{"id":2163,"date":"2017-05-19T13:53:21","date_gmt":"2017-05-19T13:53:21","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2163"},"modified":"2021-09-27T08:57:02","modified_gmt":"2021-09-27T08:57:02","slug":"secondary-market-research","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/investigacion-de-mercado-secundaria\/","title":{"rendered":"Estudio de mercado secundario: \u00bfC\u00f3mo hacerla m\u00e1s eficaz?"},"content":{"rendered":"

Secondary market investigaci\u00f3n<\/a> is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions, as well as news articles, books, peer-reviewed research papers and encyclopedias constitute secondary research sources.\u00a0Secondary research is cost-effective, easy-to-use and offers precious insights, when obtained from validated and reliable sources. \u00a0While primary research refers to new data obtained directly by the researcher through experiments, surveys, etc., secondary market research refers to information that’s already been researched for another purpose and is publicly available.<\/p>\n

El principal inconveniente de los informes de investigaci\u00f3n secundaria es que pueden ser de dudosa calidad, si no los publica una fuente validada. A continuaci\u00f3n se exponen algunos de los retos a los que uno puede enfrentarse al utilizar fuentes de investigaci\u00f3n secundarias, y c\u00f3mo pueden resolverse trabajando con especialistas.<\/p>\n

La investigaci\u00f3n secundaria puede ser obsoleta, inexacta o sesgada.
\n<\/strong>Los datos secundarios no siempre son fiables: la calidad de los datos depende del editor, la fecha de publicaci\u00f3n, los par\u00e1metros del estudio de investigaci\u00f3n primaria y sus definiciones, etc. Algunas fuentes secundarias pueden abordar s\u00f3lo aspectos espec\u00edficos de un producto o estudio, con el fin de promocionar un producto concreto. La ventaja de trabajar con\u00a0expertos en investigaci\u00f3n de mercado aut\u00f3nomos<\/a> que son los propios cient\u00edficos es que:
\na) es probable que se pongan al d\u00eda sobre los \u00faltimos avances, ya que la investigaci\u00f3n constituye una parte fundamental de su trabajo
\nb) no est\u00e1n afiliados a una empresa u organizaci\u00f3n concreta, por lo que las posibilidades de obtener un informe imparcial son mucho mayores<\/p>\n

Por ejemplo, una empresa que necesita saber c\u00f3mo optimizar sus procesos de tratamiento de aguas residuales puede contratar a un ingeniero medioambiental con un doctorado para que elabore un informe con las \u00faltimas pr\u00e1cticas e investigaciones en curso.<\/p>\n

Los estudios de mercado cient\u00edficos no son f\u00e1ciles de conseguir.
\n<\/strong>Mientras que a las empresas les resulta relativamente m\u00e1s f\u00e1cil conseguir informes est\u00e1ndar de investigaci\u00f3n de mercado que aborden las tendencias empresariales, los informes de investigaci\u00f3n cient\u00edfica son mucho m\u00e1s dif\u00edciles de acceder. Una empresa como Unilever puede necesitar un especialista para evaluar las \u00faltimas innovaciones o los protocolos de proceso. Del mismo modo, un empresario puede necesitar un experto que recopile y analice un producto no s\u00f3lo desde el punto de vista empresarial, sino tambi\u00e9n desde la perspectiva cient\u00edfica y tecnol\u00f3gica. Contratar a un especialista independiente o a un experto en la materia puede ayudar a acceso a informes de alta calidad<\/a> de los propios cient\u00edficos y expertos en la materia.<\/p>\n

Los informes de investigaci\u00f3n secundaria no son personalizados.
\n<\/strong>Los informes de investigaci\u00f3n de mercado no siempre se adaptan a las necesidades individuales. Sin embargo, trabajar con un especialista le ofrece la flexibilidad de obtener informes adaptados a sus necesidades y formatos. El grupo global de cient\u00edficos de Kolabtree trabaja con los clientes para responder a preguntas espec\u00edficas relativas a su investigaci\u00f3n y se asegura de que el modo de entrega se ajuste a las expectativas del cliente.<\/p>\n

La investigaci\u00f3n secundaria puede constituir la base de las decisiones clave. Un estudio de mercado exhaustivo constituye la base sobre la que se pueden construir ideas novedosas. Estar al tanto de los \u00faltimos acontecimientos del sector, de las investigaciones m\u00e1s recientes y de la recopilaci\u00f3n de toda la bibliograf\u00eda relacionada con el tema de inter\u00e9s ayuda a orientar a las organizaciones en la direcci\u00f3n correcta. \u00bfQui\u00e9n puede dar una mejor idea de las \u00faltimas investigaciones sobre un tema que los propios cient\u00edficos?<\/p>","protected":false},"excerpt":{"rendered":"

Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions,<\/p>\n

Leer m\u00e1s<\/a><\/div>","protected":false},"author":12,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[435],"tags":[],"acf":[],"yoast_head":"\nSecondary market research: How can you make it more effective? - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/secondary-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secondary market research: How can you make it more effective?\" \/>\n<meta property=\"og:description\" content=\"Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. 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