{"id":3223,"date":"2018-04-26T13:55:08","date_gmt":"2018-04-26T13:55:08","guid":{"rendered":"https:\/\/blog.kolabtree.com\/?p=3223"},"modified":"2021-08-20T19:27:23","modified_gmt":"2021-08-20T19:27:23","slug":"how-to-develop-a-new-food-product","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/","title":{"rendered":"\u98df\u54c1\u306e\u65b0\u5546\u54c1\u3092\u958b\u767a\u3059\u308b\u306b\u306f\uff1f\u5c02\u9580\u5bb6\u306b\u3088\u308b5\u3064\u306e\u30a2\u30c9\u30d0\u30a4\u30b9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">table of contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f2e9f704c19\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f2e9f704c19\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/#1Get_Clarity%E2%80%8A-%E2%80%8ACommunication_skills_101\" title=\"1.\u660e\u78ba\u306b\u3059\u308b - \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30ad\u30eb101\">1.\u660e\u78ba\u306b\u3059\u308b - \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30ad\u30eb101<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/#2_Sourcing%E2%80%8A-%E2%80%8ANot_as_easy_as_it_sounds\" title=\"2.\u30bd\u30fc\u30b7\u30f3\u30b0 - \u8a00\u3046\u307b\u3069\u7c21\u5358\u3067\u306f\u306a\u3044\">2.\u30bd\u30fc\u30b7\u30f3\u30b0 - \u8a00\u3046\u307b\u3069\u7c21\u5358\u3067\u306f\u306a\u3044<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/#3_Manufacturing_Quality%E2%80%8A-%E2%80%8AKind_of_a_big_deal\" title=\"3.\u88fd\u9020\u30fb\u54c1\u8cea - \u3061\u3087\u3063\u3068\u3057\u305f\u3053\u3068\u3067\u3059\u304c\">3.\u3082\u306e\u3065\u304f\u308a\u3068\u54c1\u8cea - \u5927\u4e8b\u306a\u3053\u3068<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/#4_Cost%E2%80%8A-%E2%80%8AThe_reality_check\" title=\"4.\u30b3\u30b9\u30c8-\u73fe\u5b9f\u306e\u78ba\u8a8d\">4.\u30b3\u30b9\u30c8-\u73fe\u5b9f\u306e\u78ba\u8a8d<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/#5_Project_Management%E2%80%8A-%E2%80%8AThe_gift_that_keeps_on_giving\" title=\"5.\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - \u4e0e\u3048\u7d9a\u3051\u308b\u8d08\u308a\u7269\">5.\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8 - \u4e0e\u3048\u7d9a\u3051\u308b\u8d08\u308a\u7269<\/a><\/li><\/ul><\/nav><\/div>\n<p><em>Alex Waite, <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=FirstFoodProduct\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30d5\u30fc\u30c9\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8<\/a> \u306eKolabtree\u3067\u306f\u3001\u65b0\u3057\u3044\u98df\u54c1\u3092\u958b\u767a\u3057\u3066\u5e97\u982d\u306b\u4e26\u3079\u308b\u305f\u3081\u306e5\u3064\u306e\u30d2\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u300220\/08\/20\u306b\u66f4\u65b0\u3057\u307e\u3057\u305f\u3002\u00a0<\/em><\/p>\n<p>\u3042\u306a\u305f\u306f1\u65e5\u306b\u4f55\u56de\u3001\"\u3042\u306a\u305f\u306e\u4ed5\u4e8b\u306f\u4f55\u3067\u3059\u304b\uff1f\"\u3068\u805e\u304b\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b\uff1f\u78ba\u304b\u306b\u3001\u79c1\u306f\u3053\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u306e\u304c\u304b\u306a\u308a\u96e3\u3057\u3044\u3067\u3059\u3002\u79c1\u306f\u3001\u5b66\u6b74\u306f\u6804\u990a\u58eb\u3001\u8077\u696d\u306f\u770b\u8b77\u5e2b\u3067\u3059\u3002 <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/alex-waite\/?utm_source=Blog_FirstFoodProduct\">\u98df\u54c1\u306e\u958b\u767a<\/a>\u3057\u304b\u3057\u3001\u79c1\u306f\u3088\u304f\u4eba\u306b\u300c\u30d5\u30fc\u30c9\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8\u300d\u3068\u8a00\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u30bb\u30de\u30f3\u30c6\u30a3\u30af\u30b9\u306e\u554f\u984c\u3060\u3068\u306f\u601d\u3044\u307e\u3059\u304c\u3001\u79c1\u306f\u3053\u308c\u3089\u306e\u8cc7\u8cea\u306f\u975e\u5e38\u306b\u7279\u5fb4\u7684\u3067\u3042\u308a\u3001\"\u81ea\u5206\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u304b \"\u3068\u3044\u3046\u3053\u3068\u3068\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u98df\u54c1\u79d1\u5b66\u3084\u98df\u54c1\u958b\u767a\u306e\u8a71\u3092\u3059\u308b\u3068\u3001\u7686\u3055\u3093\u3068\u3066\u3082\u8208\u5473\u3092\u6301\u3063\u3066\u304f\u3060\u3055\u308a\u3001\u300c\u4e00\u65e5\u4e2d\u3001\u98df\u3079\u7269\u3067\u904a\u3093\u3067\u3044\u308b\u306e\u3067\u3059\u304b\uff1f\u305d\u308c\u306f\u3068\u3066\u3082\u7d20\u6575\u306a\u3053\u3068\u3067\u3059\u306d\uff01\u300d\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u78ba\u304b\u306b\u3001\u98df\u54c1\u3092\u4f7f\u3063\u3066\u904a\u3076\u3053\u3068\uff08\u5225\u540d\u300c\u30d9\u30f3\u30c1\u30ef\u30fc\u30af\u300d\uff09\u306f\u3001\u98df\u54c1\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u306e\u4e00\u9762\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u4ee5\u5916\u306b\u3082\u305f\u304f\u3055\u3093\u306e\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u719f\u7df4\u3057\u305f\u30d7\u30ed\u3067\u3082\u6c17\u304c\u9060\u304f\u306a\u308b\u3088\u3046\u306a\u4f5c\u696d\u3067\u3059\u304c\u3001\u3054\u5b89\u5fc3\u304f\u3060\u3055\u3044\u3002\u3053\u3053\u3067\u306f\u3001\u65b0\u3057\u3044\u98df\u54c1\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5546\u54c1\u5316\u3059\u308b\u305f\u3081\u306e\u958b\u767a\u306e\u30b3\u30c4\u30925\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1Get_Clarity%E2%80%8A-%E2%80%8ACommunication_skills_101\"><\/span><strong>1.\u660e\u78ba\u306b\u3059\u308b<\/strong><strong>\u200a<\/strong><strong>-<\/strong><strong>C<\/strong><strong>\u30aa\u30e0\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30b9\u30ad\u30eb101<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\"\u30d6\u30eb\u30fc\u30b9\u30ab\u30a4\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3 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how'd get there?\u30d6\u30eb\u30fc\u30b9\u30ab\u30a4\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306e\u8b70\u8ad6\u306f\u3001\u305d\u308c\u81ea\u4f53\u304c\u6ce8\u76ee\u306b\u5024\u3059\u308b\u3082\u306e\u306a\u306e\u3067\u3001\u5225\u306e\u8a18\u4e8b\u306b\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u308c\u306b\u3001\u3053\u308c\u306f\u3068\u3093\u3067\u3082\u306a\u304f\u697d\u3057\u3044\u3053\u3068\u3067\u3059\u304b\u3089\u306d\u3002\u3068\u306f\u3044\u3048\u3001\u305d\u306e\u7a7a\u9593\u3067\u8ff7\u5b50\u306b\u306a\u308b\u306e\u306f\u7c21\u5358\u3067\u3001\u9069\u5207\u306b\u7ba1\u7406\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u7269\u4e8b\u3092\u6210\u3057\u9042\u3052\u308b\u306e\u3092\u59a8\u3052\u308b\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u3055\u3066\u3001\u5275\u9020\u6027\u3092\u767a\u63ee\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u306e\u305f\u3081\u306e\u69cb\u9020\u3068\u3044\u3046\u571f\u53f0\u304c\u5fc5\u8981\u3067\u3059\u3002\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u610f\u56f3\u3057\u305f\u7d50\u679c\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u305d\u306e\u4ed5\u69d8\u306b\u5408\u3063\u305f\u88fd\u54c1\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u958b\u59cb\u3059\u308b\u524d\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u306a\u3069\u3001\u3059\u3079\u3066\u306e\u95a2\u4fc2\u8005\u304c\u7406\u60f3\u7684\u306a\u5f62\u3067\u3053\u306e\u5408\u610f\u306b\u9054\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e16\u306e\u4e2d\u304c\u5b8c\u74a7\u3067\u306f\u306a\u3044\u3053\u3068\u306f\u8ab0\u3082\u304c\u77e5\u3063\u3066\u3044\u307e\u3059\u3002\u3067\u3059\u304b\u3089\u3001\u7814\u7a76\u958b\u767a\u306e\u6bb5\u968e\u3067\u306f\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u67d4\u8edf\u6027\u3092\u4fdd\u3061\u3001\u9014\u4e2d\u3067\u671f\u5f85\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3042\u306a\u305f\u306e\u8cac\u4efb\u3067\u3059\u3002\u30d9\u30f3\u30c1\u30ef\u30fc\u30af\uff08\u5275\u9020\u6027\u3092\u767a\u63ee\u3059\u308b\u305f\u3081\u306e\u571f\u53f0\u4f5c\u308a\uff09\u306b\u5165\u308b\u524d\u306b\u3001\u5c06\u6765\u306e\u982d\u75db\u306e\u7a2e\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u8003\u3048\u3066\u304a\u304d\u305f\u3044\u8cea\u554f\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>C<\/strong>ategory\u3067\u3059\u3002\u3053\u306e\u5546\u54c1\u306f\u3069\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5c5e\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u306f\u8907\u6570\u306e\u7a2e\u985e\u306e\u88fd\u54c1\u304c\u3042\u308a\u307e\u3059\u304b\uff08\u4f8b\uff1a\u30d0\u30fc\u3001\u30b0\u30e9\u30ce\u30fc\u30e9\u30d0\u30fc\u3001\u30cb\u30e5\u30fc\u30c8\u30ea\u30b7\u30e7\u30f3\u30d0\u30fc\u3001\u30d5\u30a3\u30ea\u30f3\u30b0\u30d0\u30fc\u306a\u3069\uff09\u3002<\/p>\n<p><strong>C<\/strong>ompetitors\u3053\u306e\u5206\u91ce\u3067\u306e\u7af6\u5408\u4ed6\u793e\u306f\u3069\u3053\u3067\u3059\u304b\uff1f\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u5c5e\u6027\u306f\u4f55\u304b\uff1f\u3053\u306e\u5206\u91ce\u3067\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3092\u56f3\u308a\u305f\u3044\u304b\uff1f\u7af6\u5408\u4ed6\u793e\u306e\u5e73\u5747\u5c0f\u58f2\u4fa1\u683c(ARP)\u306f\u3044\u304f\u3089\u304b\uff1f<\/p>\n<p><strong>T<\/strong>arget