{"id":9950,"date":"2022-02-24T12:06:33","date_gmt":"2022-02-24T12:06:33","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9950"},"modified":"2023-03-10T09:03:52","modified_gmt":"2023-03-10T09:03:52","slug":"the-ultimate-content-distribution-guide-for-2022","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/","title":{"rendered":"Le guide ultime de la distribution de contenu pour 2022"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f18be461f48\" aria-label=\"Table des mati\u00e8res\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f18be461f48\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/#Self_publishing_channels_for_content_distribution\" title=\"Canaux d&#039;auto-publication pour la distribution de contenu\">Canaux d'auto-publication pour la distribution de contenu<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/#Partner_or_influencer_channels\" title=\"Canaux de partenaires ou d&#039;influenceurs\">Canaux de partenaires ou d'influenceurs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/#Content_distribution_through_online_communities_and_forums\" title=\"Distribution de contenu par le biais de communaut\u00e9s et de forums en ligne\">Distribution de contenu par le biais de communaut\u00e9s et de forums en ligne<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/#Email_outreach\" title=\"Sensibilisation par courriel\">Sensibilisation par courriel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/#Paid_Content_Distribution\" title=\"Distribution de contenu payant\">Distribution de contenu payant<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Le contenu est l'un des outils les plus puissants pour influencer et \u00e9duquer les gens sur votre marque et les persuader de faire des achats pertinents, mais il y a autre chose dont vous devez tenir compte. Il y a peut-\u00eatre des millions de personnes sur Internet qui consomment du contenu, mais il y a aussi des millions de cr\u00e9ateurs de contenu et de marques qui produisent quotidiennement des blogs, des vid\u00e9os et des podcasts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela signifie que la distribution, la r\u00e9affectation et la redistribution du contenu doivent \u00eatre les aspects les plus importants de votre strat\u00e9gie de marketing, afin de vous assurer d'obtenir des visites r\u00e9p\u00e9t\u00e9es. Il s'agit \u00e9galement d'un moyen infaillible de vous assurer que vous placez votre contenu au bon endroit au bon moment, car les publics ont tendance \u00e0 fluctuer en termes de lieu et de moment o\u00f9 ils consomment du contenu en ligne.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez les outils que vous pouvez utiliser pour cr\u00e9er, g\u00e9rer et automatiser vos campagnes de sensibilisation par courrier \u00e9lectronique.<\/span><span style=\"font-size: 14px;\">\u00a0cette liste de contr\u00f4le de la distribution de contenu \u00e9labor\u00e9e par Kolabtree<\/span><\/p>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-10516 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-10516\" data-uid=\"69f18be3dfe5c\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-10516\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-10516 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"10516\"\n\t\t\t\t\n\t\t\t\tdata-design=\"flat\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tdata-grid=\"open\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tstyle=\"display: none;\"\n\t\t\t\t\n\t\t\t\tdata-uid=\"69f18be3dfe5c\" action=\"\"\n\t\t\t><div class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69f18be3dfe5c\" class=\"forminator-label\">Adresse \u00e9lectronique <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_69f18be3dfe5c\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" \/><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Download the Free Checklist Here.<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"74690d92fd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/fr\/wp-json\/wp\/v2\/posts\/9950\" \/><input type=\"hidden\" name=\"form_id\" value=\"10516\"><input type=\"hidden\" name=\"page_id\" value=\"9950\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form><p><span style=\"font-weight: 400;\">Avant de vous lancer dans une strat\u00e9gie de distribution de contenu, assurez-vous que vous connaissez parfaitement les caract\u00e9ristiques d\u00e9mographiques de votre public et que vous cr\u00e9ez du contenu en fonction de celles-ci. Par exemple, votre public pourrait pr\u00e9f\u00e9rer les livres blancs et les livres \u00e9lectroniques bas\u00e9s sur le leadership \u00e9clair\u00e9 qui l'informent sur ce qui se passe dans le domaine dans lequel vous op\u00e9rez, \u00e0 un contenu vid\u00e9o informel sur votre marque et votre domaine d'activit\u00e9, ou vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela peut \u00e9galement d\u00e9pendre de votre objectif final, certains canaux de distribution \u00e9tant plus efficaces si vous souhaitez privil\u00e9gier les conversions plut\u00f4t que la construction de la marque et la communication avec votre public, et vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sur ce, nous allons nous pencher sur certaines des meilleures pratiques pour une distribution efficace du contenu,<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Self_publishing_channels_for_content_distribution\"><\/span><span style=\"font-weight: 400;\">Canaux d'auto-publication pour la distribution de contenu<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le site <a href=\"https:\/\/www.kolabtree.com\/?utm_source=Newsletter&amp;utm_medium=LeadMagnet&amp;utm_campaign=Contentdistribution\">canaux<\/a> que vous poss\u00e9dez sont les plus utiles et les plus efficaces pour la diffusion de contenu, afin de promouvoir votre marque et d'augmenter les conversions, puisque vous avez un contr\u00f4le total sur ce qui est publi\u00e9 et quand. Il s'agit de votre site Web, des pages de votre blog, des pages d'atterrissage \u00e9tendues et des poign\u00e9es de m\u00e9dias sociaux. Vous pouvez m\u00e9langer votre contenu, en utilisant des pages de renvoi sp\u00e9cialis\u00e9es pour la conversion directe et des pages de m\u00e9dias sociaux pour engager le dialogue avec votre public et le nourrir progressivement le long de l'entonnoir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C'est l\u00e0 que la r\u00e9affectation du contenu joue un r\u00f4le important, avec plusieurs formats tels que les courtes vid\u00e9os, les extraits de blog et les banni\u00e8res descriptives, qui vous permettent d'adapter votre blog et votre contenu informatif plus d\u00e9taill\u00e9 en de plus petits extraits qui seront consomm\u00e9s par votre public sur les m\u00e9dias sociaux, sur des plateformes telles que ,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La cr\u00e9ation et la consommation de vid\u00e9os en particulier ayant doubl\u00e9 depuis 2018, vous pouvez \u00e9galement utiliser des outils internes ou embaucher des cr\u00e9ateurs de vid\u00e9os qualifi\u00e9s sur des plateformes externes pour exploiter pleinement le contenu vid\u00e9o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez les outils que vous pouvez utiliser pour cr\u00e9er, g\u00e9rer et automatiser vos campagnes sur les m\u00e9dias sociaux gr\u00e2ce \u00e0 cette liste de contr\u00f4le de la distribution de contenu \u00e9labor\u00e9e par la Commission europ\u00e9enne.<a href=\"https:\/\/www.kolabtree.com\/?utm_source=Newsletter&amp;utm_medium=LeadMagnet&amp;utm_campaign=Contentdistribution\"> Kolabtree<\/a><\/span><\/p>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-10516 forminator-design--flat  forminator_ajax\" data-forminator-render=\"1\" data-form=\"forminator-module-10516\" data-uid=\"69f18be3f0541\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-10516\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-10516 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"1\"\n\t\t\t\tdata-form-id=\"10516\"\n\t\t\t\t\n\t\t\t\tdata-design=\"flat\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tdata-grid=\"open\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tstyle=\"display: none;\"\n\t\t\t\t\n\t\t\t\tdata-uid=\"69f18be3f0541\" action=\"\"\n\t\t\t><div class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69f18be3f0541\" class=\"forminator-label\">Adresse \u00e9lectronique <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_69f18be3f0541\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" \/><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Download the Free Checklist Here.