b\u3002<\/p>\n<p>MixPanel\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u8907\u96d1\u306a\u884c\u52d5\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u96a0\u308c\u305f\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3001\u5b9f\u7528\u7684\u306a\u60c5\u5831\u3092\u8aad\u307f\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u6a5f\u68b0\u5b66\u7fd2\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3088\u308a\u3001\u3055\u3089\u306b\u5f37\u529b\u306a\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google Analytics\u306e\u3088\u3046\u306b\u3001MixPanel\u306f\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3067\u3059\u304c\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6709\u52b9\u306b\u3057\u59cb\u3081\u308b\u3068\u304a\u91d1\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Heat_Maps_Crazy_Egg\"><\/span>3.\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3002 <a href=\"https:\/\/www.crazyegg.com\/\">\u30af\u30ec\u30a4\u30b8\u30fc\u30a8\u30c3\u30b0<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u591a\u304f\u306e\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u3001\u4f55\u3089\u304b\u306e\u5f62\u3067\u30e6\u30fc\u30b6\u30fc\u8ffd\u8de1\u3084\u884c\u52d5\u5206\u6790\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u6b63\u78ba\u306a\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u4ee5\u4e0a\u306e\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30dd\u30fc\u30bf\u30eb\u3092\u8a2a\u308c\u305f\u9867\u5ba2\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u304b\u3001\u4f55\u3092\u898b\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u30c8\u30e9\u30c3\u30ab\u30fc\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002Crazy Egg\u306e\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306f\u3001\u6700\u3082\u512a\u308c\u305f\u5305\u62ec\u7684\u306a\u3082\u306e\u306e1\u3064\u3067\u3059\u3002<\/p>\n<p>\u4eba\u3005\u304c\u30d5\u30ed\u30f3\u30c8\u30da\u30fc\u30b8\u3067\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u898b\u3066\u3044\u308b\u304b\u3092\u77e5\u308a\u305f\u3044\u3067\u3059\u304b\uff1f\u306a\u305c\u4eba\u3005\u304c\u6570\u30da\u30fc\u30b8\u4ee5\u4e0a\u5148\u306b\u9032\u307e\u306a\u3044\u306e\u304b\u3092\u7406\u89e3\u3057\u305f\u3044\u3067\u3059\u304b\uff1f\u4f55\u3092\u5b8c\u5168\u306b\u907f\u3051\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u5b89\u5fc3\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306f\u3042\u306a\u305f\u304c\u63a2\u3057\u3066\u3044\u308b\u7b54\u3048\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30b5\u30a4\u30c8\u306e\u554f\u984c\u70b9\u3084\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u7279\u5b9a\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u4f7f\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u554f\u984c\u306b\u906d\u9047\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u305d\u306e\u7406\u7531\u3082\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Crazy Egg\u306f\u30d7\u30ec\u30df\u30a2\u30e0\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u30d9\u30fc\u30b7\u30c3\u30af\u304b\u3089\u59cb\u307e\u308b\u6bb5\u968e\u7684\u306a\u30d7\u30e9\u30f3\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Real-Time_Idea_Testing_Optimizely\"><\/span>4.\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a2\u30a4\u30c7\u30a2\u30c6\u30b9\u30c8 <a href=\"https:\/\/www.optimizely.com\/\">\u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba\u30ea\u30fc<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7d19\u9762\u4e0a\u3067\u306f\u3001\u3042\u308b\u3044\u306f\u753b\u9762\u4e0a\u3067\u306f\u3001\u5c11\u3057\u5947\u5999\u306b\u805e\u3053\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30a2\u30a4\u30c7\u30a2\u30c6\u30b9\u30c8\u306f\u3001\u6c7a\u65ad\u3084\u6295\u8cc7\u304c\u3046\u307e\u304f\u3044\u304f\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u305f\u3044\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u975e\u5e38\u306b\u8cb4\u91cd\u306a\u3082\u306e\u3067\u3059\u3002Optimizely\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3084\u30d0\u30fc\u30c1\u30e3\u30eb\u306e\u5a92\u4f53\u3092\u4f7f\u3063\u3066\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u5546\u54c1\u958b\u767a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30c7\u30d0\u30a4\u30b9\u3084\u30c1\u30e3\u30cd\u30eb\u3001\u3055\u3089\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u63a5\u70b9\u3092\u6a2a\u65ad\u3057\u3066\u5b9f\u9a13\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u73fe\u4ee3\u30d3\u30b8\u30cd\u30b9\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30bf\u30fc\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u975e\u5e38\u306b\u30ea\u30a2\u30eb\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Audience_Feedback_UserTesting\"><\/span>5.