{"id":1297,"date":"2016-01-06T11:59:21","date_gmt":"2016-01-06T11:59:21","guid":{"rendered":"http:\/\/localhost\/blog\/?p=1297"},"modified":"2019-03-15T15:23:01","modified_gmt":"2019-03-15T15:23:01","slug":"machine-learning-small-businesses","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/machine-learning-small-businesses\/","title":{"rendered":"Sp\u00e9cialistes de l'apprentissage automatique : Comment peuvent-ils aider les petites entreprises ?"},"content":{"rendered":"<p>\"Les machines peuvent-elles penser ?\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>- Alan Turing<\/em><\/p>\n<p>L'apprentissage automatique, une branche de l'informatique, se concentre sur le d\u00e9veloppement d'algorithmes qui peuvent \"apprendre\" des donn\u00e9es ou s'y adapter et faire des pr\u00e9dictions. En tant que propri\u00e9taire d'une petite entreprise, qui n'a pas de produits num\u00e9riques ou dont la pr\u00e9sence sur le web est minimale, vous n'\u00eates peut-\u00eatre pas trop int\u00e9ress\u00e9 par les avanc\u00e9es r\u00e9alis\u00e9es dans le domaine de l'apprentissage automatique. Cependant, depuis peu, des entreprises non num\u00e9riques, grandes et petites, utilisent l'apprentissage automatique pour faire progresser leurs activit\u00e9s.<\/p>\n<p>L'apprentissage automatique a un large champ d'application, depuis les applications num\u00e9riques telles que le d\u00e9veloppement de jeux vid\u00e9o jusqu'aux fonctions li\u00e9es aux affaires telles que le marketing. <a title=\"Experts en apprentissage automatique\" href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/machine-learning?utm_source=Blog&amp;utm_campaign=MLsmallbiz\">Algorithmes d'apprentissage automatique<\/a> ne doit pas se limiter aux grandes entreprises ou aux soci\u00e9t\u00e9s bas\u00e9es sur le web telles qu'Amazon. Comment un propri\u00e9taire de petite entreprise peut-il b\u00e9n\u00e9ficier de la consultation de sp\u00e9cialistes de l'apprentissage automatique ? Nous abordons ici les trois principales possibilit\u00e9s :<\/p>\n<p><strong>Analyse pr\u00e9dictive :<\/strong> \u00a0Chaque jour, de plus en plus de donn\u00e9es sont disponibles \u00e0 mesure que nous int\u00e9grons la technologie dans nos vies ; par exemple, les donn\u00e9es provenant de l'utilisation de dispositifs portables ou de l'utilisation des m\u00e9dias sociaux.  Avec l'approche de l'apprentissage automatique, ces donn\u00e9es peuvent fournir des pr\u00e9dictions puissantes, qui peuvent aider les entreprises \u00e0 planifier en cons\u00e9quence. L'analyse pr\u00e9dictive ne se limite pas aux donn\u00e9es disponibles aupr\u00e8s de sources externes. Les propri\u00e9taires de petites entreprises peuvent utiliser leurs donn\u00e9es internes et l'approche de l'apprentissage automatique pour faire des pr\u00e9visions de ventes et, en outre, identifier les clients qui peuvent \u00eatre \u00e0 risque.<\/p>\n<p><strong>Comprendre les relations subtiles entre les variables :<\/strong> Les big data sont dynamiques, c'est-\u00e0-dire qu'elles changent fr\u00e9quemment au fil du temps. Les m\u00e9thodes traditionnelles de calcul prendront plus de temps pour d\u00e9couvrir comment un facteur peut \u00eatre li\u00e9 \u00e0 un autre. Les algorithmes d'apprentissage automatique peuvent rapidement clarifier les relations d'int\u00e9r\u00eat. Par exemple, Airbnb , une soci\u00e9t\u00e9 qui r\u00e9pertorie les maisons de vacances, les appartements, etc., souhaitait offrir un conseil sur les prix aux propri\u00e9taires de biens locatifs (alias h\u00f4tes). \u00c0 l'aide de ses donn\u00e9es d'annonces de location, Airbnb a d\u00e9velopp\u00e9 un progiciel d'apprentissage automatique appel\u00e9 Aerosolve pour comprendre la relation entre les annonces de location et les prix pratiqu\u00e9s.  Les h\u00f4tes d'Airbnb b\u00e9n\u00e9ficient d\u00e9sormais du conseil sur les prix propos\u00e9 par l'algorithme d'apprentissage automatique d'Airbnb.<\/p>\n<p><strong>D\u00e9velopper de nouvelles applications : <\/strong>Les algorithmes d'apprentissage automatique peuvent apporter de nouvelles solutions int\u00e9ressantes \u00e0 des questions auxquelles il \u00e9tait impossible de r\u00e9pondre auparavant.  Clarifi, une start-up qui utilise des algorithmes d'apprentissage automatique tels que la \"technique d'apprentissage profond\", a d\u00e9velopp\u00e9 un service logiciel qui permet aux ordinateurs de comprendre les vid\u00e9os. Ce service peut faire progresser les capacit\u00e9s des entreprises, par exemple pour faire la publicit\u00e9 d'un certain produit \u00e0 un moment donn\u00e9.<\/p>\n<p>Bien que nous n'abordions ici que trois domaines, les possibilit\u00e9s sont infinies. L'apprentissage automatique est un domaine qui \u00e9volue et se d\u00e9veloppe. Son utilisation n'est plus limit\u00e9e aux grandes entreprises et les propri\u00e9taires de petites entreprises peuvent certainement en b\u00e9n\u00e9ficier. <a href=\"https:\/\/www.kolabtree.com\/find-an-expert?expertise=Machine%20Learning\">Embaucher un sp\u00e9cialiste de l'apprentissage automatique<\/a> pourrait \u00eatre la prochaine d\u00e9cision commerciale intelligente que vous prendrez.<\/p>","protected":false},"excerpt":{"rendered":"<p>\"Les machines peuvent-elles penser ?\"                                                                 - Alan Turing L'apprentissage automatique, une branche de l'informatique, se concentre sur le d\u00e9veloppement d'algorithmes qui peuvent \"apprendre\" des donn\u00e9es ou s'y adapter et faire des pr\u00e9dictions. En tant que propri\u00e9taire d'une petite entreprise, qui n'a pas de produits num\u00e9riques ou dont la pr\u00e9sence sur le web est minime, vous n'\u00eates peut-\u00eatre pas tr\u00e8s int\u00e9ress\u00e9 par les progr\u00e8s r\u00e9alis\u00e9s dans le domaine de l'apprentissage automatique.<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/fr\/machine-learning-small-businesses\/\" title=\"Lire la suite\">Lire la suite<\/a><\/div>","protected":false},"author":9,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317],"tags":[101,81,325,195,190,193,191,55,192,194],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Machine Learning Specialists: How can they help small businesses?<\/title>\n<meta name=\"description\" content=\"Machine learning specialists 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