{"id":3463,"date":"2018-06-11T10:49:39","date_gmt":"2018-06-11T10:49:39","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=3463"},"modified":"2022-11-14T06:59:04","modified_gmt":"2022-11-14T06:59:04","slug":"5-companies-using-big-data-and-ai-to-improve-performance","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/5-companies-using-big-data-and-ai-to-improve-performance\/","title":{"rendered":"\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068AI\u3092\u6d3b\u7528\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b5\u3064\u306e\u4f01\u696d"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f1668174914\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f1668174914\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-companies-using-big-data-and-ai-to-improve-performance\/#1_Starbucks\" title=\"1.\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\">1.\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-companies-using-big-data-and-ai-to-improve-performance\/#2_Burberry\" title=\"2.3.\u30d0\u30fc\u30d0\u30ea\u30fc\">2.3.\u30d0\u30fc\u30d0\u30ea\u30fc<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-companies-using-big-data-and-ai-to-improve-performance\/#3_McDonalds\" title=\"3.\u30de\u30af\u30c9\u30ca\u30eb\u30c9\">3.\u30de\u30af\u30c9\u30ca\u30eb\u30c9<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-companies-using-big-data-and-ai-to-improve-performance\/#4_Spotify\" title=\"4.4.\u30b9\u30dd\u30c6\u30a3\u30d5\u30a1\u30a4\">4.4.\u30b9\u30dd\u30c6\u30a3\u30d5\u30a1\u30a4<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-companies-using-big-data-and-ai-to-improve-performance\/#5_The_North_Face\" title=\"5.\u30b6\u30fb\u30ce\u30fc\u30b9\u30fb\u30d5\u30a7\u30a4\u30b9\">5.\u30b6\u30fb\u30ce\u30fc\u30b9\u30fb\u30d5\u30a7\u30a4\u30b9<\/a><\/li><\/ul><\/nav><\/div>\n<p><em><strong>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3001\u30d0\u30fc\u30d0\u30ea\u30fc\u306a\u3069\u306a\u3069\u3002\u30cd\u30a4\u30b5\u30f3\u30fb\u30b5\u30a4\u30af\u30b9\u306f\u3001\u4f01\u696d\u304c\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068AI\u3092\u4f7f\u3063\u3066\u696d\u7e3e\u3092\u5411\u4e0a\u3055\u305b\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u9769\u65b0\u7684\u306a\u65b9\u6cd5\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002\u00a0<\/strong><\/em><\/p>\n<p>\u4e16\u754c\u306f\u69d8\u3005\u306a\u9762\u3067\u731b\u70c8\u306a\u30b9\u30d4\u30fc\u30c9\u3067\u9032\u6b69\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u73fe\u4ee3\u306e\u4f53\u9a13\u306b\u95a2\u3057\u3066\u306f\u3001\u305d\u306e\u50be\u5411\u304c\u9855\u8457\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u4f53\u9a13\u306f\u3001\u4e3b\u306b\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u4e00\u5bfe\u4e00\u306e\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3001\u6587\u8108\u306b\u5fdc\u3058\u305f\u30e2\u30d0\u30a4\u30eb\u3084\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u306a\u3082\u306e\u3078\u3068\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u7d44\u7e54\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u305f\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30b5\u30dd\u30fc\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u76ee\u3092\u5411\u3051\u3066\u3044\u307e\u3059\u3002\u3044\u304f\u3064\u304b\u306e\u4f01\u696d\u3067\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/artificial-intelligence?utm_source=Blog_AIBrands\">\u4eba\u5de5\u77e5\u80fd<\/a> \u30d7\u30ed\u30bb\u30b9\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b<\/p>\n<p>\u3057\u304b\u3057\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068AI\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u3092\u307e\u3068\u3081\u3066\u5c55\u958b\u3059\u308b\u3053\u3068\u306f\u3001\u5358\u306b\u30c7\u30fc\u30bf\u306e\u610f\u5473\u3092\u7406\u89e3\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<a href=\"https:\/\/blog.kolabtree.com\/seven-data-analysis-benefits-for-small-business\/\"> \u4f7f\u3046\u3053\u3068\u304c\u5927\u4e8b<\/a>.