{"id":958,"date":"2015-07-21T13:17:02","date_gmt":"2015-07-21T13:17:02","guid":{"rendered":"http:\/\/klbtrblgdb01.cloudapp.net\/blog\/?p=958"},"modified":"2022-09-13T12:00:58","modified_gmt":"2022-09-13T12:00:58","slug":"business-data-analytics","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/business-data-analytics\/","title":{"rendered":"Deux raisons pour lesquelles les entreprises doivent pr\u00eater attention \u00e0 l'analyse des donn\u00e9es"},"content":{"rendered":"

Le mot \"Big Data\" a la cote dans le monde de la technologie. Il suffit de jeter un coup d'\u0153il au hashtag tr\u00e8s populaire #BigData pour constater qu'il gagne en cr\u00e9dibilit\u00e9. On parle beaucoup du Big Data et de la fa\u00e7on dont l'analyse des donn\u00e9es peut aider \u00e0 diriger et \u00e0 transformer les entreprises. Cependant, beaucoup de personnes et d'entreprises ne savent pas encore ce que le Big Data peut apporter \u00e0 leur activit\u00e9.<\/p>\n

Je me souviens m'\u00eatre rendu dans un grand magasin de chaussures de marque il y a quelques ann\u00e9es. \u00c0 ma grande surprise, j'ai d\u00fb regarder autour de moi et appeler quelqu'un pour m'aider \u00e0 trouver ce que je cherchais, alors que le magasin \u00e9tait pratiquement vide. Il s'est av\u00e9r\u00e9 que le directeur \u00e9tait lui aussi occup\u00e9 \u00e0 analyser le nombre de pas pour v\u00e9rifier comment les clients r\u00e9els, dont les pieds lui importaient, \u00e9taient trait\u00e9s. Cela m'a donn\u00e9 l'impression que tous ces discours sur l'analyse des donn\u00e9es au service de la croissance des entreprises doivent \u00eatre repens\u00e9s.<\/p>\n

Mais c'\u00e9tait il y a quelques ann\u00e9es. \u00c0 l'\u00e8re num\u00e9rique actuelle, ce qui a radicalement chang\u00e9, c'est le suivi num\u00e9rique des donn\u00e9es \u00e0 tous les niveaux, provenant de toutes les sources imaginables. Les entreprises doivent d\u00e9sormais traiter des gorg\u00e9es de donn\u00e9es pour comprendre le comportement des consommateurs, les tendances et divers autres aspects. Cela a conduit \u00e0 l'av\u00e8nement du Big Data, o\u00f9 le d\u00e9fi n'\u00e9tait pas seulement d'obtenir les bonnes donn\u00e9es, mais aussi d'analyser et de donner un sens aux \u00e9normes quantit\u00e9s de donn\u00e9es disponibles.<\/p>\n

\"Big_Data\"<\/a><\/p>\n

\u00c0 travers une s\u00e9rie d'articles, j'ai l'intention de m'attarder sur les diff\u00e9rents aspects de l'entreprise que les Big Data et les analyses de donn\u00e9es<\/a> en g\u00e9n\u00e9ral peut aider \u00e0 d\u00e9m\u00ealer. Dans cet article, j'ai l'intention de couvrir deux aspects simples qui peuvent \u00eatre utiles aux entrepreneurs et aux responsables de startups.<\/p>\n

1. \u00c9liminer les conjectures : Restons clairs et simples. L'un des principaux moteurs de l'analyse des donn\u00e9es est que les donn\u00e9es permettent aux entrepreneurs et aux chefs de division des entreprises de prendre des d\u00e9cisions bas\u00e9es sur des donn\u00e9es. L'\u00e9poque de l'approximation est r\u00e9volue. Avec les progr\u00e8s ph\u00e9nom\u00e9naux de la technologie et des outils de suivi utilis\u00e9s \u00e0 chaque \u00e9tape de la transaction, il est probablement plus difficile que jamais de compenser les donn\u00e9es par l'intuition de l'entrepreneur.<\/p>\n

Dans son livre r\u00e9volutionnaire, The Lean Startup, Eric Reis met l'accent sur l'apprentissage valid\u00e9. Il explique que l'apprentissage valid\u00e9 est le processus qui consiste \u00e0 d\u00e9montrer empiriquement qu'une \u00e9quipe a d\u00e9couvert des v\u00e9rit\u00e9s pr\u00e9cieuses sur les perspectives commerciales actuelles et futures d'une startup. \u00c0 chaque \u00e9tape, les d\u00e9cisions doivent \u00eatre \u00e9tay\u00e9es par des donn\u00e9es.<\/p>\n

Alors, quels types de d\u00e9cisions l'analyse des donn\u00e9es peut-elle influencer ? Tout d'abord, les donn\u00e9es concr\u00e8tes qui valident le succ\u00e8s de votre produit ou service. Il est facile de supposer que votre dernier produit ou service ou la modification que vous avez apport\u00e9e \u00e0 votre site Web continuera \u00e0 faire des vagues simplement parce qu'il est unique ou qu'il pr\u00e9sente une nouvelle fa\u00e7on de voir ou de faire les choses. Il fonctionnera simplement parce que vous en avez la ferme conviction. L'analyse des donn\u00e9es et le Big Data consistent \u00e0 analyser ce sentiment sur la base de donn\u00e9es r\u00e9elles, puis \u00e0 confirmer ou infirmer votre intuition.<\/p>\n

2. Waking up to new realities: There is this aspect of discovery by virtue of studying data. I vividly recall one of our social media team reviews wherein I was stressing that we should continue to focus on Twitter rather than Facebook. My argument was that we were attracting many more followers and interactions on Twitter as compared to Facebook. Almost everyone across the table seemed to agree till our SEO expert<\/a> interrupted with data from our Google Analytics account. We\u2019d gotten almost three times more conversions from Facebook<\/a> par rapport \u00e0 ceux de Twitter<\/a> malgr\u00e9 un trafic beaucoup plus faible ! Cela nous a permis de d\u00e9cider o\u00f9 nous devions nous concentrer pour obtenir plus de conversions rapidement. C'est un exemple simple de la magie de l'analyse des donn\u00e9es.<\/p>\n

J'aimerais inviter les fondateurs et les dirigeants de startups et de petites et moyennes entreprises \u00e0 partager d'autres exemples de la mani\u00e8re dont l'analyse des donn\u00e9es les a aid\u00e9s \u00e0 valider\/n\u00e9gliger leur intuition et \u00e0 d\u00e9couvrir de nouvelles r\u00e9alit\u00e9s.<\/p>","protected":false},"excerpt":{"rendered":"

Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. There\u2019s a lot of talk about Big Data and how data analytics can help drive and turn around businesses. However, many people and companies are yet to come to terms<\/p>\n

Lire la suite<\/a><\/div>","protected":false},"author":4,"featured_media":1981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[21,18,176,175,72,174,177],"acf":[],"yoast_head":"\nBig Data: Two reasons why it's important for businesses<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/business-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two reasons why businesses need to pay heed to data analytics\" \/>\n<meta property=\"og:description\" content=\"Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. 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