{"id":9959,"date":"2022-03-09T11:03:04","date_gmt":"2022-03-09T11:03:04","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9959"},"modified":"2023-03-10T09:46:13","modified_gmt":"2023-03-10T09:46:13","slug":"how-to-outsource-content-creation-the-ultimate-guide-for-science-publishers","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/how-to-outsource-content-creation-the-ultimate-guide-for-science-publishers\/","title":{"rendered":"C\u00f3mo externalizar la creaci\u00f3n de contenidos: La gu\u00eda definitiva para las editoriales cient\u00edficas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Con el contenido estableci\u00e9ndose firmemente como uno de los m\u00e9todos m\u00e1s poderosos para influir en su audiencia para<a href=\"https:\/\/www.forbes.com\/sites\/falonfatemi\/2022\/03\/07\/the-metaverse-will-radically-change-content-creation-forever\/?sh=513c0a0f4a7f\"> comprometerse con su marca<\/a> en l\u00ednea, el reto de equilibrar un contenido atractivo y de calidad con un alto volumen de un flujo de contenido constante es muy real. Una PYME normal podr\u00eda no ser capaz de navegar por esta fina l\u00ednea con recursos internos, especialmente teniendo en cuenta la cantidad de contenido generado y distribuido en Internet cada d\u00eda. Aqu\u00ed es donde entra en juego la posibilidad de externalizar la creaci\u00f3n de contenidos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Kolabtree, entendemos este reto m\u00e1s que nunca. Con <a href=\"https:\/\/www.kolabtree.com\/blog\/how-kolabtree-science-writers-help-science-publishers-source-regular-content\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=outsourcecontentWPblog\">editores digitales<\/a> que constituyen un n\u00facleo fuerte de nuestra base de audiencia, se destacan claramente las ventajas de que las empresas opten por externalizar las necesidades de creaci\u00f3n de contenidos a expertos a la carta. Desde <a href=\"https:\/\/www.kolabtree.com\/blog\/the-definitive-guide-on-how-to-hire-freelance-science-writers\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=outsourcecontentWPblog\">contrataci\u00f3n<\/a> aut\u00f3nomo cualificado <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=outsourcecontentWPblog\">escritores cient\u00edficos<\/a> de producir contenido de alta calidad de forma regular, para <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/03\/08\/influencer-marketing-authentication-first-party-data-changes-everything\/?sh=7f30c1aa2e3e\">b\u00fasqueda de personas influyentes<\/a> en las redes sociales para amplificar su marca, el valor de los consultores y del talento a distancia es evidente.<\/span><\/p>\n<p>Optar por la externalizaci\u00f3n de la creaci\u00f3n de contenidos en manos de expertos es la soluci\u00f3n para que las editoriales cient\u00edficas puedan crear contenidos fidedignos, contrastados y atractivos para sus lectores. Kolabtree ha publicado un nuevo libro blanco, <strong>C\u00f3mo externalizar la creaci\u00f3n de contenidos: La gu\u00eda definitiva para las editoriales cient\u00edficas,<\/strong> como una gu\u00eda completa para trabajar con escritores y periodistas cient\u00edficos independientes.<\/p>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-10525 forminator-design--flat  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-10525\" data-uid=\"69f19e2ca89ce\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-10525\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-10525 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"10525\"\n\t\t\t\t\n\t\t\t\tdata-design=\"flat\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tdata-grid=\"open\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tstyle=\"display: none;\"\n\t\t\t\t\n\t\t\t\tdata-uid=\"69f19e2ca89ce\" action=\"\"\n\t\t\t><div class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69f19e2ca89ce\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_69f19e2ca89ce\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" \/><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Download the Free Whitepaper Here.<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"74690d92fd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/es\/wp-json\/wp\/v2\/posts\/9959\" \/><input type=\"hidden\" name=\"form_id\" value=\"10525\"><input type=\"hidden\" name=\"page_id\" value=\"9959\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.kolabtree.com\/blog\/es\/how-to-outsource-content-creation-the-ultimate-guide-for-science-publishers\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><p><span style=\"font-weight: 400;\">Hemos elaborado este art\u00edculo t\u00e9cnico para ofrecer informaci\u00f3n sobre c\u00f3mo las empresas pueden externalizar la creaci\u00f3n de contenidos de forma eficaz, crear un flujo constante de contenidos de primera calidad que reflejen los valores de su marca, as\u00ed como algunas estrategias que deben aplicarse a la hora de contratar aut\u00f3nomos. Hablamos con los propios freelancers de Kolabtree, que profundizaron en sus experiencias para compartir sus opiniones sobre c\u00f3mo los freelancers pueden crear diferentes tipos de contenido para empresas de biotecnolog\u00eda, m\u00e9dicas y editoriales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With more than a trillion pounds spent every year on academic <a href=\"https:\/\/www.kolabtree.com\/blog\/es\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">investigaci\u00f3n<\/a> and producing papers, outsourcing content can help firms keep themselves abreast of the latest scientific trends, establish a firm tone that resonates with their audience, and grow their brand organically with well-written content. The cost element is also substantial, with on-demand writers able to take up projects as and when the firm has a requirement, thereby resulting in lower expenses incurred overall. Other tangible benefits, such as freedom to work with multiple freelancers based on the type of content required at the time, and the ability to hire expert writers with niche domain expertise, are also evident.