market\u3067\u3059\u3002\u3053\u306e\u88fd\u54c1\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306f\u8ab0\u304b\uff1f\u3053\u306e\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u4f55\u304c\u91cd\u8981\u306a\u306e\u304b\uff1f\u3053\u306e\u88fd\u54c1\u306f\u3053\u306e\u6d88\u8cbb\u8005\u306e\u8ab2\u984c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3059\u308b\u306e\u304b\uff1f<\/p>\n<p><strong>P<\/strong>ackaging\/Launch strategy:\u3053\u306e\u88fd\u54c1\u306e\u7406\u60f3\u7684\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u4f55\u304b\uff1f\u3053\u306e\u5546\u54c1\u3092\u3069\u3053\u3067\u8ca9\u58f2\u3059\u308b\u306e\u304b\uff08\u5c0f\u58f2\u5e97\u3001\u30af\u30e9\u30d6\u3001\u30b7\u30f3\u30b0\u30eb\u30b5\u30fc\u30d6\u3001\u30d0\u30eb\u30af\uff09\uff1f\u76ee\u6a19\u3068\u3059\u308b\u5c0f\u58f2\u4fa1\u683c\u3068\u30d1\u30c3\u30b1\u30fc\u30b8\u30b5\u30a4\u30ba\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n<p><strong>P<\/strong>\u88fd\u54c1\u306e\u4ed5\u69d8\u3002\u76ee\u6a19\u3068\u3059\u308b\u6804\u990a\u6210\u5206\u306f\u4f55\u304b\uff1f\u5fc5\u8981\u306a\u8cde\u5473\u671f\u9650\u306f\uff1f\u3069\u306e\u3088\u3046\u306a\u4e3b\u5f35\u3092\u3057\u305f\u3044\u306e\u304b\uff1f<\/p>\n<p><strong>M<\/strong>\u88fd\u9020\u306b\u3064\u3044\u3066\u3053\u306e\u88fd\u54c1\u306f\u3069\u3053\u3067\u88fd\u9020\u3055\u308c\u308b\u306e\u304b\uff1f\u793e\u5185\u3067\u88fd\u9020\u3055\u308c\u308b\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u5171\u540c\u3067\u88fd\u9020\u3055\u308c\u308b\u306e\u304b\u3002\u305d\u306e\u5834\u6240\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u8a2d\u5099\u304c\u3042\u308b\u304b\uff1f<\/p>\n<p><strong>B<\/strong>udget:\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u4e88\u7b97\u306f\u3044\u304f\u3089\u3067\u3059\u304b\uff1f\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u5b8c\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u8ffd\u52a0\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u3042\u308c\u3070\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>T<\/strong>imeline\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7acb\u3061\u4e0a\u3052\u4e88\u5b9a\u65e5\u306f\u3044\u3064\u3067\u3059\u304b\uff1f\u8003\u616e\u3059\u3079\u304d\u4ed6\u306e\u91cd\u8981\u306a\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n<p><strong>D<\/strong>\u6c7a\u5b9a\u3092\u3057\u307e\u3059\u3002\u3053\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u8cac\u4efb\u8005\u306f\u8ab0\u304b\uff1f\u4e07\u304c\u4e00\u3001\u65b9\u5411\u8ee2\u63db\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u5834\u5408\u3001\u8ab0\u304c\u305d\u306e\u5224\u65ad\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\uff1f<\/p>\n<p>\u3053\u308c\u304c\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u610f\u56f3\u3092\u6301\u3063\u3066\u5546\u54c1\u3092\u4f5c\u308b\u306e\u306f\u672c\u5f53\u306b\u96e3\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u4e8b\u524d\u306b\u304d\u3061\u3093\u3068\u6c7a\u3081\u3066\u304a\u304b\u306a\u3044\u3068\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u8ecc\u9053\u4fee\u6b63\u3055\u308c\u3001\u7d0d\u671f\u3084\u4e88\u7b97\u304c\u5b88\u3089\u308c\u305a\u3001\u6642\u9593\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u65ad\u8a00\u3057\u307e\u3059\u3002\u3067\u306f\u3001\u305d\u306e\u7b54\u3048\u304c\u308f\u304b\u3089\u306a\u3044\u3068\u3057\u305f\u3089\u3001\u3069\u3046\u3084\u3063\u3066\u7b54\u3048\u3092\u5c0e\u304d\u51fa\u3059\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u8cac\u4efb\u8005\u3067\u3042\u308b\u3042\u306a\u305f\u306b\u306f\u3001\u305d\u308c\u3092\u7406\u89e3\u3059\u308b\u8cac\u4efb\u304c\u3042\u308a\u307e\u3059\u3002\u3088\u304f\u3042\u308b\u3053\u3068\u3067\u3059\u304c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u9014\u4e2d\u3067\u7126\u70b9\u3092\u5909\u3048\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u306f\u305d\u308c\u3067\u69cb\u3044\u307e\u305b\u3093\u3057\u3001\u305d\u306e\u5909\u66f4\u306e\u7d50\u679c\uff08\u4f8b\u3048\u3070\u3001\u6642\u9593\u3092\u5897\u3084\u3059\u3001\u304a\u91d1\u3092\u5897\u3084\u3059\u306a\u3069\uff09\u3092\u4f1d\u3048\u308c\u3070\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u7d99\u7d9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Sourcing%E2%80%8A-%E2%80%8ANot_as_easy_as_it_sounds\"><\/span><strong>2.