\u4f01\u696d\u306f\u3001\u9ad8\u5ea6\u306a\u30e1\u30c8\u30ea\u30af\u30b9\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u5b9f\u7528\u7684\u306a\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u826f\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u69cb\u7bc9\u3084\u3001\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3001\u3055\u3089\u306b\u306f\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e83\u544a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5206\u91ce\u3067\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084AI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30b3\u30d4\u30fc\u3092\u3088\u308a\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6210\u529f\u3059\u308b\u30b3\u30d4\u30fc\u306e5\u3064\u306e\u8981\u7d20\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5408\u308f\u305b\u3001\u305d\u306e\u914d\u4fe1\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u304f\u6700\u9069\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u30ae\u30b0\u30fb\u30a8\u30b3\u30ce\u30df\u30fc\u306e\u304a\u304b\u3052\u3067\u3001\u4f01\u696d\u306f\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/data-science\">hire data scientists<\/a>\u30dc\u30fc\u30c0\u30fc\u3092\u8d8a\u3048\u3066<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u80cc\u5f8c\u306b\u3042\u308b\u529b\u3092\u5c11\u3057\u3067\u3082\u77e5\u3063\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306b\u3001\u3053\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u52b9\u7387\u6027\u3092\u5411\u4e0a\u3055\u305b\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068AI\u3092\u6d3b\u7528\u3057\u3066\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u306e\u63d0\u4f9b\u3001\u88fd\u54c1\u306e\u6539\u5584\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u5b9f\u4f8b\u30925\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Starbucks\"><\/span>1.\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3068\u3057\u3066\u306f\u3001Amazon\u3084Walmart\u306a\u3069\u306e\u5927\u624b\u5c0f\u58f2\u696d\u8005\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u3088\u3046\u306a\u4f7f\u7528\u4f8b\u306f\u3001\u4f4e\u7a7a\u98db\u884c\u306e\u679c\u5b9f\u3067\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u4f8b\u3048\u3070\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u3088\u3046\u306b\u3001\u610f\u5916\u306a\u30d6\u30e9\u30f3\u30c9\u304cAI\u3084\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u3001\u3088\u308a\u8fc5\u901f\u306a\u30b5\u30fc\u30d3\u30b9\u3001\u3088\u308a\u9069\u5207\u306a\u9078\u629e\u80a2\u3001\u305d\u3057\u3066\u3088\u308a\u826f\u3044\u7dcf\u5408\u7684\u306a\u4f53\u9a13\u3092\u610f\u5473\u3057\u3001\u975e\u5e38\u306b\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3067\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u60c5\u5831\u3092\u542b\u3080\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u9867\u5ba2\u6307\u6a19\u306b\u3088\u308a\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30b5\u30fc\u30d3\u30b9\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002 <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/05\/28\/starbucks-using-big-data-analytics-and-artificial-intelligence-to-boost-performance\/#410b2bc065cd\">\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306f\u3001\u305d\u306e\u6700\u5148\u7aef\u3092\u884c\u304f<\/a>\u3053\u308c\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u304c\u30ab\u30a6\u30f3\u30bf\u30fc\u306b\u5230\u7740\u3059\u308b\u524d\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3068\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u30b9\u30c8\u30a2\u3092\u4f7f\u3063\u3066\u30d0\u30ea\u30b9\u30bf\u306b\u597d\u307f\u306e\u30aa\u30fc\u30c0\u30fc\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3082\u5927\u5e45\u306b\u5411\u4e0a\u3057\u3001\u7279\u306b\u6df7\u96d1\u3059\u308b\u6642\u9593\u5e2f\u3067\u306e\u30aa\u30fc\u30c0\u30fc\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3067\u3059\u304b\uff1f\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30e1\u30f3\u30d0\u30fc\u306f\u3001\u30c9\u30ea\u30f3\u30af\u306e\u6ce8\u6587\u3084\u6b21\u56de\u306e\u6ce8\u6587\u306e\u9023\u7d61\u3001\u9650\u5b9a\u7279\u5178\u306e\u5229\u7528\u306a\u3069\u306b\u3088\u304f\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u540c\u793e\u306f\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3001\u304a\u5ba2\u69d8\u306e\u7fd2\u6163\u3084\u8cfc\u5165\u306e\u597d\u307f\u306b\u95a2\u3059\u308b\u591a\u304f\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3053\u305d\u304c\u3001\u30d0\u30ea\u30b9\u30bf\u306b\u512a\u5148\u7684\u306a\u6ce8\u6587\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u65b9\u6cd5\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u306f\u3001\u3088\u308a\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u69cb\u7bc9\u3001\u65b0\u898f\u5e97\u8217\u3084\u6f5c\u5728\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6c7a\u5b9a\u3001\u3055\u3089\u306b\u306f\u4eca\u5f8c\u306e\u30e1\u30cb\u30e5\u30fc\u66f4\u65b0\u306e\u6c7a\u5b9a\u306b\u3082\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Burberry\"><\/span>2.3.