{"id":8782,"date":"2021-02-19T14:52:59","date_gmt":"2021-02-19T14:52:59","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=8782"},"modified":"2024-05-17T10:04:09","modified_gmt":"2024-05-17T10:04:09","slug":"life-science-writers-the-secret-to-effective-biotech-marketing","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/de\/life-science-writers-the-secret-to-effective-biotech-marketing\/","title":{"rendered":"Life Science Writers: Das Geheimnis f\u00fcr effektives Biotech-Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Das Inhaltsverzeichnis<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f66e2cd00d4\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f66e2cd00d4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Freelance_science_writers_can_develop_clear_authoritative_content\" title=\"Freiberufliche Wissenschaftsautoren k\u00f6nnen klare, ma\u00dfgebliche Inhalte entwickeln\u00a0\">Freiberufliche Wissenschaftsautoren k\u00f6nnen klare, ma\u00dfgebliche Inhalte entwickeln\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Expert_content_writers_can_improve_SEO\" title=\"Fachkundige Inhaltsautoren k\u00f6nnen SEO verbessern\u00a0\">Fachkundige Inhaltsautoren k\u00f6nnen SEO verbessern\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/life-science-writers-the-secret-to-effective-biotech-marketing\/#Life_science_writers_can_boost_presentations\" title=\"Life-Science-Autoren k\u00f6nnen Pr\u00e4sentationen verbessern\">Life-Science-Autoren k\u00f6nnen Pr\u00e4sentationen verbessern<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Das Geheimnis eines effektiven Biotech- und Life-Science-Marketings sind freiberufliche Life-Science-Autoren. Life-Science-Unternehmen m\u00fcssen ma\u00dfgebliche, zuverl\u00e4ssige Inhalte produzieren, die sie als Branchenf\u00fchrer positionieren. Von Whitepapers bis hin zu E-Books, von Website-Inhalten bis hin zu sozialen Medien - Biotech-Marketing-Manager ben\u00f6tigen robuste Kampagnen \u00fcber alle Kan\u00e4le hinweg, um ihre Zielgruppe zu erreichen und Interessenten in Kunden zu verwandeln.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dank der Revolution der Freiberuflichkeit sind promovierte Wissenschaftler heute ein Teil der Gig-Economy. Erfahrene <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-science-content-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">Life-Science-Autoren<\/span><\/a><span style=\"font-weight: 400;\"> are now available on demand. These include molecular biologists, biotechnologists, cancer <a href=\"https:\/\/www.kolabtree.com\/blog\/de\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">Forschung<\/a> specialists, microbiologists and virologists, among others. Over 45% of Kolabtree\u2019s freelance scientists offer science writing as an area of expertise. Which means that you can hire a <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/content-writing-biotech-and-pharma\">freiberuflicher Biotech-Autor<\/a> auf Anfrage. Bei welchen spezifischen Aktivit\u00e4ten k\u00f6nnen sie helfen und wie k\u00f6nnen sie Ihr Gesch\u00e4ft ankurbeln?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Freelance_science_writers_can_develop_clear_authoritative_content\"><\/span><strong>Freiberufliche Wissenschaftsautoren k\u00f6nnen klare, ma\u00dfgebliche Inhalte entwickeln\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Die Auslagerung der Erstellung von Inhalten an Autoren wissenschaftlicher Inhalte ist eine gute M\u00f6glichkeit, kreative Marketingkampagnen mit wissenschaftlich korrekten Inhalten zu unterst\u00fctzen. Nehmen wir zum Beispiel an, Sie sind ein Unternehmen, das Labormaterial an Biotech-Unternehmen verkauft. Sie brauchen ein zuverl\u00e4ssiges Team von Inhaltsautoren, die Marketingmaterial erstellen, das sich an die Entscheidungstr\u00e4ger in diesen Unternehmen richtet. Was unterscheidet Sie von anderen Anbietern? Ein Wissenschaftler kann Ihnen dabei helfen, den Wert, den Ihr Unternehmen bietet, herauszuarbeiten und auf \u00fcberzeugende Weise zu vermitteln. Erfahrene <\/span><a href=\"https:\/\/www.kolabtree.com\/services\/scientific-writing\"><span