\u30bd\u30fc\u30b7\u30f3\u30b0<\/strong><strong>\u200a<\/strong><strong>-<\/strong><strong>N<\/strong><strong>\u601d\u3063\u305f\u307b\u3069\u7c21\u5358\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3229\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/04\/grocery2.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/grocery2.jpg 750w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/grocery2-300x200.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/grocery2-300x200@2x.jpg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u3060\u304b\u3089\u3001\u79c1\u306f\u4ee5\u524d\u3001\u30ad\u30c3\u30c1\u30f3\u3067\u672c\u5f53\u306b\u304a\u3044\u3057\u3044\u30ec\u30b7\u30d4\u3092\u4f5c\u3063\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3057\u3001\u3042\u306a\u305f\u3082\u305d\u3046\u3067\u3057\u3087\u3046\u3002\u98df\u6599\u54c1\u5e97\u306b\u884c\u3063\u305f\u308a\u3001Amazon\u3092\u30c1\u30a7\u30c3\u30af\u3057\u305f\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u5948\u843d\u306e\u5e95\u304b\u3089\u7269\u3092\u6ce8\u6587\u3057\u305f\u308a\u3002\u8ab0\u3082\u304c\u7d4c\u9a13\u3057\u305f\u3053\u3068\u306e\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u554f\u984c\u306f\u3001Amazon\u3067\u8cfc\u5165\u3057\u305f\u3070\u304b\u308a\u306e\u98df\u6750\u304c\u3001\u5546\u54c1\u5316\u306b\u5fc5\u8981\u306a\u30b9\u30da\u30c3\u30af\u3067\u306f\u5165\u624b\u3067\u304d\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u3069\u3053\u304b\u306e\u304a\u5e97\u3067\u8cb7\u3063\u305f\u30b5\u30c4\u30de\u30a4\u30e2\u306e\u7c89\u304c\u3068\u3066\u3082\u6c17\u306b\u5165\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u3084\u30b0\u30eb\u30c6\u30f3\u30d5\u30ea\u30fc\u306e\u3082\u306e\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u30d1\u30ec\u30c3\u30c8\u30b5\u30a4\u30ba\u306e\u91cf\u3092\u901a\u5e74\u3067\u6271\u3048\u308b\u306e\u304b\uff1f\u305d\u306e\u6750\u6599\u306e1\u30dd\u30f3\u30c9\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u306f\uff1f\u30c8\u30fc\u30bf\u30eb\u30b3\u30b9\u30c8\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\uff1f<\/p>\n<p>\u305d\u306e\u6750\u6599\u304c\u5e02\u8ca9\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u305b\u3063\u304b\u304f\u4f5c\u3063\u305f\u30ec\u30b7\u30d4\u3082\u5909\u66f4\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5927\u3057\u305f\u3053\u3068\u3067\u306f\u306a\u3044\u3001\u3068\u8a00\u3046\u306e\u304b\uff1f\u5e02\u8ca9\u3055\u308c\u3066\u3044\u308b\u6750\u6599\u3092\u63a2\u305b\u3070\u3044\u3044\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u5e02\u8ca9\u54c1\u304c\u5b58\u5728\u3057\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u3044\u306f\u3001\u5e02\u8ca9\u306e\u539f\u6750\u6599\u3092\u898b\u3064\u3051\u3066\u30b5\u30f3\u30d7\u30eb\u3092\u3082\u3089\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u539f\u6750\u6599\u304c\u958b\u767a\u306b\u4f7f\u3063\u305f\u3082\u306e\u3068\u306f\u5168\u304f\u9055\u3046\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3082\u3057\u304b\u3057\u305f\u3089\u3001\u305d\u306e\u5e02\u8ca9\u306e\u7d20\u6750\u306f\u3001\u3042\u306a\u305f\u304c\u4f5c\u3063\u305f\u30ec\u30b7\u30d4\u306e\u4e2d\u3067\u540c\u3058\u3088\u3046\u306b\u306f\u4f5c\u7528\u3057\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3082\u3057\u304b\u3057\u305f\u3089\u3001\u5473\u304c\u5c11\u3057\u9055\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3082\u3057\u304b\u3057\u305f\u3089\u3001\u8272\u304c\u6c17\u306b\u5165\u3089\u306a\u3044\u3082\u306e\u306b\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u79c1\u304c\u63d0\u6848\u3059\u308b\u306e\u306f\u3001\u307e\u305a\u5fc5\u8981\u306a\u539f\u6750\u6599\u3092\u5e02\u8ca9\u306e\u3082\u306e\u304b\u3089\u8abf\u9054\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u306e\u539f\u6750\u6599\u3092\u4f7f