\u30d0\u30fc\u30d0\u30ea\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30ae\u30ea\u30b9\u306e\u8457\u540d\u306a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u30d0\u30fc\u30d0\u30ea\u30fc\u306f <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2017\/09\/25\/the-amazing-ways-burberry-is-using-artificial-intelligence-and-big-data-to-drive-success\/#1aafe2124f63\">\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084AI\u306e\u6d3b\u7528\u3082<\/a> \u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u58f2\u4e0a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u304a\u5ba2\u69d8\u306f\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u305f\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u30ea\u30ef\u30fc\u30c9\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u7a4d\u6975\u7684\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u304a\u5ba2\u69d8\u306b\u306f\u3001\u30d0\u30fc\u30d0\u30ea\u30fc\u306f\u30c7\u30fc\u30bf\u306e\u5171\u6709\u3092\u304a\u9858\u3044\u3057\u3066\u304a\u308a\u3001\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5e97\u982d\u306e\u4e21\u65b9\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u304a\u52e7\u3081\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u3082\u8208\u5473\u6df1\u3044\u306e\u306f\u3001\u3053\u308c\u304c\u5f93\u6765\u306e\u30d0\u30fc\u30d0\u30ea\u30fc\u306e\u5b9f\u5e97\u8217\u306b\u3069\u306e\u3088\u3046\u306b\u53cd\u6620\u3055\u308c\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3084\u4f01\u696d\u306e\u62c5\u5f53\u8005\u306f\u3001\u4f1a\u793e\u6240\u6709\u306e\u30bf\u30d6\u30ec\u30c3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u306b\u95a2\u3059\u308b\u8cfc\u8cb7\u63d0\u6848\u3084\u8ffd\u52a0\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5f93\u696d\u54e1\u306f\u3001\u304a\u5ba2\u69d8\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u597d\u307f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u6d3b\u52d5\u307e\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30d6\u30e9\u30a6\u30b9\u3092\u8cfc\u5165\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u304a\u5ba2\u69d8\u304c\u304a\u5e97\u306b\u884c\u304f\u3068\u3001\u5e97\u54e1\u304c\u305d\u306e\u8cfc\u5165\u54c1\u3092\u898b\u3066\u3001\u305d\u308c\u306b\u5408\u3046\u30cf\u30f3\u30c9\u30d0\u30c3\u30b0\u3084\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3092\u304a\u52e7\u3081\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u540c\u3058\u30d6\u30e9\u30a6\u30b9\u3068\u4e00\u7dd2\u306b\u4ed6\u306e\u304a\u5ba2\u69d8\u304c\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u77e5\u8b58\u3068\u30c7\u30b8\u30bf\u30eb\u60c5\u5831\u306e\u6982\u5ff5\u3092\u5225\u306e\u65b9\u5411\u306b\u9032\u3081\u308b\u3068\u3001\u30d0\u30fc\u30d0\u30ea\u30fc\u306e\u5e97\u8217\u3067\u306f\u3059\u3079\u3066\u306e\u5546\u54c1\u306b\u56fa\u6709\u306eRFID\u30bf\u30b0\u304c\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u8cb7\u3044\u7269\u5ba2\u304c\u5e97\u8217\u3092\u8a2a\u308c\u308b\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u69d8\u3005\u306a\u5546\u54c1\u306b\u3064\u3044\u3066\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5546\u54c1\u304c\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30d5\u30a3\u30b8\u30ab\u30eb\u3092\u878d\u5408\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u3078\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u30cb\u30fc\u30ba\u3078\u306e\u5bfe\u5fdc\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_McDonalds\"><\/span>3.\u30de\u30af\u30c9\u30ca\u30eb\u30c9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u5e97\u300c\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u300d\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084AI\u306e\u6d3b\u7528\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u3067\u73fe\u4ee3\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6700\u65b0\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u306f\u3001\u6ce8\u6587\u304b\u3089\u652f\u6255\u3044\u307e\u3067\u3001\u307b\u307c\u3059\u3079\u3066\u3092\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u304a\u5f97\u306a\u60c5\u5831\u3082\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3088\u308a\u697d\u3057\u3044\u4f53\u9a13\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4fbf\u5229\u3055\u306e\u4ee3\u511f\u3