{"id":2163,"date":"2017-05-19T13:53:21","date_gmt":"2017-05-19T13:53:21","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2163"},"modified":"2021-09-27T08:57:02","modified_gmt":"2021-09-27T08:57:02","slug":"secondary-market-research","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/secondary-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 secondaire : Comment la rendre plus efficace ?"},"content":{"rendered":"

Secondary market recherche<\/a> is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions, as well as news articles, books, peer-reviewed research papers and encyclopedias constitute secondary research sources.\u00a0Secondary research is cost-effective, easy-to-use and offers precious insights, when obtained from validated and reliable sources. \u00a0While primary research refers to new data obtained directly by the researcher through experiments, surveys, etc., secondary market research refers to information that’s already been researched for another purpose and is publicly available.<\/p>\n

Le principal inconv\u00e9nient des rapports de recherche secondaire est qu'ils peuvent \u00eatre de qualit\u00e9 douteuse, s'ils ne sont pas publi\u00e9s par une source valid\u00e9e. Voici quelques-uns des d\u00e9fis que l'on peut rencontrer en utilisant des sources de recherche secondaires, et comment ils peuvent \u00eatre r\u00e9solus en travaillant avec des sp\u00e9cialistes.<\/p>\n

Les recherches secondaires peuvent \u00eatre obsol\u00e8tes, inexactes ou partiales.
\n<\/strong>Les donn\u00e9es secondaires ne sont pas toujours fiables - la qualit\u00e9 des donn\u00e9es d\u00e9pend de l'\u00e9diteur, de la date de publication, des param\u00e8tres de l'\u00e9tude de recherche primaire et de leurs d\u00e9finitions, etc. Certaines sources secondaires peuvent ne porter que sur des aspects sp\u00e9cifiques d'un produit ou d'une \u00e9tude, afin de promouvoir un produit sp\u00e9cifique. L'avantage de travailler avec\u00a0experts freelance en \u00e9tudes de march\u00e9<\/a> qui sont eux-m\u00eames des scientifiques est que :
\na) ils sont susceptibles d'\u00eatre eux-m\u00eames inform\u00e9s des derniers d\u00e9veloppements, la recherche constituant une partie essentielle de leur travail.
\nb) ils ne sont pas affili\u00e9s \u00e0 une entreprise ou \u00e0 une organisation particuli\u00e8re, ce qui augmente consid\u00e9rablement les chances d'obtenir un rapport impartial.<\/p>\n

Par exemple, une entreprise qui a besoin de comprendre comment optimiser ses processus de traitement des eaux us\u00e9es peut engager un ing\u00e9nieur en environnement titulaire d'un doctorat pour r\u00e9diger un rapport sur les derni\u00e8res pratiques et les recherches en cours.<\/p>\n

Les \u00e9tudes de march\u00e9 scientifiques ne sont pas facilement accessibles.
\n<\/strong>S'il est relativement plus facile pour les entreprises d'obtenir des rapports d'\u00e9tudes de march\u00e9 standard qui traitent des tendances commerciales, les rapports de recherche scientifique sont beaucoup plus difficiles d'acc\u00e8s. Une entreprise comme Unilever peut avoir besoin d'un sp\u00e9cialiste pour \u00e9valuer les derni\u00e8res innovations ou les protocoles de processus. De m\u00eame, un entrepreneur peut avoir besoin d'un expert pour compiler et analyser un produit non seulement du point de vue commercial, mais aussi du point de vue scientifique et technique. L'embauche d'un sp\u00e9cialiste ind\u00e9pendant ou d'un expert en la mati\u00e8re peut aider \u00e0 l'acc\u00e8s \u00e0 des rapports de haute qualit\u00e9<\/a> de la part des scientifiques et des experts en la mati\u00e8re eux-m\u00eames.<\/p>\n

Les rapports de recherche secondaire ne sont pas personnalis\u00e9s.
\n<\/strong>Les rapports d'\u00e9tudes de march\u00e9 ne sont pas toujours adapt\u00e9s aux besoins individuels. Cependant, travailler avec un sp\u00e9cialiste vous donne la possibilit\u00e9 d'obtenir des rapports adapt\u00e9s \u00e0 vos besoins et \u00e0 vos formats. Le pool mondial de scientifiques de Kolabtree travaille avec les clients pour r\u00e9pondre aux questions sp\u00e9cifiques relatives \u00e0 leurs recherches et s'assure que le mode de livraison est conforme aux attentes du client.<\/p>\n

La recherche secondaire peut servir de base \u00e0 des d\u00e9cisions cl\u00e9s. Une \u00e9tude de march\u00e9 approfondie constitue la base sur laquelle de nouvelles id\u00e9es peuvent \u00eatre construites. En se tenant au courant des derniers \u00e9v\u00e9nements dans le secteur, des recherches les plus r\u00e9centes et en compilant toute la documentation relative au sujet qui nous int\u00e9resse, on peut orienter les organisations dans la bonne direction. Qui peut vous donner une meilleure id\u00e9e des derni\u00e8res recherches sur un sujet que les scientifiques eux-m\u00eames ?<\/p>","protected":false},"excerpt":{"rendered":"

Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions,<\/p>\n

Lire la suite<\/a><\/div>","protected":false},"author":12,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[435],"tags":[],"acf":[],"yoast_head":"\nSecondary market research: How can you make it more effective? - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/secondary-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secondary market research: How can you make it more effective?\" \/>\n<meta property=\"og:description\" content=\"Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. 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