{"id":6100,"date":"2019-10-17T13:14:41","date_gmt":"2019-10-17T13:14:41","guid":{"rendered":"https:\/\/kolabtree.com\/blog\/?p=6100"},"modified":"2024-05-28T07:25:11","modified_gmt":"2024-05-28T07:25:11","slug":"top-3-small-business-technology-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/top-3-small-business-technology-trends-for-2020\/","title":{"rendered":"Les 3 principales tendances technologiques pour les petites entreprises en 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table des mati\u00e8res<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f388a7b646e\" aria-label=\"Table des mati\u00e8res\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f388a7b646e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/top-3-small-business-technology-trends-for-2020\/#1_Outsourcing_eCommerce_Efforts\" title=\"1. Externalisation des efforts de commerce \u00e9lectronique\">1. Externalisation des efforts de commerce \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/top-3-small-business-technology-trends-for-2020\/#2_Automating_Low-Value_Tasks\" title=\"2. Automatiser les t\u00e2ches \u00e0 faible valeur ajout\u00e9e\">2. Automatiser les t\u00e2ches \u00e0 faible valeur ajout\u00e9e<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/top-3-small-business-technology-trends-for-2020\/#3_SEO_for_Voice_Search\" title=\"3. Le r\u00e9f\u00e9rencement pour la recherche vocale\">3. Le r\u00e9f\u00e9rencement pour la recherche vocale<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/top-3-small-business-technology-trends-for-2020\/#Future_Tech_Trends\" title=\"Tendances technologiques futures\">Tendances technologiques futures<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Avec les capacit\u00e9s \u00e0 distance et l'automatisation qui se r\u00e9pandent dans le monde entier, la fa\u00e7on dont le monde fait des affaires \u00e9volue rapidement. <\/span><span style=\"font-weight: 400;\">Il n'est pas n\u00e9cessaire d'avoir une multinationale pour b\u00e9n\u00e9ficier des derni\u00e8res tendances informatiques. Les petites entreprises du monde entier se rendent compte de la puissance du commerce \u00e9lectronique, de l'IA, <a href=\"https:\/\/kolabtree.com\/blog\/seven-data-analysis-benefits-for-small-business\/\">science des donn\u00e9es<\/a> et le r\u00e9f\u00e9rencement. Voici quelques-uns des meilleurs conseils et pratiques que votre petite entreprise peut utiliser pour passer au niveau sup\u00e9rieur en mati\u00e8re de technologie.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Outsourcing_eCommerce_Efforts\"><\/span>1. Externalisation des efforts de commerce \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les petites entreprises de tous les secteurs d'activit\u00e9 cherchent des moyens d'offrir des options de commerce \u00e9lectronique \u00e0 leur client\u00e8le. Les restaurants prennent des commandes personnalis\u00e9es en ligne, les \u00e9piceries acceptent les commandes \u00e0 emporter, et m\u00eame les boulangeries prennent une part du g\u00e2teau du commerce \u00e9lectronique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, setting up and managing an <a href=\"https:\/\/seo.london\/ecommerce-seo-consultant\/\">eCommerce<\/a> site isn&#8217;t as easy as it looks. Sure, there&#8217;s been a lot of user-friendly packages released that create an environment anyone can use. For small businesses, however, taking the time to manage an eCommerce site is challenging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Externalisation <\/span><a href=\"https:\/\/www.brightvessel.com\/wordpress-woocommerce-website-management\/\"><span style=\"font-weight: 400;\">Gestion des sites de commerce \u00e9lectronique<\/span><\/a> peut vous aider \u00e0 naviguer facilement dans ce processus, \u00e0 attirer plus de clients et \u00e0 d\u00e9velopper votre entreprise. <span style=\"font-weight: 400;\">Le fait de confier les r\u00eanes \u00e0 un entrepreneur ou \u00e0 un prestataire de services qui ma\u00eetrise d\u00e9j\u00e0 les tenants et les aboutissants de la technologie d'achat en ligne am\u00e9liore le retour sur investissement. Les propri\u00e9taires de petites entreprises appr\u00e9cieront \u00e9galement les co\u00fbts d'opportunit\u00e9 li\u00e9s au fait de ne pas avoir un autre fer \u00e0 repasser sur le feu.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-6102\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-300x294.jpg\" alt=\"\" width=\"300\" height=\"294\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-300x294.jpg 300w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-1024x1002.jpg 1024w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-768x752.jpg 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-1536x1503.jpg 1536w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-1080x1057.jpg 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-24x24.jpg 24w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-48x48.jpg 48w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2.jpg 1600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-300x294@2x.jpg 600w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2019\/10\/work2-48x48@2x.jpg 96w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Automating_Low-Value_Tasks\"><\/span>2. Automatiser les t\u00e2ches \u00e0 faible valeur ajout\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">L'IA et l'automatisation ont cr\u00e9\u00e9 des opportunit\u00e9s incroyables pour que les petites entreprises puissent concurrencer les grandes organisations. Les propri\u00e9taires de petites entreprises qui ont beaucoup de choses \u00e0 faire peuvent tirer des avantages consid\u00e9rables de l'automatisation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'automatisation est la meilleure solution pour les t\u00e2ches quotidiennes \u00e0 faible valeur ajout\u00e9e. Il est important de comprendre qu'une t\u00e2che de faible valeur ne signifie pas qu'elle doit \u00eatre ignor\u00e9e. Dans ce contexte, les t\u00e2ches de faible valeur sont celles qui