{"id":9920,"date":"2022-02-01T20:12:46","date_gmt":"2022-02-01T20:12:46","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=9920"},"modified":"2022-02-01T20:16:20","modified_gmt":"2022-02-01T20:16:20","slug":"5-great-ideas-for-life-science-content-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/de\/5-great-ideas-for-life-science-content-marketing\/","title":{"rendered":"5 gro\u00dfartige Ideen f\u00fcr Content Marketing im Bereich Biowissenschaften"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Das Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f4d627785bf\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f4d627785bf\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/5-great-ideas-for-life-science-content-marketing\/#Life_science_content_marketing_channels\" title=\"Content-Marketing-Kan\u00e4le f\u00fcr die Biowissenschaften\">Content-Marketing-Kan\u00e4le f\u00fcr die Biowissenschaften<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/5-great-ideas-for-life-science-content-marketing\/#Free_checklist_to_build_a_robust_content_marketing_strategy\" title=\"Kostenlose Checkliste zum Aufbau einer soliden Content-Marketing-Strategie\">Kostenlose Checkliste zum Aufbau einer soliden Content-Marketing-Strategie<\/a><\/li><\/ul><\/nav><\/div>\n<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, <a href=\"https:\/\/www.kolabtree.com\/blog\/de\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">Forschung<\/a>, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other industries, as Google&#8217;s guidelines are stricter for medical and scientific websites. Content published in the life sciences space has to be fact-checked and reviewed by qualified experts, so that is it credible and authoritative. The need for <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/science-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=CMChecklist\">freiberufliche Autoren f\u00fcr wissenschaftliche Inhalte<\/a> hat in den letzten Jahren exponentiell zugenommen und ist noch st\u00e4rker gestiegen <a href=\"https:\/\/www.clinicaltrialsarena.com\/contractors\/consultancy_services\/kolabtree-2\/pressreleases\/spike-freelance-medical-writers\/\">wegen der Pandemie<\/a> und Fernarbeit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_content_marketing_channels\"><\/span>Content-Marketing-Kan\u00e4le f\u00fcr die Biowissenschaften<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Die von Life-Science-Unternehmen f\u00fcr die Vermarktung genutzten Kan\u00e4le sind in der Regel:<\/p>\n<ul>\n<li>Blog: Ein Blog tr\u00e4gt zur Glaubw\u00fcrdigkeit bei und ist ein effektives Mittel zur Kommunikation mit allen Beteiligten<\/li>\n<li>Landing Pages: Landing Pages vermitteln in der Regel das Wertversprechen des Unternehmens, des Produkts oder der Dienstleistung. Sie sind ein wichtiger Touchpoint in der User Journey.<\/li>\n<li>Emails: Ein regelm\u00e4\u00dfiger Newsletter ist ein wirksames Mittel, um bei den Kunden im Ged\u00e4chtnis zu bleiben. Die Erstellung von Lead-Magneten und Drip-Kampagnen sind ebenfalls eine gute M\u00f6glichkeit, potenzielle Kunden zu gewinnen und sie durch die Vertriebskette zu f\u00fchren.<\/li>\n<\/ul>\n<p>Doch was k\u00f6nnen Life-Science-Unternehmen tun, um sich von der Masse abzuheben? Welche kreativen M\u00f6glichkeiten gibt es, Content Marketing zu nutzen, um das Gesch\u00e4ftswachstum anzukurbeln? In dieser kostenlosen Checkliste gehen wir f\u00fcr Sie darauf ein. Lesen Sie 5 erprobte und bew\u00e4hrte M\u00f6glichkeiten, wie Sie als Life-Science-Unternehmen Content Marketing auf skalierbare und nachhaltige Weise einsetzen k\u00f6nnen. Gewinnen Sie Leads, erweitern Sie Ihre Reichweite und nutzen Sie neue Wege, um Ihr Unternehmen zu etablieren und die Besucherzahlen im Internet organisch zu steigern.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_checklist_to_build_a_robust_content_marketing_strategy\"><\/span>Kostenlose Checkliste zum Aufbau einer soliden Content-Marketing-Strategie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class='mailmunch-forms-short-code mailmunch-forms-widget-977266' style='display: none !important;'><\/div>","protected":false},"excerpt":{"rendered":"<p>Life science content marketing is a crowded space. As an industry, life sciences combines various domains: biotechnology, medical devices, research, and pharma. All of these sectors depend heavily on content, whether it&#8217;s announcing a new product or publishing the results of clinical studies. Content marketing in the life sciences space is harder than many other<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/de\/5-great-ideas-for-life-science-content-marketing\/\" title=\"Mehr lesen\">Mehr lesen<\/a><\/div>","protected":false},"author":12,"featured_media":9919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,654,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 great ideas for life science content marketing - The Kolabtree Blog<\/title>\n<meta name=\"description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 great ideas for life science content marketing\" \/>\n<meta property=\"og:description\" content=\"Download the free checklist: 5 top tips to build a scalable and sustainable life science content marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/de\/5-great-ideas-for-life-science-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T20:12:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-01T20:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2022\/02\/Persona-1-Lead.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 great ideas for life science content marketing - 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