\u3063\u3066\u958b\u767a\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u4ed5\u69d8\u3001\u6804\u990a\u6210\u5206\u3001\u30b3\u30b9\u30c8\u3001\u54c1\u8cea\u306a\u3069\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3060\u3001\u7d0d\u671f\u306e\u95a2\u4fc2\u3067\u3001\u3059\u3050\u306b\u624b\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3082\u306e\u304c\u3042\u308a\u3001\u8abf\u9054\u3059\u308b\u6642\u9593\u304c\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u6642\u9593\u3092\u7bc0\u7d04\u3059\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u3060\u3051\u7d20\u6750\u3092\u5165\u624b\u3057\u3001\u3059\u3050\u306b\u8abf\u9054\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u4e00\u822c\u7684\u306a\u98df\u6750\u3067\u3042\u308c\u3070\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30a2\u30ec\u30eb\u30b2\u30f3\u306a\u3069\u306e\u5236\u9650\u304c\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u3001\u305d\u306e\u98df\u6750\u3092\u63a2\u3059\u306e\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u308f\u304b\u308a\u307e\u3057\u305f\u304b\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Manufacturing_Quality%E2%80%8A-%E2%80%8AKind_of_a_big_deal\"><\/span><strong>3.\u88fd\u9020\u3068\u54c1\u8cea<\/strong><strong>\u200a<\/strong><strong>-<\/strong><strong>K<\/strong><strong>\u5927\u306e\u5b57<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3235\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/04\/pexels-photo-263168.jpeg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-263168.jpeg 640w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-263168-300x200.jpeg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/pexels-photo-263168-300x200@2x.jpeg 600w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u30ec\u30b7\u30d4\u304c\u3067\u304d\u305f\u3093\u3067\u3059\u306d\u3002\u3059\u3052\u3048\u306a\u3002\u6804\u990a\u5b66\u7684\u306a\u76ee\u6a19\u3082\u3001\u30b3\u30b9\u30c8\u7684\u306a\u76ee\u6a19\u3082\u30af\u30ea\u30a2\u3057\u3066\u3001\u3057\u304b\u3082\u5473\u3082\u3044\u3044\u3002\u3053\u308c\u306f\u5927\u304d\u306a\u7b2c\u4e00\u6b69\u3067\u3059\u3002\u6b21\u306f\u3001\u305d\u308c\u304c\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5148\u306b\u8ff0\u3079\u305f\u3088\u3046\u306b\u3001\u88fd\u9020\u80fd\u529b\u3092\u524d\u3082\u3063\u3066\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u30ec\u30b7\u30d4\u3092\u958b\u767a\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u8a2d\u5099\u3067\u52d5\u4f5c\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30ec\u30b7\u30d4\u306e\u5236\u9650\u3084\u54c1\u8cea\u3092\u5ff5\u982d\u306b\u7f6e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b7\u30fc\u30c8\u72b6\u306b\u3057\u3066\u30ab\u30c3\u30c8\u3059\u308b\u30af\u30e9\u30c3\u30ab\u30fc\u3092\u4f5c\u308b\u5834\u5408\u3001\u751f\u5730\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4f38\u3073\u306f\u5341\u5206\u3067\u3059\u304b\uff1f\u7c98\u308a\u6c17\u304c\u3042\u308a\u3059\u304e\u308b\u306e\u304b\u3001\u4e7e\u71e5\u3057\u3059\u304e\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u3061\u3087\u3046\u3069\u3044\u3044\u306e\u304b\u3002\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306a\u539a\u3055\u3001\u6e29\u5ea6\u3001\u6642\u9593\u3067\u713c\u304f\u3068\u98df\u611f\u3084\u898b\u305f\u76ee\u304c\u826f\u3044\u304b\uff1f<\/p>\n<p>\u3057\u304b\u3057\u3001\u958b\u767a\u6bb5\u968e\u3067\u30ec\u30b7\u30d4\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u6df1\u3081\u3066\u304a\u3051\u3070\u3001\u5de5\u5834\u3067\u306e\u8a66\u4f5c\u306e\u969b\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u7387\u76f4\u306b\u8a00\u3044\u307e\u3059\u304c\u3001\u79c1\u306f\u3053\u308c\u307e\u3067\u306b\u4e00\u5ea6\u3082\u5de5\u5834\u3067\u30ec\u30b7\u30d4\u3092\u4f5c\u3063\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u79c1\u306f\u3053\u308c\u307e\u3067\u3001\u30ad\u30c3\u30c1\u30f3\u3067\u4f5c\u3063\u305f\u30ec\u30b7\u30d4\u304c\u30d7\u30e9\u30f3\u30c8\u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u6700\u521d\u306e\u30d0\u30c3\u30c1\u3067\u5b8c\u74a7\u306b\u52d5\u4f5c\u3057\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u5b8c\u74a7\u4e3b\u7fa9\u8005\u306e\u79c1\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u3068\u3066\u3082\u6b8b\u5ff5\u306a\u3053\u3068\u3067