068\u3057\u3066\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u304a\u5ba2\u69d8\u306e\u91cd\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u304a\u5ba2\u69d8\u304c\u3069\u306e\u3088\u3046\u306a\u98df\u3079\u7269\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6ce8\u6587\u3059\u308b\u306e\u304b\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u3092\u5229\u7528\u3059\u308b\u306e\u304b\u3001\u5e97\u5185\u306b\u5165\u308b\u306e\u304b\u306a\u3069\u3001\u304a\u5ba2\u69d8\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u63d0\u6848\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u5b9f\u969b\u3001\u540c\u793e\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3059\u308b\u65e5\u672c\u306e\u304a\u5ba2\u69d8\u306f <a href=\"http:\/\/www.chicagotribune.com\/business\/ct-mcdonalds-advertising-0409-biz-20170407-story.html\">\u5e73\u574735\uff05\u4ee5\u4e0a\u306e\u652f\u51fa<\/a> \u304a\u5ba2\u69d8\u304c\u6599\u7406\u3092\u6ce8\u6587\u3059\u308b\u76f4\u524d\u306b\u3001\u7684\u78ba\u306a\u63d0\u6848\u3092\u3057\u3066\u304f\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Spotify\"><\/span>4.4.\u30b9\u30dd\u30c6\u30a3\u30d5\u30a1\u30a4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Spotify\u306f\u3001AI\u3084\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u826f\u3044\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3084\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63a8\u5968\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u5c4a\u3051\u308b\u3068\u3044\u3046\u70b9\u3067\u3001Netflix\u3068\u306f\u4f3c\u3066\u975e\u306a\u308b\u3082\u306e\u3067\u3059\u3002 <a href=\"https:\/\/open.spotify.com\/user\/spotify\/playlist\/37i9dQZEVXcPVfNiaLW0hb?gtm=1\">\u9031\u520a\u8a8c\u300cDiscover\u300d\u306e\u7279\u96c6<\/a> \u306f\u3001\u305d\u306e\u512a\u308c\u305f\u4f8b\u3067\u3059\u3002\u6bce\u9031\u3001Spotify\u306f\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3001\u305d\u306e\u4eba\u306e\u8996\u8074\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u304a\u3059\u3059\u3081\u306e\u97f3\u697d\u3092\u542b\u3080\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u306f\u3001\u65b0\u3057\u3044\u66f2\u3084\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u65b0\u3057\u3044\u30b8\u30e3\u30f3\u30eb\u3092\u7d39\u4ecb\u3057\u305f\u308a\u3001\u3055\u3089\u306b\u306f\u304a\u6c17\u306b\u5165\u308a\u306e\u97f3\u697d\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u305f\u308a\u3059\u308b\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u30df\u30c3\u30af\u30b9\u30c6\u30fc\u30d7\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u6a5f\u80fd\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u304b\u3089\u53ce\u96c6\u3057\u305f\u81a8\u5927\u306a\u60c5\u5831\u3084\u30c7\u30fc\u30bf\u306e\u304a\u304b\u3052\u3067\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u4f55\u767e\u4e07\u4eba\u3082\u306e\u4eba\u3005\u304c\u6bce\u65e5\u97f3\u697d\u3092\u8074\u3044\u3066\u3044\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7fd2\u6163\u3084\u597d\u307f\u306b\u3064\u3044\u3066\u3001\u304b\u306a\u308a\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d0\u30f3\u30c9\u3084\u97f3\u697d\u30a2\u30fc\u30c6\u30a3\u30b9\u30c8\u304c\u81ea\u5206\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3059\u308b\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300cSpotify for Artists\u300d\u30a2\u30d7\u30ea\u306e\u63d0\u4f9b\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_The_North_Face\"><\/span>5.\u30b6\u30fb\u30ce\u30fc\u30b9\u30fb\u30d5\u30a7\u30a4\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re not familiar with The North Face, they are a prominent clothing vendor that offers both outdoor-friendly and active fashions. They\u2019ve tapped into <a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">\u4eba\u5de5\u77e5\u80fd<\/a> and machine learning \u2014 thanks to IBM\u2019s Watson \u2014 to deliver a highly personalized customer experience, all <a href=\"https:\/\/venturebeat.com\/2016\/03\/04\/the-north-face-to-launch-insanely-smart-watson-powered-shopping-app-next-month\/\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u914d\u4fe1<\/a>.