{"id":1877,"date":"2017-04-04T13:43:38","date_gmt":"2017-04-04T13:43:38","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=1877"},"modified":"2020-12-04T10:57:20","modified_gmt":"2020-12-04T10:57:20","slug":"pharma-data-analytics","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/pharma-data-analytics\/","title":{"rendered":"INFOGRAF\u00cdA: C\u00d3MO LA ANAL\u00cdTICA DE DATOS COMERCIALES PUEDE AYUDAR AL MARKETING FARMAC\u00c9UTICO"},"content":{"rendered":"<p>The pharma industry is perhaps one of the biggest industries that benefits from data analytics. Data science is continuously being used by pharma, <a href=\"https:\/\/www.kolabtree.com\/blog\/es\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">salud<\/a> and biotech\u00a0companies to develop more efficient clinical trials, customized drug development process optimization and individualized delivery approaches. Apart from that, the power of big data and predictive analytics is also being harnessed by pharma companies to target relevant consumers, increase sales and take data-based marketing decisions. This is represented in the infographic below, from <a href=\"http:\/\/www.prescriber360.com\/\">Prescriptor360<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1870 size-full\" src=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/guest-Commercial-Analytics-Pharma-Marketing.png\" alt=\"invitado-An\u00e1lisis comercial-Farmacia-Marketing\" width=\"1200\" height=\"6362\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>La industria farmac\u00e9utica es quiz\u00e1s uno de los mayores sectores que se beneficia de la anal\u00edtica de datos. Las empresas farmac\u00e9uticas, sanitarias y biotecnol\u00f3gicas utilizan continuamente la ciencia de los datos para desarrollar ensayos cl\u00ednicos m\u00e1s eficientes, optimizar el proceso de desarrollo de f\u00e1rmacos a medida y aplicar enfoques de entrega individualizados. Aparte de eso, el poder de los big data y el an\u00e1lisis predictivo tambi\u00e9n est\u00e1 siendo<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/es\/pharma-data-analytics\/\" title=\"Leer m\u00e1s\">Leer m\u00e1s<\/a><\/div>","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[247,653],"tags":[253,180,293,292],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma marketing, now powered by Commercial Data Analytics<\/title>\n<meta name=\"description\" content=\"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/pharma-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INFOGRAPHIC: HOW COMMERCIAL DATA ANALYTICS CAN HELP PHARMA MARKETING\" \/>\n<meta property=\"og:description\" content=\"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right consumers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/es\/pharma-data-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-04T13:43:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/guest-Commercial-Analytics-Pharma-Marketing.png\" \/>\n<meta name=\"author\" content=\"ANandwana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ANandwana\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pharma marketing, now powered by Commercial Data Analytics","description":"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right consumers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/es\/pharma-data-analytics\/","og_locale":"es_ES","og_type":"article","og_title":"INFOGRAPHIC: HOW COMMERCIAL DATA ANALYTICS CAN HELP PHARMA MARKETING","og_description":"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right consumers.","og_url":"https:\/\/www.kolabtree.com\/blog\/es\/pharma-data-analytics\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2017-04-04T13:43:38+00:00","article_modified_time":"2020-12-04T10:57:20+00:00","og_image":[{"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/guest-Commercial-Analytics-Pharma-Marketing.png"}],"author":"ANandwana","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Escrito por":"ANandwana"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/"},"author":{"name":"ANandwana","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9"},"headline":"INFOGRAPHIC: HOW COMMERCIAL DATA ANALYTICS CAN HELP PHARMA MARKETING","datePublished":"2017-04-04T13:43:38+00:00","dateModified":"2020-12-04T10:57:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/"},"wordCount":89,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"keywords":["biotech","Data Analytics","marketing","pharma"],"articleSection":["Guest posts","Pharma"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/","url":"https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/","name":"Pharma marketing, now powered by Commercial Data Analytics","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/#website"},"datePublished":"2017-04-04T13:43:38+00:00","dateModified":"2020-12-04T10:57:20+00:00","description":"Pharma companies need data analytics to optimize their processes and tailor their marketing efforts and strategies to reach out to the the right consumers.","breadcrumb":{"@id":"https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kolabtree.com\/blog\/it\/pharma-data-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kolabtree.com\/blog\/"},{"@type":"ListItem","position":2,"name":"INFOGRAPHIC: HOW COMMERCIAL DATA ANALYTICS CAN HELP PHARMA MARKETING"}]},{"@type":"WebSite","@id":"https:\/\/www.kolabtree.com\/blog\/#website","url":"https:\/\/www.kolabtree.com\/blog\/","name":"The Kolabtree Blog","description":"Expert Views on Science, Innovation and Product Development","publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kolabtree.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.kolabtree.com\/blog\/#organization","name":"Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Kolabtree"},"image":{"@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kolabtree","https:\/\/twitter.com\/kolabtree","https:\/\/instagram.com\/kolabtree","https:\/\/www.linkedin.com\/company\/kolabtree","https:\/\/en.m.wikipedia.org\/wiki\/Kolabtree"]},{"@type":"Person","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9","name":"ANandwana","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","caption":"ANandwana"},"description":"Anupam Nandwana has overall responsibility for management and strategic direction of Prescriber360. With over twenty years of experience in building solutions for world\u2019s leading pharma companies, Anupam has transformed that experience into a next generation solution for Life Sciences company. Anupam holds a Bachelor in Mechanical Engineering degree from University of Mumbai.","url":"https:\/\/www.kolabtree.com\/blog\/es\/author\/anandwana\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1877"}],"collection":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=1877"}],"version-history":[{"count":3,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1877\/revisions"}],"predecessor-version":[{"id":1880,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1877\/revisions\/1880"}],"wp:attachment":[{"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=1877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=1877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=1877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}