{"id":949,"date":"2015-07-09T06:00:46","date_gmt":"2015-07-09T06:00:46","guid":{"rendered":"http:\/\/klbtrblgdb01.cloudapp.net\/blog\/?p=949"},"modified":"2017-04-06T13:18:35","modified_gmt":"2017-04-06T13:18:35","slug":"data-analysis","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/data-analysis\/","title":{"rendered":"Analyse des donn\u00e9es : Avantages et d\u00e9fis pour les petites et moyennes entreprises"},"content":{"rendered":"

\u00c0 l'heure de la surcharge d'informations, il est important pour les entreprises de rester au fait de la dynamique du march\u00e9, de comprendre le comportement des consommateurs et de prendre des d\u00e9cisions en cons\u00e9quence. Il n'y a jamais eu autant d'informations disponibles sur le comportement des utilisateurs, et les entreprises n'ont jamais eu autant l'occasion de prendre des d\u00e9cisions \u00e9clair\u00e9es sur la base de donn\u00e9es concr\u00e8tes. C'est pourquoi l'\u00e9norme quantit\u00e9 de donn\u00e9es disponibles fait de l'analyse des donn\u00e9es un outil indispensable pour les entreprises en pleine croissance.<\/p>\n

L'\u00e9poque o\u00f9 les entreprises \u00e9taient dirig\u00e9es par l'intuition des entrepreneurs est r\u00e9volue. Aujourd'hui, les donn\u00e9es guident les d\u00e9cisions les plus simples comme les plus complexes. Analyse des donn\u00e9es<\/a> aide non seulement les entreprises \u00e0 comprendre les tendances de consommation \u00e0 venir, mais aussi \u00e0 r\u00e9duire les risques en obtenant des renseignements commerciaux v\u00e9rifi\u00e9s. L'analyse des ensembles de donn\u00e9es historiques aide les entreprises \u00e0 budg\u00e9tiser et \u00e0 pr\u00e9voir les tendances, \u00e0 prendre des d\u00e9cisions de recrutement et \u00e0 optimiser l'utilisation des ressources.<\/p>\n

L'importance de l'analyse des donn\u00e9es pour les entreprises d'aujourd'hui peut \u00eatre comprise \u00e0 partir d'anciens cas d'analyse de donn\u00e9es. D\u00e9claration du COO de Microsoft, Bob Herbold<\/a> tandis qu'il a fait don de $2,6 millions pour lancer un programme de science des donn\u00e9es dans son alma mater, la Case Western Reserve University de Cleveland. Il a mentionn\u00e9 que \"la capacit\u00e9 d'\u00e9valuer et d'appliquer les donn\u00e9es a toujours fait partie int\u00e9grante de la r\u00e9ussite d'une organisation. Mais le potentiel qui existe aujourd'hui pour am\u00e9liorer les op\u00e9rations et les r\u00e9sultats est presque illimit\u00e9. Ceux qui comprennent comment les donn\u00e9es fonctionnent et ce qu'elles peuvent rapporter auront un avantage \u00e9norme dans la nouvelle \u00e9conomie.\"<\/p>\n

Furthermore, McKinsey estimates that the U.S. could save $300 billion on soins de sant\u00e9<\/a> alone with more effective use of data. Similarly, there are limitless possibilities in every sector, and the savings could be enormous. However, in making the announcement, Case Western Reserve University also pointed out that the rapid increase of available data in the U.S. is leading to a shortage of up to 190,000 deep analytics workers and 1.5 million managers with data expertise.<\/p>\n

\"Expert<\/a><\/p>\n

La p\u00e9nurie de talents \u00e0 laquelle est confront\u00e9 ce secteur pourrait, \u00e0 terme, compromettre les avantages que les entreprises peuvent potentiellement tirer de l'analyse de leurs donn\u00e9es. Le probl\u00e8me est encore aggrav\u00e9 pour de nombreuses petites et moyennes entreprises en raison de leur incapacit\u00e9 \u00e0 embaucher des employ\u00e9s permanents. experts en analyse de donn\u00e9es<\/a>.<\/p>\n

Cependant, il y a une lueur d'espoir. La nouvelle \u00e9conomie a red\u00e9fini les principes commerciaux. L'externalisation n'est plus de mise, et l'acc\u00e8s \u00e0 la demande est \u00e0 la mode. L'acc\u00e8s \u00e0 la demande au les meilleurs experts<\/a> dans le monde des affaires peut aider les entreprises \u00e0 monter ou descendre en puissance rapidement, ce qui leur donne une certaine souplesse pour r\u00e9pondre aux demandes changeantes des clients. C'est l\u00e0 que les plateformes donnant acc\u00e8s \u00e0 des experts en la mati\u00e8re et \u00e0 des analystes de donn\u00e9es peuvent changer la donne.<\/p>\n

J'invite les propri\u00e9taires de petites et moyennes entreprises \u00e0 me faire part de leurs commentaires sur la fa\u00e7on dont l'analyse des donn\u00e9es les a aid\u00e9s \u00e0 prendre des d\u00e9cisions \u00e9clair\u00e9es et \u00e0 d\u00e9velopper la veille \u00e9conomique. Les experts en analyse de donn\u00e9es sont \u00e9galement invit\u00e9s \u00e0 fournir des exemples de sc\u00e9narios dans lesquels ils ont d\u00e9ploy\u00e9 l'analyse de donn\u00e9es pour aider \u00e0 contrer l'intuition par des d\u00e9cisions li\u00e9es aux donn\u00e9es.<\/p>","protected":false},"excerpt":{"rendered":"

In this time and age of information overload it\u2019s important for businesses to remain abreast of market dynamics, understand consumer behavior, and take decisions accordingly. More information is available about user behavior than ever before, and businesses haven\u2019t had an equally great opportunity to take informed decisions based on hard-core data. This is why the<\/p>\n

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