{"id":3738,"date":"2018-07-20T14:16:33","date_gmt":"2018-07-20T14:16:33","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=3738"},"modified":"2020-11-09T10:11:54","modified_gmt":"2020-11-09T10:11:54","slug":"5-uses-of-big-data-in-the-food-industry","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/","title":{"rendered":"\u98df\u54c1\u696d\u754c\u306b\u304a\u3051\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e5\u3064\u306e\u6d3b\u7528\u6cd5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a69e1b387546\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a69e1b387546\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/#1_On-Time_or_Faster_Deliveries\" title=\"1.\u30aa\u30f3\u30bf\u30a4\u30e0\u307e\u305f\u306f\u30d5\u30a1\u30b9\u30c8\u30c7\u30ea\u30d0\u30ea\">1.\u30aa\u30f3\u30bf\u30a4\u30e0\u307e\u305f\u306f\u30d5\u30a1\u30b9\u30c8\u30c7\u30ea\u30d0\u30ea<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/#2_Sentiment_Analysis\" title=\"2.\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\">2.\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/#3_PR_Stunts_and_Marketing\" title=\"3.PR\u30b9\u30bf\u30f3\u30c8\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\">3.PR\u30b9\u30bf\u30f3\u30c8\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/#4_Mobile_Apps_and_Modern_Experiences\" title=\"4.\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u6700\u65b0\u306e\u4f53\u9a13\">4.\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u6700\u65b0\u306e\u4f53\u9a13<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/#5_Supply_Chain_Transparency\" title=\"5.\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u900f\u660e\u6027\">5.\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u900f\u660e\u6027<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/#Will_Big_Data_Revolutionize_the_Food_and_Beverage_Industry\" title=\"\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306f\u98df\u54c1\u30fb\u98f2\u6599\u696d\u754c\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3059\u304b\uff1f\">\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306f\u98df\u54c1\u30fb\u98f2\u6599\u696d\u754c\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3059\u304b\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<p>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u5229\u7528\u306f\u3001\u5927\u91cf\u306e\u60c5\u5831\u3068\u6d1e\u5bdf\u529b\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u69d8\u3005\u306a\u5f62\u3067\u30d3\u30b8\u30cd\u30b9\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002  \u306e\u7528\u9014\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.kolabtree.com\/services\/data-analytics\/?utm_source=Blog_BigDataFood\"> \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf<\/a> \u98df\u54c1\u696d\u754c\u306e\u4ed5\u4e8b\u306f\u7279\u306b\u9762\u767d\u304f\u3001\u975e\u5e38\u306b\u591a\u5c90\u306b\u308f\u305f\u3063\u3066\u3044\u307e\u3059\u3002\u98df\u54c1\u696d\u754c\u306f\u3001\u6700\u3082\u91cd\u8981\u306a\u7523\u696d\u306e\u4e00\u3064\u3067\u3059\u3002<a href=\"https:\/\/blog.kolabtree.com\/10-innovative-food-science-startups\/\"> \u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30fc<\/a> \u88fd\u54c1\u3082\u305d\u308c\u306b\u5408\u308f\u305b\u3066\u9032\u5316\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u6642\u4ee3\u3067\u3059\u3002 <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;uses of big data&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:579,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;9&quot;:1,&quot;12&quot;:0}\">\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3068 <\/span>\u6d88\u8cbb\u8005\u306e\u8981\u671b\u306b\u5fdc\u3048\u308b\u3002\u3053\u306e\u696d\u754c\u306b\u306f\u3001\u751f\u7523\u8005\u3084\u6d41\u901a\u696d\u8005\u3001\u98df\u6599\u54c1\u5e97\u3084\u30ec\u30b9\u30c8\u30e9\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u95a2\u4fc2\u8005\u304c\u95a2\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u98df\u54c1\u3084\u5546\u54c1\u306f\u3001\u8abf\u9054\u3055\u308c\u3001\u7dad\u6301\u3055\u308c\u3001\u51fa\u8377\u3055\u308c\u3001\u6642\u306b\u306f\u4fdd\u5b58\u3055\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u98df\u6599\u5eab\u3084\u9ad8\u7d1a\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u30b0\u30eb\u30e1\u98df\u6750\u306a\u3069\u3001\u6700\u7d42\u76ee\u7684\u5730\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u306b\u306f\u3001\u9577\u3044\u65c5\u304c\u5f85\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u65c5\u306e\u9593\u4e2d\u3001\u3053\u308c\u3089\u306e\u98df\u54c1\u306e\u54c1\u8cea\u3068\u4fdd\u5b58\u4ed5\u69d8\u3092\u76e3\u8996\u3057\u3001\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