{"id":1029,"date":"2015-08-04T16:44:05","date_gmt":"2015-08-04T16:44:05","guid":{"rendered":"http:\/\/localhost\/blog\/?p=1029"},"modified":"2018-10-16T08:19:38","modified_gmt":"2018-10-16T08:19:38","slug":"data-science-tool-for-making-better-decisions","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/es\/data-science-tool-for-making-better-decisions\/","title":{"rendered":"Ciencia de datos: Una herramienta para tomar mejores decisiones"},"content":{"rendered":"

Dicen que detr\u00e1s de cada persona de \u00e9xito hay toneladas de caf\u00e9.<\/p>\n

El caf\u00e9 es la bebida preferida de muchos de nosotros. Hoy en d\u00eda, el bebedor de caf\u00e9 se enfrenta a un problema de \"sobrecarga de opciones\": hay demasiadas variedades, mezclas y tuestes entre los que elegir. \u00bfHay alguna manera de simplificar este problema? \u00bfC\u00f3mo puede la ciencia de los datos ayudarnos a racionalizar nuestras elecciones sin sacrificar las preferencias individuales?<\/p>\n

La ciencia de los datos se refiere al descubrimiento de conocimientos a partir de grandes vol\u00famenes de datos estructurados o no estructurados. Gracias a los avances inform\u00e1ticos y a Internet, la ciencia de los datos sigue inform\u00e1ndonos sobre las pautas y tendencias observadas en nuestros comportamientos. Con la ayuda de la ciencia de los datos, podemos conocer nuestros gustos subjetivos (en cuanto al caf\u00e9 que elegimos) mediante la observaci\u00f3n continua y cuantificada de nuestros comportamientos.<\/p>\n

Coffee Craft, una empresa emergente de Brooklyn de cinco a\u00f1os de antig\u00fcedad, ha aprovechado el poder de la ciencia de los datos para ofrecer a sus clientes el caf\u00e9 en grano que deseen. Coffee Craft es un servicio de suscripci\u00f3n que ofrece la flexibilidad de comprar granos de caf\u00e9 basados en una elecci\u00f3n previa o de probar nuevos granos de caf\u00e9 seg\u00fan las preferencias individuales.<\/p>\n

Michael Horn, fundador de Coffee Craft, y su equipo emprendieron el \"Proyecto ADN del Caf\u00e9\", en el que probaron caf\u00e9 de tostadores independientes de todo el mundo para identificar los rasgos y perfiles de sabor de los distintos granos de caf\u00e9. Adem\u00e1s, la empresa hab\u00eda encuestado a los consumidores de caf\u00e9 para conocer las preferencias de sus clientes, lo que fue crucial para lanzar su servicio de suscripci\u00f3n. Al inscribirse en este servicio de compra de caf\u00e9, el nuevo cliente rellena una breve encuesta sobre sus preferencias cafeteras.<\/p>\n

Bas\u00e1ndose en estas encuestas, cient\u00edficos de datos cualificados<\/a> En busca del \u00e9xito de la empresa, han creado un algoritmo que sugiere al cliente nuevos tuestes de caf\u00e9 para comprar. El servicio \"Coffee Craft\" puede entonces enviar a sus clientes paquetes de muestra del nuevo caf\u00e9 sugerido. Posteriormente, los clientes valoran estos nuevos granos de caf\u00e9 cada mes, a\u00f1adiendo as\u00ed m\u00e1s datos a su perfil. Esta adici\u00f3n continua de datos ayuda al cliente a obtener sugerencias personalizadas y, por tanto, una taza de caf\u00e9 satisfactoria cada d\u00eda. Para un cliente ajeno al patr\u00f3n de sus propias elecciones, la sugerencia de la empresa sobre un caf\u00e9 concreto puede suponer una sorpresa y una alegr\u00eda.<\/p>\n

Con este novedoso enfoque de combinar la ciencia de los datos con la elecci\u00f3n de una bebida, Coffee Craft ha vendido m\u00e1s de 50.000 libras de caf\u00e9. Adem\u00e1s, ha contado con el apoyo constante de los inversores. Las empresas locales, en particular los tostadores de caf\u00e9 independientes, se han beneficiado de las iniciativas de Coffee Craft y ahora son apreciadas por los consumidores de caf\u00e9 de todo el pa\u00eds. En resumen, la ciencia de los datos ha contribuido significativamente a la toma de decisiones correctas para la empresa y sus clientes.<\/p>\n

Es de esperar que el \u00e9xito de Coffee Craft inspire a otras startups a utilizar la experiencia de cient\u00edficos de datos aut\u00f3nomos<\/a>y utilizar los datos disponibles para identificar, actualizar y atender las preferencias de los clientes. El modelo de servicio de suscripci\u00f3n es adoptado por empresas que venden productos de belleza, accesorios de moda e incluso vinos. Seguiremos experimentando el problema de la sobrecarga de opciones, pero esperemos que la ciencia de los datos siga siendo nuestra salvadora.<\/p>","protected":false},"excerpt":{"rendered":"

Dicen que detr\u00e1s de toda persona de \u00e9xito hay toneladas de caf\u00e9. El caf\u00e9 es la bebida preferida de muchos de nosotros. Hoy en d\u00eda, el bebedor de caf\u00e9 se enfrenta a un problema de \"sobrecarga de opciones\": hay demasiadas variedades, mezclas y tuestes entre los que elegir. \u00bfHay alguna manera de simplificar este problema? \u00bfC\u00f3mo puede la ciencia de los datos<\/p>\n

Leer m\u00e1s<\/a><\/div>","protected":false},"author":9,"featured_media":1983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[398],"tags":[18,72,101,81,174,78],"acf":[],"yoast_head":"\nData science: A tool for making better decisions<\/title>\n<meta name=\"description\" content=\"Leverage the power of data science to make better decisions and achieve your desired outcomes and grow your business quickly!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/es\/data-science-tool-for-making-better-decisions\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Science: A tool for making better decisions\" \/>\n<meta property=\"og:description\" content=\"Leverage the power of data 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