\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af <a href=\"https:\/\/www.usertesting.com\/\">\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3084\u8996\u8074\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u52dd\u308b\u3082\u306e\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3001\u672c\u5f53\u306b\u91cd\u8981\u306a\u4eba\u3005\u304b\u3089\u306e\u611f\u60c5\u3092\u805e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u3067\u306f\u3001\u304a\u5ba2\u69d8\u304c\u4f5c\u6210\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u672c\u97f3\u306e\u52d5\u753b\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u611f\u3058\u305f\u3053\u3068\u3092\u7387\u76f4\u304b\u3064\u30ea\u30a2\u30eb\u306b\u8a9e\u3063\u3066\u3044\u308b\u306e\u3067\u3001\u8abf\u6574\u306e\u305f\u3081\u306e\u5341\u5206\u306a\u6642\u9593\u3092\u304b\u3051\u3066\u3001\u4f55\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044\u306e\u304b\u3092\u6b63\u78ba\u306b\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5f79\u54e1\u3084\u6f5c\u5728\u7684\u306a\u6295\u8cc7\u5bb6\u3092\u542b\u3081\u3001\u7d44\u7e54\u5168\u4f53\u3067\u7c21\u5358\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Machine-Powered_Metrics_IBM_Cognos_Analytics\"><\/span>6.\u30de\u30b7\u30f3\u30d1\u30ef\u30fc\u306b\u3088\u308b\u30e1\u30c8\u30ea\u30af\u30b9\u3002 <a href=\"https:\/\/www.ibm.com\/products\/cognos-analytics\">IBM Cognos \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u81a8\u5927\u306a\u6570\u306e\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3068\u3001\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u5206\u985e\u3057\u3001\u51e6\u7406\u3057\u3001\u3055\u3089\u306b\u60c5\u5831\u3092\u62bd\u51fa\u3067\u304d\u308b\u3053\u3068\u306f\u5225\u306e\u8a71\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u81ea\u5206\u3067\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u6642\u9593\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u5916\u6ce8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3066\u52b9\u7387\u7684\u306a\u81ea\u52d5\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30ad\u30e5\u30fcIBM\u306eCognos Analytics\u306f\u3001AI\u3092\u642d\u8f09\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5206\u6790\u3068\u6a5f\u68b0\u5b66\u7fd2\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u76ee\u899a\u307e\u3057\u3044\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30af\u30e9\u30a6\u30c9\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5165\u529b\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3084\u60c5\u5831\u306e\u5206\u6790\u306b\u95a2\u3057\u3066\u3001\u3059\u3079\u3066\u306e\u4f5c\u696d\u3092\u884c\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4e88\u6e2c\u5206\u6790\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u304b\u3089\u3055\u3089\u306b\u591a\u304f\u306e\u3053\u3068\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Breaking_Down_Audiences_Kissmetrics\"><\/span>7.\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5206\u89e3\u3059\u308b\u3002 <a href=\"https:\/\/www.kissmetricshq.com\/\">Kissmetrics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u306e\u30ea\u30b9\u30c8\u306e\u591a\u304f\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3068\u540c\u69d8\u306b\u3001Kissmetrics\u306f\u591a\u304f\u306e\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u306e\u30aa\u30fc\u30ca\u30fc\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u5f79\u7acb\u3064\u306e\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30b5\u30dd\u30fc\u30c8\u3067\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u4e2d\u304b\u3089\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u4fa1\u5024\u306e\u3042\u308b\u90e8\u5206\u3092\u7279\u5b9a\u3057\u3001\u30cf\u30a4\u30e9\u30a4\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f55\u304c\u5f7c\u3089\u306e\u5fc3\u306b\u6700\u3082\u97ff\u304f\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u91d1\u3092\u4f7f\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u306e\u304b\u3092\u77e5\u308a\u305f\u3044\u3067\u3059\u304b\uff1f<\/p>\n<p>Kissmetrics\u306f\u3001\u4ed6\u306e\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u9023\u643a\u3057\u3066\u3001\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u30fb\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u3053\u306e\u30c4\u30fc\u30eb\u3092\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u7d71\u5408\u3057\u3066\u3001\u69d8\u3005\u306a\u9867\u5ba2\u304c\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Kissmetrics\u306f\u3001\u671f\u9593\u9650\u5b9a\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u6700\u7d42\u7684\u306b\u306f\u6709\u6599\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30b5\u30fc\u30d3\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_When_Privacy_Matters_Matomo\"><\/span>8.