<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"74690d92fd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/fr\/wp-json\/wp\/v2\/posts\/9950\" \/><input type=\"hidden\" name=\"form_id\" value=\"10516\"><input type=\"hidden\" name=\"page_id\" value=\"9950\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/\"><input type=\"hidden\" name=\"render_id\" value=\"1\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form><h2><span class=\"ez-toc-section\" id=\"Partner_or_influencer_channels\"><\/span><span style=\"font-weight: 400;\">Canaux de partenaires ou d'influenceurs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En fonction du domaine dans lequel votre entreprise op\u00e8re, vous pouvez choisir de vous associer \u00e0 des pages, des sites web et des individus pertinents qui diffuseront votre contenu au sein de leur r\u00e9seau, \u00e9largissant ainsi sa port\u00e9e et son impact. Il peut s'agir de domaines<a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing\/\"> influenceurs<\/a> qui sont dispos\u00e9s \u00e0 partager du contenu informatif tel que des livres blancs que vous cr\u00e9ez, ou des sites web partenaires et de r\u00e9f\u00e9rence pour lesquels vous pouvez \u00e9crire un article invit\u00e9, influen\u00e7ant ainsi leur public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les agences de relations publiques interm\u00e9diaires peuvent \u00e9galement vous aider, soit en vous fournissant une base de donn\u00e9es d'influenceurs avec lesquels vous pouvez vous associer, soit en prenant en charge l'ensemble du projet en votre nom. Le choix du moment joue \u00e9galement un r\u00f4le crucial. Les sites web sur lesquels vous souhaitez appara\u00eetre peuvent avoir un certain calendrier et une certaine p\u00e9riode de l'ann\u00e9e o\u00f9 ils acceptent les articles invit\u00e9s, de sorte que le fait de contacter leurs r\u00e9dacteurs bien \u00e0 l'avance vous aidera \u00e0 obtenir des places dans leur calendrier de contenu.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_distribution_through_online_communities_and_forums\"><\/span><span style=\"font-weight: 400;\">Distribution de contenu par le biais de communaut\u00e9s et de forums en ligne<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The power of online communities, forums and social media groups is understated, with many of them good for niche, direct conversions. If you do your <a href=\"https:\/\/www.kolabtree.com\/blog\/fr\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">recherche<\/a> well and comment in these groups with a well-informed insightful comment plugging in your brand, the chances of a direct conversion increases exponentially. This can generally be something that either adds value to the ongoing discussion in that particular forum or thread or, even better, something your website provides that can solve the problem being discussed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les groupes Reddit et LinkedIn sont d'excellents exemples d'endroits o\u00f9 vous pouvez engager votre public cible. Vous pouvez \u00e9galement identifier les principaux influenceurs et les leaders de domaine dans ces groupes et les \u00e9tiqueter dans vos messages, en mettant en valeur leur travail tout en cherchant \u00e0 am\u00e9liorer votre port\u00e9e. R\u00e9pondre \u00e0 des questions relatives \u00e0 votre secteur et \u00e0 votre produit sur Quora peut \u00e9galement vous aider \u00e0 vous \u00e9tablir comme une autorit\u00e9 dans votre domaine et \u00e0 gagner en visibilit\u00e9.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_outreach\"><\/span><span style=\"font-weight: 400;\">Sensibilisation par courriel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les courriels, comme les forums en ligne, sont une mine d'or pour les conversions directes. Tant que votre recherche et la constitution de votre base de donn\u00e9es sont parfaites, votre contenu peut \u00eatre tr\u00e8s efficace. La cl\u00e9 est de comprendre les points sensibles du public auquel vous envoyez des e-mails et de choisir un \u00e9l\u00e9ment de contenu qui r\u00e9sout le mieux ce probl\u00e8me pour lui. Puisqu'il s'agit d'une strat\u00e9gie de distribution \" push \" plut\u00f4t que \" pull \" (comme la publication sur les m\u00e9dias sociaux pour un public plus large), assurez-vous de s\u00e9lectionner votre liste de public cible et le contenu que vous envoyez avec une extr\u00eame attention, et qu'il est bien adapt\u00e9 et personnalis\u00e9 \u00e0 leurs attributs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9couvrez les outils que vous pouvez utiliser pour cr\u00e9er, g\u00e9rer et automatiser vos campagnes de sensibilisation par courrier \u00e9lectronique.