\u3057\u305f\u3002\u4ed5\u4e8b\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u304b\u3063\u305f\u306e\u304b\u3001\u6e96\u5099\u304c\u8db3\u308a\u306a\u304b\u3063\u305f\u306e\u304b\u3068\u601d\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u4f55\u5ea6\u304b\u8a66\u4f5c\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3044\u308b\u3046\u3061\u306b\u3001\u3053\u308c\u3067\u306f\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u30ec\u30b7\u30d4\u306b\u5909\u66f4\u3092\u52a0\u3048\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u81e8\u307e\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u751f\u5730\u304c\u30b7\u30fc\u30c8\u72b6\u306b\u306a\u3089\u306a\u3044\u306e\u3067\u3059\u306d\u3002\u30b7\u30fc\u30c8\u72b6\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u305d\u306e\u5834\u3067\u3069\u306e\u3088\u3046\u306a\u5909\u66f4\u304c\u5fc5\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u306e\u5909\u66f4\u306f\u3001\u88fd\u54c1\u306e\u6804\u990a\u7d44\u6210\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u304b\uff1f\u3082\u3057\u305d\u3046\u306a\u3089\u3001\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3059\u304b\uff1f\u305d\u306e\u5834\u3067\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u524d\u3082\u3063\u3066\u4ed5\u4e8b\u3092\u3057\u3066\u304a\u3051\u3070\u3001\u305d\u308c\u3060\u3051\u3067\u6e96\u5099\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n<p>\u88fd\u54c1\u306e\u4ed5\u69d8\u3084\u88fd\u9020\u4e0a\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3053\u3068\u306b\u52a0\u3048\u3066\u3001\u54c1\u8cea\u306f\u5e38\u306b\u982d\u306e\u7247\u9685\u306b\u7f6e\u3044\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u88fd\u54c1\u306e\u6c34\u5206\u6d3b\u6027\u306f\u3069\u3046\u304b\uff1f\u8cde\u5473\u671f\u9650\u306f\u3069\u3046\u306a\u3063\u3066\u3044\u308b\uff1f\u3082\u3057\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u632f\u308a\u51fa\u3057\u306b\u623b\u308a\u307e\u3059\u3002\u4ee5\u4e0a\u306e\u3053\u3068\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u308c\u306f\u5927\u5909\u306a\u3053\u3068\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u5c02\u9580\u5bb6\u30c1\u30fc\u30e0\u306e\u5b58\u5728\u306f\u3001\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cost%E2%80%8A-%E2%80%8AThe_reality_check\"><\/span><strong>4.\u30b3\u30b9\u30c8<\/strong><strong>\u200a<\/strong><strong>-<\/strong><strong>T<\/strong><strong>\u30ea\u30a2\u30ea\u30c6\u30a3\u30c1\u30a7\u30c3\u30af<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3228\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2018\/04\/food-cost-768x1024.jpg\" alt=\"\" width=\"500\" height=\"667\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-768x1024.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-225x300.jpg 225w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-1152x1536.jpg 1152w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-1536x2048.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-1080x1440.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost.jpg 1576w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2018\/04\/food-cost-225x300@2x.jpg 450w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u30ec\u30b7\u30d4\u3092\u4f5c\u308a\u3001\u6750\u6599\u3092\u8abf\u9054\u3057\u3001\u5de5\u5834\u3067\u30b7\u30fc\u30c8\u3092\u6577\u3044\u3066\u3001\u304a\u3044\u3057\u305d\u3046\u306a\u5546\u54c1\u304c\u3067\u304d\u3042\u304c\u3063\u305f\u3068\u3057\u307e\u3059\u3002\u3055\u3066\u3001\u3069\u3046\u3059\u308b\uff1f<\/p>\n<p>\u4e0a\u8a18\u306e\u3059\u3079\u3066\u3092\u884c\u3044\u306a\u304c\u3089\u3001\u305d\u306e\u30ec\u30b7\u30d4\u306e\u30b3\u30b9\u30c8\u3092\u5ff5\u982d\u306b\u7f6e\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u539f\u6750\u6599\u306e\u30b3\u30b9\u30c8\u306f\uff1f\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u3069\u3046\u3059\u308b\uff1f\u305d\u306e\u6750\u6599\u3084\u305d\u306e\u88fd\u54c1\u3092\u76ee\u7684\u5730\u307e\u3067\u8f38\u9001\u3059\u308b\u306e\u306f\uff1f\u305d\u306e\u88fd\u54c1\u3092\u88fd\u9020\u3059\u308b\u305f\u3081\u306e\u88fd\u9020\u30b3\u30b9\u30c8\u3084\u9593\u63a5\u8cbb\u306f\uff1f\u305d\u306e\u88fd\u54c1\u3092\u58f2\u308b\u305f\u3081\u306b\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3069\u3093\u306a\u5ba3\u4f1d\