{"id":1877,"date":"2017-04-04T13:43:38","date_gmt":"2017-04-04T13:43:38","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=1877"},"modified":"2020-12-04T10:57:20","modified_gmt":"2020-12-04T10:57:20","slug":"pharma-data-analytics","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/pharma-data-analytics\/","title":{"rendered":"INFOGRAPHIE : COMMENT L'ANALYSE DES DONN\u00c9ES COMMERCIALES PEUT AIDER LE MARKETING PHARMACEUTIQUE"},"content":{"rendered":"<p>The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Data science is continuously being used by pharma, <a href=\"https:\/\/www.kolabtree.com\/blog\/fr\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">soins de sant\u00e9<\/a> and biotech\u00a0companies to develop more efficient clinical trials, customized drug development process optimization and individualized delivery approaches. Apart from that, the power of big data and predictive analytics is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from <a href=\"http:\/\/www.prescriber360.com\/\">Prescriber360<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1870 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/guest-Commercial-Analytics-Pharma-Marketing.png\" alt=\"guest-Commercial-Analytics-Pharma-Marketing\" width=\"1200\" height=\"6362\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>L'industrie pharmaceutique est peut-\u00eatre l'un des secteurs les plus importants qui b\u00e9n\u00e9ficient de l'analyse des donn\u00e9es. La science des donn\u00e9es est utilis\u00e9e en permanence par les entreprises pharmaceutiques, de soins de sant\u00e9 et de biotechnologie pour d\u00e9velopper des essais cliniques plus efficaces, optimiser les processus de d\u00e9veloppement de m\u00e9dicaments personnalis\u00e9s et mettre au point des approches d'administration individualis\u00e9es. En outre, la puissance du big data et de l'analyse pr\u00e9dictive est \u00e9galement mise \u00e0 contribution.<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/fr\/pharma-data-analytics\/\" title=\"Lire la suite\">Lire la suite<\/a><\/div>","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[247,653],"tags":[253,180,293,292],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma marketing, now powered by Commercial Data Analytics<\/title>\n<meta name=\"description\" content=\"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/pharma-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFOGRAPHIC: HOW COMMERCIAL DATA ANALYTICS CAN HELP PHARMA MARKETING\" \/>\n<meta property=\"og:description\" content=\"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/fr\/pharma-data-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-04T13:43:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/guest-Commercial-Analytics-Pharma-Marketing.png\" \/>\n<meta name=\"author\" content=\"ANandwana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"ANandwana\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pharma marketing, now powered by Commercial Data Analytics","description":"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right 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Nandwana has overall responsibility for management and strategic direction of Prescriber360. With over twenty years of experience in building solutions for world\u2019s leading pharma companies, Anupam has transformed that experience into a next generation solution for Life Sciences company. Anupam holds a Bachelor in Mechanical Engineering degree from University of Mumbai.","url":"https:\/\/www.kolabtree.com\/blog\/fr\/author\/anandwana\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/1877"}],"collection":[{"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=1877"}],"version-history":[{"count":3,"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/1877\/revisions"}],"predecessor-version":[{"id":1880,"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/1877\/revisions\/1880"}],"wp:attachment":[{"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=1877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=1877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}