<\/span><\/p>\n<div class=\"forminator-ui forminator-custom-form forminator-custom-form-10525 forminator-design--flat  forminator_ajax\" data-forminator-render=\"1\" data-form=\"forminator-module-10525\" data-uid=\"69f19e2cac8d2\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-10525\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-10525 forminator-design--flat  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"1\"\n\t\t\t\tdata-form-id=\"10525\"\n\t\t\t\t\n\t\t\t\tdata-design=\"flat\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tdata-grid=\"open\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\tstyle=\"display: none;\"\n\t\t\t\t\n\t\t\t\tdata-uid=\"69f19e2cac8d2\" action=\"\"\n\t\t\t><div class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-col forminator-col-12\"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69f19e2cac8d2\" class=\"forminator-label\">Email Address <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_69f19e2cac8d2\" class=\"forminator-input forminator-email--field\" data-required=\"1\" aria-required=\"true\" \/><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Download the Free Whitepaper Here.<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"74690d92fd\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/blog\/es\/wp-json\/wp\/v2\/posts\/9959\" \/><input type=\"hidden\" name=\"form_id\" value=\"10525\"><input type=\"hidden\" name=\"page_id\" value=\"9959\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.kolabtree.com\/blog\/es\/how-to-outsource-content-creation-the-ultimate-guide-for-science-publishers\/\"><input type=\"hidden\" name=\"render_id\" value=\"1\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><input type=\"hidden\" name=\"trp-form-language\" value=\"es\"\/><\/form><p><span style=\"font-weight: 400;\">El libro blanco tambi\u00e9n contiene las mejores pr\u00e1cticas para externalizar la creaci\u00f3n de contenidos y la contrataci\u00f3n de aut\u00f3nomos, lo que le ayudar\u00e1 a orientarse si es la primera vez que recurre al talento bajo demanda. Descargue el libro blanco completo a continuaci\u00f3n para obtener los conocimientos necesarios para empezar a subcontratar sus necesidades de contenido a escritores cient\u00edficos independientes.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Con el contenido estableci\u00e9ndose firmemente como uno de los m\u00e9todos m\u00e1s poderosos para influir en su audiencia para comprometerse con su marca en l\u00ednea, el desaf\u00edo de equilibrar el contenido atractivo de calidad con un alto volumen de una tuber\u00eda de contenido constante es muy real. Una PYME normal podr\u00eda no ser capaz de navegar por esta fina l\u00ednea con<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/es\/how-to-outsource-content-creation-the-ultimate-guide-for-science-publishers\/\" title=\"Leer m\u00e1s\">Leer m\u00e1s<\/a><\/div>","protected":false},"author":12,"featured_media":9973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317,558,654,304,403,685,147],"tags":[154,484,349,670],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to outsource content creation: The ultimate guide for science publishers - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Outsource content creation requirements to freelance science writers in order to optimize your content pipeline and delivery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/how-to-outsource-content-creation-the-ultimate-guide-for-science-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to outsource content creation: The ultimate guide for science publishers\" \/>\n<meta property=\"og:description\" content=\"Outsource content creation requirements to freelance science writers in order to optimize your content pipeline and delivery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/es\/how-to-outsource-content-creation-the-ultimate-guide-for-science-publishers\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T11:03:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T09:46:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2022\/02\/i-can-handle-multi-tasks-cropped-shot-successful-girl-typing-keyboard-making-notes-while-looking-computer-screen-studying-new-business-graphic-there-is-no-time-rest.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to outsource content creation: The ultimate guide for science publishers - 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She has over a decade of experience in publishing, advertising and digital content creation.","url":"https:\/\/www.kolabtree.com\/blog\/es\/author\/ramyas\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/9959"}],"collection":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=9959"}],"version-history":[{"count":6,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/9959\/revisions"}],"predecessor-version":[{"id":10544,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/9959\/revisions\/10544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/media\/9973"}],"wp:attachment":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=9959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=9959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=9959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}