doivent \u00eatre effectu\u00e9es dans une entreprise mais qui ne g\u00e9n\u00e8rent pas de revenus. Par exemple, un propri\u00e9taire d'entreprise qui passe beaucoup de temps \u00e0 \u00e9tablir les horaires et \u00e0 traiter les salaires doit accomplir ces t\u00e2ches. Cependant, le temps consacr\u00e9 \u00e0 ces t\u00e2ches pourrait \u00eatre utilis\u00e9 pour d\u00e9velopper l'entreprise et g\u00e9n\u00e9rer des revenus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une autre forme d'automatisation et d'exploitation de l'accessibilit\u00e9 de l'IA est la suivante <\/span><a href=\"https:\/\/due.com\/blog\/chatbots-business-benefits\/\"><span style=\"font-weight: 400;\">incorporer des chatbots et des r\u00e9pondeurs automatiques<\/span><\/a><span style=\"font-weight: 400;\">. Ce qui \u00e9tait autrefois un luxe r\u00e9serv\u00e9 aux grandes entreprises disposant des ressources n\u00e9cessaires \u00e0 la mise en \u0153uvre de la technologie est d\u00e9sormais accessible au plus grand nombre.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les chatbots et les r\u00e9ponses automatiques donnent \u00e0 vos clients la gratification instantan\u00e9e qu'ils d\u00e9sirent dans une soci\u00e9t\u00e9 o\u00f9 la dur\u00e9e d'attention est courte. En outre, ils vous permettent de r\u00e9pondre aux questions fr\u00e9quemment pos\u00e9es (heures d'ouverture, par exemple) sans r\u00e9p\u00e9ter le travail pour chaque demande. Oui, cela peut ne vous prendre que deux minutes pour vous arr\u00eater et r\u00e9pondre, mais ce temps s'additionne et perturbe votre concentration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En automatisant les t\u00e2ches quotidiennes \u00e0 l'aide de l'IA, des \u00e9l\u00e9ments tels que la planification, la comptabilit\u00e9, la programmation des m\u00e9dias sociaux, etc. sont trait\u00e9s pendant que les principales parties prenantes font ce qu'elles font le mieux : g\u00e9rer une entreprise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SEO_for_Voice_Search\"><\/span>3. Le r\u00e9f\u00e9rencement pour la recherche vocale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">De nombreux propri\u00e9taires de petites entreprises connaissent vaguement le r\u00e9f\u00e9rencement et ce qu'il peut faire, sans comprendre les profondeurs du sujet. Une tendance technologique importante, tant pour les petites entreprises que pour les grandes organisations, est la suivante <\/span><a href=\"https:\/\/www.jeffbullas.com\/voice-searches\/\"><span style=\"font-weight: 400;\">optimisation pour la recherche vocale<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alors que les technologies intelligentes deviennent de plus en plus courantes dans la soci\u00e9t\u00e9, les entreprises doivent rencontrer les clients l\u00e0 o\u00f9 ils se trouvent. De plus en plus de consommateurs utilisent des assistants intelligents, de Siri sur leur iPhone \u00e0 Alexa dans leur maison.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu'est-ce que cela signifie pour les entreprises et le r\u00e9f\u00e9rencement ? Lorsqu'une personne tape une recherche Google, la structure de la phrase est souvent fractur\u00e9e. Lorsqu'une personne demande \u00e0 un assistant intelligent d'effectuer une recherche, elle la formule g\u00e9n\u00e9ralement sous forme de question. \"Le meilleur pub irlandais de Seattle\" devient \"Quel est le meilleur pub irlandais de Seattle ?\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette \u00e9volution des mots-cl\u00e9s longs entra\u00eene une modification du contenu recherch\u00e9 par Google pour classer un site Web. En incorporant du contenu qui optimise votre site Web pour la recherche vocale, vous pouvez prendre l'avantage sur la concurrence et faire entrer votre petite entreprise dans l'avenir.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Future_Tech_Trends\"><\/span>Tendances technologiques futures<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bien que l'\u00e9volution rapide de la technologie ait cr\u00e9\u00e9 un changement de paradigme dans l'informatique et les op\u00e9rations des petites entreprises, ces trois domaines constituent un point de d\u00e9part intelligent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fixez-vous des objectifs pour int\u00e9grer ces tendances dans les activit\u00e9s de votre petite entreprise. Assurez-vous que vous effectuez bien chaque t\u00e2che avant d'ajouter un autre changement. En structurant ces adaptations de mani\u00e8re durable, vous prendrez de l'avance sur la concurrence et ferez passer votre entreprise au niveau sup\u00e9rieur avec facilit\u00e9.<\/span><\/p>\n<p>Vous avez besoin d'un expert pour vous aider \u00e0 concr\u00e9tiser votre id\u00e9e de petite entreprise ou votre innovation produit ? Consultez plus de 10 000 <a href=\"https:\/\/kolabtree.com\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=SMBTechTrends\">experts scientifiques ind\u00e9pendants<\/a> sur Kolabtree.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec les capacit\u00e9s \u00e0 distance et l'automatisation qui se r\u00e9pandent dans le monde entier, la fa\u00e7on de faire des affaires \u00e9volue \u00e0 un rythme rapide. Il n'est pas n\u00e9cessaire d'avoir une multinationale pour b\u00e9n\u00e9ficier des derni\u00e8res tendances informatiques. Les petites entreprises du monde entier r\u00e9alisent la puissance du commerce \u00e9lectronique, de l'IA, de la science des donn\u00e9es et du r\u00e9f\u00e9rencement. Voici quelques-unes des meilleures<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/fr\/top-3-small-business-technology-trends-for-2020\/\" title=\"Lire la suite\">Lire la suite<\/a><\/div>","protected":false},"author":72,"featured_media":6101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,247,433],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Small Business Technology Trends for 2020 - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Ecommerce, Automation and SEO. 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