style=\"font-weight: 400;\">freiberufliche Wissenschaftsautoren<\/span><\/a><span style=\"font-weight: 400;\"> k\u00f6nnen komplexe Informationen und Daten in einfache, leicht verst\u00e4ndliche Texte umwandeln. Wenn Sie die Erstellung Ihrer Inhalte auslagern, k\u00f6nnen Sie Ihre Ressourcen in die Verbesserung Ihres Produkts und in neue Ideen investieren, anstatt sich mit einem blinkenden Cursor in einer Doc-Datei herumzuschlagen. Freiberufliche Autoren k\u00f6nnen Sie bei der Erstellung von Inhalten unterst\u00fctzen, um nur einige Beispiele zu nennen:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verkaufsbrosch\u00fcren und Pr\u00e4sentationen\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leitmagnete<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wei\u00dfb\u00fccher\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pressever\u00f6ffentlichungen\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog-Artikel\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website-Landingpages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fallstudien und Erfolgsgeschichten\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-Mail-Drip-Kampagnen\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infografiken und Illustrationen<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/medical-copywriting\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">Freiberufliche medizinische Werbetexter<\/span><\/a><span style=\"font-weight: 400;\"> kann Ihnen helfen, \u00fcberzeugende Pitches zu gestalten, Ihre Markenbotschaft zu verbessern und \u00fcberzeugende Texte zu entwickeln, die die Nutzer zum Handeln auffordern. W\u00e4hrend Vermarkter oft mit kurzfristigen Ideen aufwarten, um \"die Schriftrolle zu stoppen\", geht es beim Life-Science-Marketing darum, langfristig Vertrauen bei Ihrem Publikum aufzubauen. Dies ist nur m\u00f6glich, wenn Sie kontinuierlich hochwertige Inhalte ver\u00f6ffentlichen.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expert_content_writers_can_improve_SEO\"><\/span><strong>Expert content writers can improve <a href=\"https:\/\/seo.london\/\">SEO<\/a>\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.kolabtree.com\/blog\/how-healthcare-companies-can-recover-from-the-medic-update-in-3-steps\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">Die E-A-T-Leitlinien von Google<\/span><\/a><span style=\"font-weight: 400;\"> von Experten erstellte, ma\u00dfgebliche und vertrauensw\u00fcrdige Inhalte belohnen. Es reicht nicht aus, relevante Keywords auf Ihrer Seite zu haben: Die Qualit\u00e4t Ihrer Inhalte ist ebenso wichtig, wenn nicht sogar wichtiger. F\u00fcr Organisationen aus dem Gesundheitswesen oder der Medizin macht Google deutlich, dass Inhalte, die von qualifizierten Experten gepr\u00fcft oder verifiziert wurden, h\u00f6her eingestuft werden. Der Aufbau eines Teams von Autoren, Redakteuren, Gutachtern und Faktenpr\u00fcfern ist unerl\u00e4sslich, um sicherzustellen, dass Ihre Inhalte frei von irref\u00fchrenden Informationen sind. Dies wiederum tr\u00e4gt zur Verbesserung Ihrer Qualit\u00e4tsbewertung in Google bei. Die Einstellung eigener Mitarbeiter f\u00fcr diese Aufgabe ist oft zu teuer. Die Flexibilit\u00e4t der Fernarbeit erm\u00f6glicht Ihnen den Zugang zu <\/span><a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/seo-medical-writer\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/seo.london\/seo-for-medical-practices\/\">Freiberuflicher SEO<\/a> medizinische Redakteure<\/span><\/a><span style=\"font-weight: 400;\"> von jedem Ort der Welt aus, je nach Bedarf.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Life_science_writers_can_boost_presentations\"><\/span><strong>Life-Science-Autoren k\u00f6nnen Pr\u00e4sentationen verbessern<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Neben der Ausarbeitung brillanter Kampagnen und Ideen besteht ein gro\u00dfer Teil der Arbeit eines Vermarkters in der m\u00fchsamen Erstellung von Tabellen, Diagrammen und Pr\u00e4sentationen. Diese m\u00fcssen m\u00f6glicherweise f\u00fcr Investoren, potenzielle Kunden, f\u00fcr bestehende Kunden, f\u00fcr Networking-Konferenzen und -Veranstaltungen, f\u00fcr interne Mitglieder der Organisation oder als Teil eines F\u00f6rderantrags erstellt werden.