{"id":1029,"date":"2015-08-04T16:44:05","date_gmt":"2015-08-04T16:44:05","guid":{"rendered":"http:\/\/localhost\/blog\/?p=1029"},"modified":"2018-10-16T08:19:38","modified_gmt":"2018-10-16T08:19:38","slug":"data-science-tool-for-making-better-decisions","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/fr\/data-science-tool-for-making-better-decisions\/","title":{"rendered":"La science des donn\u00e9es : Un outil pour prendre de meilleures d\u00e9cisions"},"content":{"rendered":"

On dit que derri\u00e8re chaque personne qui r\u00e9ussit, il y a des tonnes de caf\u00e9.<\/p>\n

Le caf\u00e9 est la boisson de pr\u00e9dilection de nombre d'entre nous. Aujourd'hui, le buveur de caf\u00e9 est confront\u00e9 \u00e0 un probl\u00e8me de \"surcharge de choix\" : il y a trop de vari\u00e9t\u00e9s, de m\u00e9langes et de torr\u00e9factions parmi lesquels choisir. Existe-t-il un moyen de simplifier ce probl\u00e8me ? Comment la science des donn\u00e9es peut-elle nous aider \u00e0 rationaliser nos choix sans sacrifier les pr\u00e9f\u00e9rences individuelles ?<\/p>\n

La science des donn\u00e9es fait r\u00e9f\u00e9rence \u00e0 la d\u00e9couverte de connaissances \u00e0 partir de grands volumes de donn\u00e9es structur\u00e9es ou non structur\u00e9es. Gr\u00e2ce aux progr\u00e8s de l'informatique et \u00e0 l'internet, la science des donn\u00e9es continue de nous informer sur les mod\u00e8les et les tendances observ\u00e9s dans nos comportements. Avec l'aide de la science des donn\u00e9es, nous pouvons avoir un aper\u00e7u de nos propres go\u00fbts et d\u00e9go\u00fbts subjectifs (concernant le caf\u00e9 de notre choix) par l'observation continue et quantifi\u00e9e de nos comportements.<\/p>\n

Coffee Craft, une jeune entreprise de Brooklyn cr\u00e9\u00e9e il y a cinq ans, a exploit\u00e9 la puissance de la science des donn\u00e9es pour fournir \u00e0 ses clients les grains de caf\u00e9 de leur choix. Coffee Craft est un service d'abonnement qui offre la possibilit\u00e9 d'acheter des grains de caf\u00e9 sur la base d'un choix ant\u00e9rieur ou d'essayer de nouveaux grains de caf\u00e9 en fonction des pr\u00e9f\u00e9rences de chacun.<\/p>\n

Michael Horn, fondateur de Coffee Craft, et son \u00e9quipe ont entrepris un \"projet ADN du caf\u00e9\" dans le cadre duquel ils ont go\u00fbt\u00e9 du caf\u00e9 provenant de torr\u00e9facteurs ind\u00e9pendants du monde entier afin d'identifier les caract\u00e9ristiques et les profils de saveur de diff\u00e9rents grains de caf\u00e9. En outre, la soci\u00e9t\u00e9 a men\u00e9 une enqu\u00eate aupr\u00e8s des buveurs de caf\u00e9 pour comprendre les pr\u00e9f\u00e9rences de ses clients, ce qui \u00e9tait essentiel pour lancer son service d'abonnement. En s'inscrivant \u00e0 ce service d'achat de caf\u00e9, un nouveau client remplit un court questionnaire sur ses pr\u00e9f\u00e9rences en mati\u00e8re de caf\u00e9.<\/p>\n

Sur la base de ces enqu\u00eates, scientifiques de donn\u00e9es qualifi\u00e9s<\/a> qui s'efforcent d'assurer le succ\u00e8s de leur entreprise ont cr\u00e9\u00e9 un algorithme qui sugg\u00e8re au client de nouvelles torr\u00e9factions de caf\u00e9 \u00e0 acheter. Le service \"Coffee Craft\" peut ensuite envoyer \u00e0 ses clients des paquets d'\u00e9chantillons du caf\u00e9 nouvellement sugg\u00e9r\u00e9. Par la suite, les clients \u00e9valuent ces nouveaux grains de caf\u00e9 chaque mois, ajoutant ainsi plus de donn\u00e9es \u00e0 leur profil. Cet ajout continu de donn\u00e9es permet au client d'obtenir des suggestions personnalis\u00e9es et donc une tasse de caf\u00e9 satisfaisante chaque jour. Pour un client qui n'est pas conscient de la tendance de ses propres choix, la suggestion de l'entreprise concernant un caf\u00e9 particulier peut \u00eatre une surprise et une joie.<\/p>\n

Gr\u00e2ce \u00e0 cette approche novatrice consistant \u00e0 associer la science des donn\u00e9es au choix d'une boisson, Coffee Craft a vendu plus de 50 000 livres de caf\u00e9. De plus, elle a toujours b\u00e9n\u00e9fici\u00e9 du soutien des investisseurs. Les entreprises locales, en particulier les torr\u00e9facteurs ind\u00e9pendants, ont b\u00e9n\u00e9fici\u00e9 des initiatives de Coffee Craft et sont d\u00e9sormais appr\u00e9ci\u00e9es par les buveurs de caf\u00e9 de tout le pays. En r\u00e9sum\u00e9, la science des donn\u00e9es a contribu\u00e9 de mani\u00e8re significative \u00e0 la prise de bonnes d\u00e9cisions pour l'entreprise et ses clients.<\/p>\n

Le succ\u00e8s de Coffee Craft incitera, nous l'esp\u00e9rons, d'autres startups \u00e0 faire appel \u00e0 l'expertise de l'entreprise. scientifiques de donn\u00e9es ind\u00e9pendants<\/a>et utiliser les donn\u00e9es disponibles pour identifier, mettre \u00e0 jour et r\u00e9pondre aux pr\u00e9f\u00e9rences des clients. Le mod\u00e8le de service d'abonnement est adopt\u00e9 par des entreprises vendant des produits de beaut\u00e9, des accessoires de mode et m\u00eame des vins. Nous continuerons \u00e0 \u00eatre confront\u00e9s au probl\u00e8me de la surcharge de choix, mais esp\u00e9rons que la science des donn\u00e9es continuera \u00e0 \u00eatre notre sauveur.<\/p>","protected":false},"excerpt":{"rendered":"

On dit que derri\u00e8re chaque personne qui r\u00e9ussit, il y a des tonnes de caf\u00e9. Le caf\u00e9 est la boisson de choix pour beaucoup d'entre nous. Aujourd'hui, le buveur de caf\u00e9 est confront\u00e9 \u00e0 un probl\u00e8me de \"surcharge de choix\" : il y a trop de vari\u00e9t\u00e9s, de m\u00e9langes et de torr\u00e9factions parmi lesquels choisir. Existe-t-il un moyen de simplifier ce probl\u00e8me ? Comment la science des donn\u00e9es peut-elle<\/p>\n

Lire la suite<\/a><\/div>","protected":false},"author":9,"featured_media":1983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[18,72,101,81,174,78],"acf":[],"yoast_head":"\nData science: A tool for making better decisions<\/title>\n<meta name=\"description\" content=\"Leverage the power of data science to make better decisions and achieve your desired outcomes and grow your business quickly!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/fr\/data-science-tool-for-making-better-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Science: A tool for making better decisions\" \/>\n<meta property=\"og:description\" content=\"Leverage the power of data 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