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u91cd\u8981\u306a\u3068\u304d\u3002 <a href=\"https:\/\/matomo.org\/\">\u30de\u30c8\u30e2<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u3084\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u95a2\u3057\u3066\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3084\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u91cd\u8996\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001Matomo\u306f\u7406\u60f3\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u6df1\u304f\u7d71\u5408\u3055\u308c\u305f\u5927\u898f\u6a21\u306a\u30a6\u30a7\u30d6\u89e3\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u306f\u5bfe\u7167\u7684\u306b\u3001Matomo\u306f\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u3067\u3059\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u5916\u90e8\u306e\u5927\u4f01\u696d\u306b\u3088\u3063\u3066\u958b\u767a\u3001\u4fdd\u5b88\u3001\u3055\u3089\u306b\u306f\u96fb\u529b\u4f9b\u7d66\u3055\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8eab\u8fd1\u306a\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3053\u306e\u30c4\u30fc\u30eb\u304b\u3089\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3084\u5206\u6790\u7d50\u679c\u306f\u3001100\uff05\u304a\u5ba2\u69d8\u306e\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002\u3044\u304f\u3064\u304b\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308b\u30af\u30e9\u30a6\u30c9\u3067\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30db\u30b9\u30c8\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30f3\u30d7\u30ec\u30df\u30b9\u3067\u3082\u30db\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u306fGDPR\u306b\u6e96\u62e0\u3057\u3066\u304a\u308a\u3001\u30c7\u30fc\u30bf\u5236\u9650\u304c\u306a\u3044\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u4e00\u5b9a\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u3092\u8d85\u3048\u3066\u3082\u4e0a\u9650\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u3067\u3042\u308a\u3001\u975e\u5e38\u306b\u6d3b\u767a\u306a\u958b\u767a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u304a\u304b\u3052\u3067\u3001\u9ad8\u5ea6\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>Matomo\u304c\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u306e\u7406\u5ff5\u306b\u57fa\u3065\u3044\u3066\u7121\u6599\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u3001\u4e00\u90e8\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u6a5f\u80fd\u3084\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306f\u3001\u63a5\u7d9a\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u3092\u901a\u3058\u3066\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_App_Monitoring_Flurry\"><\/span>9.\u30a2\u30d7\u30ea\u306e\u76e3\u8996 <a href=\"http:\/\/www.flurry.com\/\">Flurry<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u79c1\u305f\u3061\u304c\u30e2\u30d0\u30a4\u30eb\u3092\u8efd\u8996\u3057\u3066\u3044\u308b\u3068\u306f\u601d\u3063\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u30a2\u30d7\u30ea\u3092\u304a\u6301\u3061\u306e\u65b9\u3001\u307e\u305f\u306f\u914d\u4fe1\u3092\u4e88\u5b9a\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u3001Flurry\u3067\u305d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u554f\u984c\u306e\u3042\u308b\u30a2\u30d7\u30ea\u306e\u6a5f\u80fd\u306a\u3069\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u30d1\u30c3\u30b7\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u5185\u3067\u4f55\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u30a2\u30d7\u30ea\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u4eba\u53e3\u7d71\u8a08\u3084\u8996\u8074\u8005\u5206\u6790\u306e\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Flurry\u306f\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3067\u3001\u6700\u521d\u306f\u7121\u6599\u3067\u4f7f\u7528\u3067\u304d\u307e\u3059\u304c\u3001\u3044\u304f\u3064\u304b\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3084\u30d1\u30c3\u30b1\u30fc\u30b8\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3057\u3070\u3089\u304f\u306e\u9593\u306f\u3001\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u4ee5\u4e0a\u306e\u3082\u306e\u306f\u5fc5\u8981\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_Recommendations\"><\/span>\u305d\u306e\u4ed6\u306e\u63a8\u5968\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3082\u3061\u308d\u3093\u3001\u3053\u306e\u30ea\u30b9\u30c8\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u307b\u3093\u306e\u4e00\u63e1\u308a\u3067\u3001\u6570\u5343\u3068\u306f\u8a00\u308f\u306a\u3044\u307e\u3067\u3082\u3001\u6570\u767e\u306f\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u3053\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u304c\u6c17\u306b\u5165\u3089\u306a\u304b\u3063\u305f\u308a\u3001\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3046\u30c4\u30fc\u30eb\u304c\u898b\u3064\u304b\u3089\u306a\u304b\u3063\u305f\u308a\u3057\u305f\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