{"id":2163,"date":"2017-05-19T13:53:21","date_gmt":"2017-05-19T13:53:21","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2163"},"modified":"2021-09-27T08:57:02","modified_gmt":"2021-09-27T08:57:02","slug":"secondary-market-research","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/de\/secondary-market-research\/","title":{"rendered":"Sekund\u00e4re Marktforschung: Wie kann man sie effektiver gestalten?"},"content":{"rendered":"<p>Secondary market <a href=\"https:\/\/www.kolabtree.com\/blog\/de\/ensuring-reproducibility-in-ai-driven-research-how-freelance-experts-can-help-in-biotech-and-healthcare\/\">Forschung<\/a> is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&amp;D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions, as well as news articles, books, peer-reviewed research papers and encyclopedias constitute secondary research sources.\u00a0Secondary research is cost-effective, easy-to-use and offers precious insights, when obtained from validated and reliable sources. \u00a0While primary research refers to new data obtained directly by the researcher through experiments, surveys, etc., secondary market research refers to information that&#8217;s already been researched for another purpose and is publicly available.<\/p>\n<p>Der gr\u00f6\u00dfte Nachteil von Sekund\u00e4rforschungsberichten ist, dass sie von zweifelhafter Qualit\u00e4t sein k\u00f6nnen, wenn sie nicht von einer gepr\u00fcften Quelle ver\u00f6ffentlicht werden. Hier sind einige der Herausforderungen, denen man bei der Verwendung von Sekund\u00e4rforschungsquellen begegnen kann, und wie sie durch die Zusammenarbeit mit Spezialisten gel\u00f6st werden k\u00f6nnen.<\/p>\n<p><strong>Sekund\u00e4rforschung kann veraltet, ungenau oder voreingenommen sein.<br \/>\n<\/strong>Sekund\u00e4rdaten sind nicht immer zuverl\u00e4ssig - die Qualit\u00e4t der Daten h\u00e4ngt vom Herausgeber, dem Datum der Ver\u00f6ffentlichung, den Parametern der Prim\u00e4rforschungsstudie und ihren Definitionen usw. ab. Einige Sekund\u00e4rquellen befassen sich m\u00f6glicherweise nur mit bestimmten Aspekten eines Produkts oder einer Studie, um ein bestimmtes Produkt zu f\u00f6rdern. Der Vorteil der Arbeit mit\u00a0<a href=\"https:\/\/www.kolabtree.com\/services\/Secondary-Research\/\">freiberufliche Marktforschungsexperten<\/a> die selbst Wissenschaftler sind, ist das:<br \/>\na) Sie sind wahrscheinlich selbst auf dem neuesten Stand der Entwicklungen, da die Forschung ein wesentlicher Bestandteil ihrer Arbeit ist.<br \/>\nb) sie sind nicht an ein bestimmtes Unternehmen oder eine Organisation gebunden, so dass die Wahrscheinlichkeit, einen unvoreingenommenen Bericht zu erhalten, viel h\u00f6her ist<\/p>\n<p>So kann beispielsweise ein Unternehmen, das wissen m\u00f6chte, wie es seine Abwasseraufbereitungsprozesse optimieren kann, einen promovierten Umweltingenieur damit beauftragen, einen Bericht mit den neuesten Verfahren und aktuellen Forschungsergebnissen zu erstellen.<\/p>\n<p><strong>Wissenschaftliche Marktforschung ist nicht leicht verf\u00fcgbar.<br \/>\n<\/strong>W\u00e4hrend es f\u00fcr Unternehmen relativ einfach ist, Standard-Marktforschungsberichte zu erhalten, die sich mit Gesch\u00e4ftstrends befassen, ist der Zugang zu wissenschaftlichen Forschungsberichten wesentlich schwieriger. Ein Unternehmen wie Unilever braucht vielleicht einen Spezialisten, der die neuesten Innovationen oder Prozessprotokolle bewertet. In \u00e4hnlicher Weise kann ein Unternehmer einen Experten ben\u00f6tigen, der ein Produkt nicht nur aus wirtschaftlicher, sondern auch aus wissenschaftlich-technischer Sicht zusammenstellt und analysiert. Die Beauftragung eines freiberuflichen Spezialisten oder Fachexperten kann helfen bei<a href=\"https:\/\/www.kolabtree.com\/blog\/secondary-market-research\/\"> Zugang zu hochwertigen Berichten<\/a> von Wissenschaftlern und Fachleuten selbst.<\/p>\n<p><strong>Sekund\u00e4rforschungsberichte sind nicht ma\u00dfgeschneidert.<br \/>\n<\/strong>Marktforschungsberichte sind nicht immer auf die individuellen Bed\u00fcrfnisse zugeschnitten. Die Zusammenarbeit mit einem Spezialisten bietet Ihnen jedoch die Flexibilit\u00e4t, Berichte zu erhalten, die auf Ihre Bed\u00fcrfnisse und Formate zugeschnitten sind. Die weltweit t\u00e4tigen Wissenschaftler von Kolabtree arbeiten mit den Kunden zusammen, um spezifische Fragen im Zusammenhang mit ihrer Forschung zu beantworten und sicherzustellen, dass die Art der Lieferung den Erwartungen des Kunden entspricht.<\/p>\n<p>Sekund\u00e4rforschung kann die Grundlage f\u00fcr wichtige Entscheidungen bilden. Eine gr\u00fcndliche Marktforschung bildet das Fundament, auf dem neue Ideen aufgebaut werden k\u00f6nnen. Sich \u00fcber die neuesten Entwicklungen in der Branche und die neuesten Forschungsergebnisse auf dem Laufenden zu halten und die gesamte Literatur zu dem betreffenden Themenbereich zusammenzustellen, hilft Unternehmen, die richtige Richtung einzuschlagen. Wer k\u00f6nnte Ihnen einen besseren \u00dcberblick \u00fcber die neuesten Forschungsergebnisse in einem bestimmten Bereich geben als die Wissenschaftler selbst?