{"id":949,"date":"2015-07-09T06:00:46","date_gmt":"2015-07-09T06:00:46","guid":{"rendered":"http:\/\/klbtrblgdb01.cloudapp.net\/blog\/?p=949"},"modified":"2017-04-06T13:18:35","modified_gmt":"2017-04-06T13:18:35","slug":"data-analysis","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/de\/data-analysis\/","title":{"rendered":"Datenanalyse: Vorteile und Herausforderungen f\u00fcr kleine und mittlere Unternehmen"},"content":{"rendered":"

Im Zeitalter der Informationsflut ist es f\u00fcr Unternehmen wichtig, mit der Marktdynamik Schritt zu halten, das Verbraucherverhalten zu verstehen und entsprechende Entscheidungen zu treffen. Es stehen mehr Informationen \u00fcber das Nutzerverhalten zur Verf\u00fcgung als je zuvor, und die Unternehmen hatten bisher nicht die gleichen M\u00f6glichkeiten, fundierte Entscheidungen auf der Grundlage konkreter Daten zu treffen. Aus diesem Grund macht die enorme Menge an verf\u00fcgbaren Daten die Datenanalyse zu einem unverzichtbaren Instrument f\u00fcr wachsende Unternehmen.<\/p>\n

Vorbei sind die Zeiten, in denen Unternehmen von der Intuition des Unternehmers geleitet wurden. Heute werden die einfachsten bis hin zu den komplexesten Entscheidungen von Daten gesteuert. Analyse der Daten<\/a> hilft Unternehmen nicht nur, kommende Verbrauchertrends zu verstehen, sondern auch Risiken zu verringern, indem sie verifizierte Gesch\u00e4ftsinformationen erhalten. Die Analyse historischer Datens\u00e4tze hilft Unternehmen bei der Budgetierung und Prognose von Trends, bei Einstellungsentscheidungen und bei der Optimierung der Ressourcennutzung.<\/p>\n

Wie wichtig die Datenanalyse f\u00fcr Unternehmen heute ist, l\u00e4sst sich aus fr\u00fcheren Die Erkl\u00e4rung von Bob Herbold, COO von Microsoft<\/a> und spendete $2,6 Millionen, um ein Data-Science-Programm an seiner Alma Mater, der Case Western Reserve University in Cleveland, zu starten. Er sagte: \"Die F\u00e4higkeit, Daten auszuwerten und anzuwenden, war schon immer ein wesentlicher Bestandteil des Erfolgs einer Organisation. Aber das Potenzial, das heute besteht, um Abl\u00e4ufe und Ergebnisse zu verbessern, ist nahezu grenzenlos. Diejenigen, die verstehen, wie Daten funktionieren und was sie leisten k\u00f6nnen, werden in der neuen Wirtschaft einen enormen Vorteil haben.\"<\/p>\n

Furthermore, McKinsey estimates that the U.S. could save $300 billion on Gesundheitswesen<\/a> alone with more effective use of data. Similarly, there are limitless possibilities in every sector, and the savings could be enormous. However, in making the announcement, Case Western Reserve University also pointed out that the rapid increase of available data in the U.S. is leading to a shortage of up to 190,000 deep analytics workers and 1.5 million managers with data expertise.<\/p>\n

\"Fachexperte<\/a><\/p>\n

Der Fachkr\u00e4ftemangel in diesem Sektor k\u00f6nnte letztlich den Nutzen untergraben, den Unternehmen aus der Analyse ihrer Daten ziehen k\u00f6nnen. Das Problem wird f\u00fcr viele kleine und mittlere Unternehmen noch dadurch versch\u00e4rft, dass sie nicht in der Lage sind, feste Mitarbeiter einzustellen Datenanalytik-Experten<\/a>.<\/p>\n

Es gibt jedoch einen Hoffnungsschimmer. Die neue Wirtschaft hat die Gesch\u00e4ftsprinzipien neu definiert. Outsourcing ist out, und On-Demand ist in. Der bedarfsgerechte Zugang zu den beste Experten<\/a> in der Wirtschaft kann Unternehmen dabei helfen, schnell auf- oder abzusteigen und so flexibel auf sich \u00e4ndernde Kundenanforderungen zu reagieren. Hier k\u00f6nnen Plattformen, die Zugang zu Fachleuten und Datenanalysten bieten, einen entscheidenden Beitrag leisten.<\/p>\n

Ich bitte um Kommentare von kleinen und mittleren Unternehmen, in denen sie darlegen, wie ihnen die Datenanalyse geholfen hat, fundierte Entscheidungen zu treffen und Business Intelligence zu entwickeln. Datenanalytik-Experten sind ebenfalls eingeladen, Beispiele f\u00fcr Szenarien zu liefern, in denen sie Datenanalyse eingesetzt haben, um Intuition durch datengest\u00fctzte Entscheidungen zu ersetzen.<\/p>","protected":false},"excerpt":{"rendered":"

In this time and age of information overload it\u2019s important for businesses to remain abreast of market dynamics, understand consumer behavior, and take decisions accordingly. More information is available about user behavior than ever before, and businesses haven\u2019t had an equally great opportunity to take informed decisions based on hard-core data. This is why the<\/p>\n

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