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3053\u308c\u3089\u3059\u3079\u3066\u304c\u5229\u76ca\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u306e\u30de\u30fc\u30b8\u30f3\u306f\u3001\u3042\u306a\u305f\/\u3042\u306a\u305f\u306e\u4f1a\u793e\u306b\u3068\u3063\u3066\u8a31\u5bb9\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u304b\uff1f\u3053\u306e\u88fd\u54c1\u306f\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u958b\u59cb\u3059\u308b\u524d\u306b\u8aac\u660e\u3057\u305f\u4ed5\u69d8\u3092\u6e80\u305f\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n<p>\u305f\u3060\u3001\u30ec\u30b7\u30d4\u3092\u5546\u54c1\u5316\u3057\u3066\u304b\u3089\u30b3\u30b9\u30c8\u3092\u8003\u3048\u308d\u3068\u8a00\u3063\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3067\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u3067\u3059\u3002\u30a8\u30ad\u30be\u30c1\u30c3\u30af\u3067\u3001\u7f8e\u5473\u3057\u304f\u3066\u3001\u6804\u990a\u4fa1\u304c\u9ad8\u304f\u3066\u3001\u30e6\u30cb\u30fc\u30af\u3067\u3001\u3057\u304b\u3082\u9ad8\u4fa1\u306a\u98df\u6750\u3092\u30a2\u30de\u30be\u30f3\u3067\u898b\u3064\u3051\u305f\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u98df\u6750\u306f\u3044\u304f\u3089\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u306e\u98df\u6750\u306f\u3001\u88fd\u54c1\u306b\u5341\u5206\u306a\u4ed8\u52a0\u4fa1\u5024\u3092\u4e0e\u3048\u3001\u305d\u306e\u8cbb\u7528\u3092\u6b63\u5f53\u5316\u3059\u308b\u307b\u3069\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304b\uff1f\u3082\u3057\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001\u518d\u8003\u306e\u6642\u3067\u3059\u3002<\/p>\n<p>\u6c17\u3092\u3064\u3051\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u6700\u521d\u306e\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u306e\u5f8c\u306b\u8d77\u3053\u308b\u6700\u9069\u5316\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u751f\u7523\u91cf\u306e\u5897\u52a0\u306b\u4f34\u3044\u3001\u539f\u6750\u6599\u306e\u5024\u4e0b\u3052\u306f\u53ef\u80fd\u304b\uff1f\u88fd\u9020\u5de5\u7a0b\u3092\u9ad8\u901f\u5316\u3059\u308b\u3053\u3068\u3067\u30b9\u30eb\u30fc\u30d7\u30c3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u30011\u500b\u3042\u305f\u308a\u306e\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3067\u304d\u308b\u304b\uff1f\u3053\u306eSKU\u3092\u4ed6\u306e\u3069\u3053\u3067\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u76ee\u6a19\u3068\u3059\u308b\u30de\u30fc\u30b8\u30f3\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u3069\u306e\u304f\u3089\u3044\u306e\u671f\u9593\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Project_Management%E2%80%8A-%E2%80%8AThe_gift_that_keeps_on_giving\"><\/span><strong>5.\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406<\/strong><strong>\u200a<\/strong><strong>-<\/strong><strong>T<\/strong><strong>\u8d08\u3089\u308c\u7d9a\u3051\u308b\u30ae\u30d5\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3059\u3079\u3066\u306e\u5927\u898f\u6a21\u306a\u7acb\u3061\u4e0a\u3052\u3068\u540c\u69d8\u306b\u3001\u88fd\u54c1\u306e\u7acb\u3061\u4e0a\u3052\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7acb\u3066\u3001\u6574\u7406\u6574\u9813\u3057\u3001\u6700\u5584\u3092\u5c3d\u304f\u3057\u3066\u4e8b\u524d\u306b\u6e96\u5099\u3092\u884c\u3044\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8fc5\u901f\u306b\u8ecc\u9053\u4fee\u6b63\u3059\u308b\u3002\u793e\u5185\u306e\u30c1\u30fc\u30e0\u3084\u5916\u90e8\u306e\u30d9\u30f3\u30c0\u30fc\u3001\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6700\u512a\u5148\u3059\u308b\u3053\u3068\u3067\u3001\u95a2\u4fc2\u8005\u5168\u54e1\u304c\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u7ba1\u7406\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4e07\u304c\u4e00\u3001\u4f55\u304b\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u6700\u5584\u3092\u5c3d\u304f\u3057\u3001\u524d\u9032\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u9023\u306e\u6d41\u308c\u304c\u3042\u308a\u307e\u3059\u3002Y\u3092\u5b8c\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u306fX\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u305d\u308c\u4ee5\u5916\u306e\u65b9\u6cd5\u3067\u306f\u5b9f\u73fe\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002\u5168\u54e1\u304c\u305d\u308c\u305e\u308c\u306e\u5f79\u5272\u306b\u8cac\u4efb\