u5927\u91cf\u306e\u6c5a\u67d3\u3092\u610f\u5473\u3057\u3001\u516c\u8846\u885b\u751f\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306f\u3001\u4e0d\u9069\u5207\u306a\u53d6\u308a\u6271\u3044\u304c\u5f15\u304d\u8d77\u3053\u3059\u30c0\u30e1\u30fc\u30b8\u3084\u3001\u5546\u54c1\u3084\u4fa1\u5024\u306e\u5168\u4f53\u7684\u306a\u640d\u5931\u306e\u4e21\u65b9\u304b\u3089\u3001\u6df1\u523b\u306a\u7d4c\u6e08\u7684\u5f71\u97ff\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u98f2\u98df\u696d\u754c\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306f\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u52d5\u5411\u3084\u597d\u307f\u3092\u628a\u63e1\u3057\u305f\u308a\u3001\u3088\u308a\u697d\u3057\u3044\u98df\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3057\u305f\u308a\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7528\u9014\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u98f2\u98df\u696d\u754c\u306b\u304a\u3051\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6700\u3082\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u9769\u65b0\u7684\u306a\u6d3b\u7528\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_On-Time_or_Faster_Deliveries\"><\/span>1.\u30aa\u30f3\u30bf\u30a4\u30e0\u307e\u305f\u306f\u30d5\u30a1\u30b9\u30c8\u30c7\u30ea\u30d0\u30ea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3744\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/07\/pexels-photo-417005.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-417005.jpeg 640w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-417005-300x200.jpeg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/pexels-photo-417005-300x200@2x.jpeg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/h2>\n<p>\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u3001\u7279\u306b\u6642\u9593\u6307\u5b9a\u306e\u3082\u306e\u306f\u79d1\u5b66\u3067\u3059\u3002\u6e29\u304b\u3044\u30d4\u30b6\u3092\u6642\u9593\u901a\u308a\u306b\u30ec\u30b9\u30c8\u30e9\u30f3\u304b\u3089\u304a\u5ba2\u3055\u307e\u306e\u5bb6\u306e\u7384\u95a2\u5148\u307e\u3067\u5c4a\u3051\u308b\u3060\u3051\u3067\u3082\u3001\u81a8\u5927\u306a\u91cf\u306e\u7269\u6d41\u3084\u7570\u5e38\u5024\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b85\u914d\u696d\u8005\u3084\u914d\u9001\u696d\u8005\u306f\u3001\u3053\u308c\u307b\u3069\u307e\u3067\u306b\u9ad8\u5ea6\u306a\u6280\u8853\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>Big data systems and analytics can be used to monitor and better understand elements like traffic, weather, current climates, route changes, construction and even distance. This information rolls into a more elaborate system that calculates the time required to travel to a delivery spot. AI and <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/spotlight-kolabtrees-research-consultant-and-data-scientist-dr-cidila-d\/\">\u6a5f\u68b0\u5b66\u7fd2<\/a> systems, for example, can be leveraged to better predict and provide delivery times.<\/p>\n<p>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306f\u4ed6\u306b\u3082\u9769\u65b0\u7684\u306a\u65b9\u6cd5\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Munchery\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u90fd\u5e02\u306b\u7570\u306a\u308b\u6599\u7406\u3092\u5c02\u9580\u3068\u3059\u308b\u30b7\u30a7\u30d5\u3092\u914d\u7f6e\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u30e1\u30cb\u30e5\u30fc\u3084\u5473\u3001\u98df\u6750\u3092\u8abf\u6574\u3057\u3066\u3044\u307e\u3059\u3002Blue Apron\u3067\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u5206\u6790\u624b\u6cd5\u3092 <a href=\"https:\/\/info.looker.com\/customer-stories\/blue-apron-offering-a-better-recipe-for-modern-analytics#\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/a> \u3068\u547c\u3070\u308c\u308bLooker\u3092\u4f7f\u3063\u3066\u3001\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u98df\u6750\u306e\u914d\u9001\u306b\u95a2\u3059\u308b\u5224\u65ad\u3092\u884c\u3044\u3001\u5224\u65ad\u6642\u9593\u3092\u6700\u59271\u65e5\u77ed\u7e2e\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Sentiment_Analysis\"><\/span>2.