{"id":949,"date":"2015-07-09T06:00:46","date_gmt":"2015-07-09T06:00:46","guid":{"rendered":"http:\/\/klbtrblgdb01.cloudapp.net\/blog\/?p=949"},"modified":"2017-04-06T13:18:35","modified_gmt":"2017-04-06T13:18:35","slug":"data-analysis","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/analisis-de-datos\/","title":{"rendered":"An\u00e1lisis de datos: Beneficios y retos para las peque\u00f1as y medianas empresas"},"content":{"rendered":"

En esta \u00e9poca de sobrecarga de informaci\u00f3n, es importante que las empresas se mantengan al tanto de la din\u00e1mica del mercado, comprendan el comportamiento de los consumidores y tomen decisiones en consecuencia. Hay m\u00e1s informaci\u00f3n disponible sobre el comportamiento de los usuarios que nunca, y las empresas no han tenido una oportunidad igual de grande para tomar decisiones informadas basadas en datos concretos. Por eso, la enorme cantidad de datos disponibles hace que el an\u00e1lisis de datos sea una herramienta indispensable para las empresas en crecimiento.<\/p>\n

Se acabaron los d\u00edas en que las empresas se guiaban por la intuici\u00f3n de los empresarios. Ahora, los datos dirigen desde las decisiones m\u00e1s sencillas hasta las m\u00e1s complejas. An\u00e1lisis de datos<\/a> no s\u00f3lo ayuda a las empresas a comprender las pr\u00f3ximas tendencias de consumo, sino tambi\u00e9n a reducir los riesgos mediante la obtenci\u00f3n de inteligencia empresarial verificada. El an\u00e1lisis de conjuntos de datos hist\u00f3ricos ayuda a las empresas a presupuestar y prever tendencias, tomar decisiones de contrataci\u00f3n y optimizar la utilizaci\u00f3n de recursos.<\/p>\n

La importancia de la anal\u00edtica de datos para las empresas de hoy en d\u00eda puede entenderse a partir de los antiguos Declaraci\u00f3n de Bob Herbold, director de operaciones de Microsoft<\/a> mientras donaba $2,6 millones para lanzar un programa de ciencia de datos en su alma mater, la Universidad Case Western Reserve de Cleveland. Mencion\u00f3 que \"La capacidad de evaluar y aplicar los datos siempre ha sido una parte integral del \u00e9xito de una organizaci\u00f3n. Pero el potencial que existe hoy en d\u00eda para mejorar las operaciones y los resultados es casi ilimitado. Los que entienden c\u00f3mo funcionan los datos y lo que pueden aportar tendr\u00e1n una enorme ventaja en la nueva econom\u00eda.\"<\/p>\n

Furthermore, McKinsey estimates that the U.S. could save $300 billion on salud<\/a> alone with more effective use of data. Similarly, there are limitless possibilities in every sector, and the savings could be enormous. However, in making the announcement, Case Western Reserve University also pointed out that the rapid increase of available data in the U.S. is leading to a shortage of up to 190,000 deep analytics workers and 1.5 million managers with data expertise.<\/p>\n

\"Experto<\/a><\/p>\n

La escasez de talento a la que se enfrenta este sector podr\u00eda acabar minando los beneficios que las empresas pueden obtener del an\u00e1lisis de sus datos. El problema se agrava a\u00fan m\u00e1s para muchas peque\u00f1as y medianas empresas debido a su incapacidad para contratar personal permanente expertos en an\u00e1lisis de datos<\/a>.<\/p>\n

Sin embargo, hay un rayo de esperanza. La nueva econom\u00eda ha redefinido los principios empresariales. La subcontrataci\u00f3n est\u00e1 fuera, y la demanda est\u00e1 dentro. El acceso a la demanda los mejores expertos<\/a> en los negocios puede ayudar a las empresas a ampliar o reducir su escala r\u00e1pidamente, proporcionando as\u00ed flexibilidad a la hora de responder a las cambiantes demandas de los clientes. Aqu\u00ed es donde las plataformas que proporcionan acceso a los expertos en la materia y a los analistas de datos pueden cambiar las reglas del juego.<\/p>\n

