{"id":2060,"date":"2017-04-24T10:10:15","date_gmt":"2017-04-24T10:10:15","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2060"},"modified":"2020-12-04T10:57:04","modified_gmt":"2020-12-04T10:57:04","slug":"digital-transformation-pharma","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/it\/digital-transformation-pharma\/","title":{"rendered":"Impatto della trasformazione digitale nell'industria farmaceutica e delle scienze della vita"},"content":{"rendered":"<p>Il volto mutevole del settore farmaceutico e<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\"> scienze della vita<\/a> L'industria pu\u00f2 essere accreditata al modo in cui gli utenti accedono e consumano le informazioni nell'era digitale. L'abbondanza di dati ha reso i dati veramente grandi; un clic di un pulsante \u00e8 tutto ci\u00f2 che serve agli utenti per accedervi, anche in qualsiasi momento e in qualsiasi luogo. Questo ha portato a una significativa riduzione del tempo di contatto dei rappresentanti con i prescrittori. Siti web come WebMD e Wikipedia sono utilizzati sia da medici che da pazienti, e si prevede che le entrate mHealth aumenteranno ulteriormente quest'anno. La trasformazione digitale ha portato nuove vie di cambiamento attraverso le quali la tecnologia pu\u00f2 essere utilizzata per fornire cure personalizzate ai pazienti. Questo \u00e8 rappresentato nell'infografica qui sotto, da <a href=\"http:\/\/www.prescriber360.com\/\">Prescriber360<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.prescriber360.com\/blog\/wp-content\/uploads\/2017\/02\/Pharma-Digital-Trends-2017.jpg\" alt=\"\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3075 size-full\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png\" alt=\"\" width=\"1200\" height=\"4372\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png 1200w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300.png 82w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-281x1024.png 281w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-768x2798.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-422x1536.png 422w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-562x2048.png 562w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-1080x3935.png 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300@2x.png 164w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>L'industria farmaceutica, che sta diventando sempre pi\u00f9 interdisciplinare, \u00e8 anche <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">assunzione di specialisti<\/a> per un accesso facile e veloce alle conoscenze e alle risorse degli esperti.<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">Assumi consulenti di scienze della vita freelancer su Kolabtree.<\/a> Quali sono i tuoi pensieri sulla trasformazione digitale dell'industria farmaceutica? Lasciate i vostri commenti qui sotto!<\/p>","protected":false},"excerpt":{"rendered":"<p>The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and at<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/it\/digital-transformation-pharma\/\" title=\"Per saperne di pi\u00f9\">Per saperne di pi\u00f9<\/a><\/div>","protected":false},"author":24,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[247,653],"tags":[334,331,330,336,335],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/it\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Digital Transformation in The Pharma and Life Science Industry\" \/>\n<meta property=\"og:description\" content=\"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and atRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/it\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T10:10:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/pulse-trace-163708_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ANandwana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"ANandwana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/it\/digital-transformation-pharma\/","og_locale":"it_IT","og_type":"article","og_title":"Impact of Digital Transformation in The Pharma and Life Science Industry","og_description":"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and atRead More","og_url":"https:\/\/www.kolabtree.com\/blog\/it\/digital-transformation-pharma\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2017-04-24T10:10:15+00:00","article_modified_time":"2020-12-04T10:57:04+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/pulse-trace-163708_1280.jpg","type":"image\/jpeg"}],"author":"ANandwana","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Scritto da":"ANandwana","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"},"author":{"name":"ANandwana","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9"},"headline":"Impact of Digital Transformation in The Pharma and Life Science Industry","datePublished":"2017-04-24T10:10:15+00:00","dateModified":"2020-12-04T10:57:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"},"wordCount":181,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"keywords":["digital","Digital Technology in Pharmaceutical Industry","Future of Pharma","healthcare","tech"],"articleSection":["Guest posts","Pharma"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","url":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","name":"Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/#website"},"datePublished":"2017-04-24T10:10:15+00:00","dateModified":"2020-12-04T10:57:04+00:00","breadcrumb":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kolabtree.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Impact of Digital Transformation in The Pharma and Life Science Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.kolabtree.com\/blog\/#website","url":"https:\/\/www.kolabtree.com\/blog\/","name":"The Kolabtree Blog","description":"Expert Views on Science, Innovation and Product Development","publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kolabtree.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.kolabtree.com\/blog\/#organization","name":"Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Kolabtree"},"image":{"@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kolabtree","https:\/\/twitter.com\/kolabtree","https:\/\/instagram.com\/kolabtree","https:\/\/www.linkedin.com\/company\/kolabtree","https:\/\/en.m.wikipedia.org\/wiki\/Kolabtree"]},{"@type":"Person","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9","name":"ANandwana","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","caption":"ANandwana"},"description":"Anupam Nandwana has overall responsibility for management and strategic direction of Prescriber360. 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