u4f73\u4f5c\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.relyence.com\/\">\u30ea\u30fc\u30ec\u30f3\u30b9<\/a>:\u3053\u306e\u4f1a\u793e\u304c\u63d0\u4f9b\u3059\u308b\u30b9\u30a4\u30fc\u30c8\u306f\u3001\u4fe1\u983c\u6027\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u54c1\u8cea\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3057\u3001\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3068\u7d99\u7d9a\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u306e\u4e88\u6e2c\u6027\u3092\u6398\u308a\u4e0b\u3052\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.clearstorydata.com\/\">ClearStory\u30c7\u30fc\u30bf<\/a>:\u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u30de\u30a4\u30cb\u30f3\u30b0\u3068\u5206\u6790\u3092\u884c\u3044\u3001\u305d\u306e\u7d50\u679c\u3092\u5f93\u696d\u54e1\u3092\u542b\u3080\u8ab0\u3082\u304c\u8aad\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/www.insightsquared.com\/\">InsightSquared<\/a>:\u3053\u306e\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001Salesforces\u3001QuickBooks\u3001Zendesk\u306a\u3069\u3001\u3059\u3067\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u3068\u7d71\u5408\u3057\u3066\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/canopylabs.com\/\">\u30ad\u30e3\u30ce\u30d4\u30fc\u30e9\u30dc<\/a>:\u30ad\u30e3\u30ce\u30d4\u30fc\u30e9\u30dc\u306f\u3001\u884c\u52d5\u8ffd\u8de1\u3001\u30bb\u30fc\u30eb\u30b9\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u958b\u767a\u3092\u5f37\u5316\u3057\u305f\u30c7\u30a3\u30fc\u30d7\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/li>\n<li><a href=\"http:\/\/tranzlogic.com\/\">\u30c8\u30e9\u30f3\u30ba\u30ed\u30b8\u30c3\u30af<\/a>:\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3084\u30da\u30a4\u30e1\u30f3\u30c8\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u7d71\u5408\u3057\u3066\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u8cfc\u5165\u60c5\u5831\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u4e8c\u6b21\u30ea\u30b9\u30c8\u3082\u3001\u4ee3\u66ff\u3068\u306a\u308a\u3046\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u307b\u3093\u306e\u4e00\u63e1\u308a\u3067\u3059\u3002\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001\u9867\u5ba2\u6e2c\u5b9a\u3001\u4e88\u6e2c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u63a2\u3063\u3066\u307f\u308b\u3068\u3001\u4e2d\u5c0f\u4f01\u696d\u304c\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u306e\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304f\u3067\u3057\u3087\u3046\u3002\u6700\u3082\u7d44\u7e54\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u65b0\u8208\u4f01\u696d\u3067\u3042\u3063\u3066\u3082\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u306e\u6210\u9577\u3068\u53ef\u80fd\u6027\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&#8212;<br \/>\n\u30c7\u30fc\u30bf\u5206\u6790\u3067\u304a\u56f0\u308a\u3067\u3059\u304b\uff1f <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/data-science?utm_source=Blog_9DataScienceTools\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u3092\u96c7\u3046 <\/a>\u3092Kolabtree\u306b\u6295\u7a3f\u3057\u3066\u307f\u307e\u3057\u305f\u3002\u3042\u306a\u305f\u306e\u4ed5\u4e8b\u3092\u6295\u7a3f\u3057\u3066\u3001\u5c02\u9580\u5bb6\u304b\u3089\u898b\u7a4d\u3082\u308a\u3092\u3082\u3089\u3046\u306e\u306f\u7121\u6599\u3067\u3059 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/data-science?utm_source=Blog_9DataScienceTools\">\u4e2d\u5c0f\u4f01\u696d\u306e\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A variety of data science and analytics tools help businesses access quick insights that drive big decisions. Here is a list of the most powerful tools, that can help small business data analytics gain a competitive edge.\u00a0 On a level playing field, a small business could never hope to compete, let alone keep up with, major organizations. They don\u2019t have the resources, capital or manpower to throw at every potential solution. It&#8217;s unfortunate, considering just how many there are out there. SMBs in America account for 99 percent of all businesses and a whopping 54 percent of total sales. Every wrong investment an SMB makes is one step closer to<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/9-powerful-data-science-and-analytics-tools-for-small-business\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":42,"featured_media":5061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[434,317,398],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Powerful Data Science and Analytics Tools for Small Business<\/title>\n<meta name=\"description\" content=\"Small business data analytics can gain a competitive edge in the market by getting the mostout of these 9 data science tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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