{"id":2060,"date":"2017-04-24T10:10:15","date_gmt":"2017-04-24T10:10:15","guid":{"rendered":"https:\/\/www.kolabtree.com\/blog\/?p=2060"},"modified":"2020-12-04T10:57:04","modified_gmt":"2020-12-04T10:57:04","slug":"digital-transformation-pharma","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","title":{"rendered":"Auswirkungen der digitalen Transformation in der Pharma- und Life Science-Industrie"},"content":{"rendered":"<p>Das sich wandelnde Gesicht der pharmazeutischen und<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\"> Biowissenschaften<\/a> Industrie ist auf die Art und Weise zur\u00fcckzuf\u00fchren, wie die Nutzer im digitalen Zeitalter auf Informationen zugreifen und diese konsumieren. Eine F\u00fclle von Daten hat die Daten wirklich gro\u00df gemacht; ein Mausklick gen\u00fcgt, um sie abzurufen, und zwar jederzeit und an jedem Ort. Dies hat dazu gef\u00fchrt, dass die Vertreter deutlich weniger Zeit f\u00fcr pers\u00f6nliche Gespr\u00e4che mit den Verordnern haben. Websites wie WebMD und Wikipedia werden von \u00c4rzten und Patienten gleicherma\u00dfen genutzt, und es wird erwartet, dass die Einnahmen aus dem Bereich mHealth in diesem Jahr weiter ansteigen werden. Die digitale Transformation hat neue Wege f\u00fcr Ver\u00e4nderungen er\u00f6ffnet, durch die Technologie f\u00fcr eine personalisierte Versorgung von Patienten genutzt werden kann. Dies wird in der folgenden Infografik dargestellt, die von <a href=\"http:\/\/www.prescriber360.com\/\">Verschreiber360<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.prescriber360.com\/blog\/wp-content\/uploads\/2017\/02\/Pharma-Digital-Trends-2017.jpg\" alt=\"\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3075 size-full\" src=\"https:\/\/blog.kolabtree.com\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png\" alt=\"\" width=\"1200\" height=\"4372\" srcset=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final.png 1200w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300.png 82w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-281x1024.png 281w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-768x2798.png 768w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-422x1536.png 422w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-562x2048.png 562w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-1080x3935.png 1080w, https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/Prescriber-Infographic-Final-82x300@2x.png 164w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Auch die Pharmaindustrie, die immer interdisziplin\u00e4rer wird, ist <a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">Einstellungsspezialisten<\/a> f\u00fcr schnellen und einfachen Zugang zu Expertenwissen und Ressourcen.<a href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/life-sciences?utm_source=Blog&amp;utm_medium=Post%60&amp;utm_campaign=LifeSciences\">Stellen Sie freiberufliche Berater f\u00fcr Biowissenschaften auf Kolabtree ein.<\/a> Was denken Sie \u00fcber die digitale Transformation der Pharmabranche? Hinterlassen Sie Ihre Kommentare unten!<\/p>","protected":false},"excerpt":{"rendered":"<p>The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and at<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/\" title=\"Mehr lesen\">Mehr lesen<\/a><\/div>","protected":false},"author":24,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[247,653],"tags":[334,331,330,336,335],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Digital Transformation in The Pharma and Life Science Industry\" \/>\n<meta property=\"og:description\" content=\"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and atRead More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/\" \/>\n<meta property=\"og:site_name\" content=\"The Kolabtree Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kolabtree\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T10:10:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T10:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/pulse-trace-163708_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ANandwana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:site\" content=\"@kolabtree\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"ANandwana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","og_locale":"de_DE","og_type":"article","og_title":"Impact of Digital Transformation in The Pharma and Life Science Industry","og_description":"The changing face of the pharmaceutical and life sciences industry can be credited to the way that users access and consume information in the digital age. An abundance of data has made data truly big; a click of a button is all it takes users to access it, that too, at any time and atRead More","og_url":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","og_site_name":"The Kolabtree Blog","article_publisher":"https:\/\/www.facebook.com\/kolabtree","article_published_time":"2017-04-24T10:10:15+00:00","article_modified_time":"2020-12-04T10:57:04+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.kolabtree.com\/blog\/wp-content\/uploads\/2017\/04\/pulse-trace-163708_1280.jpg","type":"image\/jpeg"}],"author":"ANandwana","twitter_card":"summary_large_image","twitter_creator":"@kolabtree","twitter_site":"@kolabtree","twitter_misc":{"Verfasst von":"ANandwana","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#article","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"},"author":{"name":"ANandwana","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9"},"headline":"Impact of Digital Transformation in The Pharma and Life Science Industry","datePublished":"2017-04-24T10:10:15+00:00","dateModified":"2020-12-04T10:57:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"},"wordCount":181,"commentCount":0,"publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"keywords":["digital","Digital Technology in Pharmaceutical Industry","Future of Pharma","healthcare","tech"],"articleSection":["Guest posts","Pharma"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","url":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/","name":"Impact of Digital Transformation in The Pharma and Life Science Industry - The Kolabtree Blog","isPartOf":{"@id":"https:\/\/www.kolabtree.com\/blog\/#website"},"datePublished":"2017-04-24T10:10:15+00:00","dateModified":"2020-12-04T10:57:04+00:00","breadcrumb":{"@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kolabtree.com\/blog\/de\/digital-transformation-pharma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kolabtree.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Impact of Digital Transformation in The Pharma and Life Science Industry"}]},{"@type":"WebSite","@id":"https:\/\/www.kolabtree.com\/blog\/#website","url":"https:\/\/www.kolabtree.com\/blog\/","name":"The Kolabtree Blog","description":"Expert Views on Science, Innovation and Product Development","publisher":{"@id":"https:\/\/www.kolabtree.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kolabtree.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.kolabtree.com\/blog\/#organization","name":"Kolabtree","url":"https:\/\/www.kolabtree.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Kolabtree"},"image":{"@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kolabtree","https:\/\/twitter.com\/kolabtree","https:\/\/instagram.com\/kolabtree","https:\/\/www.linkedin.com\/company\/kolabtree","https:\/\/en.m.wikipedia.org\/wiki\/Kolabtree"]},{"@type":"Person","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/b3ba4dd1c1437429c3a0e05e6f912db9","name":"ANandwana","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.kolabtree.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73574d5a6e252d2df7215eb0c7341bfd?s=96&d=mm&r=g","caption":"ANandwana"},"description":"Anupam Nandwana has overall responsibility for management and strategic direction of Prescriber360. 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