\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u73fe\u4ee3\u793e\u4f1a\u306e\u975e\u5e38\u306b\u91cd\u8981\u306a\u5074\u9762\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u300c\u9867\u5ba2\u611f\u60c5\u300d\u306b\u30b9\u30dd\u30c3\u30c8\u30e9\u30a4\u30c8\u304c\u5f53\u3066\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u9867\u5ba2\u611f\u60c5\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u305d\u306e\u88fd\u54c1\u3001\u500b\u4eba\u7684\u306a\u7d4c\u9a13\u306b\u95a2\u3057\u3066\u3001\u7279\u5b9a\u306e\u611f\u60c5\u3084\u6c17\u6301\u3061\u3092\u62b1\u304f\u4e00\u822c\u7684\u306a\u50be\u5411\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u624b\u6cd5\u306f\u3001\u4e00\u822c\u7684\u306b\u591a\u304f\u306e\u4f01\u696d\u304c\u3001\u9867\u5ba2\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u611f\u60c5\u306e\u9ad8\u307e\u308a\u3092\u77e5\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e0a\u306e\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u53ce\u96c6\u3001\u96c6\u8a08\u3001\u5206\u6790\u3057\u3001\u3055\u3089\u306b\u306f\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7d71\u8a08\u7684\u306b\u89e3\u91c8\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3092\u751f\u6210\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u5206\u6790\u306f\u3001\u98df\u54c1\u30fb\u98f2\u6599\u696d\u754c\u306b\u304a\u3044\u3066\u3001\u30c8\u30ec\u30f3\u30c9\u3084\u4eba\u6c17\u306e\u3042\u308b\u30a2\u30a4\u30c6\u30e0\u3084\u5546\u54c1\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30af\u30e9\u30d5\u30c8\u30d3\u30fc\u30eb\u696d\u754c\u3067\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30c8\u30ec\u30f3\u30c9\uff08\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306a\u3069\uff09\u3092\u5229\u7528\u3057\u3066\u3001\u6b21\u56de\u306e\u88fd\u54c1\u30ea\u30ea\u30fc\u30b9\u306e\u969b\u306b\u4eba\u6c17\u306e\u3042\u308b\u98f2\u6599\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30a4\u30f3\u30c7\u30a3\u30a2\u30fb\u30da\u30fc\u30eb\u30fb\u30a8\u30fc\u30eb\u306f\u3001\u3042\u308b\u30b7\u30fc\u30ba\u30f3\u306b\u306f\u9700\u8981\u304c\u9ad8\u3044\u304c\u3001\u5225\u306e\u30b7\u30fc\u30ba\u30f3\u306b\u306f\u656c\u9060\u3055\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>Natural Language Toolkit\u3084Textblob\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u305d\u308c\u3092\u5229\u7528\u3057\u3066\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u98f2\u98df\u5e97\u306e\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059 - \u3069\u3053\u307e\u3067\u3082 <a href=\"https:\/\/www.vice.com\/en_uk\/article\/434gqw\/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor\">\u507d\u7269\u306e\u30ec\u30b9\u30c8\u30e9\u30f3\u3092\u672c\u7269\u306e\u3088\u3046\u306b\u898b\u305b\u304b\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/a> \u8a71\u984c\u6027\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u3002  \u3053\u308c\u306f\u3001\u79c1\u305f\u3061\u306e\u611f\u60c5\u304c\u30b7\u30f3\u30d7\u30eb\u306a\u65b9\u6cd5\u3067\u7c21\u5358\u306b\u64cd\u4f5c\u3067\u304d\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306f\u307e\u3055\u306b\u3053\u306e\u70b9\u3092\u5229\u7528\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u306f\u611f\u60c5\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9ad8\u54c1\u8cea\u306a\u74b0\u5883\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u5c06\u6765\u306e\u5e97\u8217\u3092\u3088\u308a\u826f\u304f\u8a2d\u8a08\u30fb\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u30c8\u30a4\u30ec\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u3001\u4f53\u9a13\u306e\u826f\u3057\u60aa\u3057\u3092\u5de6\u53f3\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306f\u305d\u308c\u3092\u5bb9\u6613\u306b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_PR_Stunts_and_Marketing\"><\/span>3.PR\u30b9\u30bf\u30f3\u30c8\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3069\u3093\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3082\u3001\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u305f\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u305f\u308a\u3059\u308b\u305f\u3081\u306b\u3001\u53e4\u304d\u826f\u304d\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u5206\u91ce\u3067\u3082\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u6280\u8853\u304c\u5927\u3044\u306b\u6d3b\u8e8d\u3057\u307e\u3059\u3002\u3053\u306e\u6280\u8853\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u304c\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u7d20\u6674\u3089\u3057\u3044\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>2012\u5e74\u3001Uber\uff08\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u30b5\u30fc\u30d3\u30b9\uff09\u306f\u6b21\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 <a href=\"https:\/\/pando.com\/2012\/03\/08\/uber-providing-on-demand-bbq-to-sxsw-attendees\/\">\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30fb\u30d0\u30fc\u30d9\u30ad\u30e5\u30fc\u30fb\u30c7\u30ea\u30d0\u30ea\u30fc\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a> Uber\u306f\u3001Iron Works BBQ\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001SXSW\u306e\u53c2\u52a0\u8005\u306b\u5411\u3051\u3066\u3001BBQ\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u3001Uber\u3068Iron Works\u306e\u4e21\u793e\u304c\u3001BBQ\u3084\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u306e\u9700\u8981\u304c\u9ad8\u3044\u5834\u6240\u306b\u7740\u76ee\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Mobile_Apps_and_Modern_Experiences\"><\/span>4.