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Beauftragung eines Experten mit der Erstellung von Pr\u00e4sentationen ist eine der besten M\u00f6glichkeiten f\u00fcr Vermarkter, wertvolle Zeit und M\u00fche zu sparen. Dies gilt insbesondere f\u00fcr Pharma- und Biotech-Unternehmen, in denen Sie wissenschaftliche Erkenntnisse in Form von zeitaufw\u00e4ndigen Fallstudien und Literatur\u00fcbersichten pr\u00e4sentieren m\u00fcssen. Effektive Wissenschaftskommunikatoren k\u00f6nnen Ihnen dabei helfen, den Fluss Ihrer Pr\u00e4sentation zu verbessern, indem sie sie \u00fcbersichtlich und logisch gestalten.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Viele Autoren im Bereich Biowissenschaften haben selbst einige Erfahrung in der Forschung, was bedeutet, dass sie ein gutes Verst\u00e4ndnis f\u00fcr die Datenanalyse haben. Ver\u00f6ffentlichte Wissenschaftler, die den strengen Prozess des Schreibens, Redigierens und Polierens eines Manuskripts durchlaufen haben, verf\u00fcgen wahrscheinlich auch \u00fcber Kenntnisse in Datenvisualisierung oder Statistik. Jemand, der Zahlen schnell in ein klares, sch\u00f6nes und leicht zu lesendes visuelles Format umwandeln kann, ist ein Gewinn f\u00fcr das Marketingteam eines Unternehmens.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wenn Sie ein kleines Unternehmen mit begrenzten Ressourcen sind, ist es leicht, die <\/span><a href=\"https:\/\/www.kolabtree.com\/blog\/how-to-hire-freelance-content-writers-in-biotech-pharma-organizations\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">Autoren f\u00fcr biotechnologische Inhalte einstellen<\/span><\/a><span style=\"font-weight: 400;\"> zu einem Budget Ihrer Wahl.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zusammenfassend l\u00e4sst sich sagen, dass die Arbeit mit einer <\/span><a href=\"https:\/\/www.kolabtree.com\/services\/scientific-writing\/?utm_source=Blog&amp;utm_medium=Post&amp;utm_campaign=BiotechScienceWriters\"><span style=\"font-weight: 400;\">freiberuflicher Wissenschaftsautor<\/span><\/a><span style=\"font-weight: 400;\"> ist die Investition durchaus wert. In allen Phasen des Marketingtrichters k\u00f6nnen Inhaltsautoren einen Mehrwert schaffen und Ihnen helfen, Vertrauen und Vertrautheit mit Ihrer Zielgruppe aufzubauen.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The secret to effective biotech &amp; life science marketing is freelance life science writers. Life science companies need to produce authoritative, reliable content that will position them as leaders in the industry. From white papers to e-books, from website content to social media, biotech marketing managers need robust campaigns across channels to be able to<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/de\/life-science-writers-the-secret-to-effective-biotech-marketing\/\" title=\"Mehr lesen\">Mehr lesen<\/a><\/div>","protected":false},"author":12,"featured_media":8785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[442,317,147],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life Science Writers: The Secret to Effective Biotech Marketing<\/title>\n<meta name=\"description\" content=\"Freelance life science content writers are key to an effective biotech marketing strategy. 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Read how they can boost your reach and visibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/de\/life-science-writers-the-secret-to-effective-biotech-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-19T14:52:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-17T10:04:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2021\/02\/life-science-writer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Life Science Writers: The Secret to Effective Biotech Marketing","description":"Freelance life science content writers are key to an effective biotech marketing strategy. 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