{"id":1297,"date":"2016-01-06T11:59:21","date_gmt":"2016-01-06T11:59:21","guid":{"rendered":"http:\/\/localhost\/blog\/?p=1297"},"modified":"2019-03-15T15:23:01","modified_gmt":"2019-03-15T15:23:01","slug":"machine-learning-small-businesses","status":"publish","type":"post","link":"https:\/\/www.kolabtree.com\/blog\/de\/machine-learning-small-businesses\/","title":{"rendered":"Spezialisten f\u00fcr maschinelles Lernen: Wie k\u00f6nnen sie kleinen Unternehmen helfen?"},"content":{"rendered":"<p>\"K\u00f6nnen Maschinen denken?\"\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <em>- Alan Turing<\/em><\/p>\n<p>Das maschinelle Lernen, ein Teilgebiet der Informatik, befasst sich mit der Entwicklung von Algorithmen, die aus Daten \"lernen\" oder sich an sie anpassen und Vorhersagen treffen k\u00f6nnen. Als Kleinunternehmer, der keine digitalen Produkte oder nur eine minimale Webpr\u00e4senz hat, sind Sie vielleicht nicht allzu sehr an den Fortschritten interessiert, die im Bereich des maschinellen Lernens gemacht werden. In letzter Zeit nutzen jedoch auch gro\u00dfe und kleine nicht-digitale Unternehmen den Ansatz des maschinellen Lernens, um ihr Gesch\u00e4ft voranzubringen.<\/p>\n<p>Das maschinelle Lernen hat ein breites Anwendungsspektrum, das von digitalen Anwendungen wie der Entwicklung von Videospielen bis hin zu unternehmensbezogenen Funktionen wie dem Marketing reicht. <a title=\"Experten f\u00fcr maschinelles Lernen\" href=\"https:\/\/www.kolabtree.com\/find-an-expert\/subject\/machine-learning?utm_source=Blog&amp;utm_campaign=MLsmallbiz\">Algorithmen f\u00fcr maschinelles Lernen<\/a> muss nicht auf gro\u00dfe Unternehmen oder webbasierte Unternehmen wie Amazon beschr\u00e4nkt sein. Wie kann ein Kleinunternehmer von der Beratung durch Spezialisten f\u00fcr maschinelles Lernen profitieren? Hier er\u00f6rtern wir die drei wichtigsten M\u00f6glichkeiten:<\/p>\n<p><strong>Pr\u00e4diktive Analyse:<\/strong> \u00a0Jeden Tag werden mehr und mehr Daten verf\u00fcgbar, da wir Technologie in unser Leben integrieren, z. B. Daten aus der Verwendung von tragbaren Ger\u00e4ten oder der Nutzung sozialer Medien.  Mit dem Ansatz des maschinellen Lernens k\u00f6nnen diese Daten aussagekr\u00e4ftige Vorhersagen liefern, die den Unternehmen helfen, entsprechend zu planen. Die pr\u00e4diktive Analyse ist nicht auf Daten aus externen Quellen beschr\u00e4nkt. Kleinunternehmer k\u00f6nnen ihre internen Daten und den Ansatz des maschinellen Lernens nutzen, um Umsatzprognosen zu erstellen und dar\u00fcber hinaus Kunden zu identifizieren, die m\u00f6glicherweise gef\u00e4hrdet sind.<\/p>\n<p><strong>Verstehen von subtilen Beziehungen zwischen Variablen:<\/strong> Gro\u00dfe Daten sind dynamisch, das hei\u00dft, sie \u00e4ndern sich im Laufe der Zeit h\u00e4ufig. Herk\u00f6mmliche Berechnungsmethoden ben\u00f6tigen mehr Zeit, um herauszufinden, wie ein Faktor mit einem anderen zusammenh\u00e4ngt. Mit Algorithmen des maschinellen Lernens lassen sich die interessanten Zusammenh\u00e4nge schnell kl\u00e4ren. Ein Beispiel: Airbnb , ein Unternehmen, das Ferienh\u00e4user, Wohnungen usw. auflistet, war daran interessiert, den Eigent\u00fcmern von Mietobjekten (auch Gastgeber genannt) einen Preistipp zu geben. Anhand der Daten aus den Vermietungsangeboten entwickelte Airbnb ein Paket f\u00fcr maschinelles Lernen namens Aerosolve, um die Beziehung zwischen den Vermietungsangeboten und den erzielten Preisen zu verstehen.  Airbnb-Gastgeber profitieren nun von dem Preistipp, den der maschinelle Lernalgorithmus von Airbnb anbietet.<\/p>\n<p><strong>Entwickeln Sie neue Anwendungen: <\/strong>Algorithmen des maschinellen Lernens k\u00f6nnen neue interessante L\u00f6sungen f\u00fcr Fragen bieten, die zuvor nicht beantwortet werden konnten.  Clarifi, ein Start-up-Unternehmen, das Algorithmen des maschinellen Lernens wie die \"Deep-Learning-Technik\" einsetzt, hat einen Softwaredienst entwickelt, der es Computern erm\u00f6glicht, Videos zu verstehen. Dieser Dienst kann die F\u00e4higkeiten von Unternehmen weiter verbessern, z. B. um ein bestimmtes Produkt zu einem bestimmten Zeitpunkt zu bewerben.<\/p>\n<p>Obwohl wir hier nur drei Bereiche behandeln, sind die M\u00f6glichkeiten endlos. Maschinelles Lernen ist ein Bereich, der sich st\u00e4ndig weiterentwickelt und erweitert. Sein Einsatz ist nicht mehr auf gro\u00dfe Unternehmen beschr\u00e4nkt, und auch kleine Unternehmen k\u00f6nnen davon profitieren. <a href=\"https:\/\/www.kolabtree.com\/find-an-expert?expertise=Machine%20Learning\">Einstellen eines Experten f\u00fcr maschinelles Lernen<\/a> kann die n\u00e4chste kluge Gesch\u00e4ftsentscheidung sein, die Sie treffen werden.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cCan machines think?\u201d\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Alan Turing Machine learning, a branch of computer science, focuses on developing algorithms that can \u201clearn\u201d from or adapt to the data and make predictions. As a small business owner, who has no digital products or has minimal web presence, you may not be too interested in the advances made in<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.kolabtree.com\/blog\/de\/machine-learning-small-businesses\/\" title=\"Mehr lesen\">Mehr lesen<\/a><\/div>","protected":false},"author":9,"featured_media":1298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[317],"tags":[101,81,325,195,190,193,191,55,192,194],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.1 (Yoast SEO v20.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Machine Learning Specialists: How can they help small businesses?<\/title>\n<meta name=\"description\" content=\"Machine learning specialists can help small businesses, SMEs and startups by drawing meaningful patterns and using the power of predictive analytics.\" \/>\n<meta name=\"robots\" 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