{"id":9920,"date":"2022-02-01T20:12:46","date_gmt":"2022-02-01T20:12:46","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9920"},"modified":"2022-02-01T20:16:20","modified_gmt":"2022-02-01T20:16:20","slug":"5-great-ideas-for-life-science-content-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/5-great-ideas-for-life-science-content-marketing\/","title":{"rendered":"5 grandes ideas para el marketing de contenidos en ciencias de la vida"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f4e77d65680\" aria-label=\"Tabla de contenidos\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f4e77d65680\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/5-great-ideas-for-life-science-content-marketing\/#Life_science_content_marketing_channels\" title=\"Canales de marketing de contenidos en ciencias de la vida\">Canales de marketing de contenidos en ciencias de la vida<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/5-great-ideas-for-life-science-content-marketing\/#Free_checklist_to_build_a_robust_content_marketing_strategy\" title=\"Lista de comprobaci\u00f3n gratuita para crear una s\u00f3lida estrategia de marketing de contenidos\">Lista de comprobaci\u00f3n gratuita para crear una s\u00f3lida estrategia de marketing de contenidos<\/a><\/li><\/ul><\/nav><\/div>\n<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, <a href=\"https:\/\/www.kolabtree.com\/blog\/es\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">investigaci\u00f3n<\/a>, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other industries, as Google&#8217;s guidelines are stricter for medical and scientific websites. Content published in the life sciences space has to be fact-checked and reviewed by qualified experts, so that is it credible and authoritative. The need for <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=CMChecklist\">redactores aut\u00f3nomos de contenidos cient\u00edficos<\/a> ha crecido exponencialmente en los \u00faltimos dos a\u00f1os, y ha aumentado a\u00fan m\u00e1s <a href=\"https:\/\/www.clinicaltrialsarena.com\/contractors\/consultancy_services\/kolabtree-2\/pressreleases\/spike-freelance-medical-writers\/\">a causa de la pandemia<\/a> y el trabajo a distancia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_content_marketing_channels\"><\/span>Canales de marketing de contenidos en ciencias de la vida<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Los canales utilizados por las empresas de ciencias de la vida para la comercializaci\u00f3n suelen ser:<\/p>\n<ul>\n<li>Blog: Un blog ayuda a establecer la credibilidad y es eficaz para comunicarse con todas las partes interesadas<\/li>\n<li>P\u00e1ginas de aterrizaje: Las p\u00e1ginas de destino suelen comunicar la propuesta de valor de la empresa, el producto o el servicio. Son un punto de contacto importante en el recorrido del usuario.<\/li>\n<li>Correos electr\u00f3nicos: Un bolet\u00edn de noticias peri\u00f3dico es eficaz para mantener la atenci\u00f3n de los clientes. La creaci\u00f3n de imanes de clientes potenciales y las campa\u00f1as de goteo tambi\u00e9n son excelentes formas de captar y alimentar a los clientes potenciales a trav\u00e9s del proceso de ventas.<\/li>\n<\/ul>\n<p>Pero, \u00bfqu\u00e9 pueden hacer las empresas de ciencias de la vida para destacar entre la multitud? \u00bfCu\u00e1les son algunas de las formas m\u00e1s creativas de utilizar el marketing de contenidos para impulsar el crecimiento del negocio? En esta lista de comprobaci\u00f3n gratuita, lo desglosamos para usted. Lea 5 formas probadas y fiables de utilizar el marketing de contenidos como empresa de ciencias de la vida de forma escalable y sostenible. Consiga clientes potenciales, ampl\u00ede su alcance y utilice nuevas formas de establecer su negocio y hacer crecer el tr\u00e1fico de forma org\u00e1nica en l\u00ednea.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_checklist_to_build_a_robust_content_marketing_strategy\"><\/span>Lista de comprobaci\u00f3n gratuita para crear una s\u00f3lida estrategia de marketing de contenidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class='mailmunch-forms-short-code mailmunch-forms-widget-977266' style='display: none !important;'><\/div>","protected":false},"excerpt":{"rendered":"<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, research, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/es\/5-great-ideas-for-life-science-content-marketing\/\" title=\"Leer m\u00e1s\">Leer m\u00e1s<\/a><\/div>","protected":false},"author":12,"featured_media":9919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,654,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 great ideas for life science content marketing - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 great ideas for life science content marketing\" \/>\n<meta property=\"og:description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/es\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T20:12:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-01T20:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2022\/02\/Persona-1-Lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 great ideas for life science content marketing - 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