<\/p>","protected":false},"excerpt":{"rendered":"<p>Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&amp;D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions,<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/de\/secondary-market-research\/\" title=\"Mehr lesen\">Mehr lesen<\/a><\/div>","protected":false},"author":12,"featured_media":2168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[435],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Secondary market research: How can you make it more effective? - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/secondary-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secondary market research: How can you make it more effective?\" \/>\n<meta property=\"og:description\" content=\"Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&amp;D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions,Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/de\/secondary-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-19T13:53:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-27T08:57:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/05\/office-594132_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ramya Sriram\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramya Sriram\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Secondary market research: How can you make it more effective? - The Kolabtree Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/de\/secondary-market-research\/","og_locale":"de_DE","og_type":"article","og_title":"Secondary market research: How can you make it more effective?","og_description":"Secondary market research is acquiring prime importance for organizations to stay up to date with the latest scientific developments, product innovations and current industry practices. R&amp;D divisions of businesses\u00a0need, in particular, to keep themselves and their teams up to speed with the market trends and research. Information compiled by government bodies, trade associations, educational institutions,Read More","og_url":"https:\/\/www.kolabtree.com\/blog\/de\/secondary-market-research\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2017-05-19T13:53:21+00:00","article_modified_time":"2021-09-27T08:57:02+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/05\/office-594132_1920.jpg","type":"image\/jpeg"}],"author":"Ramya Sriram","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Verfasst von":"Ramya Sriram","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/"},"author":{"name":"Ramya Sriram","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/81992f5863a1b06d132a47822e7b4400"},"headline":"Secondary market research: How can you make it more effective?","datePublished":"2017-05-19T13:53:21+00:00","dateModified":"2021-09-27T08:57:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/"},"wordCount":555,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"articleSection":["Research"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/","url":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/","name":"Secondary market research: How can you make it more effective? - The Kolabtree Blog","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/#website"},"datePublished":"2017-05-19T13:53:21+00:00","dateModified":"2021-09-27T08:57:02+00:00","breadcrumb":{"@id":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kolabtree.com\/blog\/pt\/secondary-market-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kolabtree.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Secondary market research: How can you make it more effective?"}]},{"@type":"WebSite","@id":"https:\/\/www.kolabtree.com\/blog\/#website","url":"https:\/\/www.kolabtree.com\/blog\/","name":"The Kolabtree Blog","description":"Expert Views on Science, Innovation and Product Development","publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kolabtree.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.kolabtree.com\/blog\/#organization","name":"Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Kolabtree"},"image":{"@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kolabtree","https:\/\/twitter.com\/kolabtree","https:\/\/instagram.com\/kolabtree","https:\/\/www.linkedin.com\/company\/kolabtree","https:\/\/en.m.wikipedia.org\/wiki\/Kolabtree"]},{"@type":"Person","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/81992f5863a1b06d132a47822e7b4400","name":"Ramya Sriram","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8100b45c960ebbbbe420e8b3f250515f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8100b45c960ebbbbe420e8b3f250515f?s=96&d=mm&r=g","caption":"Ramya Sriram"},"description":"Ramya Sriram manages digital content and communications at Kolabtree (kolabtree.com), the world's largest freelancing platform for scientists. She has over a decade of experience in publishing, advertising and digital content creation.","url":"https:\/\/www.kolabtree.com\/blog\/de\/author\/ramyas\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/posts\/2163"}],"collection":[{"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/comments?post=2163"}],"version-history":[{"count":6,"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/posts\/2163\/revisions"}],"predecessor-version":[{"id":2380,"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/posts\/2163\/revisions\/2380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/media\/2168"}],"wp:attachment":[{"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/media?parent=2163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/categories?post=2163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kolabtree.com\/blog\/de\/wp-json\/wp\/v2\/tags?post=2163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}