<\/p>\n<p>\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3068\u3001\u304a\u5ba2\u69d8\u306f\u643a\u5e2f\u96fb\u8a71\u306b\u76f4\u63a5\u8a71\u3057\u304b\u3051\u3066Watson\u3068\u95a2\u308f\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b7\u30b9\u30c6\u30e0\u306f\u4eba\u9593\u306e\u8ca9\u58f2\u54e1\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u8cea\u554f\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u7d4c\u3066\u3001\u30ab\u30b9\u30bf\u30e0\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u6700\u521d\u306e\u6bb5\u968e\u3067\u63d0\u4f9b\u3055\u308c\u305f\u56de\u7b54\u3068\u304a\u5ba2\u69d8\u306e\u53cd\u5fdc\u304c\u3001\u30b7\u30b9\u30c6\u30e0\u306e\u4eca\u5f8c\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u5f62\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\"\u3042\u306a\u305f\u306f\u3069\u3093\u306a\u6a5f\u80fd\u3092\u30b8\u30e3\u30b1\u30c3\u30c8\u306b\u6c42\u3081\u3066\u3044\u307e\u3059\u304b\uff1f\"\u3068\u3044\u3046\u8cea\u554f\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u56de\u7b54\u306b\u3088\u3063\u3066\u3001\u30ef\u30c8\u30bd\u30f3\u304c\u3042\u306a\u305f\u306b\u52e7\u3081\u308b\u88fd\u54c1\u3084\u5546\u54c1\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u6a5f\u68b0\u5b66\u7fd2\u3068AI\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u3001\u30e2\u30c0\u30f3\u306a\u4f53\u9a13\u306e\u5f62\u6210\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b<\/strong><\/p>\n<p>\u591a\u304f\u306e\u70b9\u3067\u3001\u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u52b9\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3068\u540c\u6642\u306b\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3068\u306f\u5225\u306e\u6d88\u8cbb\u8005\u306e\u4f53\u9a13\u3092\u8fd1\u4ee3\u5316\u3057\u307e\u3059\u3002\u6700\u8fd1\u306e\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u5358\u7d14\u306a\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u3001\u6587\u8108\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u304a\u52e7\u3081\u60c5\u5831\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7121\u6570\u306e\u65b9\u6cd5\u3092\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3053\u306e\u60c5\u5831\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u5e83\u544a\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u95a2\u4fc2\u3001\u5c06\u6765\u306e\u610f\u601d\u6c7a\u5b9a\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u6570\u591a\u304f\u306e\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u4fe1\u3058\u3089\u308c\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001SF\u6620\u753b\u3067\u63cf\u304b\u308c\u3066\u3044\u308b\u3088\u3046\u306a\u3001\u30dc\u30c3\u30c8\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u65e5\u5e38\u751f\u6d3b\u306b\u6d78\u900f\u3057\u3066\u3044\u308b\u672a\u6765\u304c\u3001\u3053\u3053\u306b\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br \/>\n<strong>\u3092\u76f8\u8ac7\u3057\u3066\u307f\u307e\u305b\u3093\u304b\uff1f <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/data-science\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8<\/a>?Kolabtree\u306b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u6295\u7a3f\u3059\u308b\u3068\u3001\u5c02\u9580\u5bb6\u304b\u3089\u7121\u6599\u3067\u898b\u7a4d\u3082\u308a\u304c\u3082\u3089\u3048\u307e\u3059\u3002\u00a0<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Starbucks, Burberry and more: Nathan Sykes lists innovative ways companies are using big data and AI to improve performance and boost sales.\u00a0 The world is advancing at a breakneck pace on many fronts, especially when it comes to technology, innovation, and modern experience. We\u2019ve gone from largely offline, one-on-one consumer experiences through desktop platforms to highly personalized, contextually relevant mobile and adaptive ones.\u00a0To keep up with it all, business and organizations are turning to more advanced support platforms in the vein of big data and analytics. Several companies are using big data and artificial intelligence to make their enhance their processes and performance. But deploying big data and AI \u2014<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/5-companies-using-big-data-and-ai-to-improve-performance\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":42,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[434,398,247,433],"tags":[366,360,367,119,187,335],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Companies Using Big Data and AI to Improve Performance | Kolabtree<\/title>\n<meta name=\"description\" content=\"Starbucks, Burberry, Spotify and more: Companies using big data and AI to boost sales and deliver personalized experiences\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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