\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u6700\u65b0\u306e\u4f53\u9a13<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you ever used a restaurant or food chain\u2019s mobile app to make reservations, place an order or <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u30ea\u30b5\u30fc\u30c1<\/a> menu items? What about leveraging those same apps for exclusive deals and promotions or loyalty rewards programs?<\/p>\n<p><a href=\"https:\/\/www.mcdonalds.com\/us\/en-us\/mobile-order-and-pay.html\">\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u305d\u306e\u4ee3\u8868\u683c<\/a> \u306f\u3001\u4eca\u65e5\u306e\u72b6\u6cc1\u3067\u306f\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u6ce8\u6587\u3084\u652f\u6255\u3044\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9650\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u304a\u5f97\u306a\u60c5\u5831\u3001\u7121\u6599\u30a2\u30a4\u30c6\u30e0\u306a\u3069\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u3068\u540c\u6642\u306b\u3001\u4f1a\u793e\u306f\u91cd\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u304a\u5ba2\u69d8\u304c\u3069\u306e\u5e97\u8217\u3092\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u8a2a\u308c\u3001\u4f55\u3092\u6ce8\u6587\u3057\u305f\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6ce8\u6587\u3057\u3066\u304b\u3089\u6599\u7406\u3092\u53d7\u3051\u53d6\u308b\u307e\u3067\u306b\u304b\u304b\u3063\u305f\u6642\u9593\u3084\u3001\u6765\u5e97\u6642\u9593\u3001\u30af\u30ec\u30fc\u30e0\u3084\u82e6\u60c5\u3092\u51fa\u3057\u305f\u304b\u3069\u3046\u304b\u306a\u3069\u3001\u8981\u3059\u308b\u306b\u304a\u5ba2\u69d8\u306e\u4f53\u9a13\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u6226\u7565\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u3088\u3046\u306a\u30d6\u30e9\u30f3\u30c9\u304c\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u306b\u95a2\u3059\u308b\u3088\u308a\u591a\u304f\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u305f\u3081\u306e\u3001\u65b0\u3057\u304f\u9769\u65b0\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Supply_Chain_Transparency\"><\/span>5.\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u900f\u660e\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eca\u65e5\u306e\u5e02\u5834\u3067\u5186\u6ed1\u306a\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u53c2\u52a0\u8005\u3068\u5546\u54c1\u306e\u4f9b\u7d66\u5143\u3092\u542b\u3080\u65e2\u5b58\u306e\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u7d76\u5bfe\u306b\u5fc5\u8981\u3067\u3059\u3002 <a href=\"https:\/\/tdwi.org\/articles\/2018\/07\/10\/data-all-supply-chain-visibility-and-transparency.aspx\">\u900f\u660e\u6027\u3092\u901a\u3057\u3066<\/a>\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6539\u5584\u3057\u3001\u4fe1\u983c\u3068\u3064\u306a\u304c\u308a\u3092\u7bc9\u304d\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3001\u6a29\u5a01\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u53ef\u80fd\u6027\u306f\u3001\u30b0\u30ea\u30fc\u30f3\u3084\u74b0\u5883\u306b\u512a\u3057\u3044\u53d6\u308a\u7d44\u307f\u3001\u5b89\u5168\u3067\u5371\u967a\u306e\u306a\u3044\u7d20\u6750\u306a\u3069\u306b\u95a2\u3057\u3066\u306f\u7279\u306b\u9855\u8457\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3743\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/07\/canned-food-570114_1280-1024x682.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/canned-food-570114_1280-1024x682.jpg 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/canned-food-570114_1280-300x200.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/canned-food-570114_1280-768x512.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/canned-food-570114_1280-1080x720.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/canned-food-570114_1280.jpg 1280w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/07\/canned-food-570114_1280-300x200@2x.