Me gustar\u00eda invitar a los propietarios de peque\u00f1as y medianas empresas a que comenten c\u00f3mo la anal\u00edtica de datos les ha ayudado a tomar decisiones informadas y a desarrollar la inteligencia empresarial. Los expertos en an\u00e1lisis de datos tambi\u00e9n son bienvenidos a proporcionar ejemplos de escenarios en los que han desplegado el an\u00e1lisis de datos para ayudar a contrarrestar la intuici\u00f3n con decisiones vinculadas a los datos.<\/p>","protected":false},"excerpt":{"rendered":"

In this time and age of information overload it\u2019s important for businesses to remain abreast of market dynamics, understand consumer behavior, and take decisions accordingly. More information is available about user behavior than ever before, and businesses haven\u2019t had an equally great opportunity to take informed decisions based on hard-core data. This is why the<\/p>\n

Leer m\u00e1s<\/a><\/div>","protected":false},"author":4,"featured_media":1978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[119,83,18,181,120,72,178,84,81,174,177,86,36,87,118,78,85],"acf":[],"yoast_head":"\nData analysis: Benefits and challenges for SMEs and startups<\/title>\n<meta name=\"description\" content=\"Data analysis: Benefits and challenges for SMEs and startups\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/data-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data analysis: Benefits and challenges for small and medium businesses\" \/>\n<meta property=\"og:description\" content=\"Data analysis: Benefits and challenges for SMEs and startups\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/es\/data-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-09T06:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-06T13:18:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2015\/07\/office-1574717_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Minhaj Rais\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Minhaj Rais\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Data analysis: Benefits and challenges for SMEs and startups","description":"Data analysis: Benefits and challenges for SMEs and startups","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/es\/data-analysis\/","og_locale":"es_ES","og_type":"article","og_title":"Data analysis: Benefits and challenges for small and medium businesses","og_description":"Data analysis: Benefits and challenges for SMEs and startups","og_url":"https:\/\/www.kolabtree.com\/blog\/es\/data-analysis\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2015-07-09T06:00:46+00:00","article_modified_time":"2017-04-06T13:18:35+00:00","og_image":[{"width":1920,"height":1313,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2015\/07\/office-1574717_1920.jpg","type":"image\/jpeg"}],"author":"Minhaj Rais","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Escrito por":"Minhaj Rais","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/"},"author":{"name":"Minhaj Rais","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/c221d0fe6368ffe0093225eba39ea307"},"headline":"Data analysis: Benefits and challenges for small and medium businesses","datePublished":"2015-07-09T06:00:46+00:00","dateModified":"2017-04-06T13:18:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/"},"wordCount":463,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"keywords":["Big Data","Business Intelligence","Data Analysis","Data Analyst","Data Analytics Experts","Data Science & Analytics","Data Science Freelancer","Entrepreneur","Find an Expert","Hire Data Analysis Freelancer","Hire Data Science Freelancer","On-Demand","Project Collaboration","Resource Utlization","Small & Medium Businesses","Subject Matter Expert","User Behavior"],"articleSection":["Uncategorized"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/","url":"https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/","name":"Data analysis: Benefits and challenges for SMEs and startups","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/#website"},"datePublished":"2015-07-09T06:00:46+00:00","dateModified":"2017-04-06T13:18:35+00:00","description":"Data analysis: Benefits and challenges for SMEs and startups","breadcrumb":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kolabtree.com\/blog\/it\/data-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kolabtree.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Data analysis: Benefits and challenges for small and medium businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.kolabtree.com\/blog\/#website","url":"https:\/\/www.kolabtree.com\/blog\/","name":"The Kolabtree Blog","description":"Expert Views on Science, Innovation and Product Development","publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kolabtree.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.kolabtree.com\/blog\/#organization","name":"Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Kolabtree"},"image":{"@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kolabtree","https:\/\/twitter.com\/kolabtree","https:\/\/instagram.com\/kolabtree","https:\/\/www.linkedin.com\/company\/kolabtree","https:\/\/en.m.wikipedia.org\/wiki\/Kolabtree"]},{"@type":"Person","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/c221d0fe6368ffe0093225eba39ea307","name":"Minhaj Rais","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/68410f42b14b237fe621cab943140231?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68410f42b14b237fe621cab943140231?s=96&d=mm&r=g","caption":"Minhaj Rais"},"description":"Minhaj manages operations at Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/es\/author\/minhajr\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/949"}],"collection":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=949"}],"version-history":[{"count":8,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/949\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/949\/revisions\/1573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/media\/1978"}],"wp:attachment":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}