{"id":2060,"date":"2017-04-24T10:10:15","date_gmt":"2017-04-24T10:10:15","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2060"},"modified":"2020-12-04T10:57:04","modified_gmt":"2020-12-04T10:57:04","slug":"digital-transformation-pharma","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/digital-transformation-pharma\/","title":{"rendered":"Impacto de la transformaci\u00f3n digital en la industria farmac\u00e9utica y de ciencias de la vida"},"content":{"rendered":"<p>La cara cambiante del sector farmac\u00e9utico y<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\"> ciencias de la vida<\/a> La industria de la informaci\u00f3n puede atribuirse a la forma en que los usuarios acceden y consumen la informaci\u00f3n en la era digital. La abundancia de datos ha hecho que los datos sean realmente grandes; basta con pulsar un bot\u00f3n para que los usuarios accedan a ellos, y adem\u00e1s, en cualquier momento y lugar. Esto ha llevado a una reducci\u00f3n significativa del tiempo de contacto de los representantes con los prescriptores. Sitios web como WebMD y Wikipedia son utilizados por m\u00e9dicos y pacientes por igual, y se prev\u00e9 que los ingresos de la sanidad m\u00f3vil sigan aumentando este a\u00f1o. La transformaci\u00f3n digital ha tra\u00eddo consigo nuevas v\u00edas de cambio a trav\u00e9s de las cuales se puede utilizar la tecnolog\u00eda para ofrecer una atenci\u00f3n personalizada a los pacientes. Esto se representa en la infograf\u00eda siguiente, de <a href=\"http:\/\/www.prescriber360.com\/\">Prescriptor360<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.prescriber360.com\/blog\/wp-content\/uploads\/2017\/02\/Pharma-Digital-Trends-2017.jpg\" alt=\"\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3075 size-full\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png\" alt=\"\" width=\"1200\" height=\"4372\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png 1200w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300.png 82w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-281x1024.png 281w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-768x2798.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-422x1536.png 422w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-562x2048.png 562w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-1080x3935.png 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300@2x.png 164w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>La industria farmac\u00e9utica, cada vez m\u00e1s interdisciplinaria, tambi\u00e9n <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">contrataci\u00f3n de especialistas<\/a> para acceder r\u00e1pida y f\u00e1cilmente a los conocimientos y recursos de los expertos.<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">Contrata consultores freelance en ciencias de la vida en Kolabtree.<\/a> \u00bfQu\u00e9 opina de la transformaci\u00f3n digital de la industria farmac\u00e9utica? Deje sus comentarios a continuaci\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"<p>El rostro cambiante de la industria farmac\u00e9utica y de las ciencias de la vida puede atribuirse al modo en que los usuarios acceden y consumen la informaci\u00f3n en la era digital. La abundancia de datos ha hecho que los datos sean realmente grandes; basta con que los usuarios pulsen un bot\u00f3n para acceder a ellos, y adem\u00e1s, en cualquier momento y en<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/es\/digital-transformation-pharma\/\" title=\"Leer m\u00e1s\">Leer m\u00e1s<\/a><\/div>","protected":false},"author":24,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[247,653],"tags":[334,331,330,336,335],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Digital Transformation in The Pharma and Life Science Industry\" \/>\n<meta property=\"og:description\" content=\"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and atRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/es\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T10:10:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/pulse-trace-163708_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ANandwana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ANandwana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/es\/digital-transformation-pharma\/","og_locale":"es_ES","og_type":"article","og_title":"Impact of Digital Transformation in The Pharma and Life Science Industry","og_description":"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. 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