<\/span><span style=\"font-size: 14px;\">\u00a0cette liste de contr\u00f4le de la distribution de contenu \u00e9labor\u00e9e par Kolabtree<\/span><\/p>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-10516 forminator-design--flat  forminator_ajax\" data-forminator-render=\"2\" data-form=\"forminator-module-10516\" data-uid=\"69f18be40d768\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-10516\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-10516 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"2\"\n\t\t\t\tdata-form-id=\"10516\"\n\t\t\t\t\n\t\t\t\tdata-design=\"flat\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tdata-grid=\"open\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tstyle=\"display: none;\"\n\t\t\t\t\n\t\t\t\tdata-uid=\"69f18be40d768\" action=\"\"\n\t\t\t><div class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69f18be40d768\" class=\"forminator-label\">Adresse \u00e9lectronique <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_69f18be40d768\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" \/><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Download the Free Checklist Here.<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"74690d92fd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/fr\/wp-json\/wp\/v2\/posts\/9950\" \/><input type=\"hidden\" name=\"form_id\" value=\"10516\"><input type=\"hidden\" name=\"page_id\" value=\"9950\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/\"><input type=\"hidden\" name=\"render_id\" value=\"2\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form><h2><span class=\"ez-toc-section\" id=\"Paid_Content_Distribution\"><\/span><span style=\"font-weight: 400;\">Distribution de contenu payant<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir examin\u00e9 les moyens les plus \"gratuits\" de redistribution, voici comment vous pouvez int\u00e9grer les budgets dans votre plan de redistribution. <a href=\"https:\/\/vwo.com\/blog\/beginners-guide-paid-marketing\/\">Contenu sponsoris\u00e9<\/a> est un excellent moyen d'atteindre rapidement votre public cible, en payant des agences et des sites web qui ont d\u00e9j\u00e0 constitu\u00e9 cette base de donn\u00e9es pour faire circuler votre contenu parmi eux. Vous pouvez \u00e9galement investir dans diff\u00e9rents types de publicit\u00e9s payantes, telles que les publicit\u00e9s sur les m\u00e9dias sociaux, les publicit\u00e9s par clic (PPC) et les publicit\u00e9s par affichage. Ainsi, le contenu que vous cr\u00e9ez r\u00e9guli\u00e8rement est diffus\u00e9 aupr\u00e8s d'un public plus large, ce qui permet d'attirer l'attention et d'obtenir des clics.<\/span><\/p>\n<p>Vous cherchez de l'aide pour le contenu ? Contactez les meilleurs sp\u00e9cialistes de Kolabtree <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/content-writing-biotech-and-pharma?utm_source=Newsletter&amp;utm_medium=LeadMagnet&amp;utm_campaign=Contentdistribution\">experts en contenu<\/a> directement<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/content-writing-biotech-and-pharma?utm_source=Newsletter&amp;utm_medium=LeadMagnet&amp;utm_campaign=Contentdistribution\"> ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Content is one of the most powerful tools to influence and educate people about your brand and persuade them into making relevant purchases, but there\u2019s something else you need to factor in. There might be millions of people on the internet consuming content, but, equally, there are millions of content creators and brands churning out<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/\" title=\"Lire la suite\">Lire la suite<\/a><\/div>","protected":false},"author":605,"featured_media":9957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,654,540,653,319,685,147],"tags":[681,684,682,683],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Content Distribution Guide for 2022 - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"The ultimate content distribution guide for 2022, with tips and strategies for effective content repurpose and distribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Content Distribution Guide for 2022\" \/>\n<meta property=\"og:description\" content=\"The ultimate content distribution guide for 2022, with tips and strategies for effective content repurpose and distribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/fr\/the-ultimate-content-distribution-guide-for-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-24T12:06:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T09:03:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2022\/02\/content-marketing-gadc892233_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naren Madan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naren Madan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Content Distribution Guide for 2022 - 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