{"id":1297,"date":"2016-01-06T11:59:21","date_gmt":"2016-01-06T11:59:21","guid":{"rendered":"http:\/\/localhost\/blog\/?p=1297"},"modified":"2019-03-15T15:23:01","modified_gmt":"2019-03-15T15:23:01","slug":"machine-learning-small-businesses","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/aprendizaje-automatico-pequenas-empresas\/","title":{"rendered":"Especialistas en aprendizaje autom\u00e1tico: \u00bfC\u00f3mo pueden ayudar a las peque\u00f1as empresas?"},"content":{"rendered":"<p>\"\u00bfLas m\u00e1quinas pueden pensar?\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>- Alan Turing<\/em><\/p>\n<p>El aprendizaje autom\u00e1tico, una rama de la inform\u00e1tica, se centra en el desarrollo de algoritmos que puedan \"aprender\" de los datos o adaptarse a ellos y hacer predicciones. Como propietario de una peque\u00f1a empresa, que no tiene productos digitales o tiene una presencia m\u00ednima en la web, es posible que no le interesen demasiado los avances realizados en el campo del aprendizaje autom\u00e1tico. Sin embargo, recientemente las empresas no digitales, grandes y peque\u00f1as tambi\u00e9n, est\u00e1n utilizando el enfoque del aprendizaje autom\u00e1tico para avanzar en sus negocios.<\/p>\n<p>El aprendizaje autom\u00e1tico tiene una amplia gama de aplicaciones, desde las digitales, como el desarrollo de videojuegos, hasta las funciones relacionadas con los negocios, como el marketing. <a title=\"Expertos en aprendizaje autom\u00e1tico\" href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/machine-learning?utm_source=Blog&amp;utm_campaign=MLsmallbiz\">Algoritmos de aprendizaje autom\u00e1tico<\/a> no tiene por qu\u00e9 limitarse a las grandes empresas o a las empresas basadas en la web, como Amazon. \u00bfC\u00f3mo puede un peque\u00f1o empresario beneficiarse de la consulta a especialistas en aprendizaje autom\u00e1tico? Aqu\u00ed comentamos las tres principales posibilidades:<\/p>\n<p><strong>An\u00e1lisis predictivo:<\/strong> \u00a0Cada d\u00eda hay m\u00e1s datos disponibles a medida que integramos la tecnolog\u00eda en nuestras vidas; por ejemplo, datos procedentes del uso de dispositivos port\u00e1tiles o del uso de las redes sociales.  Con un enfoque de aprendizaje autom\u00e1tico, estos datos pueden proporcionar potentes predicciones, que pueden ayudar a las empresas a planificar en consecuencia. El an\u00e1lisis predictivo no se limita a los datos disponibles en fuentes externas. Los propietarios de peque\u00f1as empresas pueden utilizar sus datos internos y el enfoque de aprendizaje autom\u00e1tico para hacer previsiones de ventas y, adem\u00e1s, identificar a los clientes que pueden estar en riesgo.<\/p>\n<p><strong>Comprender las relaciones sutiles entre las variables:<\/strong> Los big data son din\u00e1micos, es decir, cambian con frecuencia a lo largo del tiempo. Los m\u00e9todos tradicionales de c\u00e1lculo tardar\u00e1n m\u00e1s tiempo en descubrir c\u00f3mo un factor puede estar relacionado con otro. Los algoritmos de aprendizaje autom\u00e1tico pueden aclarar r\u00e1pidamente las relaciones de inter\u00e9s. Por ejemplo, Airbnb , una empresa que ofrece listados de casas de vacaciones, apartamentos, etc., estaba interesada en ofrecer un consejo sobre los precios a los propietarios de los alquileres (tambi\u00e9n conocidos como anfitriones). A partir de los datos de sus listados de alquiler, Airbnb desarroll\u00f3 un paquete de aprendizaje autom\u00e1tico llamado Aerosolve para entender la relaci\u00f3n entre los listados de alquiler y los precios que tienen.  Los anfitriones de Airbnb se benefician ahora del consejo sobre precios que ofrece el algoritmo de aprendizaje autom\u00e1tico de Airbnb.<\/p>\n<p><strong>Desarrollar nuevas aplicaciones: <\/strong>Los algoritmos de aprendizaje autom\u00e1tico pueden aportar nuevas e interesantes soluciones a preguntas que antes no ten\u00edan respuesta.  Clarifi, una empresa emergente que utiliza algoritmos de aprendizaje autom\u00e1tico como la \"t\u00e9cnica de aprendizaje profundo\", ha desarrollado un servicio de software que permite a los ordenadores entender los v\u00eddeos. Este servicio puede hacer avanzar las capacidades empresariales, por ejemplo, para anunciar un determinado producto en un momento dado.<\/p>\n<p>Aunque aqu\u00ed s\u00f3lo hablamos de tres \u00e1reas, las posibilidades son infinitas. El aprendizaje autom\u00e1tico es un campo que evoluciona y se expande. Su uso ya no se limita a las grandes empresas y los propietarios de peque\u00f1as empresas pueden sin duda beneficiarse de \u00e9l. <a href=\"https:\/\/www.kolabtree.com\/find-an-expert?expertise=Machine%20Learning\">Contrataci\u00f3n de un especialista en aprendizaje autom\u00e1tico<\/a> puede ser la pr\u00f3xima decisi\u00f3n empresarial inteligente que tome.<\/p>","protected":false},"excerpt":{"rendered":"<p>\"\u00bfPueden pensar las m\u00e1quinas?\"                                                                 - Alan Turing El aprendizaje autom\u00e1tico, una rama de la inform\u00e1tica, se centra en el desarrollo de algoritmos que puedan \"aprender\" de los datos o adaptarse a ellos y hacer predicciones. Como propietario de una peque\u00f1a empresa, que no tiene productos digitales o tiene una m\u00ednima presencia en la web, puede que no le interesen demasiado los avances realizados en<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/es\/aprendizaje-automatico-pequenas-empresas\/\" title=\"Leer m\u00e1s\">Leer m\u00e1s<\/a><\/div>","protected":false},"author":9,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317],"tags":[101,81,325,195,190,193,191,55,192,194],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Machine Learning Specialists: How can they help small businesses?<\/title>\n<meta name=\"description\" content=\"Machine learning specialists can help small businesses, SMEs and startups by drawing meaningful patterns and using the power of 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