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3001\u305d\u3046\u3057\u306a\u3044\u3068\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u8ecc\u9053\u306b\u4e57\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u306f\u3082\u3046\u3001\u5727\u5012\u3055\u308c\u306a\u304c\u3089\u3082\u6e96\u5099\u3092\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3001\u305d\u308c\u306f\u3002\u3053\u308c\u306f\u79c1\u304c\u751f\u6d3b\u306e\u305f\u3081\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u3060\u3051\u306e\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u5206\u304c\u4f5c\u3063\u305f\u5546\u54c1\u304c\u3001\u304a\u5ba2\u69d8\u306e\u624b\u306b\u6e21\u308b\u306e\u3092\u898b\u308b\u306e\u306f\u6700\u9ad8\u306e\u559c\u3073\u3067\u3059\u3002 <a href=\"https:\/\/www.bmmagazine.co.uk\/in-business\/advice\/seven-steps-for-taking-your-food-product-to-market\/\">\u30aa\u30f3\u30b6\u30b7\u30a7\u30eb\u30d5<\/a> \u307e\u305f\u3001\u5730\u5143\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u3001\u4eba\u3005\u304c\u3069\u308c\u307b\u3069\u3053\u306e\u88fd\u54c1\u3092\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u5148\u65e5\u306e\u58ee\u5927\u306a\u30cf\u30a4\u30ad\u30f3\u30b0\u3067\u3069\u308c\u307b\u3069\u3053\u306e\u88fd\u54c1\u304c\u5f79\u306b\u7acb\u3063\u305f\u304b\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u7c21\u5358\u306a\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u3042\u306a\u305f\u306a\u3089\u7d76\u5bfe\u306b\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u3053\u3068\u306b\u7cbe\u901a\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\u3089\u3001\u52a9\u3051\u3092\u6c42\u3081\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u77e5\u3063\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002....I'm right here waitingin' for ya!\u79c1\u305f\u3061\u306f\u6700\u9ad8\u306e\u30c1\u30fc\u30e0\u306b\u306a\u308b\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;-<br \/>\n\u65b0\u3057\u3044\u98df\u54c1\u3092\u958b\u767a\u3057\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3001\u8fc5\u901f\u306b\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u307e\u3060\u52a9\u3051\u304c\u5fc5\u8981\u3067\u3059\u304b\uff1f\u3054\u76f8\u8ac7\u306f <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/food-science-and-technology?utm_source=Blog_FirstFoodProduct\">\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u30d5\u30fc\u30c9\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8<\/a> \u3092Kolabtree\u306b\u63b2\u8f09\u3057\u307e\u3057\u305f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Alex Waite, freelance food scientist on Kolabtree, provides 5 tips for on how to develop a new food product and get it ready for the shelves. Updated 20\/08\/2021.\u00a0 How many times a day do you get asked, \u201cSo what is it that you do for a living?\u201d Admittedly, I have a fairly challenging time answering that question. By education, I\u2019m a nutritionist and by profession I\u2019m a food product developer, but I often just tell people I\u2019m a food scientist. I realize this is merely a question of semantics, but I find these qualities very distinguishable and equally important to \u201cwhat it is that I do.\u201d When I mention the<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/\" title=\"\u7d9a\u304d\u3092\u8aad\u3080\">\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div>","protected":false},"author":51,"featured_media":3241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,397,247],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Develop a New Food Product: 5 Expert Tips<\/title>\n<meta name=\"description\" content=\"Alex Waite, an independent food consultant, provides tips on how to develop a food product and get it ready for the market shelves.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Develop a New Food Product: 5 Expert Tips\" \/>\n<meta property=\"og:description\" content=\"Alex Waite, an independent food consultant, provides tips on how to develop a food product and get it ready for the market shelves.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/ja\/how-to-develop-a-new-food-product\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-26T13:55:08+00:00\" \/>\n<meta property=\"article:modified_time\" 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