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u900f\u660e\u6027\u306f\u3001\u653f\u5e9c\u306e\u76e3\u7763\u3084\u898f\u5236\u306b\u3088\u3063\u3066\u7fa9\u52d9\u3065\u3051\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u5fc5\u305a\u3057\u3082\u9078\u629e\u306b\u3088\u3063\u3066\u63d0\u4f9b\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u63d0\u4f9b\u3055\u308c\u308b\u3079\u304d\u304b\u3069\u3046\u304b\u306f\u5168\u304f\u5225\u306e\u8b70\u8ad6\u3067\u3059\u3002<\/p>\n<p>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u900f\u660e\u6027\u306e\u6700\u9069\u5316\u3092\u4fc3\u9032\u3057\u3001\u4f01\u696d\u3084\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u304c\u8abf\u9054\u3057\u305f\u5546\u54c1\u3084\u8f38\u9001\u3055\u308c\u305f\u5546\u54c1\u3092\u3088\u308a\u3088\u304f\u8ffd\u8de1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001IoT\u3068\u63a5\u7d9a\u3055\u308c\u305f\u30bb\u30f3\u30b5\u30fc\u306b\u3088\u308a\u3001\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306f\u98df\u54c1\u3084\u98f2\u6599\u306e\u51fa\u8377\u3068\u914d\u9001\u306e\u5168\u904e\u7a0b\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u306f\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u6280\u8853\u3092\u696d\u754c\u306b\u53d6\u308a\u5165\u308c\u3066\u5c55\u958b\u3057\u3088\u3046\u3068\u3044\u3046\u8a71\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u307e\u3055\u306b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u4e2d\u6838\u3092\u306a\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Will_Big_Data_Revolutionize_the_Food_and_Beverage_Industry\"><\/span>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306f\u98df\u54c1\u30fb\u98f2\u6599\u696d\u754c\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3059\u3067\u306b\u305d\u3046\u306a\u3063\u3066\u3044\u307e\u3059\u3002McDonald's\u3084Taco Bell\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u591a\u304f\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u30d6\u30e9\u30f3\u30c9\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3001\u6539\u5584\u3055\u308c\u305f\u5408\u7406\u7684\u306a\u4f53\u9a13\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u306f\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d5\u30fc\u30c9\u4ee5\u5916\u306e\u540c\u69d8\u306e\u98df\u54c1\u30fb\u98f2\u6599\u4f1a\u793e\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u8a2a\u554f\u8ca9\u58f2\u696d\u8005\u306f\u3001\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3057\u3066\u3088\u308a\u5e83\u3044\u5730\u57df\u306b\u52b9\u7387\u3088\u304f\u914d\u9054\u3057\u3066\u3044\u307e\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u900f\u660e\u6027\u3092\u4fdd\u3061\u3001\u640d\u5931\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u306a\u304c\u3089\u3088\u308a\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u98df\u54c1\u696d\u754c\u306b\u304a\u3051\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306f\u6025\u901f\u306b\u62e1\u5927\u3057\u3066\u304a\u308a\u3001\u65b0\u305f\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u4f59\u5730\u306f\u8a08\u308a\u77e5\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n\u98df\u54c1\u696d\u754c\u306b\u7cbe\u901a\u3057\u305f\u4eba\u6750\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1f\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u3053\u3061\u3089\u304b\u3089 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology\/?utm_source=Blog_BigDataFood\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30d5\u30fc\u30c9\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8<\/a> \u3092Kolabtree\u306b\u63b2\u8f09\u3057\u307e\u3057\u305f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Uses of Big data is revolutionizing business in many ways due to the large amount of information and insights it offers.\u00a0 The applications of big data in the food industry are in particular interesting, and quite diverse. The food industry is one of the most dynamic industries today, and products have to keep evolving along with uses of big data and consumer demands. The industry encompasses a number of participants, from producers and distributors to grocers and restaurants. The food or goods are sourced, maintained and shipped \u2014 sometimes preserved \u2014 and then undergo a lengthy journey before they reach their final destination, be it a consumer\u2019s pantry or as<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":42,"featured_media":3747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398,397,247,433],"tags":[119,424,352],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Uses of Big Data in the Food Industry | Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Quicker deliveries, supply chain transparency and more: The applications of big data in the food industry are diverse and will lead to new innovations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Uses of Big Data in the Food Industry\" \/>\n<meta property=\"og:description\" content=\"Quicker deliveries, supply chain transparency and more: The applications of big data in the food industry are diverse and will lead to new innovations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-uses-of-big-data-in-the-food-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta 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